BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD)
IN REGARD TO CONSUMER TASTES AND PREFERENCES

ACKNOWLEDGEMENT

In performing my assignment, I had to take the help and guideline of some respected persons, who deserve my greatest gratitude. The completion of this assignment gives me much Pleasure. I would like to show my gratitude to Mr Anish Yousef, Mentor, Q1410 for giving me a good guideline for assignment throughout numerous consultations. I would also like to expand my deepest gratitude to all those who have directly and indirectly guided me in writing this assignment.
In addition, a thank you to Varun Sir, who introduced me to the Methodology of work, and whose passion for research methodology has long lasting effect
Many people, especially my classmates and team members itself, have made valuable comment suggestions on this proposal which gave me an inspiration to improve my assignment. I thank all the people for their help directly and indirectly to complete my assignment. AMBUJ VERMA

DECLARATION

I hereby declare that the project entitled “BRAND PERCEPTION OF CAFÉ COFFEE DAY (CCD) IN REGARD TO CONSUMER TASTES AND PREFERENCES” submitted for the CA 2 is my original work and the project has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.

(AMBUJ VERMA)
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Table of Contents INTRODUCTION 5 Literature Review 6 THE DEFENDING CHAMPION 7 UPHILL TASK 8 TREND FORECAST 8 TARGETING DIFFERENT CONSUMERS 8 APPEAL TO YOUTH 9 EXPAND PREMIUM FORMATS 9 EXPLORE VERTICALS 9 OBJECTIVES OF RESEARCH 12 RESEARCH METHODOLOGY 12 DEPENDENT VARIABLES 12 INDEPENDENT VARIABLES 13 DATA SOURCES 14 QUESTIONAIRE DESIGN 14 SAMPLE DESIGN 15 SAMPLE UNIT 15 SAMPLING TECHNIQUE USED 15 TOOLS 15 DATA ANALYSIS 16 Conclusion 24 Limitations 25 Findings of the Study 26