Introduction
1.1 Background
Although Nepal is known as an agriculture country, it is gradually shifting from agriculture to industrial sector for sustaining its economic life. Due to that industrial activities are gradually increasing in the country. As a result number of different types of industry has been significantly increased in the last few years.

Production is the prime activity of each and every industry and successful marketing of the product is the ultimate goal. Marketing can be defined as “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others”
(Kotler: 2002).

Nowadays most of the consumers buy products with the help of brand rather than by inspection of the products. It means successful marketing of product means successful marketing of the brand of that product, moreover, every manufacturer or producer or marketer always seeks to get positive attitude towards the brand of his product. “A product is anything that can be offered to market to satisfy a want or need. After producing a product we should give the identification of the product for this brand is used to identify the product. Branding constitutes an important part of product. So building brands require a great deal of time, money, promotion and packaging. A brand is a name or mark intended to identify the product of one seller or group of sellers and differentiate the product from competing produces.” (Kotler: 2002)

1.2 Focus of the Study
Brand encourages repeat purchase of products. This promotes brand loyalty among customers. Organizations can achieve stable market share. They get protrusion from competition and greater control in planning the marketing mix. They decrease importance of price.
Success of an industry is the main function of successful