...Michigan Columbus Credit Union Lisa Flanigan Courtney Johnson Mary Smith-Biles Todd Buchanan Madonna University MKT 6210 Table of Contents Introduction Page 3 Brand Building Page 8 The Numbers Page 11 Conclusion and Marketing Ideas Page 22 Bibliography Page 24 Introduction by Lisa Flanigan Credit Unions are not-for-profit financial institutions that are owned by all of its members. The focus of the credit union is to help its members save, borrow, and receive affordable financial services. One way is by offering higher interest rates on savings accounts which can be important to people in general but also to the young population who are just starting to save for college or some other long term item such as a car. Typically, credit unions charge lower fees compared to banks and provide credit at competitive rates. Like any other business, Credit Unions must have enough income/ assets to cover expenses related to running a business or risk the possibility of becoming insolvent. Lending money to members is a source of income for credit unions. When borrowers default on this lent money, this puts a credit union at risk and causes tougher rules on responsible lending. They are also known for providing service at the personal level by helping their members plan for the future. The first credit union was founded in southern Germany in the year 1864 by...
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...(A profit making business) activities and their stakeholders. I will also examine how political, legal and social factors have impacted on BMW in the UK and China. BMW BMW group has luxury brands ranges MINI, Rolls-Royce and BMW it's a really popular cars so they are the main strengths of BMW. Their present positions in market are very renounced and faithful so company turnover and trading profit growth are additionally high. They are a reliable brand. BMW has a new technology and world’s leading premium quality of automobile manufacturer so it's create good reputation of all the customer and company profit are high. Political Factors The primary thing to perceive is that political variables factors an external constraint on a business, which simply implies that the political factors that influence a business are frequently totally out of the organization's control. In this time plan, Gordon Brown penalize drivers of the echo-accommodating vehicles. In moved he declared that substantial contaminating cars would be higher rate of road tax £210 a year. So its means BMW needs to develop their car petrol motor so it’s performed longer and additionally last more life worth. BMW needs to constantly be watchful about dispatching new vehicles and give the correct safety supplies on it. Case in point BMW produce one of their auto with no air bags that could be illicit so all cars are generally checked. The three political factors in regards to BMW are changes in taxation (corporation...
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...Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the continent were trade professionals from all over the continent meet at major trade shows. With expenditures of around €140 per capita on sporting goods, Germany is not necessarily the most...
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...Grading tips Pass p4 To gain a pass you will need to describe the functional activities and their interdependencies (how they fit together) in two organisations. Use the same two organisations that you have been looking at for your assignment work so far on this unit, and draw charts and diagrams which show their functional activities. Explain in detail what each of the functions involves. Show how the functions fit together, e.g. the relationship between marketing and customer service, or how the call centre fits into the overall structure of the organisation. Draw a clear and well-labelled diagram of your organisation. Use lines and arrows to join up the various positions in the company. Then describe clearly what each of the functions involves and how they fit together. Merit m 2 To gain a merit you will need to compare the factors which influenced the development of the internal structures and functional activities of these organisations. Why do they have different structures? How does the structure relate to the particular sector (private/public/voluntary or charity) that the organisation is in? You may want to evaluate how effective the organisational structure is (does it work well or could it be improved?). If the organisations do not already provide organisational charts themselves you could construct one of your own from research about the organisation on its website and in documents. Perhaps you could write to the organisation...
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...WORLD RESOURCES INSTITUTE What Works Case Study WHAT WORKS: AKASHGANGA'S IT TOOLS FOR THE INDIAN DAIRY INDUSTRY Using IT to increase efficiency in rural dairy cooperatives AJAY SHARMA AKHILESH YADAV August 2003 SUPPORT FOR THIS DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY PROVIDED BY: THE MICROENTERPRISE DEVELOPMENT DIVISION OF THE UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT (USAID), THROUGH THE SEEP NETWORK'S PRACTITIONER LEARNING PROGRAM THE DIGITAL DIVIDEND “WHAT WORKS” CASE STUDY SERIES IS MADE POSSIBLE THROUGH SUPPORT FROM: THE INFORMATION FOR DEVELOPMENT PROGRAM (INFODEV) MICROSOFT IN PARTNERSHIP WITH: COLUMBIA BUSINESS SCHOOL UNIVERSITY OF MICHIGAN BUSINESS SCHOOL UNIVERSITY OF NORTH CAROLINA KENAN-FLAGLER BUSINESS SCHOOL EXECUTIVE SUMMARY India has quadrupled its milk output in forty years, becoming the world’s largest milk-producing nation, with a gross output of 84.6 million tons in 2001. It has achieved this on the strength of a producer-owned and professionally-managed cooperative system, despite the fact that a majority of dairy farmers are illiterate or semi-literate and run small, marginal operations; for many dairy farmers, selling milk is their sole source of income. More than ten million dairy farmers belong to 96,000 local dairy cooperatives, which sell their product to one of 170 milk producers’ cooperative unions which, in turn, are supported by fifteen state cooperative milk marketing federations. Despite this achievement, India’s...
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...| MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 Table of Contents ACKNOWLEDGEMENTS 3 I. INTRODUCTION 4 OBJECTIVES OF THE STUDY 4 a. PRIMARY OBJECTIVE 4 b. SECONDARY OBJECTIVES 4 c. COMPANY 4 d. RESEARCH METHODOLOGY 4 e. LIMITATIONS OF THE STUDY 4 II. PROFILE OF THE ORGANIZATION 5 A. AMUL– AN OVERVIEW 5 a. Company History 5 b. Location 5 c. Product Portfolio 5 d. Global Markets 5 e. Awards 5 B. GCMMF-PRODUCT PORTFOLIO 6 C. AMUL- PRODUCTS IN BHUBANESHWAR 7 D. The AMUL Model 8 III. DISTRIBUTION MODEL OF AMUL 10 IV. FIELD STUDY FOR CHANNEL MANAGEMENT 12 A. STUDY AT RETAILER LEVEL: UNORGANIZED RETAIL 12 B. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 13 C. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 14 D. STUDY AT RETAILER LEVEL: RETAIL CHAIN STORE 15 E. STUDY AT DISTRIBUTOR LEVEL 16 V. ANALYSIS 20 VI. CONCLUSIONS DRAWN FROM THE FIELD STUDY 21 VII. LEARNING 21 VIII. REFERENCES 22 ACKNOWLEDGEMENTS We would first like to thank Dr. Krishna Das Gupta for giving us the opportunity to experience marketing management first hand through this field study. We would also like to thank Mr. Mukesh Mishra, Store Manager- Lifeware, for the patience shown in providing us all the valuable information. I. INTRODUCTION OBJECTIVES...
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...1. What is a social enterprise? Social enterprises are private organisations that are run along business lines, but where any profits are reinvested into the community, or into social or environmental projects 2. How do the aims of a social enterprise differ from those of a PLC? Examples of social enterprises include cooperatives, credit unions and housing associations. These businesses are run like any other commercial business however all profits earned by the business go back to the business to help achieve its social or environmental objectives. The aims of social enterprise are to achieve its social or environmental goals that have been set out. The aims of a plc are different in the sense that they have set out targets of which they need to achieve to make `money (profit) for the company. 3. What happens to the profits made by the Fifteen Foundation? All profits generated by the restaurant go straight back into the scheme to help train other disadvantaged young people 4. Explain the difference between an aim and an objective. A business aim is the goal set out for the business to achieve, the business objective is when the business will achieve the targets set out and how long it will take them to so. 5. Why might winning the “green crown” be likely to increase Dell’s sales? Winning the green crown would be likely to increase Dell’s sales as it would mean that they have the most environmentally friendly products and people would want...
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...AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand, Gujarat and the GCMMF, is India's largest food product marketing organisation with annual turnover US$ 2.2 billion in 2011. Its daily milk procurement is approximately 12 million litres from 15,712 village milk cooperative societies, 15 member unions in 24 districts, and 3 million milk producer members. The aim of the GCMMF is to provide profitable returns to the farmers and also serve the interests of consumers by providing quality products which are good value for money. It is exclusive marketing organisation of 'Amul' and 'Sagar' branded products. A Slice of History: In 1946, the farmers in Anand, Gujarat went on a milk strike. This strike was to stop the exploitation of farmers by middlemen. Sardar Patel, Morarji Desai and Tribhuvandas Patel helped form the cooperative - The Kaira District Co-operative Milk Producers Union Ltd. and is today better known as AMUL Dairy. Tribhuvandas Patel was appointed the founder Chairman of AMUL Diary and Dr.Verghese Kurien, the architect of...
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...Harley-Davidson Case Analysis Harley-Davidson Case Analysis Rayzhaun Jones Mississippi Valley State University Strategic Management Dr. Jimmie S. Warren Abstract With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and manufacturing techniques. Harley-Davidson is one of those excellent companies whom have challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson’s techniques and lead them to excellence. Mission Statement “We fulfill dreams through the experiences of motorcycling by providing to motorcyclists and too the general public an expanding line of motorcycles, branded products, and services in selected market segments.” Vision Statement “Harley-Davidson is an action-oriented, international company, a leader in its commitment to continuously improve its mutually beneficial relationships with stakeholders. Harley-Davidson believes the key to success is to balance stakeholders’ interests through the empowerment of all employees to focus on value-added activities. Company Profile and Case Analysis Harley-Davidson Inc. is an American motorcycle manufacturer. Harley-Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed...
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...Resource Management Accounting for Management Seminar on Executive Communication Workshop on Information Technology for Management CREDITS 4 4 4 4 4 2 2 MARKS 100 100 100 100 100 50 50 TRIMESTER – II CODE MBA-072 MBA-082 MBA-092 MBA-102 MBA-112a MBA-112b PAPER CREDITS Quantitative Methods and Operations Research 4 Economic Environment for Business 4 Production and Operations Management 4 Financial Management 4 Seminar on Negotiation Skills 2 Workshop on Management Information Systems 2 o Introduction to Retail Management (R. Mgt.)* 4 SECTORAL SUBJECT – 1 MARKS 100 100 100 100 50 50 100 o Principles of Banking and Insurance (B & I)* o Introduction to IT and Telecommunications (IT & Tel)* o Introduction to Infrastructure (Infra. Mgt.)* o Industrial Pharmacy and Pharmaceutical Technology (Pharma. Mgt.)* o Hospital Planning and Organization (Hosp. Mgt.)* MBA-122 *R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt.=Pharmaceutical Management; Hosp. Mgt.=Hospital Management. TRIMESTER – III CODE MBA-133 MBA-143 MBA-153 MBA-163a MBA-163b PAPER Legal Aspects of Business Marketing Management Organizational Behaviour Seminar on Business Research Methodology Seminar on Business Ethics o Advertising and Sales Management (R.Mgt.)* SECTORAL SUBJECT – 2 CREDITS 4 4 4 2 2 4 MARKS 100 100 100 50 50 100...
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...The Coca-Cola Company Struggles with Ethical Crises "Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance" (Ferrell, Fraedrich, & Ferrell, 2008). However, as proven in this case study, Coke has a lot on their plate as the biggest brand name in the world. Ethical issues throughout different aspects of the company, and with multiple leadership changes in the last ten years, Coke has some catching up to do. The company has been involved in racial discrimination, misrepresenting market tests, manipulating earning and disrupting long-term contractual arrangements with distributors. Neville Isdell, the new president of Coke is currently working to improve their reputation cause by some of the problems presented next. The Coca-Cola Company Struggles with Ethical Crises Coca-Cola History Coca-Cola is the world's largest beverage company that operates the largest distribution system in the world. This allows Coca-Cola companies to serve more than 1 billion of its products to customers each day. The marketing strategy for Coca-Cola promotes products from four out of the five top selling soft drinks to earn sales such as Coke, Diet Coke, Fanta and Sprite. This process builds strong customer relationships, which gives the opportunity for these businesses to be identified and satisfied. With that being said, customers will be more willing to help...
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...Second Year - Third Semester 3.0.1 International Business - University Assessment 100 Marks Course Content 1. Overview of the International Business Process 2. PEST factors affecting International Business 3. Government influence on trade 4. International Trade Theories 5. FDI 6. Country Evaluation and Selection 7. Collaborative Strategies 8. International Marketing 9. International Trade Agreements 10. International Trade Organizations 11. Forex 12. International HR Strategies 13. International Diplomacy Reference Text 1. International Business – Daniels and Radebough 2. International Business – Sundaram and Black 3. International Business – Roebuck and Simon 4. International Business – Charles Hill 5. International Business – Subba Rao 3.0.2 Strategic management 100 Marks Course Content 1. Strategic Management Process: Vision, Mission, Goal, Philosophy, Policies of an Organization. 2. Strategy, Strategy as planned action, Its importance, Process and advantages of planning Strategic v/s Operational Planning. 3. Decision making and problem solving, Categories of problems, Problem solving skill, Group decision making, Phases indecision making. 4. Communication, Commitment and performance, Role of the leader, Manager v/s Leader, Leadership styles. 5. Conventional Strategic Management v/s Unconventional Strategic Management, The differences, Changed Circumstance 6. Growth Accelerators: Business Web, Market Power, Learning based. 7. Management Control, Elements,...
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...Share Email Branding strategies of amul 15990 views A project report on distribution ch... 9203 views Amul report 7231 views Amul ppt Presentation - largest foo... 46869 views amul brand strategy 14279 views report Amul 9215 views SUMMER INTERNSHIP PROJECT ON AMUL 13149 views Amul final pdf 4610 views Amul: the brand building challenge 18094 views Amul Mithaimate Analysis Report 546 views Amul2 8828 views Amul Facts 1923 views Related M ore Branding strategies of amul 15990 views Follow Like A project report on distribution channel and demand of amul beverages in hubli 9203 views Like Amul report 7231 views Like Amul ppt Presentation - largest food brand in India & Asia 46869 views Like amul brand strategy 14279 views Like report Amul 9215 views Like S UMMER INTERNS HIP PROJECT ON AMUL 13149 views Like Amul final pdf 4610 views Like Amul: the brand building challenge 18094 views Like Amul Mithaimate Analysis Report 546 views Like Amul2 8828 views Like Amul Facts 1923 views Like Amul 810 views Like 61908377 amul-ppt 7022 views Like Amul mithaimate 766 views Like Amul 3793 views Like S mp 07-the-brand-buildingchallenge-amul-v1-0-120512122115phpapp02 915 views Like 49905429 brand-audit-amul 15555 views Like Amul final 1246 views Like (AMUL) 2338 views Like Amul sudarshan 228 views Like Amul 1918 views Like amul 2742 views Like Amul ppt...
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...LISTED AT THE NSE | MURIITHI ERIC | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE PRACTICES AND FINANCIAL AND FINANCIAL PERFORMANCE OF INVESTMENT BANKS IN KENYA | NICHOLAS KIPYEGOMEN CHEPKOIWO | FACTORS AFFECTING THE DEVELOPMENT OF EMERGING CAPITAL MARKETS. THE CASE OF NAIROBI STOCK EXCHANGE | KIPKURUI KIMOSOP | THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND FINANCIAL PERFORMANCE OF INSURANCE COMPANIES IN KENYA | OMENDA CHRISTOPHER ODHIAMBO | EFFECT OF STOCK SPLITS ON STOCK LIQUIDITY OF COMPANIES QUOTED AT THE NSE | GEORGE MARTIN NZIVE KASYOKA | THE USE OF STRATEGIC POSITIONING TO ACHIEVE SUSTAINABLE COMPETITIVE ADVANTAGE AT SAFARICOM LIMITED | MUTIE PETER KIOKO | RELATIONSHIP BETWEEN PRIOR PERIOD DIVIDENDS AND FINANCIAL PERFORMANCE OF FIRMS LISTED AT THE NSE | EVANS ODHIAMBO OYIEYO | BALANCE SCORE CARD AS A STRATEGIC MANUFACTURING INDUSTRY IN KENYA | SAMBA STEPHEN MIDEGA | INVESTIGATION OF CAPACITY MANAGEMENT STRATEGIES AND THEIR INFLUENCE ON SERVICE QUALITY: CASE OF NAIROBI SUPERMARKETS. | LUCY MUTHEU KIILU | CAUSES OF INDUSTRIAL DISPUTE IN GARMENT FACTORIES AT THE ATHI RIVER EXPORT PROCESSING ZONES, KENYA | JENIFFER N. MULI | THE RELATIONSHIP BETWEEN HOUSE PRICES AND MORTGAGE CREDIT IN KENYA | LOISE KINYUA WANJIRU | STRATEGIC RESPONSES OF EQUITY BANK TO FRAUD RELATED RISKS | DOMSIANA ANYANGO ONYANGO | THE RELATIONSHIP BETWEEN FINANCIAL PERFORMANCE AND INVESTMENT STRATEGIES OF PENSION FUNDS IN KENYA | MARGARET W. GICHANE | ADOPTION OF SOCIAL...
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...“Study on the Penetration of „Amul kool milk‟ beverages product in the retail outlets of Cochin as well as the factors that Influence the Stocking Decision of these products” SUMMER PROJECT Submitted to RAJAGIRI SCHOOL OF MANAGEMENT In partial fulfillment of the requirement of the award of the MASTERS DEGREE IN BUSINESS ADMINISTRATION (2007-2009) By RAHUL RAJ Register No. 5355 RAJAGIRI SCHOOL OF MANAGEMENT RAJAIRI COLLEGE OF SOCIAL SCIENCES RAJAGIRI VALLEY PO KOCHI - 682039 DECLARATION I hereby declare that the report titled “A Study of the Retail Penetration of Amul products in Cochin” is a bonafide record of the summer project done by me for Amul INDIA LTD, Cochin during the period April-May 2008 as part of my MBA program at Rajagiri School of Management, Kochi. This study has been undertaken in partial fulfillment of the requirement for the award of Master of Business Administration by Mahatma Gandhi University, Kerala I also declare that this report has not been submitted in full or part thereof, to any university or institutions for the award of any degree or diploma. Place: Kochi Date: 09/06/2008 RAHUL RAJ Rajagiri School of Management 2 ACKNOWLEDGEMENT My gratification and elation on the success of this project would be incomplete without mentioning the names of all the people who helped me with it and without whose guidance and encouragement this wouldn‟t have been successful. Above all I thank My Family for his grace and blessings...
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