...ALDAR PARTNERSHIP PROGRAMME “Aldar Corporate” “Building the Nation” THE PARTNERSHIP PROGRAMME • • Aldar brings you the possibility to become an exclusive partner of “Aldar Corporate”. Partnering with Aldar provides an exceptional opportunity to strengthen and increase your company’s visibility and awareness as well as and reinforce its recognition among thousands of people. The Partnership of Aldar is part of Aldar’s strategic Partnership Programme, the first of its type in the UAE. This programme is beyond a traditional Partnership and takes branding to a deeper level of holistic sponsorship and business integration. It is a combination of business generation opportunities, innovative branding, communication and promotions. IMG is the exclusive marketing and sales agency of this programme. • • GENERAL INFORMATION Aldar’s Description The Emirate’s premier real estate development, management and investment company. Aldar’sVision Help develop Abu Dhabi into an international business market and tourist destination by establishing Abu Dhabi as the UAE’s most dynamic forward-thinking real estate market by creating unique and prestigious developments that can be used as a benchmark of quality, whilst adhering to the cultural and natural heritage of the city. Aldar’s Portfolio of Projects and Properties • Aldar owns over 50 million square metres of land in strategic locations through the Emirate • Diverse development portfolio of residential, office, retail...
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...Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to achieve their objectives. Firstly, learners will explore how different types of organisations use marketing principles to meet the needs of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the legal requirements and voluntary codes that affect marketing. Learners will then go on to investigate how organisations collect data through market research and turn it into useful information which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail. This includes the different bases for segmentation of both consumer and business markets. Next, learners will examine how a marketing mix is developed to meet the needs and aspirations of...
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...MARKETING PROJECT: TABLE OF CONTENTS: 1. Acknowledgment ------------------------------ 1 2. Introduction ----------------------------- 2 3. Summary ------------------------------ 3 4. Objectives ------------------------------ 4 5. Marketing Plan ------------------------------ 9 6. Market Segmentation ------------------------------ 12 7. Product Positioning ------------------------------ 14 8. Product Branding ------------------------------ 16 9. Product Packaging ------------------------------- 17 10. Product labeling ------------------------------- 18 11. Marketing Mix ------------------------------- 20 12. Financial Plan -------------------------------- 22 ACKNOWLEDGMENT LETTER By the grace of Allah Almighty, we have successfully completed the term report on our business proposal. The project was assigned to us by Mr Irfan Hameed. We are thankful to him for giving us a chance to learn about business strategies. This will help us in enhancing our entrepreneurial and creative skills. In successful launch of our Product Wbs cr25, we are thankful to several people without whom the launch would not have been possible. We thank our families for their support and coping up with our absences. Our class fellows and friends also helped us with their suggestions and ideas. Finally, the...
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...students should: ❑ Know what are the characteristics of products and how do marketers classify products. ❑ Know how companies can differentiate products ❑ Know how a company can build and manage its product mix and product lines ❑ Know how companies can combine products to create strong co-brands or ingredient brands ❑ Know how companies can use packaging, labeling, warranties, and guarantees as marketing tools CHAPTER SUMMARY Product is the first and most important element of the marketing mix. Product strategy calls for making coordinated decisions on product mixes, product lines, brands, and packaging and labeling. In planning its market offering, the marketer needs to think through the five levels of the product: the core benefit, the basic product, the expected product, the augmented product, and the potential product, which encompasses all the augmentations and transformations the product might ultimately undergo. Products can be classified in several ways. In terms of durability and reliability, products can be nondurable goods, durable goods, or services. In the consumer-goods category, products are convenience goods (staples, impulse goods, emergency goods), shopping goods (homogeneous and heterogeneous), specialty goods, or unsought goods. In the industrial-goods category, products fall into one of three categories: materials and parts (raw materials and manufactured materials and parts), capital items (installations and...
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...Company Competitors Collaborators CREATING VALUE (STP) Targeting Segmentation Product Climate Positioning CAPTURING VALUE (4Ps) Place Price Promotion SUSTAINING VALUE (CRM) Customer Acquisition Custormer Retention PROFIT Situation Analysis (5Cs) Analyze market situation → Consider internal and external factors → identify opportunities, threats 5Cs framework 1. Company – What is the firm’s competency? → SWOT 2. Customers ื้ – Who are they? Market Size? (Maybe Consumer ≠ Consumer; แม่ซอ ผ ้าอ ้อมให ้ลูก) 3. Competitor – Who are serving the same needs (Direct & Indirect) 4. Collaborators – Supportive network 5. Climate/Context – Environmental, Market (Political, Economic, Social impact, Technology) Create Value (STP) Identify the various market need and select one or more to develop the positioning for the product (There are 3 Steps). 1. Segmentation – Grouping consumers with similar needs. o Demographic → Personal attributes such as age, marital status, gender, ethnicity, sexuality, education, or occupation. o o o Geographic → by country, region, state, city, or neighborhood. Psycho-graphic → by personality, risk aversion, values, or lifestyle. Behavioral → by how people use the product, how loyal they are, or the benefits that they are looking for. 2. Targeting – Selection one/more market segment to focus on. o Mass Marketing → ไม่แบ่งส่วนตลาดเลย เลือกทีจะเล่นทังกลุม เพราะมองว่าลูกค ้าเหมือนๆ กันหมด ...
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...HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should...
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...|15th September 2014 | |Interim Deadline | |Final deadline |2nd November 2014 | |Duration (approx) | | | | |Qualification suite |BTEC Level 3 BTEC National Diploma in Business | |covered | | |Units covered |Unit 3: Introduction to Marketing | |Learning outcomes |Learning outcome 1: Know the role of marketing in organisations | |covered |...
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...Nishar 61610806 Table of Contents TABLE OF CONTENTS........................................................................................................................................ 2 1. EXECUTIVE SUMMARY............................................................................................................................. 3 2. SITUATION ANALYSIS .............................................................................................................................. 4 3. MARKET SEGMENTATION ........................................................................................................................ 5 4. STRATEGY OPTIONS ANALYSIS ................................................................................................................ 6 5. MARKETING MIX ..................................................................................................................................... 9 5.1 5.2 5.3 5.4 PRODUCT ................................................................................................................................................. 9 PRICE....................................................................................................................................................... 9 PROMOTION ............................................................................................................................................. 9 PLACE...
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...A high-level data model in business or for any functional area is an abstract model that documents and organizes the business data for communication between functional and technical people. It is used to show the data needed and created by business processes. A data model in software engineering is an abstract model that documents and organizes the business data for communication between team members and is used as a plan for developing applications, specifically how data are stored and accessed. An entity-relationship model (ERM) is an abstract conceptual data model (or semantic data model) used in software engineering to represent structured data. There are several notations used for ERMs. Methodology: 1. Use E-R model to get a high-level graphical view of essential components of enterprise and how they are related 2. Then convert E-R diagram to SQL DDL, or whatever database model you are using E-R Model is not SQL based. It's not limited to any particular DBMS. It is a conceptual and semantic model – captures meanings rather than an actual implementation The E-R Model: The enterprise is viewed as set of * Entities * Relationships among entities Symbols used in E-R Diagram * Entity – rectangle * Attribute – oval * Relationship – diamond * Link - line Ellipsis (plural ellipses; from the Ancient Greek: ἔλλειψις, élleipsis, "omission" or "falling short") is a series of dots that usually indicate an intentional omission of a word, sentence...
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...Level 3 unit 3-M1 Compare marketing techniques used in marketing products in two organisations In this assignment I will compare marketing techniques used in marketing products in McDonalds and Maxfactor. I will outline the similarities and differences of the way the two organisations use marketing techniques. My chosen products are: McDonald’s McFlurry Ice-cream and Maxfactor ‘masterpiece’ mascara. Technique | McDonald’s McFlurry Ice-cream | Maxfactor ‘Masterpiece’ mascara | Similarities | Differences | Market Penetration | McDonalds focuses on selling its ice-cream in the same and to the same customers by using methods such as BOGOF or offering a free one with a large meal. McDonalds also promotes its product by giving out ice-cream discount flyers to its customers. | Maxfactor focuses on selling ‘masterpiece’ mascaras to existing markets and uses methods such as advertising the product in a manner that will attract their chosen markets audience. Maxfactor promoted its product by demonstrating the effect of the mascara and free tutorials for its customers. | Both McDonalds and Maxfactor focus on selling their product to an existing market and both use promotion methods. | The differences is that McDonalds uses marketing penetration by giving out offers and discounts whereas Maxfactor can’t afford to do that with the ‘masterpiece’ mascara and therefore uses advertising to encourage the customers to buy the new product. | MarketingDevelopment | McDonalds has used...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...Table of Contents 1. DESCRIPTION OF THE PRODUCT 1 (a) Product name 1 (b) Description 1 (c) Product range 1 (d) Launch 2 (e) Entry Strategy 2 (f) Product Characteristics 2 (g) Uses 2 (h) Branding Strategy 3 2. MARKETING 3 (a) Marketing Philosophy 3 (b) Market Segmentation 3 (c) Target Market 4 (d) Social Marketing Concept 4 3. PRICE 4 (a) Price Fixation Strategy 4 4. PLACE 5 (a) Distribution Channel 5 5. PROMOTION 6 (a) Communication & Advertising Strategy 6 (b) Publicity 6 (c) Public Relations 6 6. PACKAGING 6 7. CONSUMER BUYING BEHAVIOUR 7 (a) Buyer responses 7 1. DESCRIPTION OF THE PRODUCT (a) Product name: Springs (b) Description Springs is bottled carbonated water (sparkling water) which is water with carbon dioxide under pressure dissolved in it. It is introduced as plain drinking water or flavoured with no sweetener. It is similar to naturally occurring mineral water. The carbon bubbles make the water more interesting without adding calories. People who are health conscious can choose springs as a fun alternative to soft drinks containing artificial flavours and colours. (c) Product range * Plain carbonated water * Flavoured carbonated water (containing natural flavours) * Orange flavour * Lime flavour * Grape flavour * Raspberry flavour (d) Launch Carbonated water is easily available internationally but it is not yet a part of Pakistani market...
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...Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First Submission or Second Submission ? Word Count (max.5000) Turnitin Score Complete and copy this page and add it as the front sheet to your online submission [pic] Part 2 Assignment Brief Programme: BTEC Higher National Diploma (HND) in Business Marketing Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: Starts: 23 September 2014, Ends: 5 December 2014 Distribution Date : 30.09.2014. LO1 Submission Date : 21.10.2014 (for formative feedback) LO2 & LO3 Submission Date : 10.11.2014 (for formative feedback) LO4 Submission Date : 18.11.2014 (for formative feedback) Final Submission Date (Full Assignment): 5th December 2014 The effective use of advertising and promotion is a fundamental requirement for any business seeking to succeed in the modern business world. As they progress through the unit, learners will build...
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...What are the three main objectives or benefits of branding? How do the concepts of brand equity and brand loyalty fit into these objectives? Use these three objectives to briefly evaluate Buick’s brand name for its new electric car, named Impact. Three main objectives: identification, repeat sales, and new product sales. As to identification, branding allows marketers to distinguish their products from all others. Brands become familiar to consumers as indicators of quality. Brand equity is the value of a well-recognized brand name. Customers can readily identify the Buick car, although the name Impact will not be familiar at first. Repeat sales come from satisfied customers who recognize which brands to purchase again and which brands to give up. Branding also helps verbal and mass media promotion. When a consumer consistently prefers one brand then the brand loyalty occurs. There are customers who are brand loyal to the Buick brand name, but brand loyalty to the Impact namment support degree. )What are three reasons that products fail?(1.A poor match between product features and consumer needs, 2. overestimation of market size, 3.incorrect positioning, a price that is too high or too low, 4.inadequate distribution and poor promotion) There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product. Name and briefly describe four of these characteristics. (Complexity is the degree of difficulty involved in...
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... This paper analyzes the changes in the nondisposable razor market by evaluating competitors, customer behaviors, and advantages and disadvantages between launching in a niche market or a mainstream market. Finally, it provides financial forecasts to attempt to give insight about which strategy will best for the overall company. Five Changes occurred in the nondisposable razor category First, many new technologies were applied to the nondisaposable design such as vibrating technology, anti-corrosive technology, and a pivoting head. And the 5% growth per year from 2007 to 2010 is partially due to innovation and new product introductions (John & Heather, 2011, p.2). Second, this category experienced a significant growth in the super-premium segment (John&Heather, 2011, p.2).Third, many newer and smaller companies spend a large share of their budget on advertising and product innovations to grab...
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