BRANDTHINK MALAYSIA
INTRODUCTION
The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include ads on applications of mobile video streaming and broadcast mobile TV services. However, this might dampen if Malaysia’s broadband penetration and Information and Communication Technologies (ICT) literacy does not improve. With Government’s various initiatives to push the take-up of broadband, perhaps the advertising market could initiate more eyeballs.

I- AGENCY NAME
BRANDTHINK is one of Malaysia’s fastest growing marketing services agency. They have established themselves as a growing agency providing not only advertising services, but PR, events, activation and digital. Since 2000, they’ve work with major clients in luxury, fashion, lifestyle and technology to launch iconic brands and products in Malaysia, Singapore and other countries in Asia Pacific, generating millions of advertising awareness, brand value and publicity. Their work seals their reputation as the go-to agency for marketing to the affluent. In 2012, we are voted PR Agency of the Year (Bronze and Local Hero) and Direct Marketing Agency of the Year (Bronze and Local Hero) by Advertising+Marketing Magazine, making them one of the best agencies in Malaysia to work for. II- COMPANY BACKGROUND
BRANDTHINK Malaysia is an integrated marketing services agency specialising in delivering superior marketing communications solutions in the disciplines of advertising, direct marketing, public relations,