...control. “Cool” is a question of choices made by a select group of young people, who might be powerful taste makers but are otherwise often pretty disenfranchised (by virtue of youth, race, and money). Companies can “intervene in the cool cycle” by scouting out a trend and marketing it, but they can’t actually create cool. We can sum up saying that cool is defined by three rules: 1. Cool can’t be observed accurately, because as soon as you call something cool, it starts losing its coolness. 2. Cool can’t be manufactured, only observed. 3. You have to be cool to recognize cool. 2) What is a brand community? Can or should all brands build communities? Why / Why not? According to the third article (written by Hope Jensen Schau, Albert M. Muniz Jr. and Eric J. Arnould), brand communities are groups composed of consumers or expected consumers of a product or service. These communities can be recognized thanks to several practices consumers have: welcoming, empathizing, governing, evangelizing, justifying,...
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...Environmental Analysis A careful review of the market shows that several forces are at play in analyzing the marketing environment Competitive forces include the draw of four year institutions. Students are enticed by programs offered at vocational training institutions where specific certifications are more attractive than degrees and by the larger community and technical colleges that surround our service district. Community colleges is somewhat attractive to students especially those from the outlying smaller communities. Students from these communities are drawn by social opportunities; therefore, through this medium we will effectively create awareness about our brand to the target market. Demographic, Sociocultural and Economic forces takes into prospective the view that with company’s seeking more qualified individuals to fill certain positions, people are now yearning for success and sense of accomplishment, therefore the economic prospect seems viable. The population of the surrounding communities is challenged by low incomes where social, economic and educational isolation is a concern. Many of the students commute distances of 3 and sometimes 7 miles one way to attend school and the rising fuel prices discourages attendance at the institution. In addition, tuition prices continue to increase and are out distancing financial aid re-imbursement. The university is currently experiencing lower enrollment which may be attributed to a change in economy and...
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...Organizational Issues For any business that depends on the community to survive, Greyston Bakery feels it is important to let everyone know that they support their community and its people. It is important that companies give back to the communities that support them in their business endeavors and Greyston Bakery does it well. They not only hire local people from the community to work in their bakery but they give back in other ways as well. Greyston funds other community services such as after –school day care, low-income housing, they assist with health care for those with HIV that cannot afford to pay for it. There was a time when small mom and pops played a big part in their communities by helping those that needed help with food or rent. Everyone in the community patronized these local community businesses and helped to grow some of them into empires. According to "Mom And Pop Business That Turned Into Empires" (2011), (There are 10 mom and pop businesses that turned into empires, Walmart, The Coffee Bean & Tea Leaf, and Ben and Jerry’s, Party Pieces, Energy Brands, Wrigley, Burt’s Bees, Yankee Candle Company, Mattell and Whole Foods Market.) Because of community support and their interaction with the community they grew to mega corporations. This decision to give back to the community had to be made at the top and flow down to the staff. This decision has given the owners an opportunity to show their workers and the community it is not always about the money, but about our personal...
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...enterprises would consider themselves to have social objectives, but commitment to these objectives is motivated by the perception that such commitment will ultimately make the enterprise more financially valuable. Social enterprises differ in that, inversely, they do not aim to offer any benefit to their investors, except where they believe that doing so will ultimately further their capacity to realize their social and environmental goals. The term has a mixed and contested heritage due to its philanthropic roots in the US, and cooperative roots in the UK, EU and Asia. In the US, the term is associated with 'doing charity by doing trade', rather than 'doing charity while doing trade'. In other countries, there is a much stronger emphasis on community organizing, democratic control of capital and mutual principles, rather than philanthropy. In recent years, there has been a rise in the concept of social purpose businesses which pursue social responsibility directly, or raise funds for charitable projects. Many entrepreneurs, whilst running a profit focused enterprise that they own, will make charitable gestures through the enterprise, expecting to make a loss in the process. However, social enterprises are differentiated through transparent evidence that their social aims are primary, and that profits are secondary. Social Enterprise in the Philippines Gawad Kalinga (GK), which means to "give care" in Filipino, is...
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...COMMUNITY Hopworks Urban Brewery (HUB), passion for supporting vibrant and thriving communities started back in 2007 with founder Christian Ettinger. For the past ten years HUB has been actively participating in corporate social responsibility (CSR) supporting several bike-and-walk programs, local schools, and providing employees with volunteer opportunities in the neighborhood. Employer Supported Volunteering Employer supported volunteering refers to companies supporting their employees to volunteer their time and skills to serve their community. Employee volunteering is a rising trend that companies from all over the world, from all kinds of different industries, are giving careful consideration to. Getting up close and personal with the...
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...Feasibility Brief 1: Rowner Community Trust Events Management Ltd. * Rowner Community Trust summary profile - (re-phrased from the internet) Rowner community trust is a new charity organization that operates under the umbrella of Rowner World Company. They aim to support the growth of the area Rowner in Hampshire by focusing on its economic, social and environmental angles and contribute to its community development. Rowner Community Trust is a new initiative. Therefore, as any other organizations it is looking forward to grow its social business by developing new social ventures to support Rowner community and sustain its social business. * Rowner Community Trust next project Group 1 will focus on Rowner Community Trust next project. The Community Trust next project is to create an Events Management Social Enterprise. This new project will generate revenues by providing events management services such as catering, conferences and other events management services to the following target segments: * SME's * Large Corporates * Public sector * Non-profit organizations * Consumer markets in following geographic locations: * London * Regional organizations involving the following stakeholders * Rowner Community Trust * Rowner Community Trust community center * Rowner Community Events Group The revenues coming from the events management social enterprise services will help in sustaining Rowner Community Trust and will also provide...
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...been used successfully by Pink Nutrition. Although, the product differs this will pose to be a difficult task for Pink Nutrition to overcome. Potential clients are however are savvy and Pink Nutrition wants to strengthen its brand identity to spread out with a new marketing campaign. Pink Nutrition wants to connect with the community on values and to build a relationship of trust and integrity that potential clients want to be loyal to buy from their new store. This new program would be named “Wellness and More”, which would provide customers to take a part in providing health and awareness to their friends and family. Customers would be able to partake in community walk and get fit events which will help to encourage their surrounding community and others that may be looking for a fun and friendly way to get healthier or stay healthier. Pink Nutrition will donate a part of the proceeds from the community events to the local YMCA, Boy’s and Girl’s Club, and other recreational activities that help children and families to stay active and healthy. Objectives * Develop a strategy to introduce the vision of the “Wellness and More” program to the local community. * Increase sales by 10% percent through event calibration with local gyms and community recreation centers....
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...Professor Course Date Researching Community Partnerships Literature Review Researching Community Partnerships Literature Review Introduction According to Burke et al., (2001) Community Partnerships are collaborative bodies of organizations that work together to achieve a common goal that is of great importance to the society as a whole. In such partnerships, there is a mutually beneficial relationship where the participating parties have a mutual and beneficial relationship. There are shared responsibilities, power and privileges that are established during the partnership. It is these models that bring about community empowerment and assist the community in gaining influence in matters that are of importance to them. Empowerment occurs in terms of collaborative planning, community change, community action, capacity building and adaptation. It is, however, crucial that the meaning of community be given so that there is a clear understanding of what it entails. A community is a political or geographic area that has a population that possesses certain characteristics. Partnerships are tied to corporate social responsibility in that they are beneficial to the community in matters of development. Nowadays cooperate social responsibility refers to the strategies that are used by firms so that they conduct their business in such a way that they are ethical to society. Among the many activities is working in partnerships with the local communities. There are socially sensitive investments...
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...Brand communities Functional and social benefits Michael Ling July 2014 1 Prepared by Michael Ling WHAT ARE THE RESEARCH QUESTIONS? 2 Prepared by Michael Ling Motivation • Frenzy in social media and an escalating interest in creating brand communities around websites. • We know little how customers behave in those communities. • Research in online brand communities has been scarce and under-developed (Bagozzi and Dholakia, 2002). 3 Prepared by Michael Ling 4 Prepared by Michael Ling 5 Prepared by Michael Ling Brand Communities • "Brand communities are social entities that reflect the situated embeddedness of brands in the day-to-day lives of consumers and the ways in which brands connect consumer to brand, and consumer to consumer.” (Muniz & O’Guinn, 2001) Brand Focal Customer Customer Product Firm From a ‘customer-brand’ dyad into a ‘customer-customerbrand’ triad (Muniz & O’Guinn, 2001). From a ‘customer-customerbrand’ into a ‘customer-centric’ view (McAlexander et al, 2002). Customer-centric Model of Brand Community (McAlexander et al., 2002) • “the existence and meaningfulness of the community inhere in customer experience rather than in the brand around which that experience revolves.” (McAlexander et al, 2002). 6 Prepared by Michael Ling Overview • People participate in online communities because the online communities provide them with either information or social needs (Fischer, Bristor...
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...Community Health and Population-Focused Nursing Joanna Carreon Western Governors University The town of Colma is located in San Mateo County within the state of California. Colma was established on August 5, 1924. It has an elevation of 100 feet above sea level, and measures 1.91 square miles. Population Economic Status Assessment The Population Economic Status Assessment tool assisted in obtaining statistical facts about the population of this community. According to the US Census Bureau, Colma has a population size of 1,837, which includes 848 males and 989 females. The percentage of High School graduates or higher is 86.3%. The average household income is $88,438. The percentage of households at or below poverty level is 10.3%, with unemployment rate of 3.0%, and 9.6% of the total population has health insurance. Racial or ethnic backgrounds include Caucasians, Asians, Hispanics, and African Americans. Neighborhood/Community Safety Inventory The Neighborhood/Community Safety inventory assisted in obtaining information that showed which various hazards are a threat to this community. Colma has a very high earthquake potential as it neighbors the San Andreas Fault, giving it a 735% chance of an earthquake more than the US average. Fog is the typical weather condition that poses a health hazard, as it affects visibility of pedestrians and those in motorized vehicles. There have been 15 fatal traffic incidents...
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...Profiles Team D Latoya Edwards, Milton Franklin, Trina Peterson, & Jeanne Lynch ETH/316 December 10, 2013 Dalan Bayham There are many organizations and businesses that are involved in building up the community. Each organization and business contributes to the growth of or fall of a community. Individuals shop at companies, receive services from companies, and other things to interact with the organizations within the community. Because individuals depends on companies and organizations, it requires these companies organizations to have a certain responsibility to the community. These organizations have great involvement in the community. Some of this involvement is both seen and unseen. The things these organizations does influence the social responsibility and involvement in the community. These factors are shown in different ways depending upon the organization. Four different organizations that has a major involvement and responsibility in the communities in which they are present is the Marriott, Macy’s, the YMCA, and Wal-Mart. Marriott The Marriott is an organization that is known world-wide. Marriott involvement in the New Orleans community has been overwhelming. Marriott provide equal job opportunity to hundreds of employees within the community. Marriott have been supporting different causes such feeding the hungry, and provide shelter for everyone that is in need. Marriott believes in taking care of their employees especially in the time of disaster...
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...will be addressing whether gentrification does help or hinder low income, urban communities using references from contemporary examples such as New York City and London, I will outline both positive and negative impacts of gentrification...
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...The Role of a Community Counselor Donte Love Abstract The purpose of this paper is to address the role and function of the community counselor. Additionally, the framework of the community counseling model is taken into account, including some of the strategies used in community counseling. The Role of a Community Counselor Community counseling can be defined as “…a comprehensive helping framework that is grounded in multicultural competence and oriented toward social justice (Lewis, Lewis, Daniels, & D'Andrea, 2011). While this definition may serve as a starting point, any meaningful understanding of the role and function of a Community counselor requires more than a brief description or a cursory glance at a definition. The community counseling model is based on four fundamental assumptions and several concepts. The first assumption is: “1. Human development and behavior take place in environmental contexts that have the potential to be nurturing or limiting” (Lewis et al., 2011). This assumption refers to the connection between people and their environment and its potential to act as a source of support or as a limiting factor on their development. The community counseling model effectively deals with the environmental factors that have an influence on the development of problems that people encounter. “2. Even in the face of devastating stress, people who are treated respectfully can demonstrate surprising levels of strength and access resources that a pessimistic...
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... |Resources Needed (financial, human, |might resist? |What methods? | | | | |political & other) |How? |How often? | |Step 1: |Volunteer medical staff member|This occurrence will be |Available resources would include usage of|A. The only people that might |All physicians that are willing to | |Contact physicians from |including doctors, nurses and |weekly. Everyone should |a close community building near the rural |resist are those physicians or |volunteer should call in weekly to a | |surrounding counties that are|etc. |be eligible to volunteer |area (church, community center or etc.) |medical staff that chooses not to |designated place to inform others what| |willing to participate in |The project manager. |at least one day a week. |Proper staff and donations from those |work for free. |days...
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...Community Rights and Geographical Indications Introduction The Concept of Community. The first step in considering the meaning of community is to understand that, fundamentally, it is a fluid concept. What one person calls a community may not match another person’s definition. A person may be a member of a community by choice, as with voluntary associations, or by virtue of their innate personal characteristics, such as age, gender, race, or ethnicity. As a result, individuals may belong to multiple communities at any one time. When initiating community engagement efforts, one must be aware of these complex associations in deciding which individuals to work within the targeted community. A community is a group of two or more people who have been able to accept and transcend their differences regardless of the diversity of their backgrounds (social, spiritual, educational, ethnic, economic, political, etc.) This enables them to communicate effectively and openly and to work together toward goals identified as being for their common good. The word community can refer to a specific group of people or it can describe a quality of relationship based on certain values and principles. A community is a group of all leaders who share equal responsibility for and commitment to maintaining its spirit. Community is reflective, contemplative and introspective. Communities may be viewed as systems composed of individual members and sectors that have a variety of distinct characteristics...
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