...KENSINGTON COLLEG OF BUSINESS AND UNIVERSITY OF WALES BP Market Analysis and Strategic Marketing Recommendations In the USA after the Gulf of Mexico Oil spill Nahid Mohsen Pour 2/28/2011 Contains: 2962 words Without charts, content, references, tables In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market” Nahid Mohsen Pour Table of Contents Introduction ............................................................................................................................................ 4 Approach ............................................................................................................................................. 4 Importance of Marketing ..................................................................................................................... 4 Part I: Macro Environmental Analysis of BP business in the USA after the Gulf of Mexico Oil Spill ............ 5 Political Analysis .............................................................................................................................. 5 Economical Analysis ......................................................................................................................... 5 Social Analysis..........................................................................
Words: 3733 - Pages: 15
...Gulf Oil Spill Grand Canyon University: Economics for Public Administrators ADM-614 September 10, 2014 Gulf Oil Spill The National Oceanic and Atmospheric Administration (NOAA) estimated that 4.9 million barrels of oil spilled into the Gulf of Mexico over a span of 87 days. This catastrophic environmental disaster is known as the Gulf Oil Spill occurred on April 20, 2010 about 50 miles off the coast of Louisiana. An oil drilling rig (Deepwater Horizon) leased by British Petroleum (BP) ignited and exploded spewing 42,000 gallons of oil a day into the Gulf. Two days later the rig sank increasing the spill rate to 210,000 gallons of oil a day. Analysis – Government intervention The U.S. Government named BP as the responsible party in the incident; BP was found negligent in communication and safety practices, the company was held accountable for all cleanup costs resulting from the oil spill. Individuals and businesses that incurred damages as a result of the oil spill were able to submit claims for cleanup cost, property damages, loss of earnings or profits, and for physical injuries or death. The private industry and public sector both sectors failed in many aspects: inspection measures were not properly in place, safety updates and recommendations were not followed and sufficient resources were not provided to enforce safety guidelines and inspection requirements. Randall Holcombe’s book Public Sector affirms that government has a role to play in the market economy;...
Words: 1134 - Pages: 5
...Ecology Assignment 8: Ecological Crisis of the BP Oil Spill April 25th 2015 On April 20th, 2010, a massive offshore drilling rig, formal known as the Deepwater Horizon, exploded and set fire. The explosion caused oil pipes to burst and spill thousands of barrels of oil into the Golf of Mexico. According to Do Something, an environmental website, have reported the death and injury of 28, more than 8,000 animals dead within six months, and 16,000 miles of coastline pollution (11 facts about BP oil spill). The BP oil spill has since became one of the worst ecological disaster in America's history. People living near the coast line has been affected due to polluted air and water. Many children had been sick and they had problem breathing fresh air. There were several issues with this oil spill: professional issues, ethics and new technology issues, legal, regulatory and political, safety issues, and environmental issues. If BP would have taken care of all these issues there had been no oil spill. The oil spill is the result of a series of events that eventually led to tens of thousands of barrels of petroleum to be leaked into the gulf. In September, BP released a report that analyzed the events leading up to the incident. The report shows that the fire was caused by a release of hydrocarbons from the well, and them onto the oil rig (BP internal investgation team) The Deepwater horizon was equipped with fail-safe mechanisms in case anything were to go wrong. The issue is that they...
Words: 855 - Pages: 4
...Situation analysis and strategic recommendations of BP After oil spill disaster in USA Table of content: Introduction 3 Executive Summary 3 Approaches 3 Background of BP 3 BP in USA 3 PESTEL analysis of BP in USA 4 Political Environment 4 Economic Environment 5 Socio-cultural Environment 6 Technological Environment 7 Legal Environment 7 Environmental Analysis 8 Summary 8 SWOT Analysis of BP 8 Strengths 9 Weaknesses 9 Opportunities 10 Threats 11 Summary 11 Strategic Recommendations 11 Porter’s Generic Competitive Strategy 11 Ansoff Model 12 Conclusion: 13 References & Bibliography: 15 Appendix: 17 Introduction: As the global business environment is turbulent and dynamic every business organisation should adopt their strategy with the changing business conditions and conduct external and internal analysis on regular basis to cope up with the changing environment. This paper will analyse the overall situation of BP in USA after the Gulf of Mexico oil disaster. The oil spill creates a new condition for their operation in USA and requires considerable and serious change in the strategic decision making and positioning of the company. Executive Summary: This paper will start with a brief background of BP. A PESTEL analysis will...
Words: 3910 - Pages: 16
...Case Analysis 1 - BP and the Gulf of Mexico Oil Spill Case Ying – Chen Lee Hawaii Pacific University 02.12.2013 Case Analysis 1 - BP and the Gulf of Mexico Oil Spill Case Event Review Before the event, the Deepwater Horizon oil spill (also referred to as the BP oil spill, the Gulf of Mexico oil spill, the BP oil disaster or the Macondo blowout), BP was facing a situation where the company was turbulent and needed the new locations and new technology to secure natural resources. The new CEO, Tony Hayward, proposed a variety of measures to boost productivity and profits which included safety improvement. The company tried to improve the financial deficit that was caused by the accident of oil spill and others. In this condition, BP made decisions that were risky and dangerous in the process. A few months before the accident, related workers, engineers and supervisors expressed their concern about the safety of the work environment because not enough cement was being used to stabilize the drilling platform. After that, methane leaked out in the evening on April 20th, and the drilling rig was soon engulfed in flames. Most of the workers were rescued; however, there were still 11 workers missing even though the Coast Guard searched for them for three days. After 36 hours of burning, the drilling rig sank in the morning on April 22nd. According to the investigation report by the U.S. Coast Guard and Ocean Energy Authority, the cement for reinforcing the oil well was the main...
Words: 1165 - Pages: 5
...A CRITICAL ANALYSIS OF THE BP OIL SPILL RESPONSE AND PREPAREDNESS PLAN FOR THE DEEP HORIZON – WHY DID IT FAIL? Toni Josina Elfrieda Beukes* May 2012† ABSTRACT: Based on events that unfolded in the U.S. in the weeks and subsequently months of the Macondo well blow-out, it is clear that neither industry nor government was equipped to deal with a spill the scale and complexity of the Deepwater Horizon disaster. As one of its key recommendations to President Obama for addressing the causes and consequences of the spill, the National Commission on the BP Deepwater Horizon Oil Spill in its final report, stated the need for “strengthening oil spill response, planning and capacity”. Industry best practice dictates that quickness and accuracy are key requirements for effective oil spill response and preparedness planning (OSRPP); yet it took nearly three months to seal the Macondo well. This paper is accordingly concerned with the reasons for the apparent failure of the BP oil spill response plan. This failure will be considered in light of current international environmental regulations on OSRPP and applicable United States legislation, whilst assessing the BP oil spill response plan’s compliance therewith. The study will also consider some theory in the development of OSRPP by looking specifically at risk assessment tools and applying key criteria to the BP oil spill response plan to determine its adequacy and appropriateness for its operations in the GOM. What...
Words: 9068 - Pages: 37
...Name Public Relations PR Response Analysis to BP Oil Spill Instructor May 1, 2015 PR Response Analysis to BP Oil Spill This is an analysis of BP’s PR responses to several public audiences and industries after the BP Oil Spill disaster that occurred in the Gulf of Mexico. This disaster is also known as the Deepwater Horizon oil spill. The spill began on April 20th, 2010 on the BP-owned Transocean operated Macondo Prospect. The catastrophe stemmed from a gas release and ensuing explosion on the oil rig. According to BP’s website, “We acted to take responsibility for the clean-up, working under the direction of the federal government to respond swiftly to compensate people affected by the impact of the accident, to look after the health, safety and welfare of the large number of residents and people who helped respond to the spill, and to support the economic recovery of the Gulf Coast’s tourism and seafood industries impacted by the spill. We have conducted studies with federal and state natural resource trustees to identify and define the injury to natural resources in the Gulf of Mexico”. BP allowed their use of social media to expose their corporation’s lack of professionalism and customer service. By addressing important topics from this disaster through social media channels they compromised their integrity immediately. It also was perceived as hiding behind a forum that was less than ideal to use for this particular situation. Society and certain industries can instantly...
Words: 2476 - Pages: 10
...Topic: An analysis of the corporate social responsibility demonstrated by BP in the oil spill in the Gulf of Mexico | | | | | 9/15/2010 | | ------------------------------------------------- Topic: An analysis of the corporate social responsibility demonstrated by BP in the oil spill in the Gulf of Mexico SECTION 1: Introduction The explosion on the Deepwater Horizontal rig on 20 April 2010 led to a serious consequence. A large area of oil spill spread through the Gulf of Mexico. Unfortunately, this accident killed 11 people. (BP Global, 2010) Generally speaking, BP on the surface achieve the highest level of CSR, the discretionary responsibility which is the highest level in the pyramid of CSR. It includes economic, legal, ethical, and philanthropic (discretionary) responsibilities (From bottom to the top) (Carroll, 1999, as cited by Lindgreen, et al, 2009). However, comments from the public and the US government appear to be unsatisfactory to the action taken by BP in this case. This essay will analysis the social responsibility demonstrated by BP by first looking at three journal articles from 2000 to 2010 written by Bird, Hall, Momente and Reggiani (2007); Shen and Chang (2009); and Udayasankar (2008), to further elaborate the insights in the articles and the academic theories into the application of the oil spill case in the Gulf of Mexico SECTION 2: Corporate Social Responsibility Article one Bird, Hall, Momente and Reggiani (2007) examine in...
Words: 2072 - Pages: 9
...BP Oil Spill Introduction The United States consumes 19.5 million barrels of oil each day. (Rahman,K. Sabeel, 2011) This demonstrates how dependent the American society is on fossil fuel. This need for large amount of oil to keep the economy moving is having serious environmental impact, particularly in areas where large off shore drilling platforms are located. Each year, approximately one billion gallons of oil is spilled in the ocean. The BP oil spill accident is just of the many oil spills that have occurred in the Gulf of Mexico. There are several events that led to this accident. Firstly was the last of control over the pressure in the well. This followed by the failure of the well blowout preventer. This is a valve which was designed to maintain consistent conditions of the well. Then the slurry cement which was used at the bottom of the well failed to contain hydrocarbon within the reservoir, which allows gas and liquids to flow up the production casing. At the same time BP and Tranocean accepted a negative pressure test which was incorrect and so integrity of the well was not established. Where there was supposed to be a separation of the mud and gas, this was not working, causing gas to vent directly on to the rig instead of being diverted overboard. The gas then flowed in to the engine room through the ventilation system which then created a potential for ignition, which was suppose to have been prevented by the rig’s fire and gas system. ( Durando. Jessica...
Words: 2264 - Pages: 10
...1. Introduction The company, BP is the third-largest energy company where produces approximately 3.8 million barrels of oil and gas per day and possesses 22,400 service stations over the world. However, the oil disaster called as BP oil spill or the deep water horizon oil spill was occurred on April 20th, 2010 in the Gulf of Mexico recording the greatest oil spill compared to other oil spill accidents in our history. The Deepwater Horizon oil rig explosion caused deaths of 11 workers, 17 workers injured as well as a tremendous oil spill in the Gulf of Mexico. In fact, this case has been described as a complex accident including a variety of issues ranging from environmental to economic, politics and even ethical issues. The goal of our research is to find any ethical issues since this disaster happened is closely related to ethics which is concerned with moral obligation, social responsibility and justice (Carolyn Wiley, 1997) either individual (‘bad apples’) or organizational (‘bad barrels), which should be evaluated to verify this case. Firstly, the ethical issues can largely be divided into three categories, namely (1) technical design which has had some testing flaws before the actual usage and insufficient guidelines against the negative pressure test, (2) human factors including misjudgment, errors and a failure in duty, (3) organizational system such as taking risk procedures to save time and money and refusing the advice of staff and contractors as well as slowness to...
Words: 3144 - Pages: 13
... Deep Trouble: A StateCorporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill Elizabeth A. Bradshaw Western Michigan University, brads2ea@cmich.edu Follow this and additional works at: http://scholarworks.wmich.edu/dissertations Recommended Citation Bradshaw, Elizabeth A., "Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill" (2012). Dissertations. Paper 53. This Dissertation-Open Access is brought to you for free and open access by the Graduate College at ScholarWorks at WMU. It has been accepted for inclusion in Dissertations by an authorized administrator of ScholarWorks at WMU. For more information, please contact maira.bundza@wmich.edu. DEEPWATER, DEEP TIES, DEEP TROUBLE: A STATE-CORPORATE ENVIRONMENTAL CRIME ANALYSIS OF THE 2010 GULF OF MEXICO OIL SPILL by Elizabeth A. Bradshaw A Dissertation Submitted to the Faculty of The Graduate College in partial fulfillment of the requirements for the Degree of Doctor of Philosophy Department of Sociology Advisor: Ronald C. Kramer, Ph.D. Western Michigan University Kalamazoo, Michigan August 2012 THE GRADUATE COLLEGE WESTERN MICHIGAN UNIVERSITY KALAMAZOO, MICHIGAN June 29, 2012 Date WE HEREBY APPROVE THE DISSERTATION SUBMITTED BY Elizabeth A. Bradshaw ENTITLED Deepwater, Deep Ties, Deep Trouble: A State-Corporate Environmental Crime Analysis of the 2010 Gulf of Mexico Oil Spill AS PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE...
Words: 81631 - Pages: 327
...No. 55 High School BP Deepwater Horizon Oil Spill Investigation Subject: Geography Level: High (HL) Name: Stephanie Chinese: 姜智旻 Homeroom: 10-5 Word count: 1088 Student number: 4192 Supervisor: Craig Hamilton On 20th of August 2010, the oil drilling rig Deepwater Horizon, operating in the Gulf of Mexico exploded then sunk resulting to 11 deaths. During the 87 days, about 4.9 billion barrels of oil had already spread. An estimation of 42,000 gallon of oil is oozing from underwater. From then 75,000km2 was not allowed for fishing. Apparently, the blowout preventer device had bad managements and operations, and failed. Investigators said, “The problems with this blowout preventer were worse than we understood.” (Seth, 2014) In addition, investigators have stated that the cause of this explosion was because of the screw ups with cement, drilling mud, fluid pressure, mismanaged tests, and poor decisions. Therefore, this device should be improved so it doesn’t happen again. They have discovered that it has been the device operator’s fault in view of the fact that the blowout preventer hasn’t been tested accurately, there were problems in the wiring and dead batteries. In order to clean the oil excess, they used powerful chemicals, which they don’t know the effects of on the environment. It was from 1.6km down to the bottom. After this cause, the British Petroleum (BP) went into investigation, negotiating with more than 50 expertise from within BP and industry. Not only...
Words: 1281 - Pages: 6
...High School BP Deepwater Horizon Oil Spill Investigation Subject: Geography Level: High (HL) Name: Stephanie Chinese: 姜智旻 Homeroom: 10-5 Word count: 1088 Student number: 4192 Supervisor: Craig Hamilton   On 20th of August 2010, the oil drilling rig Deepwater Horizon, operating in the Gulf of Mexico exploded then sunk resulting to 11 deaths. During the 87 days, about 4.9 billion barrels of oil had already spread. An estimation of 42,000 gallon of oil is oozing from underwater. From then 75,000km2 was not allowed for fishing.  Apparently, the blowout preventer device had bad managements and operations, and failed. Investigators said, “The problems with this blowout preventer were worse than we understood.†(Seth, 2014) In addition, investigators have stated that the cause of this explosion was because of the screw ups with cement, drilling mud, fluid pressure, mismanaged tests, and poor decisions. Therefore, this device should be improved so it doesn’t happen again. They have discovered that it has been the device operator’s fault in view of the fact that the blowout preventer hasn’t been tested accurately, there were problems in the wiring and dead batteries. In order to clean the oil excess, they used powerful chemicals, which they don’t know the effects of on the environment. It was from 1.6km down to the bottom. After this cause, the British Petroleum (BP) went into investigation, negotiating with more than 50 expertise from within BP and industry...
Words: 1281 - Pages: 6
...competitive) segments do you think BP considered or didn’t consider prior to their drilling of the Gulf Coast? What should the wedding business owners now consider in their external environment? BP decided to drill in the Gulf Coast mostly because of the oil availability and competition. Opportunity was definitely considered by BP. The North Sea was saturated with other oil companies and BP saw an opportunity in the Gulf of Mexico (Pour, 2011). The segment that BP did not do well is the environmental factors around the rig that could make it extremely difficult to repair or monitor when troubles occur. The deep water makes it difficult for them to ensure the cement foundation was sealed properly, and pressure tests were misinterpreted by engineers prior to the explosion (Mullins, 2010). The wedding business owners are now facing the threat from these drilling rigs. The oil industry has a long track of catastrophic failures, so a disaster like the BP spill might happen again. They should consider other business opportunities to complement their current business model in case a spill or leakage occurs. 2. How should BP have handled an external environmental analysis and what environmental changes and trends (opportunities and threats) might they have discovered? BP is one of the biggest oil companies and it has a very strong market and geographical presence around the world (MBAskool.com, 2014). As demands for natural gas and oil increase, the company finds itself...
Words: 1109 - Pages: 5
...Deepwater Horizon Gulf of Mexico Oil Spill: What Went Wrong Elizabeth D. Jones Southern New Hampshire University Student: 0811981 Abstract On April 20th 2010 the Deepwater Horizon rig, operated by BP, exploded unleashing millions of barrels of oil into the Gulf of Mexico resulting in the largest marine oil spill in history. What makes this spill so significant is the fact that the spill continued unabated for three months causing the declaration of a state of emergency across several states (Bozeman, 2011). The purpose of this study is to highlight the significant issues of management and leadership within BP and point out how the poor decisions surrounding the spill deeply hindered their corporate reputation. Additionally, the paper will offer ways in which BP and those involved could have possibly prevented this disaster or have better mitigated the impact had the catastrophe still occurred. Managing risks, monitoring safety, effective communication and ownership of faults are all solutions that if implemented can help BP restore their reputation and prevent misfortunes like this from happening in the future. BP’s Deepwater Horizon Gulf of Mexico Oil Spill: What Went Wrong British Petroleum (BP), In the early evening of April 20th, 2010 uncontrolled hydrocarbons escaped causing an explosion on the oil-drilling platform Deepwater Horizon resulting in one of the worst environmental disasters in world history. Within 36 hours the massive oil rig, approximately 300 by...
Words: 3545 - Pages: 15
