...Image creation-BP is in the mature stage of its life cycle, has been involved in multiple mishaps over the years. They have lost focus of their duty to the environment, the public, and its shareholders. 1) SWOT analysis Strengths-they have alot of money that can be reinvested in enhancing/repairing their image and focusing on the environment, their connections (with the British government and Navy), alternative energy (wind, solar, biofuels), infrastructure, carbon footprint toolkit, they were the first energy company to acknowledge global warming/environmental awareness Weaknesses-image, oil spills, poor ethics (price gouging,wire/mail fraud, etc.) Opportunities-technological opportunities (alternative energies, improved drilling capabilities, jumping onto the environmentally sustainable movement-and is also a threat to their original business model) Threats-politics (policies/regulations), economics (supply and demand fluctuation, improved commodities markets), competition, natural disasters 2) Problem Analysis (this should be clear and to the point-a few sentences is all that is necessary): Their image is tarnished, so they are concentrating on rebuilding this. They started this process by changing their name from British Petroleum to simply BP (Beyond Petroleum-suggesting that they will focus their efforts on multiple energy sources). Why is their image tarnished? What led to this occurring? What measures have they taken to address this issue? 3)...
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...theory as well as the notion of organizational justice and fairness to help answer the question as to how companies should morally prioritize corporate social responsibility, corporate accountability and stakeholder claims. In this paper, I also utilized the concept of corporate social responsibility as well as the triple bottom line in order to form my own model of sustainability. This model is used to analyze the case of the 2010 Gulf of Mexico oil spills which was claimed as the responsibility of British Petroleum. I also addressed the strong relationship between organizational justice and organization sustainability with the conclusion that by enhancing organizational justice and fairness, organizations will be able to obtain its sustainable development in the long terms. Moreover, it is important to note that this article mostly focus on the sustainability regarding to three dimensions of economic, environmental and social, analyzing the real-world problems in order to emphasize the importance of philosophical roots of sustainability. Perhaps the result came out from this study will be seen as a thought-provoking theoretical and empirical grounds for international business practice in the light of the changing...
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...PROJECT BRP BP Business Research Report Content I. Corporate Profile …………………………..…1 II. Management…………………………………..2 III. Financial Statement Analysis……….……3 IV. Marking Strategy ……………………………..8 V. Cross-cultural Issues………………………..10 VI. International Business……………………11 VII. Human Resources Issues………………..12 VIII. Gulf of Mexico Oil spill…………………..16 IX. Conclusion……………………………………..18 X. Appendix ..………………………………………..20 1 BP Business Research Report I. Corporate profile BP, a public limited company in the industry of oil, natural gas and alternative fuels, runs its business in the exploration, production, refining, trading and distribution of energy. The products are mainly BP petroleum and derived products serving an area worldwide. BP was founded in 1909 as the Anglo-Persian Oil Company and renamed as British Petroleum Company in 1954. A merger of British Petroleum and Amoco in 1998 modeled the greatest petroleum company all over the world---BP. Headquartered in London, UK, BP launched its new green, white and yellow logo in 2000 which is designed to show the company's commitment to the environment and solar power. Bob Dudley performs BP’s CEO since Oct. 2010 and Carl -Henric Svanberg is chairman of the group. BP’s vision “A force for good” underlines all its activities worldwide. All BP’s 79,700 employees live under its corporate culture Slogan—Different people, common goals. BP ranked 4th in Fortune Global 500 in the year 2010, even with...
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...order to effectively promote the ideals of industry leadership and ethical responsibility. BP is faced with significant challenges to its brand as a consequence of its widely-known safety and environmental policy issues. An explosion at one of its Texas refineries caused fifteen deaths, 170 injuries, and a violation of the Clean Air Act in 2005. Years of neglecting pipeline corrosion led to its violation of the Clean Water Act in 2006 when Alaskan oil pipelines leaked crude oil into the tundra. The following year, another BP spill occurred near Prudhoe Bay, leaking toxic chemicals into the tundra and thus killing wildlife and vegetation (“BP Gulf Coast Disaster and Recovery”). These incidents, however, were dwarfed by an explosion at BP’s Gulf of Mexico offshore drilling rig, Deepwater Horizon, in April 2010. The explosion caused the largest accidental marine oil spill in the history of the petroleum industry. It resulted in the deaths of eleven people and the release of an estimated 210 million gallons of oil into the surrounding environment (On-Scene Coordinator Report). BP controversially responded to the Deepwater Horizon disaster by releasing 1.8 million gallons of the dispersant Corexit into the Gulf of Mexico. Corexit is a chemical compound that can produce adverse health effects for humans, including skin inflammation, fatigue, and cognitive problems. Additionally, it can harm...
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...know brand world wide, and in business realm it is much known as a corporation which has been actively participating in vertical integration approach in every area of fuel industry, that includes excavation of oil and extraction and production refining distribution power generation and trading, recently BP has been actively involving in the development of renewable energy resources as it is believed by the end of this century all the worlds reserves of conservative fuel deposits will vanish, however BP has its operation undergoing in 80 different countries and produced approximately 4 million barrels of crude oil, Bp’s largest maket share is in united states head quarted in Houston, the company has been alleged for the threat of environmental and safety concern following the recent spill in gulf of Mexico, Bp is the first company to realise that the the future demand for energy is expected to increase by 50% with in the next two decades and also on the BP website it has stated that the 85% of the energy demands will be met by the fossil fuels PESTEL Analysis :- POLITICAL • As discussed above due to unstable governments in the BP’s production countries the worlds energy markets are getting more volatile • Due to global warming issues and climatic disturbances governments are creating a strong barriers on oil excavations, besides encouraging such industries into...
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...number of changes. In July, 2003 after merging with Amoco they rebranded as a ‘beyond petroleum’ company. Their logo, a sunburst of green, yellow and white, symbolizes dynamic energy in all its forms. (BP, 2010). Their ‘beyond petroleum’ tagline featured BP as a company that was concerned with the environment and its corporate social responsibility (CSR). BP’s Director of Business ethics outlined their commitment to ‘being ethical’, which included respect for human rights, avoiding harm to people and the environment , avoiding conflicts of loyalty and interest. (Broome 2003). However, as a result of the oil spill in the Gulf of Mexico in 2010, BP’s ethics policy have been placed under extreme scrutiny, exposing them as a company whose marketing strategies is misaligned to their actions. This article looks at BP’s global ethical position with regards to their exploration in the gulf oilfields. It takes a further look at the implication that it caused to their branding and marketing strategies and suggests what marketing strategies they should adopt in order to move forward and regain sustainable competitive advantage. One of BP’s strategies is to create value for shareholders by producing energy in a way that is affordable and doesn’t damage the environment. (BP, 1999-2010). This was evidenced in their acquisition and investing in Solarex (after merging with Amoco) in 1999 which made them the largest producer of solar panels then (BP 1999). This positioned BP as being a global leader...
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...Sustainability Review 2011 bp.com/sustainability Building a stronger, safer BP What’s inside 2011 was a year of recovery, consolidation and change for BP. Our employees worked hard to make BP a stronger, safer company. We recognize there is more to do, but we believe important progress was achieved during the year, and we are clear on our priorities and responsibilities as we move forward. In this Sustainability Review, we look at how we are working to enhance safety and risk management, earn back trust and grow value, following the Gulf of Mexico accident. Stakeholder voices External and internal stakeholders have been essential in shaping this report. Many of their insights and opinions are highlighted here and online. We also include observations and a summary statement from our external assurance provider, Ernst & Young. During our work we interviewed staff responsible for engaging with external stakeholders and reviewed evidence of how information from these dialogues is captured. We have also attended a selection of briefings to investors and two of the roundtable discussions held in 2011 to understand the perspectives of various thought leaders on how BP should evolve its reporting and communications. We noted that stakeholders welcome this dialogue but there remains a desire for more comprehensive reporting on how BP is changing. Ernst & Young Observation Find out more online This Sustainability Review is a summary...
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...The Exxon Valdez Oil Spill 9 Case Study #2: Occidental and the Piper Alpha Disaster 12 Case Study #3: A Two-Part Analysis of Shell in the Mid-1990s a) Shell’s Human Rights Violations in Nigeria 16 b) Shell’s Response—Outsource CSR 21 Case Study #4: BP’s Major Advances in CSR 24 Ethics and the Problem of the Public Relations Quick Fix 27 Analyzing the Current Corporate Culture: Failure to Meet the Triple Bottom Line 32 Conclusion 38 Works Cited…………………………………………………………………...…………41 Introduction Over the past twenty years an irrefutable shift in the oil industry has occurred—the shift to Corporate Social Responsibility (CSR).[1] The purpose of this paper is to analyze the motivation behind this shift and determine if these CSR practices are genuine. In other words, does the adoption of CSR denote a tangible change in the way oil companies operate, or is it merely an elaborate public relations exercise? To answer this question, the paper analyzes the motivation behind the shift to CSR through a case study analysis of four major events in the oil industry and their ensuing effects (or lack thereof) regarding CSR. These events include the Exxon Valdez Oil Spill, The Piper Alpha Disaster, Shell’s societal failures in the mid-1990s, and BP’s profitable use of CSR in the late 1990s and early 2000s....
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...volumes are indicated in standard cubic metres or standard cubic feet. The report is issued annually by BP Exploration (Caspian Sea) Limited in its capacities as operator and manager of the joint operating company for the Azeri-Chirag-Deepwater Gunashli field, as manager of The Baku-Tbilisi-Ceyhan Pipeline Company and by BP Exploration (Shah Deniz) Limited in its capacities as operator of the Shah Deniz field and as technical operator of The South Caucasus Pipeline Company. For this report each of these entities has provided information relevant to its project and statements applicable to its project. Front cover imagery The Sangachal terminal is one of the world’s largest integrated oil and gas processing terminals. It is a central hub for BP’s oil and gas operations in the Caspian region. Centre photo: Around one thousand people work continuously at the terminal to maintain safe and reliable operations of this strategic hub. Left photo: The Caspian Technician Training Centre located in the terminal area provides world-class training to the newly recruited technicians. These...
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...Kensington College of Business BP to consider to recover from the‘‘marketing disaster’’ Managing Markets KCB ID: 12449. Course Instructor: J.Naidoo Student ID: 12449 INTRODUCTION: That assignment consists of two parts. In first part, we will discuss the macro environmental factors that will affect BP (British Petroleum), when they have to consider their future strategic decision in order to regain their market position in the USA. In second part, we will suggest a marketing plan for BP to consider to recover from this ‘‘marketing disaster’’. The disaster is the Gulf of Mexico oil platform (which is the Deepwater Horizon) explosion occurred, millions barrels of oil have been leaked in the region for a few months. That infiltration is the largest environmental disaster in U.S. history. The goal of macro environment analyse is to see that marketing opportunity and threats were given by changes and trends in macro environment. Focusing on them for marketers helps to take decision and modifies their strategies and plans. The marketers wish to know which elements of macro environment affect their planning and how they influence future strategies. We will see the strong point and factors of macro environment which are the social and cultural...
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...investigation team that was in charge of gathering the facts surrounding the accident, analyzing available information and to identify possible causes and making recommendations to enable prevention of similar accidents in the future. The BP investigation Team began its work immediately in the aftermath of the accident, since gathering information directly from the explosion site was slightly out of the question immediately due to the horrendous events and lack of testimonies and vital facts, BP investigation team worked independently from other BP spill response activities and organizations collecting data directly from the rigs computer system which stores its information just like a plane with a black box. The concluding report presents an analysis of the events leading up the accident; eight key findings related to the accident were documented as key findings related to the...
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...Bp also known as British Petroleum “is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.” This establishment has over 80 operations under its umbrella ranging from the United States to Australia. Oil companies such as BP constantly try to find the next best way to dig and find oil underneath the surface of the earth. Not only do they have well educated persons there to help measure, dig, etc., but they also have a great number of technological resources. The resources that are used include: 3D film that Geologists look at in a room called the HIVE (highly immersive visual environment). In this room, all persons that deal with finding oil come together and view this film to help determine where to drill and how successful they will be in doing so (BP). Finding oil is a science, there isn’t much guessing done without tools and maps to find it. Before there were a host of technology-based programs, oil companies had to search for oil by finding natural oil bubbles that came to surface in what is called a seapage (BP). Even then, there were no true promises that if the drilling began that they would strike gold, they just hoped that there was something deep beyond the earth’s surface. According to BP, “drilling is the only sure way to find out whether there is oil or gas down there”. There are also precautions that are...
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...A.Macro Environment Political , Economic, Social, psychographics. Political activity Our Business Principles prohibit payments by Shell companies to political parties. This is to avoid Shell companies buying or being perceived to be buying favors. In the United States, Shell Oil Company administers a political action committee (Shell Oil Company Employees’ Political Awareness Committee). It is a voluntary, employee-run and employee funded organization, that contributes money to political parties or individual candidates for political office, or organizations that support them. While Shell Oil Company provides administrative support to the Committee, it does not fund the Committee’s donations nor does it make any political contributions itself. We are calling for change, sharing our expertise and co-operating with governments, companies and other partners. Our Business Principles encourage us to contribute to debates on policy issues that affect our business, our employees or the local communities where we operate. Our advocacy Climate change is one of the biggest challenges we face. We will continue to work with governments to help them set the policy frameworks to create market-based incentives – such as an effective cap-and-trade market for CO2 – that will contribute towards improving energy efficiency and support lower-carbon energy, including carbon capture and storage (CCS) technologies. We advise governments to use different policy instruments for different...
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...Order Services Guarantees Writers About Us Contact & FAQs Analysis and Contrast of Dividend Policies of Two Companies over the Last Five Year: BP PLC vs. LogicaCMG PLC This is a sample paper written by one of Ivory Research's writers. If you would like us to write your essay, assignment or dissertation – simply get your instant quote and place your order. We GUARANTEE that your order will be written by a professional writer with a UK degree, will be plagiarism free, will exactly match your specifications and quality standard, and will be delivered – by your deadline! Analysis and Contrast of Dividend Policies of Two Companies over the Last Five Year: BP PLC vs. LogicaCMG PLC Share This Story, Choose Your Platform! Share on FacebookTweet about this on TwitterShare on TumblrShare on LinkedInShare on Google+Email this to someone The purpose of the following report is to analyse the dividend policy of Logica PLC and BP PLC over the last five years. Firstly, the dividend policy of BP PLC as well as Logica PLC over the last five years will be analysed. Secondly, based on that analysis, the dividend policies of both companies will be compared. Then the Lintner’s Model of the dividend policy will be reviewed and it will be identified how the dividend policy of both companies can be explained by this model. Moreover, the report includes a brief discussion of the skills developed during the project. 1. ANALYSIS OF DIVIDEND POLICY 1.1. British Petroleum PLC (BP PLC) BP...
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...Contents page Executive summary 1. Introduction............................................................................. 2. Single European Market........................................................... 2.1 Single European Act 1986................................................... 2.2 Benefits and costs............................................................... 3. EU Policies................................................................................... 3.1 The free trade policy............................................................. 3.2 Global Market........................................................................ 3.2.1 NAFTA & MERCOSAR................................................. 3.2.2 APEC........................................................................... 3.2.3 EU Vs Global Markets................................................. 4. Corporate Social Responsibility....................................................... 4.1 CSR and BP- Olympics in London; 2012..................................... 4.2 BP vs. the Consumer.................................................................. 4.3 Russian takeover with sex parties............................................. 5. Environmental policies.................................................................... 5.1 Kyoto protocol and the EU........................................................ 5.2 The EU and the environment.......................................
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