The video Braddock Rises From the Ashes introduces the distressed municipality of Braddock, Pennsylvania, and describes how the new industrious new mayor aspires to transform the town with fresh ideas and strong leadership. When John Fetterman decided to move to Braddock and become mayor, he had to consider the opportunity cost of leaving his educator position in York, Pennsylvania. When asked about how the town should be restored, Mayor Fetterman, with normative thinking, stated: “We need to take care of the community that we have and we also need to attract people into the community” (Harris 2009). Since Braddock is a free market, Fetterman came into the town with enlightened self-interest and personally invested in a dilapidated church and