...for the coated air bubble, which is the only coated bubble available for sale in America. This coated bubble has much stronger resistance and protection than the typical air bubble, as shown on the cushioning curve in exhibit 2. Sealed Air has also educated the market on their technology, so most clients don’t mind paying extra for the improved technology. They have recently encountered competition from a small firm that is selling uncoated air bubbles for a lower price than Sealed Air. This case analyzes the problem and the various steps Sealed Air can possibly take to beat the competition. In conclusion, the best option for Sealed Air would be to invest in uncoated bubbles as a sub brand of Sealed Air. I. BACKGROUND Introduction Sealed Air’s registered trademark name for it’s protective packaging materials was AirCap. The feature that differentiated AirCap cushioning products from all of its competitors was its barrier coating technology which greatly increased air retention, meaning less compression and better protection. Barrier coating and its customer benefits had been the central theme of Sealed Air’s AirCap cushioning for 10 years now. The three major segments for protective packaging market were positioning blocking, and bracing, flexible wraps and finally void fills. All AirCap cushioning was sold through distributors. II. ANALYSIS Problem Identification: Sealed Air is considering if at all they should dive in to the uncoated bubbles market even though...
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...Run Number | Bubble size | Vortex | Distribution of bubbles | Foam | Evenness of flow | 1 | Large | In Middle | Evenly distributed in the bulk with a lot present near baffles | Foam present at top | Even in the middle | 2 | Larger | Present | | | More turbulent | 3 | Smaller Bubble size | No vortex seen | | Lot less foam | It was noticed that one air bubbler was bubbling more air than the air. Discuss why this happened. | 4 | Small bubble size | Present | Much less bubble formation | Present at top | Turbulent | 5 | Medium sized bubbles. Bigger than run 3. | No vortex seen | Less bubble formation | Less foam | Bubbles were seen evenly generated from both bubblers | 6 | Medium sized | Present | Evenly distributed in the bulk with a lot present near baffles | Present at top | Turbulent | 7 | Large | No vortex seen | | No Foam | Bubbles were evenly formed from both bubblers | 5.3 Analysis of Variance in parameters based on pooled data Variance in data was observed in each set of experiments due to a number of factors. These factors include stirrer speed, oxygen content, and the different sizes in air stones. From the ANOVA illustrated in Figure 1, the sources X1, X2, X3, X4 are oxygen flow rate, stone size, stirrer speed, and groups respectively. It is seen that the largest variance occurs at the stirrer speed parameter, with a F value of 24.71 as compared to oxygen flow rate at 1.82, stone size at 1.98 and groups at 0.15. This shows that the stirrer speed...
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...2. SUMMARY The protective packaging market is becoming more competitive. Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective. A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air will face further erosion of its US market share. Based on the analysis of the AirCap® product as well as on the analysis of the market, we will answer questions regarding Sealed Air's reaction to its new competitor GAFCELL and the opportunity to introduce a new uncoated product in the market. We will make marketing recommendations on how to introduce this new product and in which geographical market to launch it in order to maintain Sealed Air as a leader of the protective packaging market. 3. QUESTIONS 3.1. What should Sealed Air be trying to accomplish in any decision it makes in response to the GAFCEL threat? * It should be trying to gain back the market share that was taken by GAFCEL and it should ensure it does not loose anymore market share. * It should ensure it keeps its reputation of a company built on 'technical accomplishments' and must ensure its image does not suffer from the possible introduction of this new...
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...complete solar heating systems for swimming pools, Sealed Air had become very profitable as the market leader, and the firm encouraged technological innovation to maintain that positioning. AirCap cushioning, a coated bubble wrap product sold in the protective packaging market, was Sealed Air’s most profitable product. However, due to new and unexpected competition, the company was forced to consider the prospect of manufacturing and distributing an uncoated bubble packaging product as well. In order to maintain its current level of profitability, Sealed Air must begin production of uncoated bubble wrap in the European market because of its large size and potentially high profit margins. These two enticements do not exist in the US uncoated bubble wrap market; therefore, Sealed Air should forego entering the US market with an uncoated bubble wrap product. Problem Statement With $25.35M in 1980 sales, Sealed Air’s AirCap product line revenue represented approximately 38% of total sales generated in the US. The key advantage of AirCap cushioning products was a coating on the inside of the bubble with saran that offered better protection than uncoated bubbles during shipping. Sealed Air had done a good job of educating customers about the advantages of coated bubbles and enjoyed a dominant market position in this industry. However, the recent successful market penetration of new...
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...1. Executive summary Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994...
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...of La Kaffa International Co (六角國際), which owns Chatime, told reporters in New Delhi on Wednesday that with India’s long history of tea drinking, it offers great potential for growth of new tea drinks like bubble tea, adding that Chatime is targeting the 15-to-30 age group. MIDDLE EAST He said Chatime also looked forward to bringing bubble tea to the Middle East in the future. Representative to India Philip Ong (翁文祺) told a news conference that he was delighted to see bubble tea finally getting a presence in the fast-growing South Asian country. ‘NEW PAGE’ Ong said Chatime is the first Taiwanese investor from the service sector to make inroads into India, a move that has turned a new page in business ties between the two countries. India-based Alchemist Group, which serves as the agent for Chatime’s tea products, said all of the tea and other ingredients for Chatime’s Indian outlets would be imported directly from Taiwan. Wang said although India was suffering widespread power outages, it had affected the manufacturing sector more than the service industry. GEORGE TOWN: Chatime Malaysia, the bubble tea franchise from Taiwan, is expanding its wings in the northern region amid rising demand for the beverages. Managing Director Bryan Loo said demand for Chatime bubble tea showed a significant rise since its inception in the northern region on October 2010, which resulted in outlets growing like "mushrooms after rain" in Perak and Penang. "Kedah and Perlis are still...
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...http://www.chatime.com.my/main/story.php ABOUT CHATIME Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 800 trained tearistas across 116 outlets nationwide. In order to serve a beverage liked by all, Chatime uses sophisticated tea and coffee machines to produce only the highest quality drinks. BACKGROUND As the birthplace of pearl milk tea beverages, Taiwan is set to revolutionize the tea brewing industry by capturing the attention of fashionable tea lovers in a stylish and modern way. With Chatime's initiative in combining over 30 years' worth of tea manufacturing experience and expertise from a team of professional researchers, the tea drinking culture is now experiencing an exciting shift - consumers are no longer content with consuming teas laden with artificial ingredients and flavours - they want something real and flavourful! In order to revolutionize...
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...2013 JUMPING ON THE BUBBLE TEA BANDWAGON Miguel Lorenzo Gutierrez Pamela Maria Lucia Gutierrez Elaine Policarpio Flor Melodie Suyat Jeffrey Mariano METHODS OF RESEARCH S-24 04/02/2013 JUMPING ON THE BUBBLE TEA BANDWAGON Contents Background of the Study............................................................................................................................... 2 Statement of the Problem ............................................................................................................................ 3 Research Objectives ...................................................................................................................................... 3 Theoretical Framework ................................................................................................................................. 5 Research Design ............................................................................................................................................ 6 Sample Characteristics .................................................................................................................................. 6 Results and Discussion .................................................................................................................................. 7 Method of Analysis ................................................................................................................................... 7 Findings .............
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...MARKET PLAN ----Quickly bubble tea store (In Grand, NY) Introduction Quickly bubble tea store originated in Taiwan in 1996. It was established by Nancy Yang. From 1996 to now, there are almost 2,000 chain stores thorough Africa, Asia, Europe and northern America. 50 chain stores located in northern America and there are 7 chain stores in NY. Quickly bubble tea store is known as the largest of pearl milk tea and bubble tea chain store. They are mainly to sell drinks including various different kinds of slush, juice, milk tea, snow, espresso coffee, rose tea, flavored tea, hot drinks, flavored milk, pudding, jelly juice. They have slush like rose slush, hazelnut milk tea slush, wax gourd slush and so on. All in all, they have more than 300 drinks. In addition, they still have a dozen delicious desserts like nutella toast and sesame Tong Yuen, and a dozen Japanese Gelatos like durian gelato, tofu gelato, tiramisu gelato etc. Not only that, they still have lots of snack, such as fried shrimp trigon, and special Hong Kong’s street snack, egg puffs that are made from a slightly sweet batter based on eggs and flour using a special iron griddle with small round indentations. They are just like small egg-shaped waffles. Lots of people like to eat them. For attracting more customers, they still provide lunch for customers, such as noodle soup, burgers and ramen. When you go there, you can buy something what you need. Most important...
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...acid contamination in the tapioca pearls used in bubble tea (also called boba tea or 珍珠奶茶) spread to Malaysia. Several bubble tea chains published statements through press releases and Facebook stating that their products are free of the substance. However, in response the Malaysian Healthy Ministry banned eleven Taiwanese food products suspected of containing the chemical substance. Discussions about the side effects from the chewy pearls broke out among netizens. This was not the first time that the bubble tea business, originating 30 years ago in Taiwan, has been challenged that their tapioca pearls contain harmful substances. We wrote about the bubble tea craze last year, and mentioned the first scare of finding a carcinogen, diethylhexyl phthalate (DEHP), in the chewy black pearls. After the ban on maleic acid contamination in June, why are we still seeing the bubbles lurking in our cold tea? Is our fear about kidney failure real? We decided to get to the bottom of this. Are we safe now? It is common for us to take action immediately after hearing news about what can kill us. However, let’s look into it with a little more detail based on a very simple reason: Bubble tea has been in the market for 30 years. If the chewy balls are going to cause cancer or kidney failure, wouldn’t there be a lot of casualties by now? We remember how popular they were in pasar malam (night market) 20 years ago when the bubble tea wind blew over to Malaysia. If the claim that...
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...Interviewee Elaine Eng The Bubble Center Owner Contact Detail: Email address Elaineeng208@hotmail.com Phone Number (64) 022 120 2289 Section A Q1. Identify and justify three different sources of internal data * Finance is vital for the company to evaluate their current and make future marketing decision because the financial report will show you the detail of your sales revenue, cost expenses and overheads and the other expenses. Hence, you will find out your company is losing money or getting profit if your company is losing money you can find out the reason why your company is losing money from the financial report. * Customer engagement- to deal with your customer is important as well because customer behavior reflects your product’s popularity and the customer will tell you what they think of your products. Hence, you can improve your products or create new products from your customer’s feedbacks or comments. * Data trends are to make future marketing decision in your company and to analysis the current situation of global marketing. For example, before your company creates a new product, your company need to look at the data trends to find out the current consumer behaviors and the market trend then you might have an idea what will your new product be and how to attract your consumers. Q2. Two most valuable sources of marketing intelligence * Social Media-In my opinion, social media is the one of the most valuable sources to get good information...
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...The Dot.com Bubble The mid-1990s marked the beginning of a new form of market environment that one could do business through the Internet. This was also the beginning of the so-called dot.com boom in the Spring of 1995 and it would later go bust in the fall of 2000. A year after the bubble burst, 327 companies remained but every one of them experienced the stock price slide beginning in September of 2000 (Becker, 2006, p.34). Amazon.com is the first major company that attempted to use the Internet to offer and sell products. In addition to the companies that sell online, companies that provided telecommunications and Internet support were also born such as Cisco Systems and Lucent Technologies (p.34). Other companies entered the market to provide web browsers such as Netscape. Another segment in this market is the service providers that provided users access to the Internet such as America Online and CompuServe (p.34). Finally, there are websites that offer web content and information for sale (p.35). These online companies, in order to raise capitalization either approached venture capitalists for financing or offer their stocks to the public. Becker (2006) cited that nature of these IPOs from online companies as “examples of speculative bubble” (p.41). A bubble or boom results from assets being over valued and they continue to rise for an extended period (p.41). In bubbles or booms, there is also the element that involves behavior – crowd or herd. Although many were initially...
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...What Caused Economic Crisis? Readers Questions: What are the factors that makes today’s economic crisis? Which of them are the most important in today’s economic crisis? Some of the most significant factors in causing today's economic crisis: • A glut of saving from Asia. A glut of savings poured into US and similar countries like UK. This kept US interest rates low and encouraged high levels of consumer spending in US. It encouraged a large current account deficit in the US. It also encouraged an asset bubble, because it was cheap to borrow and this encouraged unsustainable lending. • US interest rates kept too low for too long around 2003-2005. This encouraged an asset bubble, especially in US. The problem was that inflation was low and people felt this was the most important target. In targetting inflation, people ignored the asset bubble. (see: Mistakes of Alan Greenspan) • Bad Loans. Probably the biggest cause of the current credit crisis. Banks and mortgage companies made a serious of bad loans especially for subprime mortgages. Basically, people were lent mortgages they had no realistic chance of repaying. Mortgage companies and banks were left with a series of bad debts they had to write off. (see: Subprime crisis) • Lack of Capital reserves. In the boom years, banks pursued a reckless dash for growth. This meant lending a high % of deposits. Therefore, when they suffered bad losses. They had no reserves to call upon. This led to a dramatic drop in bank loans...
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...Charles Kindleberger: Anatomy of a Typical Financial Crisis January 03, 2009 We start with the model of the late Hyman Minsky, a man with a reputation among monetary theorists for being particularly pessimistic, even lugubrious, in his emphasis on the fragility of the monetary system and its propensity to disaster. Although Minsky was a monetary theorist rather than an economic historian, his model lends itself effectively to the interpretation of economic and financial history. Indeed, in its emphasis on the instability of the credit system, it is a lineal descendant of a model, set out with personal variations, by a host of classical economists including John Stuart Mill, Alfred Marshall, Knut Wicksell, and Irving Fisher. Like Fisher, Minsky attached great importance to the role of debt structures in causing financial difficulties, and especially debt contracted to leverage the acquisition of speculative assets for subsequent resale. According to Minsky, events leading up to a crisis start with a “displacement," some exogenous, outside shock to the macroeconomic system. The nature of this displacement varies from one speculative boom to another. It may be the outbreak or end of a war, a bumper harvest or crop failure, the widespread adoption of an invention with pervasive effects---canals, railroads, the automobile---some political event or surprising financial success, or debt conversion that precipitously lowers interest rates. An unanticipated...
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...Market Analysis Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars.It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things.Owing to their influences, bubble tea cafés are often Asian-themed in décor and may alsosell Asian snacks and food. They are often situated in fashionable areas of cities, populated by urban professionals with high disposable incomes and an interest inalternative eating and drinking venues.Bubble tea is a tea beverage that originated in Taiwan in the 1980s. The term "bubble"refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," areconsumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China(including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,Thailand, Indonesia, Vietnam and Australia.Bubble tea is a mixture of iced or hot sweetened tea, milk, and often other flavorings. Thedistinctive characteristics of bubble tea are the black gummy balls made of tapioca (or,more commonly in East Asia, yam starch), called "pearls" or "boba" or balls that sit at the bottom of the cup. The pearls are larger than those found in tapioca pudding, with adiameter...
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