...Introduction The Braaap motorcycle brand was established in 2008 by Brad Smith. Brad began with a vision to supply motorbikes which would making motorcycling more fun and accessible for people. because they now have what they believe is the best motorcycle range of its type in the world. BRAAAP are the only motorcycle on the planet with lifetime warranty and we are the only motorcycle brand to win back to back championships at the world title for our sport. Braaap started with a vision of making motorcycling more fun and more accessible, so more people could experience what we love in motorcycling. Since then it has been onwards and upwards for the Braaap brand, they have their own concept stores in Tasmania and Victoria, and franchise opportunities throughout Australia and the rest of the world. Braaap are also one of the only motorcycle brands on the market to offer a lifetime warranty. Key Characteristics of Braaap products and services The Braaap products have four major features to their products and services, which are: Lifetime warranty option, customisation, flexible finance and built for adults. The lifetime warranty option is available on all their products and bikes. Having this option improves the attractiveness of the product to their customers and gives them piece of mind about repairs and maintenance on aspects of their bikes Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you...
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...INTRODUCTION Braaap Company the best place for motorcycle lovers. Beginning in the small Australian state of Tasmania, braaap is designed in house and manufactured in partnership with specialist manufacturing partners from all over the world. They build ultimate motorcycle with their manufacturing partners. They wanted to promote motorcycling as a more enjoyable experience. Moreover, they build World-Class Motorcycles that are easily accessible to the customers. Braaap designs have a range of superlight motorcycles here in Australia. Their passion is superlight riding and racing. Braaap was founded by brad smith in Tasmania, Australia and has now grown into an international success and family business, the braaap family. The braaap family includes their passionate franchisee’s who are the pioneer’s in developing the the superlight industry, the braap retail experience, the braaap club and community group and the club tracks + complexes in their regions. The braaap retail concept store has been awarded some of the highest honors in business including 3x Australian Specialized Retail business of the year. In this report I will be address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organization’s marketing objectives and strategies. KEY CHARACTERISTICS...
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...Assessment 1 Establish and Adjust the Marketing Mix Warso Sumarja Student ID: 1553 Diploma of Business Evening Class Braaap organisation is a motorcycle manufacturing company driven by motorcycling more enjoyable and more accessible. The Marketing Mix are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix. It will also discuss further in detail the four P's of the marketing mix, as well as, show the relation of the marketing mix to a product offered by Verizon Communications. Research the marketing of Braaap The aim of Smith was to provide fun seeking customers with an ebullient bike riding. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was...
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...BSBMKG502B Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will examine the products and services offered by Braaap, the key characteristics of the company’s operating system, their significance to the market, their pricing policy, pricing variables and their affect on demand. This report will also look into Braaap’s promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.! ! 2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.! The majority of products and services that Braaap offers are accompanied by a life-time warranty. This is the only...
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...BSBMKG502B Establish and Adjust the marketing mix Assessment Task 1 Assessor Name: Shah Jadi Student Name: Pei Tung Chan Report on the Braaap Organisation Table of Contents 1. Introduction 2 2.1 Key Characteristics of Products and Service 3 2.2 Significance to the Market 3 3.1 Pricing Policy 3 3.2 The Effect of Pricing Variables on Demand 4 4. The Impact and Importance to Market Outcomes 4 4.1 Promotional Methods 4 4.2 Channels of Distribution 4 4.3 Level of Customer Service 4 5. Potential Customer Base and Key Pressure Points for Success in Reaching Them 4 6. Components of the Marketing Mix 5 7. External Environmental Factors 5 8. Consumer Priorities, Needs and Preferences 5 9. New products or Service 5 10. Marketing Mix 5 Conclusion 6 Reference 6 1. Introduction The Braaap Organisation is an Australian company specialising in motorcycle manufacturer driven by a vision of making motorcycling more enjoyable and more accessible. Braaap's initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands. This report will examine the products and services offered by Braaap, the key characteristics of the company's operating system, and their significance to the market, their pricing policy, pricing variables and their effect on demand. This report will also look into promotional methods, their channels of...
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...Introduction The Braaap Organisation is an Australian company specialised in motorcycles. They are driven by a vision of making motorcycling more enjoyable and more accessible. Braaap's initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands. It offers a variety of products and services to meet their demographic. There are three main key characteristics of Braaap motorcycle: they have a lifetime warranty, bike rental, and online store for motorcycle range or parts. Braaap is the only motorcycle brand in the world offering lifetime warranty. Furthermore, a wide range of product selection in stores or online offers customers ultimate flexibility in purchasing motorcycle. Braaap's motorcycle range consists of four main motorcycles which are electronic, street super elite, kids, and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike. The company build their bikes to specifically fulfil the needs of adults. Braaap's design philosophy is to provide comfort and support for adults along with ease of movement. Braaap designs bikes compatible for both...
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...key characteristics of their products and services № | Product and services | Characteristics | 1 | The MOTO3 is braaap's latest addition to their road range. With its sharp lines and aerodynamic design braaap are proud to bring you a true option to the sports bike entry market. Life time warranty upon request. 4499 | Engine – 250cc 4 stroke horizontal engineTransmission – 6 speedFinal drive – chain Wheels – 17 ‘’ cast MAGOverall length – 2030x720x1120 MMDry weight – 145kgFuel capacity - 16 L | | | 2 | The braaap Urban is an exciting addition to Australia’s braaap motorcycles range of motorcycles. The Urban represents everything a niche manufacture like braaap strives for, it’s unique, it turns heads. Backed by the braaap lifetime warranty system, the braaap Urban is tearing up the tarmac.3799 | Engine – 125cc horizontal engineTransmission – 4 speedCompression rate – 9.2/1Final drive – chain/SPROCKET45/ Wheels – cast alloy wheelsOverall length – 1180 MMDry weight – 69kgFuel capacity - 7 L | 3 | The 2016 braaap MX17! If it’s extreme off-road you’re looking for then the MX17 has it covered, powered by a 160cc engine and equipped with a 17” front wheel and 14” rear wheel it’s designed to go places other can’t. This year marks the MX17 as a new line for braaap, which has shown to have significant demand in the past with customers opting for this “Big Wheel” configuration through our spares line. Now you can buy it straight off the show room floor, with all the...
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...BSB51215 Diploma of Marketing Queensford College COMPLETE ASSESSMENT DOCUMENT BSB51215 Diploma of Marketing BSBMKG502 Establish and adjust marketing mix Assessments are to be completed and then submitted in Moodle (ensure you “submit” – not just “save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the role play>>> “Part .... I performed the role of ....................... in a role play on ..........(date) .......and it was assessed by ......................(name of assessor)......................” Any student UNABLE to attend in class May (a) use Skype conferencing (or any other video conferencing tool available to the candidate); (b) video the role-play and submit electronically; or (c ) Write out the ENTIRE DIALOG that would take place during the role-play eg Customer: “I work as a buyer for ...” Mary: “I understand ...” Customer “A few...” . PRESENTATIONS All presentations are to be made in Powerpoint. They should be presented in class. Any student UNABLE to attend in class May complete the Powerpoint slides as would be used and include in the assignment submission the following statement completed for the relevant section about the presentation: “Part .... I performed the presentation on ..........(date) .......and it was assessed by ...................... (name ...
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...ID No. | | |Group No. | | |Date of Submission | | |ASSESSOR DETAILS | |Assessor’s Name | | |Assessment Site |Angad Australian Institute of Technology, (AAIT) | ‘BRAAAP’ REPORT Table of Contents 1. Executive Summary 3 2. Products and Services 3 Market summary 3 Market performance analysis 3 Organisational policies and procedures 3 PEST analysis 3 SWOT analysis 3 Market data (forecast – graphs and...
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