MGB 4013
STRATEGIC MANAGEMENT

Group Assignment:
An Analysis of Ready-meals Food Industry and Brahim’sHoldingBerhad

Group TMB 1
HANAN BINTI HAMIDON 1110057
NUR FARIHIN BINTI AZNAM 1110060
SITI HAJAR BINTI ANNUAR 1110063
NUR ATIKAH BINTI ZAKARIA 1110067
SITI FARHANA BINTI YAHAYA 1110073
Lecturer: DrUmmiSalwa Ahmad Bustamam

Content

1.0 INTRODUCTION 2 2.0 BACKGROUND OF BRAHIM’S FOOD AND BEVERAGES DIVISION 3 3.0 STRATEGY FORMULATION 4 4.1 Vision and Mission 4 4.2.1 Vision Statement 4 4.2.2 Mission Statement 4 4.2 SWOT Matrix and SWOT Analysis 4 4.3.3 SWOT Matrix 5 4.3.4 SWOT ANALYSIS 6 4.3 TOWS Analysis 9 4.4 Five Porter Forces 12 4.5.5 Threat of new entrants 12 4.5.6 Threat of substitute products 13 4.5.7 Threat of existing rivalry 13