...BP Oil Spill | Case Study Analysis | | Disclaimer: To start things off, I would like to mention that the BP Oil Spill is an extremely complicated case and its impact could be felt in every corner of the world. Therefore, my case study is only the tip of the iceberg and should not be used to judge the entire controversy. In addition, all statistics and information have been obtained from other sources. Enjoy! | | By: Haikang Zhu | For: Professor Bill WoofClass: Mgmt 1040 DDate: December 9th, 2010 | | BP (British Petroleum) is a global oil and gas company based in London, England. To date, it is the third largest energy company and the fourth largest company in the world in terms of revenues. Bp has operations in over 80 countries, produces around 3.8 million barrels of oil per day and has approximately 22,400 service stations worldwide. One major controversy that has been following every single oil and gas companies is the sustainability of offshore drillings and their impacts on the environment and the potential problems that might occur. Unfortunately for BP, On April 20th 2010, the dreaded problem occurred. The drilling rig known as the Deepwater Horizon Rig exploded, immediately killing 11 men and injuring 17 others. The incident took place in the Gulf of Mexico and is the worst environment disaster in the history after the Exxon Valdez accident in Alaska. The oil spill stemmed from a sea-floor sea gusher and was the result of the explosion of the drilling...
Words: 2679 - Pages: 11
...largest oil and gas company which has its headquarter in London, England. The initial name of BP is the Anglo-Persian Oil Company in 1909; in 1954 it changed to its present name British Petroleum. It is combined and reconstructed by the former British Petroleum, Amoco and ARCO (Atlantic Richfield Company). BP’s business has spread to many fields including oil and natural gas, alternative fuels, the production of petroleum based product, aviation fuels and its business about the solar electric power generation is also growing very fast. Since 1981, BP has set up 12 branch companies successively in many fields such as mineral, food, ship, international finance, international detergent with its business spread to more than a hundred countries all over the world. BP has nearly 110,000 employees work all over the world. In 2003, BP is ranked on the FORTUNE as the first five global top 500 companies. Deepwater horizon oil spill and deepwater horizon explosion On 20th April, 2010, the Gulf of Mexico suffered a lot from a great catastrophe of oil spill. The drilling platform of the British Petroleum Corporation exploded in the deepwater horizon in the Gulf of Mexico which led to 11 workers death and very severe environment pollution. This event is regarded as the most severe oil spill incident in the history of America.。 Many people are curious about this catastrophe and people did not know what cause it and what actions would BP take. According to the inspection report BP made on...
Words: 2694 - Pages: 11
...Situation analysis and strategic recommendations of BP After oil spill disaster in USA Table of content: Introduction 3 Executive Summary 3 Approaches 3 Background of BP 3 BP in USA 3 PESTEL analysis of BP in USA 4 Political Environment 4 Economic Environment 5 Socio-cultural Environment 6 Technological Environment 7 Legal Environment 7 Environmental Analysis 8 Summary 8 SWOT Analysis of BP 8 Strengths 9 Weaknesses 9 Opportunities 10 Threats 11 Summary 11 Strategic Recommendations 11 Porter’s Generic Competitive Strategy 11 Ansoff Model 12 Conclusion: 13 References & Bibliography: 15 Appendix: 17 Introduction: As the global business environment is turbulent and dynamic every business organisation should adopt their strategy with the changing business conditions and conduct external and internal analysis on regular basis to cope up with the changing environment. This paper will analyse the overall situation of BP in USA after the Gulf of Mexico oil disaster. The oil spill creates a new condition for their operation in USA and requires considerable and serious change in the strategic decision making and positioning of the company. Executive Summary: This paper will start with a brief background of BP. A PESTEL analysis will...
Words: 3910 - Pages: 16
...KENSINGTON COLLEG OF BUSINESS AND UNIVERSITY OF WALES BP Market Analysis and Strategic Marketing Recommendations In the USA after the Gulf of Mexico Oil spill Nahid Mohsen Pour 2/28/2011 Contains: 2962 words Without charts, content, references, tables In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market” Nahid Mohsen Pour Table of Contents Introduction ............................................................................................................................................ 4 Approach ............................................................................................................................................. 4 Importance of Marketing ..................................................................................................................... 4 Part I: Macro Environmental Analysis of BP business in the USA after the Gulf of Mexico Oil Spill ............ 5 Political Analysis .............................................................................................................................. 5 Economical Analysis ......................................................................................................................... 5 Social Analysis..........................................................................
Words: 3733 - Pages: 15
...Name Public Relations PR Response Analysis to BP Oil Spill Instructor May 1, 2015 PR Response Analysis to BP Oil Spill This is an analysis of BP’s PR responses to several public audiences and industries after the BP Oil Spill disaster that occurred in the Gulf of Mexico. This disaster is also known as the Deepwater Horizon oil spill. The spill began on April 20th, 2010 on the BP-owned Transocean operated Macondo Prospect. The catastrophe stemmed from a gas release and ensuing explosion on the oil rig. According to BP’s website, “We acted to take responsibility for the clean-up, working under the direction of the federal government to respond swiftly to compensate people affected by the impact of the accident, to look after the health, safety and welfare of the large number of residents and people who helped respond to the spill, and to support the economic recovery of the Gulf Coast’s tourism and seafood industries impacted by the spill. We have conducted studies with federal and state natural resource trustees to identify and define the injury to natural resources in the Gulf of Mexico”. BP allowed their use of social media to expose their corporation’s lack of professionalism and customer service. By addressing important topics from this disaster through social media channels they compromised their integrity immediately. It also was perceived as hiding behind a forum that was less than ideal to use for this particular situation. Society and certain industries can instantly...
Words: 2476 - Pages: 10
...Stephanie Angulo AC1408307 SC260.2.1 Introduction to Ecology Assignment 8: Ecological Crisis of the BP Oil Spill April 25th 2015 On April 20th, 2010, a massive offshore drilling rig, formal known as the Deepwater Horizon, exploded and set fire. The explosion caused oil pipes to burst and spill thousands of barrels of oil into the Golf of Mexico. According to Do Something, an environmental website, have reported the death and injury of 28, more than 8,000 animals dead within six months, and 16,000 miles of coastline pollution (11 facts about BP oil spill). The BP oil spill has since became one of the worst ecological disaster in America's history. People living near the coast line has been affected due to polluted air and water. Many children had been sick and they had problem breathing fresh air. There were several issues with this oil spill: professional issues, ethics and new technology issues, legal, regulatory and political, safety issues, and environmental issues. If BP would have taken care of all these issues there had been no oil spill. The oil spill is the result of a series of events that eventually led to tens of thousands of barrels of petroleum to be leaked into the gulf. In September, BP released a report that analyzed the events leading up to the incident. The report shows that the fire was caused by a release of hydrocarbons from the well, and them onto the oil rig (BP internal investgation team) The Deepwater horizon was equipped with fail-safe mechanisms in case...
Words: 855 - Pages: 4
...Gulf Oil Spill Grand Canyon University: Economics for Public Administrators ADM-614 September 10, 2014 Gulf Oil Spill The National Oceanic and Atmospheric Administration (NOAA) estimated that 4.9 million barrels of oil spilled into the Gulf of Mexico over a span of 87 days. This catastrophic environmental disaster is known as the Gulf Oil Spill occurred on April 20, 2010 about 50 miles off the coast of Louisiana. An oil drilling rig (Deepwater Horizon) leased by British Petroleum (BP) ignited and exploded spewing 42,000 gallons of oil a day into the Gulf. Two days later the rig sank increasing the spill rate to 210,000 gallons of oil a day. Analysis – Government intervention The U.S. Government named BP as the responsible party in the incident; BP was found negligent in communication and safety practices, the company was held accountable for all cleanup costs resulting from the oil spill. Individuals and businesses that incurred damages as a result of the oil spill were able to submit claims for cleanup cost, property damages, loss of earnings or profits, and for physical injuries or death. The private industry and public sector both sectors failed in many aspects: inspection measures were not properly in place, safety updates and recommendations were not followed and sufficient resources were not provided to enforce safety guidelines and inspection requirements. Randall Holcombe’s book Public Sector affirms that government has a role to play in the market economy;...
Words: 1134 - Pages: 5
...A CRITICAL ANALYSIS OF THE BP OIL SPILL RESPONSE AND PREPAREDNESS PLAN FOR THE DEEP HORIZON – WHY DID IT FAIL? Toni Josina Elfrieda Beukes* May 2012† ABSTRACT: Based on events that unfolded in the U.S. in the weeks and subsequently months of the Macondo well blow-out, it is clear that neither industry nor government was equipped to deal with a spill the scale and complexity of the Deepwater Horizon disaster. As one of its key recommendations to President Obama for addressing the causes and consequences of the spill, the National Commission on the BP Deepwater Horizon Oil Spill in its final report, stated the need for “strengthening oil spill response, planning and capacity”. Industry best practice dictates that quickness and accuracy are key requirements for effective oil spill response and preparedness planning (OSRPP); yet it took nearly three months to seal the Macondo well. This paper is accordingly concerned with the reasons for the apparent failure of the BP oil spill response plan. This failure will be considered in light of current international environmental regulations on OSRPP and applicable United States legislation, whilst assessing the BP oil spill response plan’s compliance therewith. The study will also consider some theory in the development of OSRPP by looking specifically at risk assessment tools and applying key criteria to the BP oil spill response plan to determine its adequacy and appropriateness for its operations in the GOM. What...
Words: 9068 - Pages: 37
...competitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment? BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that BP did not do well is the environmental factors around the rig that could make it extremely difficult to repair or monitor when troubles occur. The deep water makes it difficult for them to ensure the cement foundation was sealed properly, and pressure tests were misinterpreted by engineers prior to the explosion (Mullins, 2010). The wedding business owners are now facing the threat from these drilling rigs. The oil industry has a long track of catastrophic failures, so a disaster like the BP spill might happen again. They should consider other business opportunities to complement their current business model in case a spill or leakage occurs. 2. How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? BP is one of the biggest oil companies and it has a very strong market and geographical presence around the world (MBAskool.com, 2014). As demands for natural gas and oil increase, the company finds itself...
Words: 1109 - Pages: 5
...company in the world because of its international markets activities is considered as a multinational Oil company Headquartered in London and as a largest producer of oil and gas in the North of America. (BP) The company has huge market impact, which gives it notable trading performance in the global energy industry. (BP). Their structure is set up through two main operating segments, Upstream and Downstream, in which BP finds, develops and produces vital sources of energy, turning them into products that we need. BP also buys and sells at each stage of the hydrocarbon value chain which is a series of processes to transform hydrocarbons from a basic natural resource into the complex fuels and materials which our modern world depends on. They also have stake in renewable energy that include biofuels and wind. The products and services they provide customers with vary form fuel for transportation, energy for heat and light, all way to lubricants to keep engines running, and the petrochemicals products used to make everyday items as different as paints, clothes and packaging (BP). The first of two key factors that can and have affected the success of BP is one we all probably have heard of the Deepwater Horizon Oil Spill in the Gulf of Mexico in 2010. According National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling report it was the largest offshore oil spill in US history. This...
Words: 2188 - Pages: 9
...Case Analysis 1 - BP and the Gulf of Mexico Oil Spill Case Ying – Chen Lee Hawaii Pacific University 02.12.2013 Case Analysis 1 - BP and the Gulf of Mexico Oil Spill Case Event Review Before the event, the Deepwater Horizon oil spill (also referred to as the BP oil spill, the Gulf of Mexico oil spill, the BP oil disaster or the Macondo blowout), BP was facing a situation where the company was turbulent and needed the new locations and new technology to secure natural resources. The new CEO, Tony Hayward, proposed a variety of measures to boost productivity and profits which included safety improvement. The company tried to improve the financial deficit that was caused by the accident of oil spill and others. In this condition, BP made decisions that were risky and dangerous in the process. A few months before the accident, related workers, engineers and supervisors expressed their concern about the safety of the work environment because not enough cement was being used to stabilize the drilling platform. After that, methane leaked out in the evening on April 20th, and the drilling rig was soon engulfed in flames. Most of the workers were rescued; however, there were still 11 workers missing even though the Coast Guard searched for them for three days. After 36 hours of burning, the drilling rig sank in the morning on April 22nd. According to the investigation report by the U.S. Coast Guard and Ocean Energy Authority, the cement for reinforcing the oil well was the main...
Words: 1165 - Pages: 5
...Effects of the BP Oil Spill The rest of the world has long forgotten the disaster that tore through the states along the Gulf of Mexico. Its lingering effects can still be felt three years later. The Deepwater Horizon oil spill in 2010, otherwise known as the BP oil spill, has left the states of Florida, Alabama, Mississippi, and Louisiana in recovery mode. The oil spill not only affected the ecology of these states, but also the economy. This tragic disaster claimed the lives of eleven men. It also disrupted the way of life for the numerous people employed by the seafood industry, and its consumers. The shrimping industry located in these states in the year 2006 accounted for “83% of the total US shrimp landings”, according to John Tunnell (2011). Based on the results of the survey I conducted in Biloxi, MS, along with research I have done, I have found that locally both consumers and businesses are more willing to support the local shrimp industry than they are to purchase imported shrimp. However, on a global scale consumers are still wary of eating shrimp caught anywhere on or near the Gulf Coast. The people residing on the Gulf Coast of the United States of America are a resilient group. They have endured three consecutive extraordinary catastrophes: Hurricane Katrina, the BP Oil Spill, and the Mississippi River Floods, and still somehow have continued to strive and continue their way of life. However, the shrimp industry took a huge hit after the BP Oil spill. According...
Words: 2464 - Pages: 10
...injured. An exploration for crude oil, now remembered as one of our nation’s largest oil spills in history. A well control event allowed hydrocarbons to escape from the Macondo Well onto Transocean’s Deepwaster Horizon, resulting in explosions and fire on the rig. The fire, which was fed by hydrocarbons from the well continued to burn for 36 hours until the rig sank to bottom of the ocean. “Hydrocarbons continued to flow from the reservoir through the wellbore and the blowout preventer for 87 days, causing a spill of national significance” (Crisis Watch). The operations were controlled by BP Exploration & Production Inc., in which they held the lease contract as operators of Mississippi Canyon Block 252, which contains the Macondo Well. Deepwater Horizon exploration was to collect crude oil, one of the leading fuels in the world. After the explosion that shocked the nation, BP formed an investigation team that was in charge of gathering the facts surrounding the accident, analyzing available information and to identify possible causes and making recommendations to enable prevention of similar accidents in the future. The BP investigation Team began its work immediately in the aftermath of the accident, since gathering information directly from the explosion site was slightly out of the question immediately due to the horrendous events and lack of testimonies and vital facts, BP investigation team worked independently from other BP spill response activities and organizations...
Words: 4812 - Pages: 20
...The BP oil spill has become widely accepted as the worst manmade environmental calamity in US history. The disaster wasn’t a catastrophe solely because of the extent of harm it caused the environment, but also because of the lack of concern and benevolence BP (primarily their CEO Tony Hayward) showed towards most stakeholders. This paper will give an account of many of the primary errors that were committed by BP. Also, specific dates will be used as a timeline in order to emphasize BP’s lack of concern and ability to act in a legal and ethical manner during the crisis. On April 20, 2010, a Deepwater Horizon drilling rig exploded in the Gulf of Mexico, killing 11 workers and causing the worst environmental disaster in US history (BBC News, 2010). Although there were obvious concerns for the environment, many of these worries were eased when the US Coast Guard announced that they were confident that there was no oil leaking from the well; which was located nearly a mile below the ocean’s surface. Given the depth and location at which BP was working, it would seem illogical not to have a crisis management plan in place. Unfortunately for BP, the company never acknowledged any real risk of a Deepwater oil spill. Thus, BP did not appear to have any related response plan in place. As they previously sought to expand Deepwater oil exploration, along with the rest of the oil industry, BP categorized a Deepwater spill as decidedly unlikely and claimed that if such a spill occurred...
Words: 1046 - Pages: 5
...Ethics in the Workplace Case Study: BP Oil Spill On April 20, 2010 off the Gulf of Mexico, there was a blowout of the Macondo well which is owned by British Petroleum also known as BP. When the blowout took place it got immediate media attention because aspects of the event were known over the world. Within events transpiring it was discovered how limited the resources and reaction to the disaster was going to be. This paper will detail aspects of the event from symptoms of the problem, the root cause, important unresolved issues, roles of the organization’s key players and stakeholders, and explain the focus of specific ethical systems. Also discussed in this paper are relevant strategies and alternatives, the effect of globalization on the choice of preferred alternatives, the most valid alternative and resolution recommendations, and an example of a successful implementation of the solution. Symptoms of the Problem Natural disasters or any disaster of any kind is hard to manage just for the purpose that these is no real planning for the situation and there is no real way to say who is in charge when a disaster happens. Concerning the oil spill with British Petroleum (BP) symptoms for the situation was that there was a delayed response, the impact on the environment and the citizens, federal regulations were lax, and the recovery efforts were not adequate. According to Griggs (2011), OPA 90 is a federal statute that holds all the responsible parties in containment, clean-up...
Words: 2786 - Pages: 12
