...In 1849, John Sutter struck gold at his mill in Sacramento, California, beginning one of the most pivotal events in United States History. During the next few years, hundreds of thousands of Americans pioneered out west hoping to become prosperous, and strike it rich. Many of these men would lose all of their money, and live in poverty for the rest of their lives. A very small percentage; however, would strike it rich and never have to work again. This influx of people during the Gold Rush led to the development of a new state, but also ruined the lives of thousands and thousands of people. Almost all resources of the west coast were depreciated, and the gold was virtually gone within 2 years. The pioneers arrived to California very unprepared...
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...This primary document teaches us that the people involved in the constructing and the planning, including the President of the United States took great pride in its completion. The completion of the railroad was remembered with many people there cheering and waiting for the bell to ring. Additionally, I can relate this document to a dramatic scene in a movie because the document explains that the two governors put in the final plate and spikes, with the crowd cheering during these actions. It was very prominent that they felt pride in their construction because they inscribed the last plate to read, “The last tie laid on the completion of the Pacific Railroad, May 10, 1869.” This inscription meaning that they knew the railroads would run for many years to come, even past their lifetime. This document teaches us about that the people responsible for the construction of the Pacific Railroad knew they were building something that would impact the entire country. A way to connect states from east and west and they prove its importance by praying over it, poring champagne and christening...
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...1.0 Introduction The Apprentice is a reality television show that originated in the United States on NBC. Billed as "The Ultimate Job Interview", the show depicts a group of 15-18 businessmen and -women competing in an elimination-style competition for a one-year, $250,000 job of running one of real estate magnate Donald Trump's companies. The show led Trump to become known for his fateful catch phrase "You're Fired!". The apprentice season 5, the fifth series of the Apprentice with Donald Trump as the executive producer and host, is not much different from the earlier seasons except for the debut of Donald Trump's children, Ivanka Trump and Donald Trump, Jr. as boardroom judges when either George or Carolyn were unavailable. Amidst all the drama associated with each and every season of The Apprentice, there is much to be learnt about leadership from the 16 competing candidates in Season 5. In order to have a better understanding of the diverse characters and their behaviour and to give a more objective analysis on whether they displayed effective leadership or otherwise, it is necessary to look at some of the theories underlying leadership behaviour. Below is the candidates’ group picture, Source: http://www.realitytvworld.com/news/nbc-reveals-donald-trump-the-apprentice-5-contestants-3948.php Below is the candidates’ background, Source: www.wikipedia.com 2.0 Leadership Anaylsis of Season 5 Apprentice 1.Traits Theories The Myers Briggs Type Indicator...
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...Amazon.com Amazon is perhaps the company that is most closely tied with the dot.com gold rush phenomenon. Since 1995 the Seattle based company has grown at a tremendous rate with revenues rising from about $150 million in 1997 to $3.1 billion in 2001. The company made its first quarterly profit of $5.8 million in the fourth quarter of 2001. However, this was dwarfed by massive cumulative operating losses. Amazon’s share price symbolizes the effects of the dot-com gold-rush: [pic] Amazon was founded by Jeff Bezos, a computer science and electrical engineering graduate from Princeton University. Bezos had moved to Seattle after resigning as the senior vice-president at D.E.Shaw, a Wall Street investment bank. He did not know much about the Internet. But, he came across a statistic that the Internet was growing at 2300%, which convinced him that this was a large growth opportunity. Not knowing much more, he plunged into the world of E-Commerce with no prior retailing experience. Despite this, during the early days of the Net, Jeff Bezos was one of the few people to understand the special nature of Internet Retailing and E-Commerce. Our goal is to be Earth's most customer-centric company, why? The answer is three things:The first is that customer-centric means figuring out what your customer want by asking them, then figuring out how to give it to them, and then giving it to them. That's the traditional meaning of customer-centric, and we're focused on it. The second...
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...Public Relations, Sales promotion, Direct marketing, Internet/Interactive, Post-Modern. In a group, these are known as the “Communication Wheel” Increasing focus on communications Traditionally, marketing communications were based on the premise that sale of a product must be immediate or direct for advertising to be considered effective. For example, a good advertisement should: • Attract attention (awareness) • Stimulate interest • Create a desire • Bring about action (AIDA model) However those beliefs have now changed, sales no longer have to be immediate or direct, rather marketing communications should; • ð Prompts trial • ð Causes the brand to be added to the consumer repertoire • ð Works through peoples attitudes with a view to changing their behaviour • ð Establishing a relationship with the consumer e.g through a social media strategy (a good...
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...Cigarettes | | | | | | Armenteros Handrolled Cigars | | | ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includesInsignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke. The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels...
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... roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. On the other hand, culture also can be defines as the set of key values, belief, understandings, and norms shared by members of an organization. Besides that, culture also can be analyzed by surface level and deeper level. The fundamental Symbols Symbols is a shape or sign used to represent something such as an organization. Symbols are experienced as real, and their impact has significant organizational consequences. All communication is achieved through the use of symbols. Besides that, the current symbol for company McDonald’s is the wording “M” with gold colour which...
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...Alaska Brand Audit Brand Inventory History Alaska has been a unique brand for many years. Originally known as Russian America because it was owned by Russia, the origin of the name Alaska is a misconception from the first Russian explorers to venture into Alaskan waters (the original Aleut word "alaxsxaq" literally meaning "object toward which the action of the sea is directed"[Alaska]). When the United States bought Alaska, even though the price was only two cents an acre, it was known for many years as “Seward’s Folly” or “Seward’s Icebox”, after William Seward, the Secretary of State who was primarily responsible for pushing the purchase from Russia through Congress. In the early days Alaska’s brand image was mostly negative. It was known as the “Frozen North”, the “land of ice and snow”, the “land without summer”. Many of these images are from the stories and poetry of Robert Service, Jack London and their contemporaries. A good example of this writing is the poem “Cremation of Sam McGee”— see appendix II, (Service). All these extreme brand images dominated perceptions of Alaska prior to the discovery of gold in the Klondike in the late 1800s. After gold was discovered these negative perceptions were softened somewhat, though they remained rather negative—in large part due to the difficulty of living in the far north. Our Brand Survey We did a brand audit of Alaska to see how well Alaska has worked past these harsh criticisms. To accomplish this we surveyed...
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...INDEX SR.NO. CONTENTS 1 Introduction 2 Market Research 3 Market Research For Business Planning & Growth 4 Tanishq – An Introduction 5 Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in advertising and marketing is very crucial in understanding, speculating on, and ultimately determining the position of the product in the consumer's mind. It is like a homework task that a good advertising/marketing/sales person would always carry out before (and after) implementing the said product's advertising/marketing strategy. By collecting data with the help of research methods, the researcher can manage to understand the consumer, what he wants, when he wants it, and how he wants it. Research methodologies, more or less, aim to reveal consumers’ different perceptions of the product, in large part about the way it is advertised. The researcher wants to know how effective the advertisement is on his listeners, where the strategy falls short, and where it can improve. Ultimately, it can be said that the most important task of advertising/marketing research is to increase the sales of the product. This requires a well developed...
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...Identify what economic and political actions strengthened Western Expansion Identify how the Western Expansion impacted the rest of the United States The Growing Conflict of Frontier Americans and the Native Americans The Native Americans who lived on the Great Plains depended on vast herds of buffaloes and horses. The buffalo herds provided the Native Americans with food, clothing, and buffalo hides were made into shelter. Horses were used to corral and hunt buffalos, as mounts during wartime and service animals when the clans moved across the Great Plains. The Native Americans lived in family groups called clans, which were ruled by a council of its eldest members. As the Civil War ended, many Americans began looking towards...
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...dye was made out of. In the early days of Brazil sugar plantations drove the economy in the northern part of the country. This lasted for about 150 years until gold was found in the inland southern part of the colony in an area called Minas Gerias in around 1690. This is important because it begins to shift the wealth of the country from the north to the south. Diamonds and other minerals were found. This caused a switch in the main entry port to Rio de Janeiro. In the early 1800’s Napoleon’s army chased the royal family of Portugal out where they fled to their colony of Brazil landing in Rio. As soon as they landed they began to build more modern type infrastructures for Brazil such as banks, universities, mints and museums. The opening and expanding of these ports allowed for better trade with other European nations. When Napoleon fell it allowed Dom Joao VI to return to Portugal and leave his son in charge. During this time Brazil earned status that equal of Portugal. Slave labor was heavily used in Brazil until it was ended in 1888. Landowners were unhappy with this decision leading to the overturn of the government and turning to a more military style rule. Brazil experienced a population expansion from Europeans in the 1900’s due to world wars and other unrest in Europe (www.geographia.com). The brand that I would like to develop in Brazil is called Quivver. Basically, what the product is a pouch that you wear across your body. It has a...
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...company’s primary market 12-13 Description of project company’s secondary market 13-14 Description of one target group and demographic profile 14-15 Description of project company’s market position 15-16 Recommendations for leadership and organizational structure 16-17 Recommendations for placement 18-19 Conclusion 19-21 References 22-23 Appendix A 24 Introduction/Overview Nordstrom, Inc. is an upscale fashion retail company that approaches a broad variety of fashion clothing, shoes, accessories and cosmetics. It started out in 1901 as a shoe store in Seattle and has grown into a leading retailer today. John W. Nordstrom was a Swedish immigrant that went to Alaska for the Gold rush and took his earnings, moved to Seattle and opened a shoe store. In the years to come, the Nordstrom family business thrived on principles of quality, value, selection and service. The family enterprise has grown from the single shoe...
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...STRATEGIC MANAGEMENT CSEB3101 GROUP 1 WELLS FARGO CORPORATION PRESENTED BY : AMANINA BT MOHAMMAD ASRI NORASYIDAH BT RAMLI ZURHANIM BT AMER AZIDEN PRESENTED TO : DR. TEY LIAN SENG CEB 120002 CEB 120044 CEB 120070 INTRODUCTION • Wells Fargo is a stable and long term company providing financial products such as banking, mortgages, credit cards, insurance, and investment services to consumers and business client. • Wells Fargo has been in business since 1852. • Their first office opened in San Francisco during the gold rush. • The stage coach was used to transport gold and other valuables. • Wells Fargo helped establish the Great Overland Mail service continuing to use the stagecoach but also adding steam ship, rail road, pony rider, and telegraph. • From their humble beginnings they expanded from California to the rest of the nation. CORE PRODUCT BANKING MORTGAGE CREDIT INSURANCE INVESTMENTS • • • • • • Online ATM Business Wholesale Government and Institutional • • Home equity Mortgage • • • Debit & consumer credit card • Personal credit management • Auto dealer service Education financial service • Well Fargo insurance Rural community insurance service • • • • • Retail brokerage Wealth management Retirement Norwest equity & venture partners Lowry hill Capital markets VISION “We want to satisfy all our customers’ financial needs and help them succeed financially” MISSION “Our Product: SERVICE. Our value-added: FINANCIAL ADVICE...
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...replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper- every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day. The following are the main characteristics of FMCGs:[1] • From the consumers' perspective: • Frequent purchase • Low involvement (little or no effort to choose the item – products with strong Brand loyalty are exceptions to this rule) • Low price • From the marketers' angle: • High volumes • Low contribution margins • Extensive distribution networks • High stock turnover Examples include non-durable goods such as soft drinks, toilees, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial. Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable...
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...ON Company name:- LEVI’S Product : - BAGS Submitted by:- Vinay Kumar Gupta Roll no-RR1901B41 “No gain without pain is a common saying”. Gratitude is the hardest of emotion to express and often does not find adequate words to convey. Therefore, a report is not an effort of a single person but it is a contributory effort other brain. So I would like to thanks all those who have helped me directly or indirectly during my report. I am also thankful to Dr. M.K. Sharma for their keen interest, constructive criticism, persistent encouragement and untiring guidance throughout the development of the report. It has been my great privilege to work under his inspiring and provoking guidance. CONTENTS 1. Company Description 2. Business Mission 3. Marketing objective 4. Situation Analysis * Industry analysis * Competitors * Customer profile * Technology * SWOT analysis 5. Marketing Strategy * Target market strategy * Marketing mix 6. Implementation , Evaluation, and Control * Marketing research * Organizational structure and plan * Financial projection * Implementation timetable * Summary endnotes * References COMPANY...
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