A campaign with a weak message is a failed campaign. A campaign can only be as good as the message it passes across and how well the message is being conveyed in order to create awareness to the target audience. This campaign message is going to be very simply, #I’dratherbesmokefree. It is a hashtag that holds multiple messages compressed in just five little words. The campaign is aimed mostly towards safeguarding the health of young people. The negative effects of smoking cigarettes on young adults includes but is not limited to; addiction to nicotine, reduced function and growth of the lungs, early cardiovascular damage and short of breathe, loss of stamina and effects in athletic performance and other physical activities. Not forgetting its harm to the development of the brain. There is so much the future holds for them, there is so much potential they have stored up in the inside of them. They must not allow smoking of tobacco take away their future from them. How can you achieve your goal if you are dead or in bad shape to even function? It is a clarion call for smokers to quit smoking. The message is also to discourage non-smokers from thinking of indulging in smoking in …show more content…
This is a “campaign where the producers of a campaign develops specific messages and transmits them through well-defined channels with the expectation that they will produce measureable behavior change” (Hornik, 2013, p. 41). Why I think this message is important to my target audience is because they are young and in college. They need their brains to function a hundred percent, and smoking isn’t going to allow for that luxury. I expect to see a great impact in the lives of students on campus, and to see a change in the number of smokers in and around campus. The real face of tobacco needs to be exposed, so it stops hiding behind the façade of cool, calm and