...Chapter 2 Literature review This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due to the flooding crisis, which abruptly halted...
Words: 2887 - Pages: 12
...interaction of the rigid lithosphere. Geomorphological hazard – an event causing harm to people or property, caused by Geomorphological processes e.g. plate tectonic movement. Francis Bacon 1620 As far back as 1620, Francis Bacon spotted that the west coast of Africa and the east coast of South America looked as if they would fit together, like pieces of a jigsaw puzzle. Between then and 1912 other people identified further similarities between other continental coastlines. Robert Mallet 1870s Robert Mallet was a nineteenth century scientist who managed to measure the speed at which earthquakes spread. Alfred Wegner 1911 While at Marburg, in the autumn of 1911, Wegener was browsing in the university library when he came across a scientific paper that listed fossils of identical plants and animals found on opposite sides of the Atlantic. Intrigued by this information, Wegener began to look for, and find, more cases of similar organisms separated by great oceans. Orthodox science at the time explained such cases by postulating that land bridges, now sunken, had once connected far-flung continents. But Wegener noticed the close fit between the coastlines of Africa and South America. Might the similarities among organisms be due, not to land bridges, but to the continents having been joined together at one time? As he later wrote: "A conviction of the fundamental soundness of the idea took root in my mind." Such an insight, to be accepted, would require large amounts of supporting evidence...
Words: 6295 - Pages: 26
...Intergovernmental Oceanographic Commission Manuals and Guides 52 Intergovernmental Oceanographic Commission TSUNAMI RISK ASSESSMENT ANDMITIGATION FOR THE INDIAN OCEAN KNOWING YOUR TSUNAMI RISK – AND WHAT TO DO ABOUT IT June 2009 UNESCO 1 Intergovernmental Oceanographic Commission Manuals and Guides 52 knowing your tsunami risk – and what to do about it Tsunami risk assessment and mitigation for the Indian Ocean; The designation employed and the presentation of material throughout the publication do not imply the expression of any opinion whatsoever on the part of UNESCO in particular concerning the legal status of any country, territory, city or area or of its authorities, or the delineation of its frontiers or boundaries. The authors are responsible for the choice and the presentation of the facts contained in this manual and for the opinions expressed therein, which are not necessarily those of UNESCO and do not commit the Organization. Designer: Eric Loddé For bibliographic purposes, this document should be cited as follows: Tsunami risk assessment and mitigation for the Indian Ocean; knowing your tsunami risk – and what to do about it IOC Manual and Guides No. 52, Paris: UNESCO, 2007 (English). Printed by UNESCO (IOC/2009/MG/52) © UNESCO IOC 2009 Tsunami risk assessment and mitigation for the Indian Ocean; knowing your tsunami risk – and what to do about it 3 Table of contents Acknowledgement ...........................................
Words: 47633 - Pages: 191
...Journal of Retailing and Consumer Services 20 (2013) 189–199 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing Anders Parment Stockholm University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January 2013 Keywords: Generational cohorts Generational marketing Market segmentation Generation Y Baby Boomers Consumer behavior Purchase involvement Retail strategies abstract This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but does not help to understand segment motivations. However, environmental events experienced during one’s coming of age create values that remain relatively unchanged throughout one’s life. Such values provide a common bond for those in that age group, or generational cohort. Segmenting by ‘coming of age’ age provides a richer segmentation approach than birth age. This study compares two significant cohorts: Baby Boomers and Generation Y, with respect to their shopping behavior and purchase involvement for food, clothing and automobiles. For the three types of products...
Words: 9940 - Pages: 40
...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...
Words: 58226 - Pages: 233
...33 CHAPTER Newswriting basics Ready to write a simple news story? This chapter introduces you to the concepts and formulas all reporters have learned to rely upon. IN THIS CHAPTER: 34 Just the facts Be aware of what’s factual — and what’s opinion. 36 The five W’s The essentials: who, what, when, where, why. 38 The inverted pyramid How to write stories so the key facts come first. 40 Writing basic news leads Putting your opening paragraphs to work in the most informative, appealing way. 42 Beyond the basic news lead Not every story needs to start with a summary of basic facts; you have other options. 44 Leads that succeed A roundup of the most popular and dependable categories of leads. 46 After the lead . . . what next? A look at nut grafs, briefs, brites — and ways to outline and organize stories efficiently. 48 Story structure How to give an overall shape to your story, from beginning to middle to end. 50 Rewriting First you write. Then you rethink, revise, revamp and refine until you run out of time. 52 Editing Reporters have a love-hate relationship with editors. But here’s why you need them. 54 Newswriting style Every newsroom adapts its own rules when it comes to punctuation, capitalization, etc. 56 Making deadline When you’re a reporter, you live by the clock. How well will you handle the pressure? 58 66 newswriting tips A collection of rules, guidelines and helpful advice to make your stories more professional. ...
Words: 13302 - Pages: 54
...through examples and exercises, and the text involves students in the learning process through reading, problem solving, practicing, listening, and experiencing the writing process. Each chapter also has integrated examples that unify the discussion and form a common, easy-tounderstand basis for discussion and exploration. This will put students at ease and allow for greater absorption of the material. Tips for effective writing are included in every chapter, as well. Thought-provoking scenarios provide challenges and opportunities for collaboration and interaction. These exercises are especially helpful for working with groups of students. Clear exercises teach sentence and paragraph writing skills that lead to common English composition and research essays....
Words: 171477 - Pages: 686
...Inclusive Learning Guaranteed!!! (LIKE US ON FACEBOOK AND GET ALL IMPORTANT UPDATES) Category Wise Current Affairs from January 2015 to June 2015 1) Awards and Honours 2) Appointments 3) Banking and Finance 4) Indian Affairs 5) International Affairs 6) Science and Technology 7) Sports 8) Obituary Visit DayTodayGK.com for Current Affairs, General Knowledge, Current Affairs Quiz, Banking Quiz, Marketing Quiz, Science Quiz, English Quiz..etc 9) Important days observed from January to June THE MORE YOU VISIT THE MORE YOU SUCCEED All the Success for your upcoming Exams!!! Contact us at arunsathyan.day2daygk@gmail.com & prerikagupta.day2daygk@gmail.com (Feedbacks are Greatly Appreciated) Do It Now. Sometimes Later Becomes Never. Current Affairs Jan to June AWARDS AND HONOURS Name of the Award Business Person of the Year State Pre-Eminent Science and Technology Award 2015 Space Pioneer Award Award Winner Larry Page Yu Min – Nuclear Scientist ISRO’s Mars Orbiter Mission (MOM) Team Asian Tour’s Players Player of Anirban Lahiri the Year Ballon d’Or 2014 Award Cristiano Ronaldo Governor of the Year Raghuram Rajan National e-Governance Award Vyas Samman Award 2014 Jammu and Kashmir National Tiger Conservation Authority Award Vikram Sarabhai Memorial Award Sahitya Akademi Award Periyar Tiger Reserve NSC Award for Best Electoral Practices Social Media Person of the year 2015 Giraffe Hero Award Best Indian Language Website in India Hindu Literary Prize 2014 CV Anand Martin Luther...
Words: 30993 - Pages: 124
...Longitudinal Study of market and Firm Level Factors Influencing ERP Systems’ Adoption and Post-Implementation System Enhancement Options. 7th Annual International Conference on Enterprise Systems, Accounting, and Logistics. Rhodos: ICESAL. Behara, R., Bhattacharya, S. (2008). DNA of a successful BPO. Journal of Service Science, 1(1), 111-118. Premuroso, R., Bhattacharya, S. (2008). Do Early Members of XBRL International Signal Superior Corporate Governance and Future Operating Performance? International Journal of Accounting Information Systems, 9(1), 1-20. Nicolaou, A., Bhattacharya, S. (2008). Post-Implementation Quality and Performance Outcomes of Enterprise Resource Planning System Use. Enterprise Resource Planning: Teaching and Research, 45-56. Nicolaou, A., Bhattacharya, S. (2008). Sustainability of ERPS Performance Outcomes: The Role of...
Words: 51731 - Pages: 207
...(Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs procedures, transport, as well as requirements relevant to packaging, labelling, standards, and ethical trading; examines the market potential, the consumer preferences and behaviour; provides an overview of the distribution channels, the major brands, the procurement practices including the use of e-commerce and ICT procurement; highlights the key players in China's textiles and garment market, the possibilities for cooperation along the value chain, and the existing national support schemes; appendices include contacts details of sector related companies in China. Descriptors: Clothing, Standards, Packaging, Distribution, Procurement, Electronic Commerce, Consumer Behaviour, Market Surveys, China. For further information on this technical paper, contact Mr Matthias Knappe, (knappe@intracen.org) 2011 SITC-84 CHI English The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC, Palais des Nations, 1211 Geneva 10, Switzerland (www.intracen.org) Views expressed in this paper are those of consultants and do not necessarily coincide with those of ITC, UN or WTO. The designations employed and the presentation of material in this paper do not...
Words: 35061 - Pages: 141
...(Technical Paper) Doc. No. SC-11-212.E Survey on Chinese market for clothing - describes the structure and characteristics of the domestic Chinese market for clothing; provides an analysis of the tariff structure of imports by product group; outlines special import regulations, customs procedures, transport, as well as requirements relevant to packaging, labelling, standards, and ethical trading; examines the market potential, the consumer preferences and behaviour; provides an overview of the distribution channels, the major brands, the procurement practices including the use of e-commerce and ICT procurement; highlights the key players in China's textiles and garment market, the possibilities for cooperation along the value chain, and the existing national support schemes; appendices include contacts details of sector related companies in China. Descriptors: Clothing, Standards, Packaging, Distribution, Procurement, Electronic Commerce, Consumer Behaviour, Market Surveys, China. For further information on this technical paper, contact Mr Matthias Knappe, (knappe@intracen.org) 2011 SITC-84 CHI English The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC, Palais des Nations, 1211 Geneva 10, Switzerland (www.intracen.org) Views expressed in this paper are those of consultants and do not necessarily coincide with those of ITC, UN or WTO. The designations employed and the presentation of material in this paper do not...
Words: 35061 - Pages: 141
...you tell me if there is a bank near here? 4 Who usually cooks the dinner? 5 Who do you like going shopping with? 6 What don’t you like doing on weekends? 7 What kind of car would you like to buy? 8 Do you know what time the concert ends? b 1 do you 2 wrote 3 this book costs / this book cost 4 happens / happened 5 Did you enjoy 6 does Tim usually listen to 1 Copyright(c) Oxford University Press. All rights reserved. Single men and women meet for an evening. The women sit at tables and the men sit with each woman in turn. They have only three minutes to ask each other questions, and they then check a scorecard if they would like to see the person again. If both a man and a woman choose each other, there is a “match” and, in the next few days, they are given each other’s e-mail addresses. c 1 In the Stone Age, a man used to bring food to a woman he was interested in; in...
Words: 20773 - Pages: 84
...lay_man Says @Cricaddict- By this point you mean that average age of population is less than 22 years or there is some typo mistake? Sorry to barge in but i could not understand this line Yes avg age of population, for yemen - 17.9, syria - 21.5, egypt - 22 or 23 yrs.. in general a very young population and umemployed, so frustration and anger.. thats why the uproar.. @layman updated.. S.P. Jain Institute of Management & Research PGDM Finance Class of 2014 | CAT'11 - 99.04%le QuoteReply. Like . Share 3 cricaddict Reply #22 03:44 PM, 10 Mar '12 Limits of Foreign Direct Investment in various sectors in India :: Non-Banking Financial Com-panies (NBFC) : 100% Petroleum Refining (Private Sector) : 100% Petroleum Product Marketing : 100% Oil Exploration : 100% Petroleum Product Pipelines : 100% Housing and Real Estate : 100% Power : 100% Drugs & Pharmaceuticals : 100% Road, Highways, Ports and harbours : 100% Hotel & Tourism : 100% Electricity : 100% Pharmaceuticals : 100% Transportation infrastructure : 100% Tourism : 100% Mass transit : 100% Pollution control : 100% Mining (Mining of gold and silver and minerals other than diamonds and precious stones) : 100% Advertising : 100% Films : 100% Mass Rapid Transport Systems : 100% Pollution Control & Management : 100% Special Economic Zones : 100% Air Transport Services (Domestic Airlines) : 100% for NRIs 49% for Others Single Brand...
Words: 26489 - Pages: 106
...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my life...
Words: 47316 - Pages: 190
...chapter 2 “ The External Environment and Organizational Culture The essence of a business is outside itself. ” A Look Ahead — Peter Drucker LEARNING OBJECTIVES After studying Chapter 2, you will be able to: CHAPTER OUTLINE The Macroenvironment Laws and Regulations The Economy Technology Demographics Social Issues and the Natural Environment The Competitive Environment Competitors New Entrants Substitutes and Complements Suppliers Customers Environmental Analysis Environmental Scanning Scenario Development Forecasting Benchmarking Responding to the Environment Adapting to the Environment: Changing Yourself Influencing Your Environment Changing the Environment You Are In Choosing a Response Approach Culture and the Internal Environment of Organizations Diagnosing Culture Managing Culture LO 1 Describe how environmental forces influence organizations and how organizations can influence their environments. p. 48 Distinguish between the macroenvironment and the competitive environment. p. 48 Explain why managers and organizations should attend to economic and social developments. p. 50 Identify elements of the competitive environment. p. 55 Summarize how organizations respond to environmental uncertainty. p. 63 Define elements of an organization’s culture. p. 72 Discuss how an organization’s culture affects its response to its external environment. p. 72 LO 2 LO 3 LO 4 LO 5 LO 6 LO 7 Management Close-Up HOW CAN LARRY BLANFORD KEEP GREEN...
Words: 20221 - Pages: 81
