...CHAPTER 1: CUSTOMER-DRIVEN STRATEGIC MARKETING: MARKETING: PROCESS OF CREATING, DISTRIBUTING, PROMOTING & PRICING GOODS, SERVICES & IDEAS TO FACILITATE SATISFYING EXCHANGE RELATIONSHIPS W/CUSTOMERS & TO DEVELOP & MAINTAIN FAVORABLE RELATIONSHIPS W/STAKEHOLDERS IN A DYNAMIC ENVIROMENT. ~ CUSTOMER EXPECTS TO GAIN REWARD/BENEFIT GREATER THAN THE PRICE INCURRED IN A MARKETING TRANSACTION. ~ MARKETER EXPECTS TO GAIN SOMETHING OF VALUE IN RETURN; PRICE CHARGED FOR THE PRODUCT. CUSTOMER: PURCHASER OF ORGANIZATIONS’ PRODUCTS, THE FOCAL POINT OF ALL MARKETING ACTIVITIES. TARGET MARKETING: SPECIFIC GROUP OF CUSTOMERS ON WHOM AN ORGANIZATION FOCUSES ITS MARKETING EFFORTS. ~ MARKETING ALSO INCLUDES MAKING THE PRODUCT AVAILABLE IN THE RIGHT PLACE & AT A PRICE ACCEPTABLE TO BUYERS, INFORMATION COMMUNICATED TO ASSESS IF NEEDS WILL BE SATISFIED/MET. MARKETING MIX: 4 ACTIVITIES – Product, Pricing, Distributing, & Promotion – THAT A FIRM CONTROLS TO MEET THE NEEDS OF CUSTOMERS WITHIN TARGET MARKET. WHAT TYPE OF EACH ELEMENT TO USE & IN WHAT AMOUNT. MARKETING MANAGER: * CREATE & MAINTAIN THE RIGHT MIX OF THE ELEMENTS TO SATISFY CUSTOMERS’ NEEDS FOR A GENERAL PRODUCT. * STRIVE TO DEVELOP A MARKETING MIX THAT MATCHES THE NEEDS OF CUSTOMERS IN THE TARGET MARKET. * CONSTANTLY MONITOR THE COMPETITION & ADAPT THEIR PRODUCT, PRICING, PROMOTION & DISTRIBUTION DECISIONS TO CREATE LONG-TERM SUCCESS. ~ PRIOR TO MAKING A MARKETING MIX, MARKETERS MUST COLLECT IN-DEPTH, UP-TO-DATE INFORMATION...
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...exposed to harm to himself or others 4.2 Outline potential risks of infection within the workplace Sneezes, cough, poor hygiene, cross contamination 4.3 Describe the process of carrying out a risk assessment Initially identify what could be the danger, objects around the environment, wires ect, see who might be harmed the service user or others, evaluate the risk and decide how to prevent these. 4.4 Explain the importance of carrying out a risk assessment It is important because it pre assess an activity which could lead to an illness or injury, so this helps to prevent that any of these happens 5.1 Demonstrate correct use of PPE PPE are made tp protect the worker from hazard that could possibly couse harm, such as bosy fluid, contamination ect.. 5.2 Describe different types of PPE Gloves, aprons, wipes, hand gel and soap, eye protection ect.. 5.3 Explain the reasons for use of PPE See 5.1 5.4 State current relevant regulations and legislation relating to PPE Personal Protective Equipment at Work Regulations 1992 5.5 Describe employees’ responsibilities regarding the use of PPE Workers must have their PPE worn each time is necessary for their own protection and others in accordance with the instruction provided. Report to the management in care of damage or any concern. 5.6 Describe employers’ responsibilities regarding the use of PPE they have to make sure the PPE is available prior the start of the shift, and a...
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...bullies, bi-polar, empathy 8. Decision making: making a logical decision, some are better than others 9. Memory: basic learning, skill to learn 10. Healthy lifestyle: what is the personality of someone living a healthy lifestyle 11. Productivity: multi-tasking is considered not good, where as time management is more effective. 12. Grades: attendance is correlated with your grade, cramming doesn’t work. How did psychology developed? * is it a combination of 2 Greek words * psych * logy * The study of your soul, then changed to the study of your mind * Comes rom philosophy and physiology (how the mind influences the body) * 1870 = more focus on the mind (eg. How do the mind and bosy interact?) (need to know dates for exams) * psychology was a sub discipline of these areas William Wundt * Professor od physiology * 1879 created first experimental psych lab in Germany * The father of psych * 1879 = psych date of birth * Focused on consciousness * He taught many students, and they began teaching once they graduated and it began to spread * 1883 – 1893 = new psych research labs in north America G. Stanley Hall * former student of Wundt * 1883 = started first US research lab in John Hopkins Uni, Baltimore Maryland * 1887 = first psych journal * Early theories: structuralism vs. Functionalism * Structuralism – late 1800’s to 1927 * Edward Tichener (student...
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...International Research Journal , July 2010 ISSN- 0975-3486 RNI: RAJBIL 2009/30097 VOL I *ISSUE 10 Research Paper—Marketing A STUDY OF INDIAN ONLINE CONSUMERS & THEIR BUYING BEHAVIOUR 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 July, 2010 * Ankur Kumar Rastogi * Assicate Prof. Comm.Dept. Sant Gadge Maharaj Mahavidyalaya, * Ph.d Research Scholor...
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...Credit Cards, Excess Debt, and the Time Value of Money: The Parable of the Debt Banana Timothy Falcon Crack and Helen Roberts University of Otago, New Zealand The parable of the debt banana is an analogy between the accumulation of excess personal debt and the accumulation of excess body weight. We created this parable to grab student attention and to then serve as a springboard for discussion of personal debt, time value of money mathematics, the mechanics of credit cards, personal bankruptcy, moral hazard, ethics, and credit card reform. A follow-up survey in a large class (453 students; 84% response rate) showed that 92% of students seeing the parable alongside the underlying finance principles said that it grabbed their attention more than if the underlying finance principles alone were presented, and 87% of students said it made an impression upon them that will make them more careful in their future credit card spending habits. We provide worked examples of credit card use as well as a spreadsheet that lets readers explore these examples and perform sensitivity analysis. INTRODUCTION The parable of the debt banana is an analogy between the accumulation of excess personal debt and the accumulation of excess body weight. We created and presented our parable in a compulsory Finance 101 course taken by all business majors. Most students had little or no exposure to the world of finance and many had poor mathematical skills. Both their lack of financial...
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...GUÍA AL CUERPO DE CONOCIMIENTO DE LA INGENIERÍA DEL SOFTWARE VERSIÓN 2004 do r SWEBOK UN PROYECTO DEL COMITÉ DE LA PRÁCTICA PROFESIONAL DEL IEEE COMPUTER SOCIETY Bo rra BORRADOR - ESPAÑOL GUÍA AL CUERPO DE CONOCIMIENTO DE LA INGENIERÍA DEL SOFTWARE VERSIÓN 2004 do r SWEBOK Directores ejecutivos Alain Abran, École de Technologie Superieure James W. Moore, The Mitre Corp. rra Directores Pierre Bourque, École De Technologie Superieure Robert Dupuis, Universite Du Quebec A Montreal Bo Jefe de proyecto Leonard L. Tripp, Chair, Professional Practices Committee, IEEE Computer Society (2001-2003) Copyright © 2004 por The Institute of Electrical and Electronics Engineers, Inc. Todos los derechos reservados. Copyright y permisos de impresión: Este documento puede ser copiado, completo o parcialmente, de cualquier forma o para cualquier propósito, y con alteraciones, siempre que (1) dichas alteraciones son claramente indicadas como alteraciones y (2) que esta nota de copyright esté incluida sin modificación en cualquier copia. Cualquier uso o distribución de este documento está prohibido sin el consentimiento expreso de la IEEE. Use este documento bajo la condición de que asegure y mantenga fuera de toda ofensa a IEEE de cualquier y toda responsabilidad o daño a usted o su hardware o software, o terceras partes, incluyendo las cuotas de abogados, costes del juicio, y otros costes y gastos relacionados que surjan del...
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