...Brand Elements Ford already uses some brand elements like memorable which is, “How easily do consumers recall and recognize the brand element and when-at both purchase and consumption.” (Kotler, P., & Keller, K., 2012, p 250) When someone sees a blue cross they know it is a Ford emblem and when some sees that horse running they know it is the mustang emblem. The Ford Mustang is a very memorable car with very memorable because of commercials and getting their name and brand out to customers. Ford Mustang also has adaptability which is, “How adaptable and updateable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) Ford comes out with a new model every year and change something each time like the body style, engine, or interior. A lot is put into the engine over the past few years because of gas prices rising, so Ford and every other car maker is try to get the best miles per gallon as they can. Another brand element that would be beneficial for Ford is protection with air bags, seatbelts, and running many crash test with every type of vehicle. Protectable is, “How legally protectable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) USNews ranks vehicles on safety and tells the safety features of each vehicle. The 2013 Ford Mustang offers driver air bag, passenger air bag, side air bag, 4-wheel ABS, 4-wheel disc brakes, electronic stability control, traction control, and emergency trunk release as their safety features. Out of five...
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...Brand Elements of HTC and Samsung Name: Names of these brands are different from each other. They both have a meaning: HTC is an abbreviation for High Tech Computers; Samsung comes from Korean and means “three stars”, which is the symbol of something powerful and everlasting. These names are quite memorable. They are probably less adaptable, however can be easily transferable. Both HTC and Samsung can have a vast line of products and product categories under unchanged name as long as they stay in the electronics industry. Both names are quite unique so they can be protected. Logo: Samsung’s logo is the brand’s name written in a blue oval. Since it includes the name it is unique and can be protected. The same levels of adaptability, transferability and memorability apply to the logo as to the name. In terms of meaningfulness of the logo, we can say that it has the same meaning as the name (because it is written on it), however it doesn’t depict anything other than the name. HTC’s logo is also its name written in a quite unique, distinctive font. To me it conveys the idea of simplicity and elegance. Like Samsung, the logo doesn’t show anything more than the name, so its meaningfulness ends there. It is protectable since it is written in a distinctive way. Like the brand name it is transferable, and adaptable. Catch phrase: HTC’s slogan is “quietly brilliant”. It once again shows elegance and simplicity and for that reason it is also memorable. It is transferable and...
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...of Adidas & Nike in terms of brand elements is below: 1. Memorability is the recognition and recall of the brand. Adidas: Because the name of the brand has come from the name of the founder “Adi Dassler” who is known as a strong, positive and high quality shoe maker; the brand is also recognized as strong, positive and high quality. The brand is also remembered with its 3 striped-logo. Nike: The brand was launched after the brand “Blue Ribbon Sports.” The meaning of “Nike” is “The Greek goddess of victory” which associated with sports by Nike. In addition, the brand is also recognized with its simple logo which promotes victory and winning. 2. Meaningfulness is awareness, descriptive and recognition of the brand. Adidas: As i mentioned before the brand is recalled as strong, positive and high quality. Besides, its logo is associated with challenges and goals. This is why its products are the tools for these challenges. Nike: In the sports; competition is one of the most important things between the athletes and the brands. That is why a sport company Nike has used meaningful objects as a brand name and brand symbol. The brand name means “the Greek goddess of victory” and the symbol is a wing which promotes victory and pace. 3. Likability is how much the customers find the brand aesthetically. Adidas: The brand’s logo is simple which is 3 stripes, and is using only black and white. In addition the character of the brand is bold which emphasizes the strength...
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...Brand Advertising • Do the ads break through the marketplace clutter? • Do they powerfully communicate the brand's promise and personality? • Do they include the "reason's why" (differentiating benefit proof points)? • Do they connect with the target consumer on an emotional level? • Do they tap into the consumer's beliefs, values, aspirations, hopes and fears? • Do they include components that are "ownable"? Nike’s strategy was to create dominant presence in media. Nike created media presence in several trend setting United State cities. TV ads linking Nike to a city were used, but real drivers were huge oversized billboards and murals on building that blanketed cities with messages featuring key Nike-sponsored athletes, not products/. The company focus its marketing on celebrity endorsement, i.e basketball, golf, soccer, and tennis. Lately Nike has also began to sponsor big sporting events so as to create huge awareness and brand following. In 2008, Nike spent significant amount on advertising in the Beijing 2008 Olympics and the Football Championship. After the recent Tiger Woods scandal Nike plans on revisiting it celebrity endorsement strategy. It can be noted that the “swoosh” logo is one of the most famous in the world due to these huge advertising efforts. Nike’s brand images, including the Nike name and the trademark Swoosh, are considered to represent one of the most recognizable brands in the world. This brand power translates into bottom-line revenues....
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...Exercise 7.17 THE BANK CUSTOMER WAITING TIME CASE Recall that the bank manager wants to show that the new system reduces typical customer waiting times to less than six minutes. One way to do this is to demonstrate that the mean of the population of all customer waiting times is less than 6.1. Letting this mean be µ, in this exercise we wish to investigate whether the sample of 101 waiting times provides evidence to support the claim that µ is less than 6.1. | For the sake of argument, we will begin by assuming that µ equals 6.1, and we will then attempt to use the sample to contradict this assumption in favor of the conclusion that µ is less than 6.1. Recall that the mean of the sample of 101 waiting times is = 5.5 and assume that σ, the standard deviation of the population of all customer waiting times, is known to be 2.47 | (a) | Consider the population of all possible sample means obtained from random samples of 101 waiting times. What is the shape of this population of sample means? That is, what is the shape of the sampling distribution of ? | Normal because the sample is large. | (b) | Find the mean and standard deviation of the population of all possible sample means when we assume that µ equals 6.1. (Round your answer to 3 decimal places.) | µ = 6.1, σ = | (c) | The sample mean that we have actually observed is = 5.5. Assuming that µequals 6.1, find the probability of observing a sample mean that is less than...
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...recently been referring to Toyota Corolla as a brand equity. Toyota Corolla has won its great reputation from its manufacturer the Toyota Company whichhave specialized in the manufacture of lousy products and at the same time offering the best services to its customers. Offering great customer services and making products as required by the client has won Toyota Company great brand name through the word of mouth which turns out to be a company’s great asset (Muffe & Criofers, 2004). The Toyota Company specializes in building the Stalwart and other reliable vehicles but the car that won it great fame was the Toyota Corolla. Most clients who have opted to buy new vehicles mentioned that they previously owned a Toyota Corolla once (Palm, 2001). They mention reasons such as few cases in which one had to change oil, a tidy and rodent free interior, comfortable, easy pay and efficient in fuel consumption (Palm, 2001). Toyota Corolla effectively competes with other brands from other companies. Some of these brands include FOCUS from the Ford Company and the JETTA brand. A good example of a case in which the Toyota company competes well above the FOCUS and the JETTA is the fuel consumption rate in which the Toyota Corolla consumes fuel at a rate of 68.9%.In contrast, the FOCUS consumes fuel at a rate of 74.2% while the JETTA at 70.5%.The consumption rate previously mentioned is measured in miles per gallon (MPG) (Palm, 2001). The three vehicle brands are equipped with 16’’Alloys in the wheels...
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...Mindtools.com, “The 7S model can be used in a wide variety of situations where an alignment perspective is useful, for example to help you: * Improve the performance of a company. * Examine the likely effects of future changes within a company. * Align departments and processes during a merger or acquisition. * Determine how best to implement a proposed strategy.” It is broken up into seven elements. Each element has a different meaning and purpose to help define, identify and descried what management and culture can influence. The purpose of the elements is to help aligned organizations in order for them to be successful. The elements are Strategy, Structure, Systems, Superordinate Goals, Skills, Style and Staff. Strategy is the element the will help you develop a plan that will have an advantage over the necessary change provided. It is the chosen route to competitive success. Structure is the overall design of the plan. It will present the way the organization is structured and what is needed. The purpose of the element System is to report the daily procedures and activities that are needed to get the job done. It job is to show how things will operate. Superordinate Goals, which is also known as Shared Values is based on the vision. It will help on the core value of the organization and its general work ethic. The particular style that the organization...
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...domestic cell phone users both citizens or not. This image greatly reminds me of the eyes of Doctor T. J. Eckleburg, in the Great Gatsby, who were ever watchful over its characters. The eyes represent the NSA ever watching what you are saying and doing and having been photographed abroad it depicts this is and international problem. For the image depicting Synecdoche I have chosen figure 2. Figure 2 is an image of a jogger in the wintertime battling the elements to remain in health and in shape. This image depicts the “Synecdoche proves” part of the rhetorical images. This image would be great for an advertisement wishing to advertise a brand of sports wear like Under Armour or Nike wishing to show its brands durability under harsh climates even for the everyday person. The scenery looks as though it could be in your neighborhood, assuming you’re in a part of the world that gets heavy snow. And the runner looks like your average Jane or Joe so that you could feel as though with this brand you too could conquer the element in their sportswear and also gets into shape no matter the time of the year. And for the image representing Metaphor I chose a photograph of what appears to be an aged elephant. Much like how a cheetah running symbolizes speed; its like the wrinkles on this elephant shows its age and therefor symbolizes its wisdom and memory. Part Two: For part two I will be further analyzing figure 1. This image was shot in the horizontal rectangular format also called...
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...1. What are the major, quantifiable value and price elements associated with the Kunst 1600? Value Elements - The total cost involved in oil changing and messiness is reduced Price Element - Increased pump durability -- The Kunst 1600 lasts 2 to 3 times longer than the incumbents in most segments. This means that repair firms will have to buy more conventional pumps than Kunst 1600s. This impacts the price a repair firm has to pay for conventional pumps (i.e., 2 to 3 times greater) and not the number of jobs it can complete. 2. What additional value placeholders merit consideration in your value model? • Weight differential – The Kunst 1600 is lighter than pumps currently used in residential AC repairs and heavier than those used in home refrigerator and light commercial refrigerator repairs. These weight differences may impact technician preferences. • Durability of parts – As the Kunst 1600 is constructed of molded aluminum, its parts may be subject to less corrosion and thus last longer. • Brand equity – Currently, Kunst and Atler have little brand equity in the potential market segments. This may put them at a competitive disadvantage with long-established rivals. 3. Construct a customer value model for the Kunst 1600 in the residential AC, home refrigerator, and light commercial refrigerator repair market segments. Exhibits 1 and 2 contain the components needed to construct a customer value model for the Kunst 1600. Exhibit 1 contains the word equations...
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...Literary elements in “ She walks among the untrodden ways” Jacqueline Garcia ENG125: Introduction to Literature Robert Frost says, "There are three things, after all, that a poem must reach: the eye, the ear, and what we may call the heart or the mind. It is most important of all to reach the heart of the reader." (Clugston, 2012) How true is this? Each writer has to tap into the sense on the reader to convey each ones feelings. How is it that we can take their attempts to do just that and understand it from a reader stand point? The answer is key literary elements; there are many kinds of literary elements that can allow readers to do this without completely getting frustrated and giving up on wonderful pieces of literature. Identifying the key literary elements in literature allows for a deeper understanding and appreciation for the particular piece that’s being read. The elements help articulate a response and a reactions to what the author is trying to convey, or wants to you grasp from it. While reading a particular piece of literature by Willaim Wordsworth called “She dwelt among the untrodden ways” (Wordsworth, 1798) I found that the three key elements that help me gain a response and capture a reaction to the poem were figurative language, tone and theme. Each one allowing me to better understanding of what the author was trying to convey. Some people might get one thing from it and other another but non-the less his message will be convey something to whomever reads...
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...visitors who come to Behance to discover creative work. How ProSite & Behance Work Together Your Behance projects sync with your ProSite, so you only have to update your work in one place to enjoy all the benefits of Behance’s exposure and to have your own customized personal website. NOTE: Your ProSite can live on your own URL, and it doesn’t contain any Behance branding or ads. Your Behance PorTFoLIo Your ProSITe Get Started in 6 Easy Steps We have created this 6 step guide to help you successfully publish your ProSite. 1 2 3 4 5 6 STEP 1: Select Your Layout There are 4 templates to choose from that act as a starting point for your ProSite. ALL layouts allow you to customize and adjust many elements of the design & layout in order to create a unique and personalized website. noTe: Even after you’ve chosen a layout, you’ll always have the option to experiment with another. Simply come back here and select another layout. See how others have transformed these basic templates into unique designs. Preview each layout in both dark or light color schemes here. NOTE: Use this interactive side bar to jump between sections. Layout 1: Basic This layout is best for users looking for a minimal, easy-to-use design. Note that the header, project list, &...
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...Informative Journal Assignment Speech Communication 1113 Assignment Overview This assignment requires that you identify and analyze the most effective and least effective elements of your informative speech. Approximate time needed to complete assignment: 2 hours Assignment Instruction 1. View the video recording of your informative speech, paying specific attention to the effectiveness/ineffectiveness of the content and delivery elements listed below. CHOOSE ONLY FROM THE ELEMENTS LISTED BELOW. Informative Content Elements Attention-getter: Captured the audience’s attention in the opening statement while introducing the topic. Credibility: Established credibility by communicating personal interest and research efforts. Audience Relevance: Related topic to the audience’s shared needs, concerns, values, experiences, interests. Evidence: Used evidence from credible sources to support main points. Supporting Details: Used a variety of supporting details (quotes, examples, statistics) and used sign posts and transitions so the audience could follow easily. Conclusion: Reinforced the thesis/central idea while closing the speech with an audience-centered, final appeal. Informative Delivery Elements Conversational: Spoke in a conversational, sincere manner, rather than read to the audience or from memorized text. Spoke with appropriate volume and confidence. Energy and Enthusiasm: Spoke with sincere, appropriate passion about the topic. Spoke with...
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...Total Quality Pioneers1 Total Quality Pioneers Paper University of Phoenix MGT/449 Quality Management and Productivity Mrs. Rebel Mc Clenney August 01, 2011 Tamara A. Chunn CERTIFICATE OF ORIGINALITY I certify that the attached paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this assignment violates copyright, trademark, or other intellectual property laws. I further agree that my name typed on the line below is intended to have, and shall have, the same validity as my handwritten signature. Student's signature: Tamara A. Chunn Total Quality Pioneers Many people ask what is Quality? According to the Webster Dictionary, Quality is a measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by the strict...
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...program for (Name of the Company, real or otherwise). This company is (Complete this paragraph briefly describing the multinational company and its requirements/needs for a total rewards system. You should remember that this company is diverse and in multiple countries.) Total Rewards Strategy In order to meet the HR needs of this company, HR must accomplish the elements discussed in the succeeding paragraphs that address the fundamentals of this type of total rewards system while complying with the regulatory environments. (See pages 24—27 for strategy development. Check the index in the back of the book for Compensation regulatory programs to get an idea of the regulatory environments. A strategy is a roadmap, so in the following paragraphs layout the steps that HR should take to meet these requirements.) The first element is (Complete the paragraph stating the first thing HR needs to do.) The second element is (Complete the paragraph stating the next thing HR needs to do.) (Continue writing paragraphs with this beginning until you have fully explained the elements that must be accomplished by the compensation system.) System Advantages There are several advantages to this total rewards system as described above, and they are discussed in the succeeding paragraphs. The first advantage is (Complete the paragraph stating the advantage and how it meets the employees’ needs.) The second advantage is (Complete the paragraph...
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