...most important tools and technologies for safeguarding information resources? 2. 3. 4. ISBN 1-256-42913-9 232 Essentials of MIS, Ninth Edition, by Kenneth C. Laudon and Jane P. Laudon. Published by Prentice Hall. Copyright © 2011 by Pearson Education, Inc. C HAPTER O UTLINE Chapter-Opening Case: Boston Celtics Score Big Points Against Spyware 7.1 System Vulnerability and Abuse 7.2 Business Value of Security and Control 7.3 Establishing a Framework for Security and Control 7.4 Technologies and Tools for Protecting Information Resources 7.5 Hands-on MIS Projects Business Problem-Solving Case: Are We Ready for Cyberwarfare? BOSTON CELTICS SCORE BIG POINTS AGAINST SPYWARE While the Boston Celtics were fighting for a spot in the playoffs several years ago, another fierce battle was being waged by its information systems. Jay Wessel, the team’s vice president of technology, was trying to score points against computer spyware. Wessel and his IT staff manage about 100 laptops issued to coaches and scouts, and sales, marketing, and finance employees, and these machines were being overwhelmed by malware (malicious software). Like any sports franchise, the Celtics are on the road a great deal of time during the playing season. Coaches, recruiters, and other staff members are at away games 40 or more times each season, using their mobile laptop computers to review plays and update the status of players. They continually sign onto the Internet and...
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...A HISTORY OF THE ENGLISH LANGUAGE COURSE GUIDE Professor Michael D.C. Drout WHEATON COLLEGE A History of the English Language Professor Michael D.C. Drout Wheaton College Recorded Books™ is a trademark of Recorded Books, LLC. All rights reserved. A History of the English Language Professor Michael D.C. Drout Executive Producer John J. Alexander Executive Editor Donna F. Carnahan RECORDING Producer - David Markowitz Director - Matthew Cavnar COURSE GUIDE Editor - James Gallagher Design - Ed White Lecture content ©2006 by Michael D.C. Drout Course guide ©2006 by Recorded Books, LLC 72006 by Recorded Books, LLC Cover image: © PhotoDisc #UT088 ISBN: 978-1-4281-1730-3 All beliefs and opinions expressed in this audio/video program and accompanying course guide are those of the author and not of Recorded Books, LLC, or its employees. Course Syllabus A History of the English Language About Your Professor...................................................................................................4 Introduction Lecture 1 ...............................................................................................................5 The Foundations of Language: Brain, Development, Acquisition ......................................................................6 Signs and Meanings: Semantics .........................................................13 Sounds of Language: Phonetics..........................................................20 Sound...
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...r Case Analysis: Nor’easter First Season: Ticket Pricing Nor’easter’s first season will be very telling of the team’s future success in Springfield, Massachusetts. Costs for running the minor league program are expected to total 1.76M, meaning in order to break-even, Nor’easter must employ an optimal ticket pricing strategy that maximizes revenue opportunity and does not “leave any money on the table” (Cespedes, Winig & Lovelock, 2009). The main factors Nor’easter should take into account in establishing a pricing policy are (1) pricing objective, (2) consumer demand, (3) estimated costs, (4) competitor’s costs, prices and offers and (5) optimal pricing method. Nor’easter will employ a partial cost recovery pricing objective. In order to recover costs through concession revenue (an estimated 39% profit margin) (Cespedes, Winig & Lovelock, 2009) filling the maximum number of seats in the 3600 capacity stadium is imperative. Revenue from advertising and donations will also be a critical factor in cost recovery. Determining the demand of Nor’easter’s services cannot be underestimated. Survey results show 89% of respondents are willing to pay an average of $10 per game for 5 ticket packages, 68% are willing to pay an average of $10 per game for packages of 20 games and only 35% of respondents would be willing to pay $10 per game for the full 38 game season package. We can expect 78% of people are willing to attend roughly 12 games at a cost of $10 per ticket...
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...“Celtic Tiger”: The rise of Ireland to an economic successful country for foreign investment K. Siebeneicher ENG 240 Communications for Business and the Professions Ireland’s improvement from a country dominated by poverty and violence into an economically as well as financially successful country has not only turned it into one of the most successful countries in the European Union but also into an attractive choice for foreign investors from all over the world. If somebody is asked what Ireland is famous for most likely the answer will be Guinness- beer or Saint Patrick’s Day. Most people know Ireland as a popular tourist destination located in the western part of Europe. Well-known for its beautiful landscape, historical remnants and ruins of its fascinating history Ireland attracts millions of tourists every year. Whether tourists plan to visit some of the several ancient Castles, such as Trim Castle, ancient monuments such as the Beaghmore Stones or enjoy themselves playing golf, going fishing or watching horse racing Ireland offers anything a person is looking for in a vacation. (History & Heritage, 2008) Although its history and landscape it interesting and beautiful, Ireland is also branded for its troubled and violent history which includes diseases, starvation, wars and terrorism. Not many people are acquainted with the fact that after the period of violence and struggle, around 1990, crucial changes in the government were made and strategies...
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...Case Study Analysis Part A (“Power Play for Howard”) James Carruthers, Matthew Chouinard, Amber Hawes, Mike Knowlton, and Shellie Mapes MGT/445 March 21, 2011 Dr. Michael Charter Case Study Analysis Part A (“A Power Play For Howard”) Every year, hundreds of millions of U.S. dollars are verbally tossed back and forth during negotiation talks between teams and players. The contract of a player expires and the player may be traded for another player, or essentially bought by another team. The value of a player greatly depends on (a) his playing power and (b) his fan base. In the case of Juwan Howard, a player for the Washington Bullets/Wizards, both his playing power and fan base made him a wanted player by many teams when his contract with Washington expired in 1996. Negotiations became heated, particularly between Miami and Washington, until a miscalculation in the negotiation terms resulted in Howard signing with Washington for another term. Case Summary Juwan Howard was a professional basketball player in the National Basketball Association (NBA) and was looking to renegotiate his contract with his then-current team, the Washington Bullets. This would give Washington the first chance to make an offer. He had the option to renegotiate after 2 years and decided to do so. Washington's new general manager, Wes Unseld, made an original offer of 78.4 million dollars. This was not satisfactory as the open market had determined his worth much higher...
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...It’s March Madness baby! This is the time of year hundreds of college basketball players take to the floor in hopes of winning a national championship. Millions of fans invest time, money and energy cheering for their favorite teams. Billions of dollars are made by the television and advertising industries, the food and beverage industries and the College and University “industry”. We watch these young men and women play their hearts out never once considering they have classes to study for or calculating the amount of money they make generate. Today’s college athletes or “student-athletes”, as the National Collegiate Athletic Association calls them, are a part of a long time controversy. While they receive scholarships and are allowed to go to college for free, they also have to “work” in practice and games. They are no different than other college students in that they also have to pay for other necessities. Even if a fan wants to help them out in any way like buy them a meal they can’t because it’s a NCAA violation. This is a hot topic especially during the NCAA tournament. Even the popular IPhone application, Instagram has recently put this hot topic on display. This past week, University of Louisville women’s basketball player, Bria Smith posted a picture of an article about this debate. Her teammate, Monique Reid commented on the photo saying, “Pay us!!” Ohio State University women’s basketball player Raven Ferguson also commented saying the same thing. College athletes...
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...Sports Marketing Association - 6th Annual Conference July 17, 2008 Gold Coast, Australia. 1 Brand Strategy for Sporting Teams By Charlie Quirk Brand Strategist at Tait Sublercharlie.quirk@gmail.com 6 th Annual ConferenceJuly 16-20, 2008Book of PapersAbstract In the twenty first century, sporting teams around the world are experiencingunprecedented levels of fame due to technology like the Internet and satellite TV. Assuch, teams can no longer rely on mobilizing fan support and sponsorship capital intheir home market alone. In the same way corporations are guided by a compelling andoriginal idea that forms the basis for their brand strategy, so too must sporting teams.The purpose of this paper is to draw parallels between “conventional” brands like Appleand Disney, and to articulate what sporting teams can learn from those companies inthe management of their own brands. Brand Strategy For Sporting Teams By any definition, sporting teams today are big businesses. Harvard Professor StephenGreyser has observed that in recent times we have seen teams migrate from the sportspages to the business pages and, now sometimes, to the front page (Comeau, 2005).Like other large corporations, teams employ great numbers of people, generate profitsand losses, all the while seeking to achieve success against certain performancemetrics. And like other businesses, they have to perform well, remain financially viableand satisfy several stakeholders who have a financial interest in...
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...Downloaded by [University of Ottawa] at 14:44 24 March 2014 Football, Violence and Social Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman...
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...THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE This page intentionally left blank THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE SIXTH EDITION ± ± John Algeo ± ± ± ± ± Based on the original work of ± ± ± ± ± Thomas Pyles Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Origins and Development of the English Language: Sixth Edition John Algeo Publisher: Michael Rosenberg Development Editor: Joan Flaherty Assistant Editor: Megan Garvey Editorial Assistant: Rebekah Matthews Senior Media Editor: Cara Douglass-Graff Marketing Manager: Christina Shea Marketing Communications Manager: Beth Rodio Content Project Manager: Corinna Dibble Senior Art Director: Cate Rickard Barr Production Technology Analyst: Jamie MacLachlan Senior Print Buyer: Betsy Donaghey Rights Acquisitions Manager Text: Tim Sisler Production Service: Pre-Press PMG Rights Acquisitions Manager Image: Mandy Groszko Cover Designer: Susan Shapiro Cover Image: Kobal Collection Art Archive collection Dagli Orti Prayer with illuminated border, from c. 1480 Flemish manuscript Book of Hours of Philippe de Conrault, The Art Archive/ Bodleian Library Oxford © 2010, 2005 Wadsworth, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including...
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...A Message to Massachusetts Motorists from Erin C. Deveney, Registrar of Motor Vehicles Dear Motorist, The MassDOT Registry of Motor Vehicles recognizes that the work we perform impacts you and nearly every person in the Commonwealth of Massachusetts. We give our customers the joy of getting their first license. We register vehicles that take people all over the state for work, school, to access medical care and for exciting and important events in their lives. We also have the very serious responsibility of making sure all drivers, as well as the vehicles on our roadways, are safe and fit to operate. The RMV is committed to providing you with efficient, reliable and professional customer service. The Driver’s Manual prepares you for your driving career and also for doing business with the Registry. It includes requirements for transactions we provide, as well as service options and branch location information. To serve you better, we offer 27 transactions and services via our website, www.massrmv.com. Online services bring the RMV to you. Today, you are also able to schedule a return phone call via 857-DOT-8000 for a time that works for you. We have expanded the number of AAA locations offering Registry renewal services through an innovative public-private partnership. We are introducing self-service FasTrack kiosks for license and identification card renewals and duplicates so you spend less time in line. As we improve our service delivery, www.massrmv.com will...
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...Licensed to: iChapters User Licensed to: iChapters User Organizational Behavior: Managing People and Organizations, Tenth Edition Ricky W. Griffin and Gregory Moorhead Vice President of Editorial, Business: Jack W. Calhoun Executive Editor: Scott Person Senior Developmental Editor: Julia Chase Editorial Assistant: Ruth Belanger Marketing Manager: Jonathan Monahan Senior Content Project Manager: Holly Henjum Media Editor: Rob Ellington Buyer: Arethea L. Thomas Marketing Communications Manager: Jim Overly Production Service: S4Carlisle Publishing Services Sr. Art Director: Tippy McIntosh Cover and Internal Design: Joe Devine, Red Hanger Design LLC Cover Image: © Eric Isselée, Shutterstock Rights Acquisitions Specialist/Images: John Hill © 2012, 2010 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online...
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...Commonwealth of Massachusetts Driver’s Manual Revised 05/2013 $5.00 Commonwealth of Massachusetts DRIVER’S MANUAL Revised 05/2013 A Message to Massachusetts Motorists from Rachel Kaprielian, Registrar of Motor Vehicles Dear Motorist, This Driver’s Manual provides important information about the many services offered by the Registry of Motor Vehicles at our branch locations and through our website at www.massrmv.com. Whether you have questions about the documents you need to apply for a driver’s license, how to renew a registration, or when you need to have your vehicle inspected, the answers are all in here. I encourage you to read it thoroughly and keep it handy as a future resource. The RMV Driver’s Manual can help you prepare for a visit to one of our branches, our website, or a phone call to our customer service center. We know from experience that informed customers help us provide quicker, more efficient service and reduce the possibility of a return visit. I encourage you to utilize our virtual branch before you stand in line, as most routine RMV services can be completed through the Internet. The RMV has also included all the rules of the road that apply to motoring on the roads of the Commonwealth in an effort to help reduce crashes and injuries. In today’s world, although some people choose to travel using healthy transportation modes of walking, bicycling, or mass transit, many residents need to rely on motor vehicles. Yet owning a vehicle and holding...
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...Study Guide to Accompany Meggs’ History of Graphic Design Fourth Edition Prepared by Susan Merritt Professor and Head of Graphic Design School of Art, Design, and Art History San Diego State University (SDSU) With assistance from Chris McCampbell and Jenny Yoshida John Wiley & Sons, Inc. i DISCLAIMER The information in this book has been derived and extracted from a multitude of sources including building codes, fire codes, industry codes and standards, manufacturer’s literature, engineering reference works, and personal professional experience. It is presented in good faith. Although the authors and the publisher have made every reasonable effort to make the information presented accurate and authoritative, they do not warrant, and assume no liability for, its accuracy or completeness or fitness for any specific purpose. The information is intended primarily as a learning and teaching aid, and not as a final source of information for the design of building systems by design professionals. It is the responsibility of users to apply their professional knowledge in the application of the information presented in this book, and to consult original sources for current and detailed information as needed, for actual design situations. This book is printed on acid-free paper. Copyright © 2006 by John Wiley and Sons. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced...
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...PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States cannot?” The conventional wisdom has long held that strong spending by consumers in other nations would keep the world economy humming. However, by 2008, Greider’s question was taking on a new urgency and the conventional wisdom was being tested. An economic crisis that had its roots in lax subprime mortgage lending practices began to spread around the globe. In the United States, where the crisis began, economic misery was widespread: The housing market collapsed, real estate values plummeted, credit tightened, and job growth slowed (see Exhibit 2-1). As the price of oil passed the $100 per barrel benchmark, the average price of a gallon of gasoline rose to $4. American consumers were, indeed, less willing and less able to buy. However, the crisis was not confined to the United States alone. Consumer-goods exporters in Asia, which Exhibit 2-1: The bursting of the global real estate bubble was only one aspect of the worst recession in decades. The ripple effects from the economic...
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...1. American Sport Movies There are few countries in the world in which sports permeate national life to the degree that it does in the United States. Sports are a big part of the fabric of American life. The centrality of sports in American life is amply reflected in the American cinema. For decades movie makers have successfully mined sports to produce some of the most inspiring, poignant, exciting and memorable American movies ever made. The genre of ‘Sport Movies’ established in the Fifties and the Sixties. At the very beginning it was hard to see it as an independent genre because there was a lot of mixture. There have been propaganda movies as well as comedies, dramas, gangster movies or even westerns combined with some sport scenes. So the movie industry defined three categories of sport movies. Category 1: movies in which the main part of the narration is about sport or an athlete Category 2: movies which tell the life story of an athlete Category 3: movies which use sport scenes to describe a special milieu In addition to that there are a lot of movies of another genre which use sport scenes to dramatise the story or to create a good suspense. The first sport movies were all about the so called American Myth of victory and glory. Fair competitions and the better athletes defeating the weaken. The fascination of sport inspiring the people was used to lure the public. Then in the eighties and nineties there have been made a lot of biographical movies...
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