...Operations Management IMPACT OF THE 4 V’S Table of Contents Introdution To 4v’s 3 Mcdonald Process 7 Inputs 7 Facilities: 8 Output 8 Quality Management 8 4v Challenges In Mc Donald 9 Dominos introduction to 4V’s 12 production process 13 Improvement 15 Conclusion 16 Referances Group member list Introduction Production process Four V’s for Processes Four characteristics of demand in particular have a significant effect on how processes need to be managed: * The volume of the products and services produced * The variety of the different products and services produced * The variation in the demand for products and services * The degree of visibility that customers have of the production of products and services. Four V’s of processes in detail. I. Volume Processes with a high volume of output will have a high degree of repeatability. That means the same thing is happening over and over again. Producing biscuits, batteries or even books can be such examples. The implications of this are that high-volume processes have more opportunities to produce products or services at low-unit cost. So, for an example, the volume and standardization of large fast-food restaurant chains such as MacDonald’s or KFC enables them to produce with greater efficiency than a small, local cafeteria or a restaurant. The implications can be even at country levels with regard to their competitiveness. Apparel industry in China, thriving on volumes...
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...Task one The concept and process of marketing The marketing concept is the viewpoint that trades should find out what the customers want and then make decisions to achieve those wants, better than the rivalry. Today most trades adopted the marketing concept, but this has not always been the situation. The process of doing so can be demonstrate in a sequence of stage: the situation is examined to categorise opportunities, the plan is expressed for a value scheme, planned decisions are mode, the strategy is implemented and the results are examined. http://us.123rf.com/400wm/400/400/dskdesign/dskdesign1207/dskdesign120700077/14652330-marketing-process-concept--segmentation--targeting--positioning--approaching.jpg Explanation of the various elements of the marketing process. Step 1 – swot analysis Step 2 – segmentation, targeting, positioning Step 3 – marketing mix Step 4 – implementation – go out there and sell your product no time to Step 5 – control Swot analysis An important part of the planning process is observing at the present position of the business and trying to choose how factors outside of the business might affect the business. Business do a SWOT examination as a way of determining which marketing strategy to use. The business does a review on the interior and exterior nature of the business looking at the current and upcoming condition. An audit is a review of all the business’ doings. Example of a business swot analysis...
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...classification of race being stupid and inaccurate? Explain. The Budinsky case shows that the terms "race" and "racial discrimination" maybe of such doubtful sociological validity as to be scientifically meaningless, but these terms nonetheless are subject to commonly-accepted, albeit sometimes vague, understanding and the conclusion of the concept is seemed unscientific. And also in Budinsky case victims of group discrimination are commonly subject to a "racial' identification as "non-white". But in Alonzo's case, they should focus both on national origin and race and it will relate to specific concepts of race and racial discrimination, the Budinsky could not help with this case. Do you think it matters someone's category is called "race" vs. "ethnicity" Explain. Race is a classification system used to categorize humans into large and distinct populations or groups by heritable phenotypic characteristics, geographic ancestry, physical appearance, ethnicity and social status. But ethnicity is not just a person's race. Ethnicity is about tradition, learned behavior and customs. It is about learning where you come from, and celebrating the traditions and ideas that are part of that region. Ethnicity gives us rooms to change because we can reject our own and embrace another, but race is more about biologically engineered features. So I think that it really matters someone's category is called "race", people will judge the person's appearance features without concerning...
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...passed since Raymond Kroc envisioned a nationwide fast food chain, which needless to say went on to revolutionise the American restaurant industry and become the world’s number #1 fast food restaurant. Today McDonald’s serves 52 million people a day from one of its 31,000 restaurants dotted around the world (Ritabrata Giiosii, R.G. 2009). The golden arches along with Ronald McDonald and the catch phrase “I’m lovin’ it” have assisted McDonald’s in becoming one of the most globally recognised brands, allowing them to become McDonald’s most valuable intangible assets, but how did they do it? Countless elements threaten McDonald’s reputation; health issues, legal and technological changes, social factors, environmentalists and obviously competitors especially those who offer similar services and products such as KFC. They too have become a national brand recognized all around the world however to understand how McDonalds have achieved such success we must first understand what they do differently and what objectives have allowed them to achieve such aims which have assisted them in becoming the best (McDonalds Corporation. 2008). Constantly changing and bettering the marketing strategy has allowed McDonald’s to remain the best, however their main objective has always remained the same; not to be the biggest fast food restaurant chain but to be best fast food restaurant chain and to do so they...
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...NutritioN label worksheet name ________________________ Block ______________ All packaged foods are required to display a standardized nutrition label. This nutrition label contains information about the caloric content, amount of fat, protein, carbohydrates, and other required nutrients. Examine the following nutrition labels and answer the questions. 1. How many calories would you take in if you ate the whole box of crackers in one sitting? __________________________ 2. If you ate 2 servings of crackers, how many grams of carbohydrates would you get? ___________________ 3. If each gram of carbohydrates provides 4 calories, how many calories would you take in by eating 2 servings of crackers? _________________________ 4. If fat provides 9 calories per gram, how many calories would you get by eating 2 servings? ____________________ 5. If you were to eat the entire can of soup, how much sodium would you consume? ___________________ 6. If the recommended amount of sodium for someone with high blood pressure is 1500 mg/day, how much more than the recommended amount is present in this entire can? __________________________ 7. How many servings of soup would I need to consume 20% of my daily requirement of fiber? _________________ 8. How many calories would that be? __________________ *** This serving size is 1 ounce. An average bag of Doritos contains 16 ounces of chips, for a total of 16 servings per bag.*** 9. How many calories would...
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...force for change is a lack of diversity in the make-up of the senior management, whereas an external force for change is a lawsuit by the EEOC requiring the management to correct diversity failure in the company. Internal forces for change tend to create a faster change than external forces for change. The mimetic isomorphism pressure to change was seen when Sarbanes Oxley was passed in order to ensure that an Enron-like scenario never happened again. This was an external vs. internal force for change. None of the above Question 2. 2. (TCO A) Which of the following best shows a company responding to identity pressures? (Points : 7) McDonalds when they started selling coffee drinks and salads Domino’s pizza’s new crust and pizza recipe Dairy Queen when it invented “the Blizzard” The Wall Street Journal when it went online All of the above Question 3. 3. (TCO B) Which of the following best defines the “Six Box” model of diagnosing change? (Points : 7) Includes purpose, structure, rewards, and helpful mechanisms Is based on the conceptualization of the organization as a transformation process Can be a starting point for an organization that has not given attention to the trends that may impact its future operations Includes strategy, structure, process, and lateral capability Includes structure, style, skills, super-ordinate goals, etc. Question...
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...Current Strategy Evaluation Current Strategy McDonald’s current strategy of “being better, not just bigger” involves delivering locally-relevant restaurant experiences, improving existing restaurants, and create new products that meet the changing needs of its customers. This strategy works towards increasing sales and guests counts while optimizing operations to increase profitability. Much of McDonald’s strategy involves promoting new and classic menu items such as the Big Mac, McCafé and Snack Wraps while delivering the best food experience possible. The company also feels that it can grow sales with maintaining and expanding its dollar menu so that more affordable items are available. Furthermore, the company provides locally preferred menu items so that it doesn’t alienate itself from its communities (example: Restaurants in Hawaii offer pineapple instead of fries). Combined with convenient locations, optimized drive through service and longer store hours these factors should provide exceptional restaurant experiences. The company has also allocated $2.1B towards restaurant improvements for 2009 to modernize its operations. These funds are also to help continue its specialty coffee and beverage expansion. This investment is done with the expectation of serving more customers at a faster pace (including drive-thru) as well as being able to provide its new McCafé drinks and future specialty drinks. These improvements should add to customer experience and improve...
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...Executive Summary This assignment is about the ethical aspects of the two organizations chosen by me which are McDonald and KFC. I have done some research about the definition of business ethics, the history of these both organization, evaluate and analyst the ethical and unethical business practices of one company compared to the other company within the same industry and also applied 4 relevant ethical theories to these both organizations and also how they use it. Table of Contents Executive Summary 1 Definition of Business Ethics 3 1.0 Introduction 4 1.1 KFC’s History 4 1.2 McDonald’s History 5 2.0 Evaluation and Comparison of Business Practices in the Ethical Aspects between McDonalds and KFC 6 2.1 Prices 6 2.2 Food Packaging and Environmental Recycle 7 2.3 Public Relationship 8 2.4 Working Condition 9 3.0 Application of 4 Relevant Ethical Theories is Analysis which is: 10 3.1 Communitarianism 10 3.2 Justice 11 3.3 Ethics of Care 12 3.4 Rights Theory 13 Conclusion 14 List of Referencing 15 Bibliography 15 Definition of Business Ethics Business ethics is the applied ethics discipline that addresses the moral features of commercial activity. In practice, however, a dizzying array of projects is pursued under its rubric. Programs of legal compliance, empirical studies into the moral beliefs and attitudes of business people, a panoply of best-practices claims, arguments for mandatory...
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...largest segments of the food industry. In 2003 sales for US consumer food-service market totaled approximately $408 billion. The sandwich sales represented $64 billion and the future growth in this segment was expected to be only around 2% annually. McDonalds and Burger King were the earliest and most aggressive hamburger chains to begin to expand around the world. Lasr few years , there was an explosive growth in foreign markets offset slowing growth in the United States and with the economic downturn, more people are cutting back on how much they spend when eating out, and therefore, are turning to fast food restaurants. 2.What does your 5-forces analysis of the fast-food industry tell you about the competition facing McDonald’s? With the Porter 5 forces model we identify that in general MacDonald and its competitors (Burger King, Wendy’s, Hardee’s, Jack in the Box, Sonic) are active in making fresh moves to improve their market standing and business performance by introducing innovation in their product and launching a lot of outlets. With those substitute products competitors need to compete on price and convenience Secondly, buyers are more focusing on value and healthy foods = it can force McDonald and its competitors to offer product innovation to attract buyers and match with buyers requirements. Finally, new entrants have the first mover advantage and grasp suppliers and consumers. 3.What forces are driving changes in the fast-food industry...
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...Introduction One of the benefits when a business moving from a domestic to an international strategy is the firm can earn a greater return on its investments. This means the firm can realize many advantages on resources and capabilities over its rival. In 1995, because of the saturation of the United States market, Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an aggressive expansion campaign, and successfully opened in foreign markets by 2001. This plan made the opening of over 600 stores located out of the United States possible. The decision to expand internationally gave Starbucks the ability to reach a larger market and meet its stated growth goals. More than 200 units in other countries, including China, Japan, Kuwait, Lebanon, New Zealand, Malaysia, the Philippines, Singapore, South Korea, Taiwan, and Thailand. http://www.fundinguniverse.com/company-histories/Starbucks-Corporation-Company-History.html * An outline explanation of the chosen international organization Starbucks Mission Statement To inspire and nurture the human spirit–...
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...Psychology Notes: March 17, 2014 Chapter 7: Learning What is Learning? • Learning is the process of acquiring new information or behaviors • How does learning happen without language or words? o Through experience o Through association Types of Learning • Associative Learning o Classical Conditioning: learning to link two stimuli in a way that helps us anticipate an event o Operant Conditioning: changing behavior choices in response to consequences • Cognitive Learning: acquiring new behaviors and information through observation and information, not by direct experience Associative Learning: Classical Conditioning • How it Works: 1. Repeated exposure to tow stimuli occurring in sequence 2. We associate these stimuli with each other Result: Our natural response to one stimulus is now triggered by the new stimulus Classical Conditioning Example • Stimulus 1: See lightening • Stimulus 2: Hear thunder • Response- surprise and wincing at the loud noise After repetition • Stimulus: See lighting • Response: Cover ears to avoid sound Ivan Pavlov’s Discovery • Ivan Pavlov found that dogs salivated not just from food being in their mouths • Neutral Stimuli o Seeing the food o Seeing the dish o Seeing the person who brought the food o Hearing that person’s footsteps Before Conditioning Neutral Stimulus: (NS) A stimulus which does not trigger a response- dog food Unconditional Response (UR): dog salivates During Conditioning NS+US (Unconditioned stimulus)...
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...The poker game's had reached the level of placing a beautiful point of land on Blackstone as the stake. Joseph Britton vs Harold Brear. Mr. Britton being the president of the Britton Iron Steel Co. of Cleveland and father-in-law of Deforest L Selover who owned Oriole Is right by the land being gambled. Mr. Brear who had recently bought on the lake being a department store salesman and real estate investor. Joseph got the better of Harold and quickly sold the parcel of land. The new owner resold the 2.5 acres in 1949 to George F B Johnson. The Johnson's old money comes from George's great grandfather, Samuel Sr. (b 1792 Salem, Massachusetts). Samuel, himself descended from Salem merchants, diversified as a Boston dry goods merchant and became very successful with JC Howe and Co. that he was connected to thru his wife. He set up his sons...
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...Contents 2.1 Motivation 2 2.2 Maslow’s Hierarchy of Needs 2 2.3 Drives for Employee Motivation 3 2.4.1 Management Commitment 4 2.4.2 Training and Development 4 2.4.3 Respect and Recognition 4 2.4.4 Role of pay 5 2.4.5 Proposed Replica to Motivate Workers in McDonald 6 Introduction 7 3.1 Qualitative & Quantitative Research Methods 7 3.2 Final selection for the project 7 2.3 Primary data or secondary data 8 2.4 Research Tools 8 2.5 Population Sample 8 2.6 Sampling technique 8 2.7 Advantages of qualitative research methods 9 2.8 interviews 9 2.8.1 Advantages and disadvantages of face to face interviews. 9 Literature Review 2.1 Motivation By Anne (2010) motivation basically came from a Latin-word-mover whose basic meanings indicate movement, in simple way using efficient approach/way for reaching final targets. According to Edwards (2007) nowadays in organizations motivation is treated like catalyst for getting competitive edge over rivals. By Jaffery (2009) a strong relationship exists between motivation and job performance. In view of Halverson (2005) motivation acts like oxygen for organizations and it is of huge importance especially in such business (services) where workers have direct link with consumers as in food business. It is a million dollar advice for managers in fats food companies that they must focus on identifying indicators which definitely stimulate workers for performing their jobs in an efficient manner. Fast food business has become very...
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...MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially in the area of global expansion. Gone is the traditional style McDonald’s that many people are accustomed with, McDonald’s are focusing on new innovative modifications to their menu, depending upon the regions culture, customs, and traditions. Opening coffee bars in the United States is also on the agenda for the world’s largest fast- food behemoth. McDonald’s, realizing a need for global expansion, diversified into other areas of the fast- food industry. Some of the company’s most recent and notable acquisitions were the Boston Market restaurant chain and taking a 33% stake in the United Kingdom’s Pret A Manger, a sandwich bar chain with more than 100 outlets across the United Kingdom (). When a firm decides to do business internationally, there are many considerations the entity McDonald’s weighed to choose the best strategy in going overseas. Some of the cross-cultural issues facing McDonald’s management are similar, however many practices vary depending upon which country the global...
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...Court Rye Market Research Nintendo DS – Marketing Strategy Problem/Situation Description: Ten years ago Nintendo dominated both the console and handheld gaming industry. Today the gaming industry has grown so much that it is competing directly with the movie industry! Growth in this industry is occurring in the demographic of 18-34 year olds. Nintendo is primarily focused on 5-17 year old gamers with its first party software, especially in the handheld gaming market. As the industry expands Nintendo is struggling to retain market share percentages as their primary market of young male gamers is already saturated. Marketing Objectives: Increase Nintendo’s market share and boost sales without losing touch with the current market of 5-17 year old males. Target Audience: The suggested target audience for Nintendo to expand towards is 5-17 year old females. Budget: The three tools suggested for reaching the target consumer most effectively are TV commercials, movie theater pre-show trailers, and the actual casing and packaging of the product. A high quality 30 second commercial is estimated to cost $100,000 to $350,000 dollars. Movie trailer slides are estimated to start at $1500+ for a four week period. Casing and packaging redesign costs are unknown but estimated to be relatively small when spread over the number of units being produced. Total costs for the Nintendogs Pink DS promotion would be nearly $30 Million dollars over the span of four months. Strategy:...
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