...| | | | | | | An Analytical Study on the branding image of Bangladesh in the International Market Introduction Bangladesh is in South Asia sometimes converging with Southeast Asia, bordering the Bay of Bengal to the south, mostly surrounded by India and bordering Myanmar in the southeast. Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, Rana Plaza Collapse, bad investment climate, political chaos and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. But where do we stand? What is Nation Branding? Before digging deep into the issue, let’s look at what is nation branding. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing importance...
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...in the concept and practice of nation branding has proliferated in recent years, as more and more governments around the world attempt to attach the power of commercial branding techniques in order to improve their country’s image and reputation across a wide range of sectors. Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. So, it is necessary to remove the negative perception about Bangladesh & to spread out the positive news to enhance the image of Bangladesh in the world. 1.2 Broad Objective: The main objective of the study is to understand the perceptions of foreigners & native people about Bangladesh & to find the possible ways that will enhance the image of Bangladesh globally. 1.3 Specific Objectives: Under a broad objective the study focused on some several activities for comprehending an overall review. * To identify the problems that Bangladesh faces in tourism industry. * To find the tourist spots those are renowned globally & domestically. * To identify the solution that will lessen the problems in tourism industry. * To find the awareness of people about the culture of Bangladesh. * To understand the perception of native people and foreigners about the people of Bangladesh. * To find which country of origin...
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...| Exotic Bangladesh: | The Miracle of beauty | | | | | PAPERCUT Serial | Name | | Rolo. | 01 | Md. Asadul Islam | Shuvo | 01 | 02 | Md. Sahadat hossain | Hossain | 255 | 03 | Md. Alauddin Tarek | Tarek | 127 | 04 | Nazma Islam | Nazma | 23 | 05 | Samina Chowduri | Risha | 83 | Introduction: Bangladesh is a country bestowed with the gifts of nature. It has nurtured some of the most ancient civilizations of this continent. The young country came into existence after a blood-spattered liberation war in 1971. But the pace of growth and development has been impeded by many factors. Bangladesh, as a Least Developing Country (LDC), faces a reputation challenge which is popularly known as its image problem. Bangladesh has gained the image of a country with too many people, too much poverty, too little resources, too frequent disasters and too little ability to change for better. Recently poor law and order, bad investment climate and Islamic terrorism have killed its image more. To remove all the negative aspects and image surrounding Bangladesh and to make it as a beautiful and prospective country it is highly recommended to branding Bangladesh. To remove all the negative aspect and image surrounding Bangladesh and to make Bangladesh as a beautiful and prospective country it highly recommended to rebranding Bangladesh. Nation Branding: The concept of nation branding was elaborated by Simon Anholt in 1998 through his article “Nation Brands of...
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...Rashedushzaman khan 2009-2-10-126 Ashik Anowar 2008-3-13-041 Date of submission: 29th July, 2012 Executive Summary: The brand or the product we have worked with is Television sports channel in Bangladesh. We have named it as “Tiger-sports”. Our product logo indicates some spiritual and psychological satisfaction of Bangladeshi people. Because for the first time in Bangladesh we introduce official private sports channel which will be broadcasted within the territory of Bangladesh. Our focus would be on hundred percent pure and uniqueness. We have chosen a different television to launch because it would be the first in the market and differentiating would be easier for us. Our opportunity is we are going to launch it for the first time and if we get desired result in positioning in market then we will become the leader in sports television channel market. Our differentiating strategy is its High-definition sports news and game broadcast that no other company has claimed in Bangladesh yet. As Bangladeshi people are craze about sports so our product target market is almost every people around Bangladesh specially targeted women of Bangladesh. Our Leveraging Strategy will be done through cultural or other event, Celebrity spokesperson (through endorsement advertising), and other third-party sources (through awards and reviews). 1. Introduction Out of...
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...Policy Framework for Sustainable Development, including national and international dimensions “published by UNCTAD Brief on the achievement of 2011 Actual inflow of Foreign Direct Investment (FDI) in 2011 reached the highest ever level in the history of Bangladesh at US$1136.38 million, according to a report of UNCTAD. The amount is 24.42% higher than US$913.32 million recorded in 2010. The FDI inflow is comprised fresh equity amounting to US$431.85 million, while US$489.63 million came from reinvested earnings and the rest of US$214.90 million is from intra company loans. It appears from the above that reinvested earning and intra-company loans has increased to a large extent which signifies the confidence of the investors in the investment climate of Bangladesh despite apprehension on the performance of the economy by various quarters. The sectoral projection is as follows: The major sectors that attracted FDI include textile US$272.042 million, banking US$249.37 million, power gas and petroleum at US$238.21 million, telecommunications at US$180.99 million and Cement US$51.65 million. The investments that has come the countries are as follows: The countries that have invested substantially in Bangladesh in 2011 are US$152.30 million Egypt, US$117.74 million USA, US$116.75 million Netherlands, US$116.32 UK ,US$113.06 million South Korea, US$104.84 million Hong Kong, and US$72.80 million from Australia. The summary of the investment made can be viewed as...
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...Jutex Bangladesh LETTER OF TRANSMITTAL 13 January, 2016 Dr. A.K.M Saiful Majid Professor Institute of Business Administration, University of Dhaka Sir, Enclosed is a business plan on “Jute Diversifying Product Manufacturing plant” that we prepared as the take home final business assignment for the Entrepreneurship course. we decided to conduct the plan on ‘Jute Diversifying Product Manufacturing plant’ keeping in mind the importance of market potential in Bangladesh. You approved our topic on January 10, 2016. The date of submission was set on January 13, 2016. This plan was conducted with proper authorization. The authenticity of the sources used in the report can be guaranteed. We are grateful to you for your overall cooperation throughout. We tried our best to live up to your expectation and hope that the business plan fulfills all the requirements. Sincerely yours, Nabid Hassan Kafi_______________________ Ahmed Muntasir Mahin___________________ Md. Al – Amin___________________________ i Jutex Bangladesh ACKNOWLEDGEMENT We take the privilege to extend our acknowledgement and heartfelt gratitude to our respected course instructor, Professor Dr. A.K.M Saiful Majid, who encouraged us to undertake this difficult endeavor and who has helped us all the way to the successful completion of this report with his able guidance, support and counseling. We have tried to incorporate his constructive suggestions and knowledgeable opinions in the...
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...Digital Bangladesh for Good governance Prepared for Bangladesh Development Forum 2010 Venue: Bangabandhu International Conference Centre Date: 15 -16 February, 2010 Presented by Md. Abdul Karim Principal Secretary Prime Minister s Office The Government of the People s Republic of Bangladesh Digital Bangladesh for Good governance 1. The Pledge for a Digital Bangladesh by 2021 Information and Communication Technologies (ICTs) were recognized by the world leaders as a key development enabler in World Summit on Information Society (WSIS) in Geneva in 2003 and in Tunis in 2005 (Tunis Commitment). In the Poverty Reduction Strategy of the country called National Strategy for Accelerated Poverty Reduction (NSAPR) 2009, ICTs were similarly identified and given due importance. The current government s Digital Bangladesh by 2021 vision proposes to mainstream ICTs as a pro-poor tool to eradicate poverty, establish good governance, ensure social equity through quality education, healthcare and law enforcement for all, and prepare the people for climate change. Remarkable to mention is the fact that over 50 Secretaries of the government, a similar number of eGovernance Focal Points who are senior policy makers one in each Ministry, all 64 Deputy Commissioners who are heads of district administration, and all 483 Upazila Nirbahi Officers who are heads of sub-district (upazila) administration have attended multi-day long orientation workshops on Digital Bangladesh. These intensive workshops...
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...University of Bangladesh (AIUB), Dhaka • From: 1992 To: 1996 Honors (Major in Management) from National University, Bangladesh • From: 1989 To: 1991 Higher Secondary Class (Commerce) for Dhaka City College, Bangladesh 4. Adress: Apt C1, House 4KA, Road 13, Dhanmondi, Dhaka 5. Contact: Mob: 01199809173, Res: 8144598, email: gmorshed1973@hotmail.com 6. Countries of Work Experience: N/A 7. Language: Good in Speaking, Reading and Writing both in English and Bengali. 8. Employment Record • From: 2010 March To: Present Public Relation & Event Management Specialist Developing communication strategy and implementing those messages to media, stake holders, developers etc under “Strenghting Public Expenditure Management Program (SPEMP) under World bank. Beside, manage the events to support the objective. • From: 2008 To: 2009 Dec Head of PRCU, BMB Mott MacDonald In charge for the Public Relation Communication Unit (PRCU) for BICF (Bangladesh Investment Climate Fund) driven by IFC (International Finance Corporation), A member of World Bank Group. Key responsibilities are Media Brief, Article publishing, Press Coverage, Electronic media coverage, in which the stakeholders are Regulatory Reform Commission (RRC), Board of Investment (BOI), Registrar Joint Stock Commission, Bangladesh Better...
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...Green Deo A Natural Deodorant Body Spray Developing a new brand Green Deo Course: Brand Management (MKT-416) Prepared for Md. Mahmud Zubayer Assistant Professor Department of Business Administration East West University Prepared by Name ID Section Razoanul Amin Talukder 2005-2-10-207 3 Md. Tanbirul Mahmud 2005-2-10-223 3 Khandaker Muradul Haque 2005-2-10-156 2 Md. Reaj Mahmud 2005-1-10-114 3 Mamun 2005-2-10-258 3 Date of Submission: 20 December 2009 10 November 2009 To whom may it concern I am approving that (1) Razoanul Amin Talukder, Id: 2005-2-10-207 ; (2) Md. Tanbirul Mahmud, Id: 2005-2-10-223 ; (3) Khandaker Muradul Haque, Id: 2005-2-10-156 ; (4) Md. Reaj Mahmud, Id: 2005-1-10-114 and (5) Mamun, Id: 2005-2-10- are the students of East West University and they have assigned to prepare a report on “Developing a new brand of Green Deo.”. For this reason they need to collect relevant data, information and things that will help them to prepare their report properly. This report is entirely for education purpose and the information will be provided by you will not be publish in anywhere. So your helpful support will be highly appreciable. Thank you...
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...2.0 Situation Analysis In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging from 10% to 50% for tourists. As a result many of the middle and upper middle class people are now being attracted to travel this countries especially Malaysia. There is a promising market for an air travel package to Malaysia in Bangladesh. Most of the customers tend to be young and affluent, ages 18-34, and one fourth are from households with annual incomes of BDT 50,000 or more. There was a 24% increase in executive participation in travelling Malaysia for professional and personal tours in last two years. Majority of these people live in the capital city. ➢ Many local corporate like Square, Basundhara Group, S.Alam are arranging their annual conferences in Malaysia. ➢ Along with this there are primarily young professionals who often lack the time and experience necessary to effectively plan a pleasure trip on their own. ➢ According to Tourism Malaysia the booking of honeymoon cottages by Bangladeshi people have increased by 45% in last two years. ➢ Many Bangladeshi...
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...The Dream behind Shwapno Standing motionless, raising head to the open sky, staring aimlessly, having tears rolled inside the heart, expecting for customers, who will approach followed by purchasing the product, but returning home selling his merchandise at below the production cost most often leaving those merchandise unsold at the end of the day due to lack of buyer, a farmer from a typical Bazar in Bangladesh passes his everyday for his livelihood. There are millions of farmers scattered across Bangladesh have this sort of gruesome and untold experience in their life leading them to take different such unproductive occupation as pulling rickshaw, thus dragging our agro based economy to down and making us more dependent on imported food. Ironically, most of us do not know that silent cry is going in the families of those hapless farmers. Most farmers spend their day in suspicion thinking whether they can sell their products at fair price as well as sell those all, even if they have bumper production in their field. Hardly do they get fair price and sell those altogether, ironically. What a great humiliation for farmers, who work all day long under scorching sun devoting his happiness and meet the daily vegetable and grain needs of urban people. Likewise, fisherman and meat producer encounter this type of fate in their life. Most of the farmers, fisherman and meat producer of our country are the victim of typical interest business “Dadan”, which exploit them instead of benefiting...
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...myself: Jarin Tasnim A survey on CSR activities of banks in Bangladesh. Experience Experience Data Collection Agent (DCA) | United Leasing Company Ltd. | October( 02-15)2012 | Academic Project Experience Academic Project Experience Name | Pattern | Supervisor(Asst. Prof, Dept. of Marketing, JNU) | Getty image(Image is Everything) | Case study | Fariha Tasnim | Chippy Mango(crispy mango chips) | New product plan | Md. Mahathy Hasan Jewel. | Rahimafroz( value enhancement through CSR) | Case study | Mahmudul Hasan fouiji | IMC tools implementation | TVC making | Sabrin Sultana | Conference, workshop and Summit participation Conference, workshop and Summit participation * The Entrepreneurs TALK (March 9, 2014) Venue: Nabab Nawab Ali Chowdhury Senate Bhaban, University of Dhaka. * (Motivational Session) -Motivational Speech by world reputed Motivational Speaker Sabirul Islam. * World Marketing Summit 2012 (1st-3rd March, 2012) Venue: BICC, Dhaka Speaker: Professor Philip Kotler * First Responder Training Program (March 01-03, 2014) Venue: EMK Center & The American Center, Dhaka - Supported by ‘The American Center, Dhaka’ * Workshop on Campaign to End Sexual Harassment at Universities (Bystander Role) Optimistic Optimistic Fun/ Hangout lovers Fun/ Hangout lovers February 4th, 2013 Supported by Bangladesh National Woman Lawyer’s Association (BNWLA) * 11th Yunus...
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...EXECUTIVE SUMMARY The next step after learning a theoretical concept is its implementation in practical grounds. So, to implement the theoretical concept of licensing we have chosen to market Jaquar bath accessories, a world famous Indian brand in the Bangladesh market. In the process of writing this project we have tried to implement all the aspects of licensing with the light of our limited knowledge. In the recent past most of the people in Bangladesh were not very cautious about the looks and design of the bathrooms; but now a days there is a new trend in our country to build own home or to renovate flat with high quality fittings. So there is grate demand of house fittings in our country. Also now a days people are very much concern about there own bath room and want to decorate there bathroom with high quality fittings with exceptional design with affordable price. So this is a new business trends in our country to import high quality bathroom fittings. But this is much more expensive and also there is no renowned importer of this product. As a result there is no price boundary of that kind of product. So customers are loosing there interest of these kind of bath accessories because of high price or monopoly business. Also many customers want to afford this kind of product but there is no supplier of high quality product. So we are going to bring world famous branded bathroom fittings in our country to meet the demand of the sophisticated customer with low price...
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...Degree Brand Stewardship. To empower the brand to its multinational clients, O&M implies local know-how with a worldwide network. This helps them to get more powerful local campaigns by fulfilling local market needs. A holistic look at communication helps O&M still reinforcing the same universal brand identity. O&M focuses on the role of 360 Degree Brand Stewards to grab customer attention, obtain promises through consistent messages that truly represent the brand's image and identity, and guiding actions, both big and small, that deliver on that brand promise. Ogilvy & Mather officially started its operations in Dhaka on the March of 2008 providing pioneer services to its clients. In these short span of time Ogilvy & Mather Bangladesh have successfully won several awards including ‘Best Original TVC’, ‘Best...
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...Our project on: Country Specific Advantage in Tourism Industry (Bangladesh Perspective) Submitted To: Koushik Prasad Pathak Lecturer Department of Marketing Date: 21 June, 2011 Jagannath University | Name |Id No | |Md. Mahbubul Hoque |07882824 | |Tanvir Ahmed |091700 | |Utsarika Singha |091764 | |Santana Sharmin |091725 | |Promit Das Gupta |091755 | We are Gallant Beta ...
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