...Horizon oil rig leased by British Petroleum (BP). This tragedy claimed the lives of 11 BP employees and injured 17 employees. The incident occurred due to BP’s failure to take safety precautions and its focus on keeping costs low. In order to restore its image, BP created a response website titled “Gulf of Mexico Restoration”. This website uses the following three verbal and visual strategies to repair its reputation: a video titled “Committed to the Gulf” to express its commitment to the Gulf and America, a green header titled “Community Development in the Gulf States” to show how BP is restoring the economy, and a slide show of BP’s employees operating in more efficient ways to reveal its dedication to sustainability. BP uses a video of the Gulf, employees, and tourists to express its commitment to the Gulf and America. The video shows BP’s Operations Manager Fred Lemond stating that “BP has paid over 23 billion dollars to help people who were affected by the crisis and also cleanup costs” (BP, 2013). The video also shows “The reopening of the Gulf to tourism and people enjoying the water, which appears to be clean” (BP, 2013). Lemond, also illustrates that “BP is committed to America by creating 250,000 jobs in America and investing more in America than any other country” (BP, 2013). According to Cain Burdeau from The Huffington Post, “BP’s video presents a perspective that is too rosy and some of the areas in the Gulf that BP is claiming are open are actually closed due...
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...BP From Wikipedia, the free encyclopedia This is the latest accepted revision, accepted on 2 October 2010.Jump to: navigation, search This article is about the energy corporation. For other uses, see BP (disambiguation). For information on the oil spill from the Deepwater Horizon rig, see Deepwater Horizon oil spill. BP p.l.c. Type Public limited company (LSE: BP, NYSE: BP) Industry Oil and natural gas, alternative fuels Founded 1909 (as the Anglo-Persian Oil Company) 1954 (as the British Petroleum Company) 1998 (merger of British Petroleum and Amoco) Headquarters London, United Kingdom Area served Worldwide Key people Carl-Henric Svanberg (Chairman) Tony Hayward (CEO) Bob Dudley (Director, CEO (appointed)) Byron Grote (CFO)[1] Products BP petroleum and derived products BP service stations Air BP Aviation Fuels Castrol motor oil ARCO gas stations am/pm convenience stores Aral service stations solar panels Revenue US $246.1 billion (2009)[2] Operating income US $26.43 billion (2009)[2] Net income US $16.58 billion (2009)[2] Total assets US $236.0 billion (2009) Total equity US $101.6 billion (2009) Employees 80,300 (Dec 2009)[3] Website BP.com A 1922 BP advertisement.BP p.l.c.[4][5] (LSE: BP, NYSE: BP) is a global oil and gas company headquartered in London, United Kingdom. It is the third largest energy company and the fourth largest company in the world measured by revenues and is one of the six oil and gas "supermajors".[6][7] ...
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...1. Why are BP’s core values important in building a global brand? Answer) British Petroleum which was the top petroleum in Britain. In 1998 BP has to start to increase its business to an international level. Its step in the process was acquisition of foreign companies. BP started with the acquisition of Amoco and later Arco, Castro, and six more companies. But just acquisitions don’t make this company a global leader in the present market. The BP core values are:- Performance: First and a very important value for any company for its growth, is keep on performing with operations in safe and reliable way with their partners, customers and stake holders. Innovation: Developing new technologies for a better tomorrow. BP also helps the car manufactures in innovating new engine designs. Progressive: In the present global which has different values in different countries, every value has to be taken care. In this diversified world, every employee, every customer is important and safety, responsible of them is very important. Green: Environment is the important factor for any organization, and for petroleum organization it is still more crucial. And they should encourage Green movement and have to take steps to save the nature. 2. How do you think the company’s involvement in the Gulf Coast oil crisis in 2010 affected its global brand and its core values? Answer) 20th April 2010 on this day due to an explosion in Gulf of Mexico has caused the British Petroleum company a...
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...BP is a British global energy company which is the third largest energy company and the fourth largest company in the world. As a multinational oil company, BP is the UK's largest corporation, with its headquarters in St James's, City of Westminster, London. BP America's headquarters is in the One Westlake Park in the Energy Corridor area of Houston, Texas; the company is among the largest private sector energy corporations in the world, and one of the six leaders. In order to project social responsibility and improve its image British Petroleum changed its name into BP in year 2000 with a logo of green and yellow sunflower patterns. Paradoxically the same company symbol is now under derision and the object of controversial attacks from environmentalists and damaging court cases. The company’s predicament further worsened when it was listed as one of the “ten worst corporations” during the year 2001 and 2006. In fact, BP and its competitors Royal Dutch-Shell were considered by activists to be responsible with the threatening phenomenon of climate change. BP was warned before the oil pipeline leak happened in Alaska, but no action was made by the higher officials to mitigate its possible occurrence and reduce damages. In March 2005, BP's Texas City, Texas refinery, one of its largest refineries, exploded causing 15 deaths, injuring 180 people and forcing thousands of nearby residents to remain sheltered in their homes. A large column filled with hydrocarbon overflowed to form...
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...The global ethical position of BP and their exploration of the Gulf oilfields. BP (formerly British Petroleum) is one of the world’s largest oil and energy companies, which provides fuel, energy and petrochemical products. They have been in existence since the early 1900’s and have gone through a number of changes. In July, 2003 after merging with Amoco they rebranded as a ‘beyond petroleum’ company. Their logo, a sunburst of green, yellow and white, symbolizes dynamic energy in all its forms. (BP, 2010). Their ‘beyond petroleum’ tagline featured BP as a company that was concerned with the environment and its corporate social responsibility (CSR). BP’s Director of Business ethics outlined their commitment to ‘being ethical’, which included respect for human rights, avoiding harm to people and the environment , avoiding conflicts of loyalty and interest. (Broome 2003). However, as a result of the oil spill in the Gulf of Mexico in 2010, BP’s ethics policy have been placed under extreme scrutiny, exposing them as a company whose marketing strategies is misaligned to their actions. This article looks at BP’s global ethical position with regards to their exploration in the gulf oilfields. It takes a further look at the implication that it caused to their branding and marketing strategies and suggests what marketing strategies they should adopt in order to move forward and regain sustainable competitive advantage. One of BP’s strategies is to create value for shareholders...
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...via promoting green products and services. As a result, green products as well as greenwashing products, which are labeled as eco-friendly while actually they are not, have inundated the marketplace in modern society. However, some companies overstate their environmental claims so that customers have difficulty in distinguishing real eco-friendly products from greenwashing ones. This essay will show the reasons for greenwashing problems and discuss Chevron’s (one of the world’s largest integrated energy companies) marketing strategies, which hides its destructive environmental records behind eco-friendly rhetoric and advertising campaigns. There are four main reasons that greenwashing has become a problem in recent years. Firstly, greenwashing activities help to attract customers so that profits can be remarkably increased (Berkeley Media Studies Group 2008, p.20). According to Solman (2008, p.24), British Petroleum (BP), a well-known oil company, profited from the rebranding effort as the corporation changed its name to Beyond Petroleum which can be associated with nature. Meanwhile, greenwashing can help to improve a company’s reputation (Solman 2008, pp.22-23). For example, Solman (2008, pp.22-23) states that BP launched a series of campaigns, hoping that customers would reappraise the company. As a result, Business Week, a famous magazine, acknowledged BP’s effort and praised the company’s investment in alternative energy (Solman 2008, p.23). However, BP is essentially...
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...and ecological impact * Fisheries * Tourism * Individual impacts on states * Louisiana * Florida * Alabama * Unaccounted Oil * Commercial Law Suits * Damages paid * Long term effects * Reference Company Background * Name – British Petroleum * Founded- 1909 as the Anglo-Persian Oil Company 1954 as the British Petroleum Company 1998 merger of British Petroleum and Amoco * Industry – Oil Natural Gas Alternative Fuels Low carbon Energy Alternative Energy * Headquarters – St. James’s , City of Westminster , London (U.K) * Core BP brands * British Petroleum * Castrol...
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...British Petrolum 2012 BP Oil Spill Management Dr…………………………………….. Nahla…………………………… , Nuf………………………. QATAR UNIVERSITY Executive Summary This paper examines the oil spill that took place due to an explosion at one of the drilling rig of British Petroleum on 2010 in the Gulf of Mexico and the managerial response to that crisis. Introduction: History of British Petroleum (BP) According to the British Petroleum's website, the company has started in 1908 with oil found in a rugged part of Persia after a long and hard search. Since then, discoveries large and small have participated in our progress. This is the first phase of BP between 1901 and 1908, the period during which the oil discovery was uncertain. The company has started as the Anglo-Persian Oil Company, which would be called one day BP. The next phase of BP's history was from 1909 to 1924, when the Field of Naphtha was 210 rugged kilometers from the mouth of the Persian Gulf. The Anglo-Persian was building a refinery to turn the thick crude oil into a usable product. Despite its name, the British Petroleum brand was originally created by a German firm as a way of marketing its products in Britain. During the I World war, the British government seized the company’s assets, and the Public Trustee sold them to Anglo-Persian in 1917. The Third phase of BP's history was from 1925 to 1945, when cars flooded onto the streets of Europe and the United States in the 1920s and 30s. BP-labeled gasoline pumps...
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...Mergers and acquisitions – Amoco Highlights Transaction summary Merger of Amoco into a newly formed BP first-tier US subsidiary Amoco shareholders receive BP plc ordinary shares as ADRs Unified global management team US and UK GAAP results presented using merger accounting or on a "pooling of interest" basis US$-denominated group financials and dividends Transaction recommended by both Boards Effective: December 31, 1998 Transaction overview Transaction description UK Holding Company Structure Amoco shareholders exchanged their shares in Amoco for ADRs representing shares in BP Accounting/reporting Accounted for as a merger under UK GAAP (or "pooling" under US GAAP) BP to report in US dollars, under UK GAAP with supplementary US GAAP information provided Dividends Dividends to be declared in dollars, with a sterling alternative to be offered to all UK shareholders of BP who require Sterling Listing/index BP Amoco remains in the FTSE 100 index FTSE weighting increased The following material contains statements, particularly those regarding capital employed, capital expenditure, cashflows, costs, savings, debt, demand, disposals, dividends, earnings, efficiency, gearing, growth, margins, performance, prices, production, productivity, profits, reserves, returns, sales, strategy, synergies, tax rates, trends, value, volumes, and the effects of BP merger and acquisition activity, which are or may be forward looking statements that involve risk and uncertainty...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...When asking someone about the top 3 oil companies in the world, it is almost always certain that BP will be named on that person’s list, accompanied by Exxon and Shell. The oil company is such a huge and necessary industry that our country depends on day in and day out. Governments and companies have all looked into different types of alternative energy but there are still none that are near as effective as oil. Oil is a highly flammable, high combustion, fuel that gives high effectiveness. The problem with oil is that it is messy, in many different ways, when burned it sends damaging emissions into our atmosphere, when leaked it kills basically anything in it’s path from animals to plants. The riskiness of oil has caused an uproar around the world recently with the recent “going green phase” and environmentally friendly movement. These largely point towards oil because oil when burned sends large amounts of CO2 into the atmosphere, which does damage to our atmosphere and lets in more Gama radiation from the sun, which heats up the Earth. This causes a large problem for oil companies and their initiative to make money. In this case we will be focusing on BP, a very well known company if not the most well known. The largest problem with BP is, most of us when hearing that name think straight to April, 2010 when a BP oil rig exploded in the Gulf of Mexico leaking out millions of gallons of petroleum. For a company and it’s stakeholders, this is one thing that you don’t want to...
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...British Petroleum Corporation – or BP as it is better known throughout the United States after acquiring Amoco and rebranding its gas stations – was incorporated on April 14, 1909, as the Anglo-Persian Oil Company, Ltd. The current name was adopted in 1982. BP Shipping, which is a subsidiary of BP Holdings, the same parent of BP, was founded in 1915. It is the oldest continuously operating entity in the BP group, tracing its roots back to the creation of the British Tanker Company Limited in 1915, formed to ship Anglo-Persian Oil Company oil from the Persian Gulf to the United Kingdom. In 1981 the unit was renamed BP Shipping Limited to reflect the subsidiary’s “growing involvement in wider shipping and maritime affairs.” The subsidiary currently operates semi-autonomously from its parent company. It is charged with carrying 50 percent of BP’s oil using its fleet and for brokering transportation for the other 50 percent. It is responsible for brokering any excess capacity vessels may have on return trips, as well as any other capacity not needed by BP. The red lion ‘rampant’ on the company house flag dates back to 1954 but was re-introduced in its present form in 1984. The company began life carrying oil products from Persia. The first BP-owned oil tanker was the British Emperor, acquired in 1916. Company ships operated throughout the Second World War when more than 22 BP ships and 650 BP seafarers were lost at sea. Nine BP Shipping vessels received battle honours in the Falklands...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on 8th September, BP thought this catastrophe is not only...
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...This paper describes the situation at the United States (US) based company, Global Communications (GC) in the telecommunication industry. Different challenges and opportunities at GC are discussed. The paper continues by discussing the different stakeholders' perspective/ethical dilemmas and continues by framing a problem statement for the Global Communications situation. An expected end state situation is then described for GC scenario. The paper continues by analyzing different alternative solutions to the Global Communications situation , the risk for each solution is described and an optimal solution from a numbers of alternative solutions is selected. An implementation plan for the selection solution for the Global Communications situation is described and a metrics to monitor the plan is presented. This paper concludes by reviewing the selected solution to the situation and discussing the expected result. Issue and Opportunity Identification As a result of competition from cable companies, the United States based company, Global Communication (GC) is losing market share and profitability in the telecommunications market. The traded stock value has dropped from $28 to $11 in a two year period and stockholders are receiving diminishing returns (University of Phoenix, 2006). The stockholders have lost confidence in the management. Management is under pressure to renew stockholders confidence by increasing returns on the stock and the traded stock value. Senior management...
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