...Free Range Studies – The Story of Bottled Water”, was very informative and interesting. It begins by telling us that our world is a “system in crisis” and that we are “trashing the planet”. Annie Leonard begins to explain the dilemma or controversy between which is better, tap water or bottled water. Her example of Cleveland tap water versus Fiji bottled water showed that there has truly been a misconception with bottled water everywhere. It was mentioned in the video that, “In many ways, bottled water is less regulated than tap.” Although some people may think that bottled water is cleaner and tastier, the truth is that since it is less regulated, it has a higher chance of holding unwanted chemicals and bacteria. Bottled water is also 2,000 times more expensive than tape water, which is given to us free at our homes. With Americans across the country buying and consuming “more than half a billion bottles of water a week”, the U.S. is creating enough recycle waste to “circle the globe more than 5 times.” This overbuying of bottled water goes back to the concept of “manufacture demand” where companies us tactics of scaring us, seducing us, and misleading us. Going back to my point of the misconception of bottled water, companies create these images and beliefs that their water comes from natural, pure springs, but about “1/3 of bottled water comes from the tap”. Two known companies of this are Aquafina, and Dasani. The process of making bottled water is a rather dangerous process to...
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...Industry – Australian bottled water manufacturing industry Product segments includes stilled water and sparkling water Value chain – (upstream) Access to water supply > Manufacturing > Packaging > Distribution > Retailers > Consumers (downstream) 2. Current life cycle position of the industry Australian bottled water manufacturing industry is at the growth stage of its life cycle. It is evolved out of the soft drink manufacturing industry during the 1990s, hence considered a relatively new industry. It is the fastest growing category in the non-alcoholic beverage market in Aus in 2011. Growth is demonstrated that despite from a relatively low base compared to other more established beverages, it shows increase per capita consumption. This is shown in Table 1 that bottled water growth from 2001 to 2011, increasing significantly from 6.4% in 2001 to 13.3% in 2011 (i.e. a 107.8% increase over the period). It is also projected to increase by 30.8% from 2011 to 2016. Despite having Energy drink, ready to drink tea/coffee, sports drinks and milk drinks are also experiencing growth; however bottled water has the largest market share of all the other growing non-alcoholic beverages. A recent report by Global Earth Policy Institute shows that global consumption water rose 56.8% to 164 billion litres from 2007 to 2011. Australians consumed 963 million litres of bottled water, is lower comparison to the top 10 global bottled water consuming countries...
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...Australian Beverages Ltd-Pre-seen case study information A Introduction to Australian Beverages Ltd In 1937, Australian Beverages Ltd (ABL) commenced manufacturing soft drinks [non-alcoholic drinks rather than 'hard' drinks that contain alcohol]. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit- and milk- based drinks. In 2011, the company was Australia's largest supplier of non-alcoholic beverages. Tom Dwyer, the current Managing Director, has been with the company since 2008. He joined the company at a time when carbonated soft drinks (CSDs) growth was stagnating and shareholder confidence in the company was waning. Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. From this review the importance of operational excellence was identified and strong investment was made in world-class manufacturing facilities and systems. Process re-engineering was implemented to reduce the costs of manufacturing and time-to-market. Given the declining consumption of CSDs, Managing Director Tom Dwyer has sought to reduce ABL's reliance on them, focusing on growing new products and entering new non-alcoholic beverage categories since his appointment in 2008. Alongside significant investment in product development of other non-alcoholic beverages, several acquisitions have been made to...
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...Case Study: Bottled Water Industry Team 3 James Barlow, Julianne Schneider, Robyn Sumner & Katie Austin GBA 490 Dr. Drnevich 26 March 2008 EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its recognition factor is partly due to the great success of its parent company, since The Coca-Cola Company is so well established and respected in the beverage industry. Another strength is Dasani’s geographic coverage. It is available in 200+ countries in localized flavors, which further extends the brands marketability. Dasani is obviously financially stable, as it is backed by one of the most successful beverage companies in the industry. Its financial stability allows for high cost advertising, marketing, and development. As part of the Coca-Cola family, Dasani reaps the benefits of readily available assets and distribution channels. Assets include water sources, processing systems, and bottling and manufacturing suppliers. Assets like bottling and manufacturing equipment can...
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...SAI Questions: A. Which personal achievements are you most proud of ? * (500 characters maximum) B. Describe a situation where you failed. What lessons did you learn from it ? * (500 characters maximum) C. Why is your application an added-value for the SAI member schools ? * (500 characters maximum) D. Describe your extra-curricular activities over the last few years (leisure time, social life, clubs, volunteer work, etc.) ? * (500 characters maximum) E. Have you carried out any in-company training periods or worked part or full-time? If so, please give details of the jobs and positions held (name of firms or organisations, dates of employment, etc.) in chronological order (2000 characters maximum) A. Which personal achievements are you most proud of ? 1)In terms of my study, I would like to say that I really work hard in the university. I got the second prize scholarship in the first year and the first prize scholarship in the second and third year. Besides, I pass so many exams to prove myself, improve the English and French ability and show the interest in business management: TFS4(French level test in China), IELTS, GMAT, BEC(V). 2)I participated in the career relationship circle(a business club) and act as a PR leader in the club. In this club I participated in many activities and competitions( I will refer to them in the following questions) and have good interpersonal relationship. B. Describe a situation where you failed. What lessons did you learn from...
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...is submitted as part of the fulfillment for the study of International Business BB 304 Exporting Bottled drinking water to Afghanistan Lecturer: Mr Stanley Hii Geng Hing Group Members Table of Content Page Introduction 3-5 ▪ Corporate Information -TaJiTaLi Sdn Bhd ▪ Vision ▪ Mission statement ▪ Business goals ▪ Business strategy ▪ Management Team Background of Supplier – Sime Oleander Sdn Bhd 6 Background of Afganistan 8–9 ▪ Economic and demographic profile ▪ Political perspective ▪ Currency ▪ Other challenge faced by Afghanistan: o acute shortage of clean and safe water Opportunity for TaJiTaLi Sdn Bhd 10 Marketing Strategy 11-12 • Price and Product • Distribution • Promotion Barrier and political risk 12-14 Source of Finance 15 Market Forecast 15 Term of Payment 15 Sales Budget 17 Landed cost 20-22 Budgeted Income statement 23-25 Budgeted Cash Flow Statement 26 Internal Rate of Return 27 Conclusion 28 TaJiTaLi Sdn Bhd Proposal on Exporting Bottled drinking water to Afghanistan June 2006 to June 2010 Prepared in: March 2006 TaJiTaLi Sdn Bhd ...
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...new product and sustainable conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1 12 5.1.1 Alternative 2 13 5.1.2 Alternative 3 13 6.0 Recommendations 13 7.0 Action Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine environmentally conscious/ sustainable company. 1.0 Problem Statement The primary problem in the case is that fundamentally the business...
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...structure that allows buyers and sellers to exchange any type of goods, services and information Market facilitates trade and enables the distribution and allocation of resources in a society Markets allow any tradable item to be evaluated and priced MARKET DEMOGAPHICS Population: 180,000,000 Growth rate: 1.828% Birth rate: 27.74 births/1,000 population Death rate: 8 deaths/1,000 population Net migration rate: -1.24 migrant(s)/1,000 populations 0-14 years: 40% (male 33,293,428; female 31,434,314) 15-64 years: 56.9% (male 48,214,298; female 46,062,933) 65 years and over: 4.1% (male 3,256,065; female 3,542,522) INDUSTRY ANALYSIS POPULATION 180000000 RURAL 116916480 URBAN 63083520 PEOPLE WITHOUT WATER 44% BOTTLE WATER USAGE 9% PEOPLE WITHOUT BOTTLE WATER 91728000 TOTAL TARGET MARKET 9072000 MISSION STATEMENT Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life. VISION STATEMENT We envision Nestlé to grow in the shortest Possible time into the number one food company in Pakistan with the unique ability to meet the needs of consumers of every age group from infancy to old age, For nutrition and pleasure, through development of a large Variety of food categories of the highest quality We envision the company...
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...Perrier Synopsis Perrier is French mineral water, globally known as naturally carbonated spring water with low contents of sodium. In the past, Perrier controlled about 24% of the total U.S bottled water business, and was dominating half of imported bottles water sector. The market sales of Perrier sparkling water from France rapidly grew in the United States from one million US Dollars to about eighty million per year. However, Perrier now accounts for eighty percent of declining water imports in America and 29 percent of the $225 million of sales yearly in the bottled-water market, which is growing at the rate of 9 percent annually. The American public is trading low in sales of mineral water that is substituted with club soda, according to a trade source. Perrier is challenged by Khisu Mineral Water, which has apparently cured the Korean King Sejong of all illnesses. Perrier’s considerable decline of its market share in the bottled water industry seems to be very challenging for its marketing team and raises some questions of how to survive on the market and regain the previous rhythm of sales. Maybe it’s time for them to consider some inevitable changes in the marketing strategy. Analysis Perrier has a lot of strengths compared to its competitors. It is naturally carbonated from France, unique in its qualities, difficult to copy. It has an internationally strong brand name. So it makes sense to keep the existing product available for the market and do not diversify...
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...A SUMMER TRAINING REPORT ON KEERTHI PACKAGED DRINKING WATER., MADURAI. Submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration by S.RATHNA (Reg No: P10B13636) Under the guidance of Dr.MENAKA [pic] DEPARTMENT OF MANAGEMENT STUDIES SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) RE-ACCREDITTED WITH ‘B++’ STATUS BY NAAC GORIPALAYAM MADURAI-625002. MAY - 2011 SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) DEPARTMENT OF MANAGEMENT STUDIES GORIPALAYAM MADURAI-625002. S.RATHNA (Reg No: P10B13636) DECLARATION I hereby declare that the project done under the title “ A Summer training Report on KEERTHI PACKAGED DRINKING WATER , Madurai ” submitted for the award of the degree of Master of Business Administration is my original work and that no part of this report has been submitted fully or partly for any other recognition earlier. Signature of Candidate Bonafide Certificate This is to certify that the project work entitled “A Summer Training Report on KEERTHI PACKAGED DRINKING WATER, Madurai ”, is a bonafide record of work done by S.Rathna (Reg. No. P10B13636) submitted in partial fulfillment of the requirement for the Degree of Master of Business Administration, 2010-2012. Signature of the Faculty Guide Signature of the HOD ACKNOWLEDGEMENT ...
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...expansion of an Australian water bottle company named as Cooroy Mountain Spring Water according to the request of its management. Thus, the report draws attention to examine the current strategy of Cooroy in its business level. Then it analyses the organization’s ability and incentives for growth especially in international market. Investigations reveal there is immense growth potential in the bottle water market across the world. According to Hubbard’s 5Qs and Porter’s Generic Strategies Cooroy is following a growth and differentiation strategy currently in its business level. Due to product development, geographical expansion, etc. the report recommends restructuring organizational structure to a divisional structure for effective management and success of the business as organizational structure must align with organizational strategies. In the entrance to the foreign market the report suggests a Global strategy to the firm as its corporate level strategy according to the findings of Porters’ Diamond and incentives for international expansion. Finally the paper recommends establishing in China initially with a Wholly Own Subsidiary entry mode with future prospects of growth and expansion in Asia Pacific Region. Moreover, the report’s action plan for strategy formulation presents a guideline for effective strategy implementation. The report also investigates the fact that the analysis conducted has limitation in doing an effective analysis of the water bottle market across the...
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...a. What type of organization is Australian Beverages Limited (ABL)? ABL is an Australian public listed company operating in multi-beverage business. It commenced operation in 1937 with its first manufacturing plant opened in Sydney in 1938. After a series of market expansions, ABL is currently the second largest company in Australia non-alcoholic beverage industry. The company is run by Tom Dwyer, the current managing director, who has been appointed since 2005. b. What industry, product segments/markets does ABL operate in? ABL is currently the second largest company in Australian non-alcoholic beverage industry. With the exception of bottled water, ABL operates in almost all product segments of non-alcoholic beverage market, that is, carbonated soft drinks (CSD), fruit and milk-based drinks, etc. It has also moved into snack food market through acquisition of several small businesses. Its core activities include manufacturing, distribution and marketing. c. What is the current life-cycle position of the industry? Non-alcoholic industry ➢ The non-alcoholic beverage industry is at the growth stage of its life cycle. This is evidenced by: (1) Consumption of non-alcoholic beverage in Australia increased form 179.7 liters per capita in 2005 to 228.5 liters per capita in 2009, representing a 27% increase. (2) As Australian per capita consumption follows US pattern, Australian’s current level of 63% of US per capita consumption indicates significant opportunities for growth...
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...Internet : www.ccmp.fr NESTLE - DANONE and the bottled water sector G1329(GB) Par Franck BRULHART & Tim WHITE Faculté des Sciences Economiques et de Gestion Marseille - EUROMED Université Aix-Marseille II Intégration CCMP : 2004 Licence d'utilisation accordée à : _Euromed Marseille Ecole de Management Pour ce produit, l'établissement acquéreur est autorisé à : • Diffuser le produit à l'ensemble du corps professoral de l'établissement dans le but d’utiliser ce produit pédagogique pour son enseignement. • Reproduire le produit sans limitation de quantité, ni de durée. S'il s'agit d'un document au format numérique, celui-ci peut être diffusé par tout moyen et support (intranets et extranets dûment autorisés par l'établissement acquéreur) à l'exclusion de sites web librement accessibles au public extérieur à l'établissement acquéreur L’établissement acquéreur du produit s'engage à : • ne pas communiquer ou céder tout ou partie du produit à un tiers n'enseignant pas dans l'établissement acquéreur • conserver une version originale intégrale et datée du produit telle qu'elle a été livrée par la CCMP lors de l'achat, • conserver le logo de la CCMP et le logo de l'établissement créateur ainsi que les logos ou marques des entreprises citées dans le produit, Cette étude de cas est un produit non adaptable. Voir conditions Générales de Vente : http://www.ccmp.fr/CGV_2005.pdf Nestlé-Danone & the bottled water sector Franck BRULHART Maître de Conférences ...
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...In “Bad To The Last Drop,” Tom Standage talks about our lifestyle option in choosing the type of water we drink: tap water or bottled water. It wasn’t till the end of the editorial I understood the message he was trying to convey. He doesn’t state which side he is defending or arguing against, but rather give an opinion to both sides of tap and bottled water. Those who drink tap water have the fear of getting sick from drinking it than they do from bottled water. Tom argues that “for people living in the developing world...access to water remains a matter of life or death.” So contracting a sickness due to an improper filtration or lack thereof, isn’t an unusual thing in developing countries. Countless amount of the poverty population live in villages where there is no clean water and rely on the river water or ponds that are situated miles away from their homes. Upon receiving international aid, the countries start to get dependant on it, and won’t be able to raise above the poverty line. Providing clean water to the world is another main concern that Standage discusses in the editorial. Projects that could help provide clean water (1.7 bill/yr) and improve sanitation (9.3 bill/yr) around the world is less than the annual spending on bottled water. Bottled water has its effects on the environment. First of all, we know that plastic is a renewable resource, and the water we use is as well. The resulting product from filling the plastic bottles becomes heavy and costs...
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...more profit? This is when the term greenwashing comes into play; when corporations mislead customers to believe that their operations are responsible, when they actually are not. Throughout this paper the greenwashing case by the internationally known artesian bottled water maker: FIJI Water will be embarked as well as the principles proposed by Jeffrey Hollender in his book “The Responsibility Revolution”, that claims that by following them, corporations can become more responsible. The Oxford Dictionary defines the term greenwash as any “disinformation disseminated by an organization so as to present an environmentally responsible public image”. When a corporation spends more time and money in trying to make their activities look good for they environment than actually implementing the practices to become “greener”, it is said that the corporation is involved in greenwashing ("About Greenwashing"). Now more than ever, greenwashing has become a rising problem. Because corporations now have two choices (either they meet society’s environmentally friendly standards or slowly go out of business), the use greenwashing has become an easy fix for many corporations including big names such as Wal-Mart and Fiji Water. Fiji Water is a company that produces and...
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