...The Effect of Bottled Water Packaging on Consumer Satisfaction and Loyalty Summary: The survey questionnaires were distributed to 144 participant. Informed agreement was obtained from the participants. In addition, information and ID numbers was required. The participants were also informed about the purpose of the study. The purpose of this survey is to see how specific bottled water brand can affect consumer's loyalty and satisfaction. The collected information were analyzed and reported using Excel and bar chart. The core reason for which this method of data collection has been used is due to its external validity and for further understanding. As the participants for this study are spread across different regions of Kuwait including our university. Its external validity is quite high. This survey also concludes questions about the quality, shape, size of the bottle, and appearance of product. The main question was to know what brand people are loyal to and the reasons behind it. In addition, this survey showed us the difference between the two gender choices based on how old are they, their personal income, education, nationality, and profession. Analysis: In terms of the huge amount of information collected, it was found out that there are seven highly important questions that needs to be discussed specifically. Question: 1. How often do you buy Bottled water? It was concluded from this question that most people often buy bottled water between all of the...
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...The Effect of Bottled Water Packaging on Consumer Satisfaction and Loyalty Summary: The survey questionnaires were distributed to 144 participant. Informed agreement was obtained from the participants. In addition, information and ID numbers was required. The participants were also informed about the purpose of the study. The purpose of this survey is to see how specific bottled water brand can affect consumer's loyalty and satisfaction. The collected information were analyzed and reported using Excel and bar chart. The core reason for which this method of data collection has been used is due to its external validity and for further understanding. As the participants for this study are spread across different regions of Kuwait including our university. Its external validity is quite high. This survey also concludes questions about the quality, shape, size of the bottle, and appearance of product. The main question was to know what brand people are loyal to and the reasons behind it. In addition, this survey showed us the difference between the two gender choices based on how old are they, their personal income, education, nationality, and profession. Analysis: In terms of the huge amount of information collected, it was found out that there are seven highly important questions that needs to be discussed specifically. Question: 1. How often do you buy Bottled water? It was concluded from this question that most people often buy bottled water between all of the...
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...Bottled Water report Autor: Marlon- Pavel End ID:12074541 Written on the 14 – 15. 2. 2013 Contents page 1. Introduction and Background Information Page 1 2. Demand & Supply Factors a. The economic crises Page 1 b. Weather- Global warming Page 2 c. Advertisement Page 3 d. The environment Page 4 3. Elasticity or inelasticity of demand and supply related to the factors above Page 5 4. competitive and pricing strategies e. water drunk at home Page 7 f. water drunk outside Page 7 5. Conclusion Page 7 6. References Page 9 Introduction and Background information This report was requested by my summer internship company and contains information about the current market situation of bottled water drunk in the home and bottled water drunk outside the home. The report will focus in these two markets, on supply and demand factors, concepts of elasticity of demand and of supply related to the factors and competitive and pricing strategies. The information given in the report are researched in databases, books, websites, internet articles and YouTube clips. Supply and demand factors in the markets. The economic crises The economic crises, started in 2008 caused a decrease in the PDI (Personal Disposable Income) which led to a decrease in general household spending (Kirkup, 2011) The bottled water market was affected by the economic...
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...In the article “The Problem With Bottled Water” by Richard J. Dolesh, he discusses the negative effects bottled water has on our parks nationwide and provides solutions to make them more sustainable. Bottled water is a very convenient resource for clean water in parks. However, national conservation and health organizations have found that the rapid growth of this luxury has become environmentally hazardous and expensive. The issues starts with the production of bottled water because of the large amount of energy and natural resources it uses. A national conservation organization called The Riverkeeper says from transportation to collecting disposed bottles, it is “equivalent to filling each bottle one-quarter full of oil.” This is about 17 million barrels of oil a year. The recycling process of the plastic bottles is not as economical as people might imagine. Less than 15% of the plastic is actually recycled and the rest either ends up in landfills or polluting the air. The plastic and even the water itself have been found to be under violation of state standards by the Natural Resources Defense Council in over a hundred different brands of bottled water. Alternatives to bottled water can be providing clean public water systems, which can be up to thousands of times cheaper. These bottles are growing into an even larger problem as the sales rates have shot up in the last few years and are continuing to rise. Fourteen national parks have even gone as far as banning the bottles...
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...Recently, the amount of purchase of the bottled water is significantly increasing because of some environmental problems, such as ocean pollution, that make people to be skeptical about the sanitation of the water. Due to this huge demand in bottled water, statistics show that in each day, humans throw away about 30 million water bottles as a waste. Leaving this evidence by the side, as a contrast, the primary goal of EPA, according to the EPA website, is to protect all the Americans from significant risks to the environment where humans live their life on. In other words, EPA is in charge of creating regulations and laws to enforce the amount of waste the water bottle company is producing and making the standards of the quality of drinkable...
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...Drinking from a water bottle has become a very normal everyday experience for many people; another everyday situation? Going for a walk down the street and encountering litter as far as the eye can see. Bottled water has its advantages but I, along with many others, see the bad in bottled water. This essay will focus on the problems bottled water has caused. Many people believe that their one bottle will not cause a large impact on the ecosystem. However, that one bottle will easily become many when you get into a habit of drinking bottled water. According to the International Bottled Water Association (2013) “In 2012, total U.S. bottled water consumption increased to 9.67 billion gallons…with every person in America drinking an average of 30.8 gallons of bottled water last year.” The average water bottle you buy in a store is 16.9 fluid ounces, 30.8 gallons is equal to 3942.4 fluid ounces, and 3942.4 divided by 16.9 is about equal to 233. Meaning, the average American in 2012 drank 233 bottles of water that year. The 9.67 billion gallons of water being consumed in a year in America, is similar to 73,240,236,686 bottles of water. After use, most of those bottles are put into our trash and taken to landfills. Many Americans find that using...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Introduction Most people think that all water is the same; technically, it is not. When you taste several bottles of water, you start to notice a difference. The reason for this is the amount of TDS found in water. TDS stands for Total Dissolved Solids, which contains all dissolved solids like Nitrates, Sodium, Sulfates, Barium, Cadmium, Copper, and Fluoride. When you have all of those minerals in the water, it changes the taste. These minerals give water a heaviness and it correlates with the hardness of the water (Pouring Tea). The excellent amount of TDS is less than 300 mpl (milligram per litre), while the poor amount of TDS is above 900 mpl (TDS and pH). When I decided to test the amount of TDS found in bottled water, I found that most water have a decent level of TDS contained in them. I tested the amount TDS found in Dasani, Clover Valley, FIJI, Shurshine, Aquafina, Niagara, and Smart Water. Out of all the bottled water, I think that Dasani contains a lower amount of TDS, which means it tastes better. Methods To gather my information, I began testing the levels of TDS contained in all of the bottles that I gathered. Next, I analyzed my results, and then I researched what could possibly be in the bottled water so I could get a better understanding. Results...
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...Bottled Water Case #1. Some key economic characteristics of the bottled water industry include its attractiveness to the market. The expected growth rate continues to rise and that makes it an opportunity for those willing to break into the market. The population is a key economic factor because they are becoming more conscientious of drinking water that had been provided by the municipalities, there are also concerns for the amount of sugar in soft drinks, so these are some of the reasons they are turning towards the bottled water industry. Bottled water is a more convenient way to a healthy drink readily available and its popularity continues to grow around the globe. This industry has an economic growth rate predicted at annual rates of 20% or more, and this makes the industry profitability rates continue to grow in the billions. The bottled water industry is highly competitive and most of the top contenders are soft drink companies that got into the market when they started seeing a consumer changeover to bottled water. The gain shelf space at the grocery markets, the sellers of bottled water have to compete aggressively to offer the lowest prices to distributers. Supermarkets and discount outlets were able to force the industry to pay slotting fees while also forcing them to lower their prices. Some retailers were even willing to offer rebates for shelf space in convenience stores. #2 a. Suppliers—plastic bottle producers, water treatment facilities, spring...
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...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...In 2010, bottled water consumption within the U.S. was around 28 gallons per person. As a beverage category, bottled water represented $10.6 billion in annual sales. This category has grown at an impressive rate. In fact the value of the U.S. bottled-water market doubled in less than a decade. The success of this product represents a success for marketing. In this discussion thread we will examine some of the reasons for its success. Issues to Discuss: 1. Describe the target market for this bottled water. How does bottled water create value for target market consumers? Target market refers to a group or customer segment that a firm is interested in selling its product or services. This is a two way relationship as the potential must demonstrate an interest in the product and must also posses the ability to purchase the product or service. During my research I found an article about Nestlé Waters North America. Nestlé Waters has seen a fall because of concerns about cost, energy, water use and plastic waste associated with bottled water (Food & Water Watch). Nestlé Waters changed their target market for bottled water and came up with the Pure Life brand that differs from their previous Nestlés brands. Nestlé started targeting populations where tap water is not safe to drink. Brandweek magazine in 2008 stated that Nestlé Pure Life’s target audience was Hispanic immigrants in the U.S. as well as emerging markets in the developing nations, capitalizing on fears about the safety...
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...3-23-2011 Final Draft The Bottled Water Deception Have you ever thought twice before taking a sip of that refreshing purified bottle of water? I never did, until the day I learned the truth. Bottled water is everywhere; it’s convenient, and manufacturers have made it their mission to make sure you buy their Natural Spring Water. The quality of the water we drink is essential for a healthy life. Yet the quality of water used for bottled water is only required to be as good as tap water, but it is often worse (Strand par 2). On top of this, the plastic that water is stored in can leach synthetic chemicals into the bottled water, making it even more harmful (Strand par 4). The most saddening part is the fact that averages of 60 million plastic water bottles are disposed of every day, in America alone (Strand par 10). Not only is America and many other countries drinking unhealthy bottled water, but many of them aren’t recycling their used plastic bottles, causing our landfills to be filled with huge quantities of plastic waste. According to BottledWaterBlues.com, columnist Charles Strand, CEO of Sun Water, and Author of “All About Water”, “It requires 3 times as much water to make the bottle as it does to fill it... it is an exceptionally wasteful industry.” The most valuable health information anyone can learn might very well be the significance of healthy water. Water makes up 70% of our bodies; this fact tells us that the quality of the water we put into our bodies is particularly...
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...In 2007, people have drink billions of bottled water every day that year and the number of used bottled water is increasing is increasing rapidly since then. The idea of overusing a bottled water is common for a younger generation of kids has come to adapt a lifestyle where using bottled water is the only options out there. It is easy to forget that there are some different alternatives to drinking water, instead of solely relying on bottled water. Examples such as fountain water, tap water, or just a cup of water will do. In the article, Elizabeth Royte criticizes the entire new generation of kids to have come to relied only on bottled water and explores the idea that convenience is a better alternative to the younger generation. The cycle...
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...Being able to rely on a steady, safe water supply is essential for humans and many other species. For humans, we have the luxury of being able to produce purified bottled water. Bottled water has advantages in relief supply for third world countries, areas hit by natural disasters, and for areas with contaminated water supplies. Overall usage of bottled water has been continually climbing since 1999. As of 2014, the average US citizen consumed 34 gallons of bottled water per year; up from 23 gallons in 2004 (Rodwan, 2015 p. 12). A concern of the increased use of bottled water is the chemicals that are used to make the plastic bottles. Chemicals such as bisphenol A (BPA) and polyethylene terephthalate Bisphenol A is a synthetic organic compound used mainly is producing plastics and epoxy resins used in adhesives and coatings (Bisphenol A (BPA)). Therefore, BPA can be found in many food and drink containers, including baby bottles and also some medical supplies. The epoxy resins it is found in are also used in the lining of main water supply pipes. BPA exposure then is hard to stray clear from as it...
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...Review on Myanmar Bottled Water Industry with Porter’s Five Forces Review on Myanmar Bottled Water Industry with Porter’s Five Forces Introduction Bottled drinking water used to be a prestige product till 1990s in Myanmar. Then, the use of bottled water has grown considerably since factories were first set up in the mid-1990s. According to Myanmar Food and Drug Administration (FDA), there are 657 bottled water factories in 2013 which were rose form 320 factories in 2008. Bottled water culture has penetrated even into rural areas of Myanmar where majority of people previously held the view that bottled water was a waste of money. It is due to increasing urbanization, limited time to boil tap water, increasing suppliers and better delivery, convenience and portability. Myanmar bottled drinking water industry is currently dominated by Alpine which has 65% market share, according to the company reports. Analysis with Porter’s Five Forces An industry's competitive dynamics and profitability can be deducted by analyzing with Porter's Five Forces. (1). Rivalry among existing competitors Even though, Alpine has dominated the market, competition among second-tier brands such as Oasis, PMG, KTM , ICE, Sampar Oo, Max'2'0, Imperial Jade, KA is high. As bottled water has become a commodity-like product, customer switching...
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