...Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ........................................................................................
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...Boston as we know, is a blooming city with millions of residents and businesses. However, this was not always the case. During the periods leading up to 1850 Boston was a rather dull and unexciting town, often noted for its historical monuments. The population was a mere two hundred thousand and the living arrangements were meager. The ultimate goal of Boston’s Inhabitants was to become middle class citizens. Before the industrial boom which spanned from the years 1850-1900, there was no subway system, Back Bay, and the only means of communication was face to face. In the years leading up to 1850, Boston was a quiet town that prided itself on integrity and being a peaceful community. During the last half of the nineteenth century, the industrial boom brought about waves of change. During the fifty years the city, Warner states: “changed from a merchant city of two hundred thousand inhabitants to an industrial metropolis of over a million. In 1850 Boston was a tightly packed seaport; by 1900 it sprawled over a ten-mile radius and contained thirty-one cities and towns” (Warner, 1962). During this booming period the city of Boston brought immigrants by the boat load in search of the American Dream. The immigrants that came over were...
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...Boston Massachusetts has decided to throw their name into the hat for a possible destination for the 2024 Olympics. New England has never hosted the Olympics. The closest they have come is Lake Placid back in 1980. Boston has many positive attributes to offer an Olympic games, but how will the planning, construction, and hosting of a large event affect Boston and the surrounding regions. Boston has a rich history in the sporting world. Lately the teams have found much success winning championships in the four major North American professional sports leagues. The city also hosts a number of smaller annual events. The largest and most notable is the Boston Marathon. The teams have a loyal fan base that covers not just Boston but the whole New England area. Boston is home to over 617,000 people and welcomes over 210,000 college students during the school months. The population is crammed into a 49 square mile radius (U.S. Department of Commerce, 2013). There are many benefits to hosting the Olympic Games as of late. Prior to the summer games in Los Angeles, host cities did not profit. In fact most cities recorded huge losses. The city of Montreal suffered the worst monetary loss in recent years. Montreal taxpayers were still paying for buildings constructed for the games up until 2006 (Black, 2012). Thirty years after the games. First the positive effects of bringing the Olympics to Boston. Money… since 1984 the Summer Games have brought in money for the host city from sponsorships...
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...in communication technology SP performs advanced research and development in communication technology, against the background of our expertise in computation methods and measurement technology. Projects aim to assist the industrial development process with new products, new technologies and new methods. We possess special expertise in antenna systems and methods of developing and analysing them. Much of the work is carried out in Centres of Excellence, such as Chase or Charmant, together with industry and Chalmers University of Technology, and also in the form of industrial projects financed by sources such as VINNOVA. MIMO antennas Modern mobile terminals impose demanding requirements in respect of transmission capacity and reliable connection, often under fading conditions. At the same time, the antenna systems must be squeezed into a very restricted space. One solution to this problem is the Multiple Input Multiple Output (MIMO) approach. SP is involved in projects developing new methods of efficient development and analysis of antenna systems of this type. Advanced antenna systems SP develops advanced antenna systems for complex environments. An example of such an application is the antenna design for radio-controlled container locks, as the metals in containers mean that standard designs are ineffective. We have also developed antennas that will operate in water. Measurement methods Complex antennas also require complex methods of measurement. In addition...
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...Sarin Revisited: Attacking America’s Mass Transit The following paper is a work of fiction for an academic exercise and in no way is meant to imply actual terrorist plans or intents. BACKGROUND: Sarin is one of the most lethal and effective nerve agents available. It can be used in liquid or gas forms, and it can kill within 1 to 10 minutes (CDC). Sarin is flexible and can be used to poison the air both indoors and outdoors, attached to an explosive, sprayed over crops or added to water supplies. Even those who happen to receive immediate medical attention will likely be permanently physically and or mentally handicapped (LaFranchi). Sarin would be an excellent addition to our organization’s stockpile as it can be used in a wide variety of situations across the globe with high effectiveness. ACQUISITION: Sarin gas has been declared illegal by the UN since the Chemical Weapons Convention of 1993 and it was declared a weapon of mass destruction by UN Resolution 687. As such, it is illegal for just about any state (who has signed onto the convention) to manufacture, own, stockpile or distribute sarin. While this may seem like it will complicate acquisition, there are currently sources to exploit where we already have control and/or influence. According to Woodward, Aum Shinrikyo was able to create a facility to produce sarin gas with only $30 million USD. This is a paltry sum now that we have allies and subgroups consolidating and commanding territories in Syria and Iraq...
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...SECURITY PLANNING FOR THE 2004 DEMOCRATIC NATIONAL CONVENTION CASE REPORT MSFM- Organizational Behavior January 6, 2014 Case Summary In November 2002 the Democratic National Committee selected Boston, Massachusetts to host its July 2004 convention. Boston had beaten out other larger cities which included New York, Miami and Detroit to win the convention. The convention would nominate local politician John Kerry to run against President George W. Bush in the upcoming 2004 election. It was hoped that the event would bring an economic windfall to the city and also showcase the historical and fashionable attractions to the national and international media. Boston Mayor Thomas Menino had worked hard to bring the Democratic National Convention to Boston. The city had tried in 2000 to host the convention but lost out to Los Angeles. On its second try with the help of Senator Edward Kennedy and the state’s congressional delegation Boston was successful. Mayor Menino was very excited for Boston to be in the media spotlight for the four days in July that the convention would be held. It would give the city a chance to bask in the limelight and show its rich historical past and its vibrant present. The Mayor also added that he saw the convention as a challenge for Boston. We’d never had an event of this magnitude. Menino was confident the city would meet the challenge and fare better than others that had hosted political conventions in the past. The city’s elation...
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...Construction of Oahu’s rail system that is currently underway should continue as planned to achieve the goal of alleviating the worst traffic problem in the country. As the subject of heated debate since [year rail was put up to vote], when 53 percent of the residents of Oahu voted in favor of having rail (author), there are loud voices in the community calling for termination of the project and one mayoral candidate is running with rail opposition as his sole platform. This essay argues that the people of Oahu are in dire need of this transportation system to reduce frustration and wasted time spent on the road, and addresses the flawed reasoning of those who oppose rail. People on Oahu need rail because traffic in Honolulu is ranked as the worst in the entire country. A 2011 poll conducted by __company__ found that traffic in Honolulu, based on distance traveled over time, was worse than traffic in well-known congested cities like New York, Los Angeles and San Francisco. If you ask any resident about their commuting experience, their response is highly likely to be filled with only complaints. It is very common for people who live in west Oahu (Kapolei, Makakilo, Ewa, Waipahu) and central Oahu (Mililani, Wahiawa) to spend between two to three hours commuting to town every weekday, possibly more if there is a stalled care or accident. However, traffic is not only a problem on weekdays – freeways and surface roads can be equally congested on weekends. With the population on...
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...Wildcat School Bus Driver Strike Causes Industrial Relations Breakdown in Boston Brian Fortney 10/20/2013 A wildcat school bus driver strike in Boston Massachusetts stranded about 33000 students on Tuesday Oct 8 2013 causing the city, and parents to scramble in order to get students to school. Most of the city’s 700 bus drives held a wildcat strike citing issues with their employer Veolia Transportation who was awarded a five year bussing contract in 2013. The bus drivers union, the United Steelworkers Local 8751, did not condone the strike and even had Union leaders visit the bus yards requesting the striking drivers to return to work. Attorney for the union Patrick Bryan, said union leadership did not authorize a strike and said Tuesday’s action was organized by desperate union members. There was a very large impact with this type of wildcat strike as the action by rogue union members was not supported by the Union and therefore not only gives the impression that the Union does not have control of its members but creates tensions within its own membership. The city was required to put in place contingency measures to ensure it can maintain student travel arrangements outside of the contract it has with Veolia Transportation. Veolia Transportation must deal with concerns of rogue union members outside of the current collective agreement with the union. This strike action also has impacts outside of the Union and Veolia Transportation. The...
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...with any money, the early College primarily trained Congregationalist and Unitarian clergy. Its curriculum and student body were gradually secularized during the 18th century, and by the 19th century Harvard had emerged as the central cultural establishment among Boston elites. Following the American Civil War, President Charles W. Eliot's long tenure (1869–1909) transformed the college and affiliated professional schools into a modern research university; Harvard was a founding member of the Association of American Universities in 1900. James Bryant Conant led the university through the Great Depression and World War II and began to reform the curriculum and liberalize admissions after the war. The undergraduate college became coeducational after its 1977 merger with Radcliffe College. The University is organized into eleven separate academic units—ten faculties and the Radcliffe Institute for Advanced Study—with campuses throughout the Boston metropolitan area: its 209-acre main campus is centered on Harvard Yard in Cambridge, approximately 3 miles northwest of Boston; the business school and athletics facilities, including Harvard Stadium, are located across the Charles River in the Allston neighborhood of Boston and the medical, dental, and public health schools are in the Longwood Medical Area. Eight U.S. presidents have been...
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...raveling has a way of giving you perspective. For the past several summers my family and I have traveled around the country, covering as much as 9,000 miles by car in one five-week summer trip. The trips are exciting and fun, great education for my kids, and make us all realize how different our lives are from lots of other people. Our destination is always a big city, like Boston or New York or Washington. I spent my first 29 years living in Boston, so I enjoy visiting my old South Boston neighborhood, riding the subway system I dreaded as a schoolkid, and taking in the museums and historical sites and entertainment I enjoyed so much when I lived there. We stop in lots of small towns on the way to and from the city. Many are similar to our own Gold Beach, Oregon, a quiet, friendly town of 1,500 nestled in a fairly large expanse of open space, in our case the ocean and mountains of the Northwest. I always gain insight into myself and my situation in life when I travel. Typically I feel fortunate to have made the transition from city to country life long ago because I feel at home and comfortable in the country. But the city is still exciting and impressive. Here are what I see as the major benefits and drawbacks between city and small town life: Population density: Even as you approach the city on its main freeway or expressway, cars begin crowding closer together and dart in and out of lanes in an effort to get one or two car lengths ahead of a competitor. In the...
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...Date of Incorporation: 1965 Franchising Since: 1974 Headquarters: Miami Springs, Florida Business Description: Subway Restaurants sell foot-long and numerous other kinds of healthy sandwiches, salads, etc. in its franchise. Franchise Offer: Subway offers highly qualified purchasers the right to operate and establish from a single location, a franchise selling specialty sandwiches, salads and other healthy edibles. Term of Agreement and Renewal The length of the franchise term will be 20 years and as per the contract, Subway has all the rights to refuse the renewal in case the franchisee does not generate profits of fulfil compliance. Investment Tables: Initial Investment: For a Traditional Location: | Low | High | Midium | Franchise Fee | $15,000 | $15,000 | $15,000 | Property | $2,000 | $12,000 | $5,000 | Improvements in lease | $59,500 | $134,500 | $102,100 | Security deposit | $4,500 | $7,500 | $6,500 | Security system (Optional) | $2,000 | $6,000 | $3,500 | Freight charges | $3,300 | $5,500 | $4,000 | Outside signage | $2,000 | $8,000 | $4,000 | Opening inventory | $4,400 | $6,050 | $5,225 | Insurance | $800 | $5,000 | $1,500 | Office Supplies | $500 | $1,300 | $900 | Training expenses (including travel & lodging) | $2,500 | $4,500 | $3,500 | Legal | $1,000 | $3,500 | $2,000 | Advertising | $2,500 | $4,000 | $3,250 | Miscellaneous Expenses | $4,000 | $8,000 | $6,000 | Additional Funds...
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...Pros and Cons of Globalization Dianna L. James MBA607 November 22, 2014 Jeff Knott, Instructor Abstract Within this writing, we had to research the pros and cons of globalization. However, one needs to know the definition of globalization. Globalization is a process in which we trade with other countries in the stock market or imports/exports of goods and services. However, globalization is not as easy as saying the word, there are many issues that are important to know, one is the laws of any given country. Korea is a good example where they have non-flexible laws that a business that wish to produce their good though their country they need to be abided by in all sense of the word. When visiting the country you need to be well aware of the culture differences and conform to the culture of the country you are visiting. There is one basic question associated with the pros and cons that needs to be answered. “How can firms and governments help to reduce the amount of resistance that might result from its implementation” (From instructions for week one assignment)? Key Words: Trading, Country, Laws, Pros, and Cons, Globalization Pros and Cons of Globalization Within this writing, we had to research the pros and cons of globalization. However, one needs to know the definition of globalization. Globalization is a process in which we trade with other countries in the stock market or imports/exports of goods and services. However, globalization is not as easy...
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...Conclusion 10 Works Cited 12 Introduction McDonald’s was started as a drive-in restaurant in 1940 by Dick and Mac McDonald as McDonald’s Bar-B-Q in San Bernardino, California. After shutting down for three months to make renovations, in the December of 1948, they reopened as McDonald’s. In only a decade after that, they were able to open 100 McDonald’s restaurants and sell over 100 million hamburgers. As the years went on, they opened even more restaurants not only nationwide, but also around the world. They introduced memorable mascots such as Ronald McDonald, provided new options such as the famous Big Mac, and began giving to those needy with the construction of McDonald Houses. Later on they went to acquire other businesses such as The Boston Market, Chipotle Mexican Grill, and Donatos Pizzeria, “in an attempt to diversify its operation” (“McDonald’s Corporation”). Around the world there are currently over 36,000 McDonald’s restaurants in 119 countries. In 2011, McDonald’s was approved of the trademark Mc. From 2012 through 2020, McDonald’s shall be, “the official restaurant on-site at the Olympic Games” (McDonald’s Corporation”). BrandZ ranked McDonald’s as the #5 Most Valuable Global Brand in 2014. McDonald’s grew to become one of the most recognizable brands in America today with their large influence over the fast food industry. This paper aims to shed some light on what McDonald’s does to keep itself as one of the top fast food chains in the world. Through analyzing the...
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...applied for. I was given English as a major due to the majority of students accepted and scores for my desired major. It was a seven-day Adventist college so half of the required classes were regarding religion aspects. I felt like I was in another boarding school in which case, this is worse. While I was in my first semester, my family and I received the lottery visa to USA, I felt like it was a great advantage for me and my dream was becoming a reality. My family and I began the necessary requirements to move into the state and finally left in March’09. I was excited and sad at the same time but I was relieved because I was getting a fresh start at what I really wanted to do although I was worried about the difference in the education system over here, adapting to it,...
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...proposed venture in this case study has great potential in highly populated areas with a need for transportation. Since Zipcar provides the cars in areas close to the customer, this service would be easy to use. The drawback would be finding a way to make the benefit of utilizing Zipcar more compelling over other forms of transportation such as owning a car, using other car rental services, taxis, subways, or buses. The nice component of Zipcar is that it offers hourly services which can attract people who need a car only for a doctor’s appointment or grocery run. Zipcar has been able to progress its venture which is notable since funding and parking have been an issue. Most of the funding was used to start building the wireless technology to serve as the operating system. Unfortunately, the shortcoming in Zipcar’s progression could be because the “ Z-card” reader is not finished. With no asset and few angel investors, Zipcar can seem as a risky investment. Instead of rushing to start operating the business perhaps Chase could have gained investors by guaranteeing that she had a system that functioned. Despite the technological setback, Zipcar was able to obtain 3 cars and rely on members to keep a driving log to track usage. The advantage of Chase and Danielson starting Zipcar early is that since both lacked a degree of expertise, Zipcar would be able to grow by observing customer’s usage patterns and understanding the operational and financial parameters of running a business...
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