...Boston Product Matrix The Boston Matrix was developed by the large US consulting group BCG (Boston Consulting Group). This matrix is a powerful tool that assists the firms planning their product portfolio. It has two controlling characteristics: relative market share and market growth as suggested from the figure below. [pic] Figure 5: Boston Corporate Group matrix It has four cells and each cell has its name as follows. • a. Dogs. The products that fall in this cell are the ones with a low share of a low growth market. These products do not generate revenues for the company. Firms should get rid of the products that fall in this cell as they tend to require huge investments from time to time. • b. Cash Cows. In a slow growth market products that hold a high share are represented by the Cash Cows in the BCG matrix. Cash Cows generate revenues more than that is invested in them since they are the leaders in the mature market. Firms can still continue to have them as a part of the portfolio till they eventually become dogs and stop generating revenues. • c. Question Marks (also known as the ‘problem child’). These products have low market shares and do not generate much cash. However, these products are in a rapidly growing stage and thus consume large amounts of cash. A question mark has the capability to gain market share when the market growth slows, and can thus become a star and finally a cash cow. Before making the investment required to grow the market...
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...leader: Paul Mathers / Steve Rider Student Number: 782822 Word Count: 518 Abstract The purpose of this assignment is to work together in a group, organising self and others to produce work to agreed deadlines, the group will aim to engage in debate about strategy from a theoretical and practical standpoint, while Undertaking analysis of a case and generate a critical evaluation. Each member of the group will produce a formal report critically analysing one chosen identified corporate strategy, the report will evaluate and summarise the chosen model reflecting their individual analysis to corporate strategy. The group will then put reports together to make a single portfolio of the different corporate portfolio framework analyses. Along side the written report the group will also work together to produce a presentation which will focus on one chosen corporate strategic model analysed in the report, in this case the group decided to focus on Porters five forces. The group will apply critically apply this framework and critically apply this to a business of the groups choice (in this case Samsung) during the presentation. Corporate strategy 1 Boston Consulting Group Matrix The Boston consulting group matrix (BCG Matrix) is a four cell matrix developed by the Boston Consulting Group in the early 1970’s to manage and asses a business portfolio of products and their potential, “The matrix helps in development of plans which reflects the need...
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...leader: Paul Mathers / Steve Rider Student Number: 782822 Word Count: 518 Abstract The purpose of this assignment is to work together in a group, organising self and others to produce work to agreed deadlines, the group will aim to engage in debate about strategy from a theoretical and practical standpoint, while Undertaking analysis of a case and generate a critical evaluation. Each member of the group will produce a formal report critically analysing one chosen identified corporate strategy, the report will evaluate and summarise the chosen model reflecting their individual analysis to corporate strategy. The group will then put reports together to make a single portfolio of the different corporate portfolio framework analyses. Along side the written report the group will also work together to produce a presentation which will focus on one chosen corporate strategic model analysed in the report, in this case the group decided to focus on Porters five forces. The group will apply critically apply this framework and critically apply this to a business of the groups choice (in this case Samsung) during the presentation. Corporate strategy 1 Boston Consulting Group Matrix The Boston consulting group matrix (BCG Matrix) is a four cell matrix developed by the Boston Consulting Group in the early 1970’s to manage and asses a business portfolio of products and their potential, “The matrix helps in development of plans which reflects the need...
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...published a list of firms deemed the “100 Best Companies to Work for in America” based on their superior employer-employee relations. This relationship represents an intangible asset that may significantly influence future firm performance. In 2014, three of those companies consisted of Google, SAS, and the Boston Consulting Group. These three companies find motivational ways to boost employee motivation and foster group cohesiveness. Google holds the number one spot for best workplace and for good reason. Google currently employs over 42,000 employees (Fortune 100 Best Companies to Work For, 2014). Google gives employees plenty of options when it comes to choosing a team from engineering design to sales operations. Whether building products, growing businesses or helping to keep Google going, we do cool stuff that matters (Google Teams and Roles, 2014). According to Lush (2012), the group is cohesive because members like and are attracted to one another. Some major sources include member similarity and member attractiveness. The more choices an employee has about where they are placed in a company the more motivated they become. When employees are motivated it will help foster group cohesiveness. The second spot for best workplace has been granted to SAS. SAS employs a little over 6,500 employees with a growth rate of 3.6%. We believe in stimulating work, an empowering management philosophy where you are encouraged to take risks and an inspiring work place where creativity thrives...
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...is to start my career as a consultant at Boston Consulting Group. Why BCG * BCG means unparalleled opportunity—to learn, to excel, to grow personally, and to advance their careers. And with BCG’s business growing at a rapid, industry-beating pace, those opportunities have never been greater or more numerous * After my internship at Fidelity Investments, I really enjoyed analytics and consulting work. It is a very challenging work that keeps you updated on different industries around you * At BCG we work closely with clients to help us gain a better understanding of their competitive position, develop future strategies, and achieve real results * BCG offers exhilarating career-development opportunities * We get to work alongside and learning from BCG experts who have helped shape the business fortunes of many of the world’s leading companies * It ranks 3rd among Fortune Best Companies to work for list in 2014 because of the culture it has developed * It provides great growth opportunities and challenges along with it * Truly global company and involves lot of travelling across the world * BCG's work is based on rigorous analysis and creative thinking. BCG's people are highly motivated, well educated, and hard working. Many people who do well at BCG have had quantitative coursework but have graduated with diverse majors ranging from the analytical to the liberal arts. * The Boston Consulting Group is an equal opportunity employer * BCG...
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...Comparing the BCG Matrix with the McKinsey 7S model 1 Structure STRUCTURE ........................................................................................................................................ 2 INTRODUCTION ................................................................................................................................. 3 BOSTON CONSULTING GROUP (BCG) GROWTH MATRIX ................................................... 3 COMPOSITION AND FRAMEWORK ....................................................................................................... 3 APPLICATION ....................................................................................................................................... 3 EXAMPLE APPLICATION: JUWI ............................................................................................................ 3 WEAKNESSES AND STRENGTHS OF THE BCG MATRIX ....................................................................... 4 THE MCKINSEY 7S MODEL ............................................................................................................ 5 COMPOSITION AND FRAMEWORK ....................................................................................................... 5 APPLICATION ....................................................................................................................................... 7 EXAMPLE APPLICATION: JUWI ..............................................................
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...Table of Contents Assignment – Part A 3 Section 1: 3 Section 2: 5 Assignment –Part B 7 Section 1: 7 Section 2: 8 References 10 Assignment – Part A Section 1 – Site Breakdown: The SCR website has been entered and reviewed with the following acknowledgement and understanding applicable to the corporate request conducted by Jesse: • The data library includes essential corporate information including personnel records within each subset identified below: o SCR Function and Organizations - This includes senior management, as well as existing groups with assigned personnel and, applicable objectives and missions associated with these groups. o SCR Training Records (2-months) - Shows training data with personnel contact information for past two month time period. o JAD Session Example - Outlines effective utilization and employment of JAD team members through correspondence and brainstorming of techniques and processes for efficiency honing. o Cost - Benefit Summary- Outlines potential impact associated with salaries, training, supplies and misc. in conjunction with earned revenue to establish baseline for potential profit achievements and ROI possibilities. o Sample of Questionnaire Results - Establishes sample questionnaire for students taking courses to include, top classes and applicable rating trends associated with classes achieved by instruction presenters...
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...General Mills, Intuit, Boston Consulting Group, and Wegmans. Google, Inc. is one of the world’s largest software companies and is considered the king of all Internet search engines. Based in Mountain View, California, Google employs about 47,500 employees in 40 countries around the world. Its key product is its powerful search engine, Google. The company also provide Gmail and recently launched the Chrome Netbook which runs on the ChromeOS operating system. General Mills is one of the world’s largest food companies and leading brands. Well known for its wide variety of cereals (Cheerios, Trix, Lucky Charms), the company also markets many other well-known North American food brands, such as Bettyrocker, Yoplait, Colombo, Totino's, Jeno's, Green Giant, Old El Paso, and Häagen-Dazs. Intuit is software company that produces personal finance and tax software. It most popular products are Quicken and QuickBooks, both of which are easy to use small business accounting software. The company also produces TurboTax tax-filing software, and offers loans (Quicken Loans) and online payroll services. The Boston Consulting Group (BCG) is a global management consulting firm with 81 offices in 45 countries. It is one of the Big Three management consulting firms. The firm advises clients in the private, public, and not-for-profit sectors around the world, including more than two-thirds of the Fortune 500. Considered one of the most prestigious management consulting firms, BCG was ranked...
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...integrity, professional ethics and technical excellence, able to attract and develop young men of outstanding qualifications, and committed to continually raising its stature and influence. And his mission was to make the firm served its clients superbly well. For few years after founded, McKinsey’s growth engine seems to stall for many reason like economic turmoil of the oil crisis and appearance of new focused competitors like Boston Consulting Group (BCG). To solve this problem the committee had result and recommendations. One of the recommendations was to reduce MGM ratio from 7 to 1 and became “T shape” consultant, a firm that supplemented a broad generalist perspective with an in-depth industry or functional specialty. When Ron Daniel has become a Managing director for McKinsey, he faced aggressive challenge from its competitors and McKinsey began to losing its clients. His first move was to more develop its employee skill as a consultant. He also made industry based clientele sectors and leveraging the firm’s functional expertise. He assembled working groups to develop knowledge in two areas, strategy and organization. Fred Gluck wanted to bring an equally stimulating intellectual to McKinsey. He created 15 centers of competence and the role is to help develop consultants and to ensure the continued renewal of the firm. Gluck launched a Knowledge Management project to build a common database of recommendation of clients named Firm Practice Information system (FPIS) and a “yellow-pages”...
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...Company Bain & Co. Inc. (“Bain”) is a consulting corporation, established by Bill Bain and six former professionals from Boston Consulting Group (BCG) in 1973 to develop a strategy implementation that was markedly different from industry norms (Ormiston, 1990). According to Bill Bain, there were four problems he wanted to fix in the traditional consulting process specifically 1) short-term duration of projects with the report seen as the end product; 2) recommendations not supported by relevant data; 3) no follow-through on given recommendations and 4) performance metrics (i.e., Results of the recommendations) were mostly internal (peer reviews) not independent measures (Ormiston, 1990). Bain`s approach was to make a commitment to one company per sector/industry – refusing to work for competitors. In the 1990s, this strategy aided Bain in developing a deeper level of involvement with a limited number of clients. Sometimes, a customer had as many as fifty professionals working on all aspects of the business analysis (Harvard Business School Journal, 1990, pp. 95-96). The company de-emphasized the hype around the ‘report’, focusing instead on helping the client successfully execute policy recommendations. The results of these recommendations are judged by independent matrices such as the growth (or decline) of client`s stock prices when compared to industry indices (Ormiston, 1990). In relationship-consulting, as soon as a strong and effective client-consultant...
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...GE Matrix The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities. The company must: (1) Analyse its current business portfolio and decide which businesses should receive more or less investment, and (2) Develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products and businesses should no longer be retained. The two best-known portfolio planning methods are the Boston Consulting Group Portfolio Matrix and the McKinsey / General Electric Matrix (discussed in this revision note). In both methods, the first step is to identify the various Strategic Business Units ("SBU's") in a company portfolio. An SBU is a unit of the company that has a separate mission and objectives and that can be planned independently from the other businesses. An SBU can be a company division, a product line or even individual brands - it all depends on how the company is organised. The McKinsey / General Electric Matrix The McKinsey/GE Matrix overcomes a number of the disadvantages of the BCG Box. Firstly, market attractiveness replaces market growth as the dimension of industry attractiveness, and includes a broader range of factors other than just the market growth rate. Secondly, competitive strength replaces market share as the dimension by which the competitive...
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...About ITC * The Company was founded in year 1790 by Henry Overton Wills. It’s current headquarter is in Kolkata. * It is the largest producer of Cigarettes in India with maximum brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations.Only Indian FMCG company on Forbes Global 2000 ranking. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and other FMCG products * ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. * ITC's FMCG businesses have one of the largest retail networks in the country, consisting of over 2 million retailers. ITC employs over 31,000 people at more than 60 locations across India * ITC has powerful brands like Wills, John Players, Hotel Grand Maratha, Sunfeast. * ITC have a very successful CRS activity called ‘e-choupal’ ...
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...MANAGEMENT PROJECT REPORT ON: B.C.G. (Godrej) And G.E (Yamaha) SUBMITTED TO PROF. Shweta Mishra PRESENTED BY: Group no. 6 MEMBER DETAIL ROLL NO. | NAME | SIGNATURE | SDMS036A | DIPIKA JAIN | | SDMS037A | SHRENIK JAIN | | SDMS038A | AISHWARIYA JOGIA | | SDMS039A | SMRUTI JOSHI | | SDMS040A | VISHAL JOSHI | | SDMS041A | POOJA KAPADIA | | SDMS042A | ASIF KHAN | | ACKNOWLEDGEMENT An old Chinese proverb says; When eating your bamboo sprouts, remember the man who planted them. Now that our sprouts are ready to eat, it is time for us to express our deepest gratitude to all those to have made this possible. We wish to express our sincere gratitude to prof. “ ”, who guided and helped us from time to time to successfully conduct this research. We think her directions were the best thing that could happen to us and our project. We would also like to thank our college for letting us use the library. We hope you enjoy reading the report as much as we enjoyed making it. INDEX SR.NO | Topics | Page No. | 1. | B.C.G Matrix | 5 | 2. | Diagram & its Explanation | 6 | 3. | Godrej | 8 | 4. | G.E Matrix | 11 | 5. | Diagram & its Explanation | 12 | 6. | Yamaha | 13 | 7. | Comparison between B.C.G & G.E Matrix | 16 | 8. | Conclusion | 17 | 9. | Bibliography | 18 | B.C.G MATRIXBoston Consulting Group (BCG) Matrix is a four celled matrix (a 2 * 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio...
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...BCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. The BCG model is based on classification of products (and implicitly also company business units) into four categories based on combinations of market growth and market share relative to the largest competitor. When should I use the BCG matrix model? Each product has its product life cycle, and each stage in product's life-cycle represents a different profile of risk and return. In general, a company should maintain a balanced portfolio of products. Having a balanced product portfolio includes both high-growth products as well as low-growth products. A high-growth product is for example a new one that we are trying to get to some market. It takes some effort and resources to market it, to build distribution channels, and to build sales infrastructure, but it is a product that is expected to bring the gold in the future. An example of this product would be an iPod. A low-growth product is for example an established product known by the market. Characteristics of this product do not change much, customers know what they are getting, and the price...
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...Let's discuss about data visualization. 201102139 Yoo Minsik 1. What is the data visualization in this link about? a. What is the figure in the upper section? New map of the world, countries sized by facebook population Pros: 1. Showing facebook population compared with each country geographical location. 2. Color division by continent makes easy to understand Cons: 1.Not easy to compare facebook population ratio with actual population 2. Not easy to recognize each square because of overlap b. What is the figure in the lower section? % residents who use facebook versus actual population, size represents facebook population Pros: 1. Easy to compare facebook population ratio with actual population 2. Overlap problem solved. I guess compared two individual variables 3. Easy comparison by Facebook user and Actual population average. 4. Continental comparison according to menu - “click to highlight”. It is astonishing to realize that only 5.20% of India Population who use Facebook. Although India is one of the IT strength countries. I didn’t hear about small countries like Cyprus and Montenegro. However there is high Facebook population ratio like 51.19% and 46.59% for each 2. If the CEO of Facebook ask you to improve this chart, what kind of chart will you suggest? (You don't need to draw. Just give us 1 example (or link, if any). I would like to suggest “Age Stratified Sampling”. Searching on google, I found high facebook population...
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