...BRAINSTORMING The Co-Creativity Institute v 551 Roosevelt Road v Suite 112 v Glen Ellyn, Illinois 60137 USA v (630) 221-9456 Brainstorming is a term which was coined to describe a very powerful method for getting groups to develop creative ideas. Not everyone who uses the term actually understands how to make the method work most effectively. Flexibility and Fluency One way researchers look at the creativity of ideas is by measuring fluency (how many ideas are generated per unit of time) and flexibility (how different those ideas are from what most people think up). The underlying assumption is that those with the greatest flexibility and fluency of thinking are the ones most likely to find new and better alternatives. While the most effective creativity may occur when people with the right combination of knowledge push hard for insight into the real problem before seeking ideas for solutions, the flexibility and fluency of that interaction is critical. An Environment ALEX OSBORN'S FOUR BASIC RULES: 1. Criticism is ruled out . Adverse judgment of ideas must be withheld until later. 2. "Free wheeling" is welcomed. The wilder the idea the better; it is easier to tame down than to think up. 3. Quantity is Wanted. The greater the number of ideas, the more the likelihood of useful ideas. 4. Combination and improvement are sought. Suggest how ideas of others can be turned into better ideas or how two or more ideas can be joined. Applied Imagination...
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...What is Brainstorming? Brainstorming is a large or small group activity which encourages children to focus on a topic and contribute to the free flow of ideas. The teacher may begin by posing a question or a problem, or by introducing a topic. Students then express possible answers, relevant words and ideas. Contributions are accepted without criticism or judgement. Initially, some students may be reluctant to speak out in a group setting but brainstorming is an open sharing activity which encourages all children to participate. By expressing ideas and listening to what others say, students adjust their previous knowledge or understanding, accommodate new information and increase their levels of awareness. Teachers should emphasize active listening during these sessions. Students should be encouraged to listen carefully and politely to what their classmates contribute, to tell the speakers or the teacher when they cannot hear others clearly and to think of different suggestions or responses to share. What is its purpose? * to focus students' attention on a particular topic * to generate a quantity of ideas * to teach acceptance and respect for individual differences * to encourage learners to take risks in sharing their ideas and opinions * to demonstrate to students that their knowledge and their language abilities are valued and accepted * to introduce the practice of idea collection prior to beginning tasks such as writing or solving problems...
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...Chapter 2 Abstract 3 Chapter 3 Acknowledgements 4 Chapter 4 Table of Contents 5 Chapter 5 Aim of the Project 6 Chapter 6 Introduction 7 Chapter 7 Overview and Research methods 8 Chapter 8 What is Brainstorming? 9 Chapter 9 Rules of Brainstorming 10 Chapter 10 Traditional Brainstorming 11 10.1 Preparation 11 10.1.1 Appoint a suitable Facilitator 11 10.1.2 Suitable Venue & atmosphere 11 10.1.3 Arrange Participants 12 10.1.4 Preparation of Materials 12 10.2 Carrying out the Traditional Brainstorm Session 12 10.2.1 Describe the Problem 12 10.2.2 Time Limit, Rules & Problem 12 10.2.3 Brainstorm 13 10.2.4 Evaluate & Categorize Ideas 13 Chapter 11 Brainstorming on the Internet 15 11.1 Preparation 15 11.2 Carrying out the Brainstorm Session on the Clouds 15 11.2.1 Broaden the problem 15 11.2.3 Present the content 15 11.2.4 Publish to Online media 16 11.2.4 Brainstorming 18 11.2.5 Feedback & evaluation 18 Chapter 12 Benefits of Brainstorming on the Internet 19 12.1 Builds Team from various cultural and races 19 12.2 Unlimited participants for Unlimited Ideas 19 12.3 May not have conflicts between participants 19 12.4 Quick and easier 19 12.5 Saves Time & Resources 20 12.6 Easy Access to Information, Resources & Popularities 20 12.7 Avoid Risks of bad brainstorming session 21 12.8 Filter out the necessary details easily 21 12.9 “Capture better ideas and create better solutions. 21 Chapter 13 Conclusions & Evaluation 22 Chapter 14 References 23 Chapter 15...
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... | Brainstorming: Aid to creativity | Contents: 1. Abstract ……………………………………………………………. 2 2. Introduction ………………………………………………………...3 3. Terms and concepts ………………………………………………..4 4. Brainstorming as an aid to creativity …………………………….4 5. Individual and group brainstorming ……………………………..5 6. Challenges to effective brainstorming …………………………....6 7. Advantages of group brainstorming in an organization ………...7 8. Disadvantages of group brainstorming in an organization ……..8 9. Why organizations still use brainstorming in spite of its drawbacks ………………………………………………………….....8 10. Should an organization use brainstorming? ……………………9 11. Conclusions ……………………………………………………....10 12. References ………………………………………………………..11 Abstract: In an organization, knowledge or idea exchange is an important function of groups in solving problems. Under the right conditions, the idea exchange process in groups may be an important means for enhancing creativity and innovation in organizations Creativity will help to solve a wide range of management problems. Brainstorming is use for creativity and amassing of ideas from the group. It is found that the idea sharing in groups can be productive in getting things done. Research has found that significantly fewer ideas were produced by groups than by individuals. In spite of its shortcoming organization use brainstorming for developing creative ideas to solve problems down the line till now after 60 years of its inception. It is because group brainstorming is more...
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... Gary Crum Decisions in Paradise II Before taking action on Kava, we must formulate a plan to reach our objectives. I believe AT&T would benefit by using the brainstorming technique to help us come up with ways to increase our presence in Kava. Although our objective is clearly defined, our course of action is still vague. Brainstorming is a very effective technique at identifying solutions by allowing a group to analyze, polish, and agree on the best course of action. This technique also allows everybody participating to understand the plan completely so it can be carried out effectively. Before we can begin the brainstorming process I propose a group should be assembled consisting of some of our international relations specialists and some management candidates from Kava. Research indicates that if we want to avoid falling into groupthink and have the best results we should have a diverse group perform the brainstorming process (Jusko, 2001). Including people from Kava in the brainstorming process could give us some insight and valuable information only the people from Kava would know. After the group is decided upon, we can begin brainstorming by doing the following: Brainstorming Process 1. Define and agree the objective. 2. Brainstorm ideas and suggestions having agreed a time limit. 3. Categorize/condense/combine/refine. 4. Assess/analyze...
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...Based on the finding from the researched and evaluation of the country, Company X will have to make a command decision to move forward with the business plan. What kind of plan can be put in place that would be in the best interest of company, which will not only provide great care, help the economy, but also allow the company to make a profit? A panel will have to put together to make a decision on the company goals after decoding all the data that has been gathered. First, looking MGO has decided to expand their presence on the South Pacific island of Kava. The executive team determined that the most cost effective option to achieve this is to build a community center. This paper will describe the ultimate implementation plan, attend to factors affecting the implementation and discuss ethical questions brought up by stakeholders and the island residents. MGO has made the choice to expand to Kava in order to support and promote the economy of that population. Our executives believe that building a community center for the island most closely aligns with this goal by allowing the current island residents to support the venture and receive the benefits the community center offers. The project presents us with three key factors affecting implementation: company image, construction costs and the environment. MGO is known for their exceptional quality of service. One part of their philosophy states “Within a culture supportive of personal growth and continuous learning...
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...problems and perspectives and more able to connect what they learn to their personal experiences and knowledge; invention also helps writers or speakers narrow a topic, clarify a thesis, develop ideas, or find arguments. In addition, once some preliminary reading or drafting is done, invention techniques can help he writer or speaker to refocus. Finally, these techniques are helpful for students who are blocked. Not all invention techniques are suited to all communication tasks. Encourage students to experiment with these strategies to find out which work for them. Clustering For those who need a visual picture of their ideas, clustering (also called visualizing) is a helpful method of invention. Clustering can be done as a part of brainstorming groups (see below) or by students working alone. What follows is a procedure for clustering to provide to students: 1. Write a word related to the topic in the middle of a page and circle it. 2. Think of other words that come to mind when you think of the word. Let your mind be playful. Don’t judge or evaluate; just let the words flow. 3. As you write other words, circle them. 4. If you draw a blank thinking of more words, draw lines between the words you have written that are similar and draw arrows when one word leads to another. 5. Don’t think or analyze too long about any word or connection. 6. Continue this activity from two to five minutes. 7. Look through your cluster to get an idea of where to...
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...information is vital to the success of the new Human Resources system. There are many good sources that information can be collected from to get a better idea of how the company wants the new system to work. These sources would include end users of the current Human Resources system, senior management, and documentation and manuals for the current system. Having the ability to gather this information will ensure that the system does what it is expected to do. During the information gathering process there would be several techniques that I would take advantage of such as: document analysis, interviews, employee surveys, and brainstorming session. My first step in gathering the correct information would be to observe how the current system works. This will allow me to have a better understanding of some of the ideas and questions that may come up in the brainstorming sessions,...
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...Riordan Human Resources Bobby Wilson BSA\375 November 7, 2011 Human Resources The system that Riordan has in place has several areas that need to be upgraded in order to bring it up to today’s standards. Although this system seems to work for the time being it is far from being adequate to keep up with the demands of a growing company at this stage. Because of the importance of the functions that this system is responsible for it is essential that a new system be implemented. The proposed design method that will be used in this overhaul will be the Top-Down method because it will allow the design team to thoroughly examine the existing system, and test new ideas that will work within a new system. This is an approach that has been successfully implemented in other manufacturing environment. It seems to work so well because it makes it easy for the design team to break the functions into smaller tasks and test at that that level for functionality. Testing at the sub system level could provide very good data that can be used at all the subsequent levels of the design. One of the first tasks that the design team has to deal with is to decide what type of architectural information that they should from the existing system to integrate into the new system. As stated earlier there are some good points in the system that Riordan has in place already. It will still be responsible for the same functions before the changeover such as: ...
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...Professional Advising Committee 2/9/15 This is an overview of everything we talked about at our meeting: 1. Meetings will be held every other Monday from 7 pm-8pm 2. We will have a brainstorming folder, so any ideas you have, write them down and place into the folder 3. We formed groups to target certain brainstorming ideas. Brainstorm and get together during the off week, and at the meeting present your ideas to Matt, so we can push them through the bosses. 4. Brainstorming ideas a. Happy Hour i. Joe wants 3-7, however we close at 7 ii. Matt wants 2-6***** iii. Happy hour could include 1. $5 combo meal or $1 off 2. These will mostly be targeted toward Serrano’s, but each restaurant will participate 3. We need to start this ASAP. We need to make an extra $500/ week to make up for the deficit b. Donnie would like to do breakfast at LND on April 1st. c. Breakfast? i. Maybe only a special (1 day/week) ii. Open an hour early 1. However we found that people are going to want breakfast before 10am 2. Cash/credit and combo d. Deli i. 6 inch sandwiches AND footlong subs e. Value menu i. Place all of our food items that are under $2 on a separate menu to grab people’s attention. ii. In deli 1. Sides, chips, fruit, dessert can all go on a separate menu. That way customers know they can just buy a side of potato salad if they want. iii. Serrano’s 1. Guac, chips, queso, dessert, fruit, etc. iv. Pizza 1. Breadsticks, pizza rolls, boscos, dessert, etc v...
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...details and examples that will express and illustrate your understanding. * Ask and answer discovery questions – 1. What do I already know about this subject? 2. Why would someone else want to know about this subject? 3. What kinds of details and examples make it easier for me to understand this subject? 4. What’s the most interesting aspect of this subject? * Free writing - is a no-holds-barred prewriting technique that involves writing down all your ideas on a subject for a set period of time-typically ten minutes. 1. Write everything that comes to mind. 2. If you feel blocked write something like “I can’t think” or “I’m stuck here” 3. Highlight, underline, or circle your best ideas. * Brainstorming- Is a far less expansive technique than free writing. 1. Concentrate on a subject 2. Make a list of every idea directly connected to that subject. 3. A set time limit isn’t necessary. 4. You can also brainstorm using your computer, darken the screen so you cannot see what you write. 5. Print the list, highlight, underline or circle ideas you think have potential writing topics. * Clustering –is a visual prewriting technique that shows connections among the ideas you develop. 1. Write a general idea in the middle of the page and circle it. 2. As you think of a related idea or detail, write it down and circle it. 3. Draw a line connecting the ideas. 4. Continue this process. Use alarm Use...
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...more on brainstorming new and alternate ideas rather than identifying and defining the existing problem and finding a solution for it. The team members had disagreements over each other’s expertise and often ended up in conflict. The Team focused more on their personal conflicts rather than working together and finalizing a solution. The Team was composed of individuals with diverse functional attributes. These attributes were different way of thinking, different approaches to time management and problem solving, which resulted in lack of leadership, roles and unclear goals. The Team was more focused on launching the business successfully then winning the competition. There was a lot of conflicting expectations and some confusion between different team members. We evaluated that the team forming took in different phases over few weeks. Not everyone was present in the first meeting. Roman was not present in the first meeting. Alex was introduced in the second meeting and Dav was included in the third meeting. This evaluation also highlights the importance of kick-off meeting. The team should have been organized from the start with clear goals, scope and newness should have been avoided or minimized. We also evaluated that the Team did not discuss the norms and values of the team which would have helped them achieve their goals. Some of the team members were against the lengthy brainstorming sessions and some were supporting the idea of long brainstorming sessions...
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...The five stages of group development are basic elements needed to be a successful empowering group. There are forming, storming, norming, performing and adjourning. I believe that forming is the act of coming to together. Forming a group of people who may be alike in different ways or just the complete opposite. Being alike in a group has nothing to do with being successful. Forming is to organize, put in place or arrange. So being different may just be great help in any group. In this way the group may all have different talents to express and organize to make everyone fit perfectly. Storming is similar to brainstorming; in addition storming in this case is performing with storm and with great energy. I’m not actually sure if it’s to come together as a group and brainstorm. Really listen to each other, understand how each other thinks. It could also mean the group expressing their different ideas. As a successful group speed is a good key to have, here this helps as I mentioned earlier. Norming to me sounds as if the group would try to be normal. The meaning is kind of similar to what I think norming is. I’ve learned that it means it’s where the group calms down, really try to get to know each other and adjusts to one’s attitude. How they handle things, carry themselves and their behavior. I never knew what norming meant and now it makes perfectly sense. Performing is an act of display, showing others how well the group works together. As a group your...
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...ENG100 INTERMEDIATE ACADEMIC READING & WRITING CHAPTER 1 PRE-WRITING PREPARED BY: ZARINAH ABU BAKAR NAME OF SCHOOL FACULTY OF LANGUAGES AND GENERAL STUDIES CHAPTER 1: PRE-WRITING LEARNING OUTCOMES TOPIC At the end of this chapter, students will be able to: Use a variety of pre-writing activities to generate ideas, focus a topic, and formulate a method of developing an essay select and narrow an essay topic Slide 2 of 17 CHAPTER 1: PRE-WRITING TOPIC OUTLINES TOPIC Introduction 1.1 Pre-writing 1.1.1 Steps in process writing 1.1.2 Analysing the topic/question- directive words 1.1.3 Selecting and narrowing an essay topic 1.2 Pre-writing strategies 1.2.1 Brainstorming methods 1.3 Reading and note taking strategies 1.3.1 Note taking skills Slide 3 of 17 CHAPTER 1: PRE-WRITING INTRODUCTION TOPIC Slide 4 of 17 CHAPTER 1: PRE-WRITING 1.1.1 STEPS IN PROCESS WRITING The Writing Process TOPIC Slide 5 of 17 CHAPTER 1: PRE-WRITING 1.1.2 CHOOSING A QUESTION TOPIC If you have a choice of essay questions consider the following factors when deciding which essay to do: which topics interest you most? which topics have good resource materials available? which topics are most relevant to you personally or professionally? which topics might be easiest for you to write about? Slide 6 of 17 CHAPTER 1: PRE-WRITING 1.1.2 Analysing the topic/question- directive words TOPIC Slide 7 of 17 CHAPTER 1: PRE-WRITING ...
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...I think of creativity for the most part as how to come up with new and useful ideas, which aligns with the first principle; new ideas are composed of old fundamentals (Lau & Chan, 2004). As I read this statement, it reminded me of a company I previously worked for. In efforts to build morale in the work place, they comprised a new team of team leads to review certain processes currently implemented in the company. I was part of this team and what I noticed is that each member of the team processed and evaluated invoices differently. As we all shared our different ways, we were able to come up with a new way to process the invoices effectively based off all our old ways of processing. I would use this same method when trying to create morale in a community because this allows everyone to, brainstorm and even vent about other problems together. The next principle I would apply is Lau & Chan’s (2004), principle that not all ideas are on par; the two further explained this principle sometimes suggested that creativity often requires going against the usual conventions, and that new and important ideas might be lost if one is too critical. I believe that in developing groups and asking them to creatively develop a plan; the group must have this mindset and ideas will all happen on different levels. They must also understand that no idea is good or bad and all should be considered. Again, allowing each member to communicate on a different level and develop a different moral...
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