...The Author Joy Harjo is known as one of the best authors ever,accordingly she started to write poems in 1975,but she got her undergraduate degree at The University of New Mexico in 1976. She also earned an M.F.A. at the University of Iowa in its Creative Writing Program. Joy Harjo uses Imagery throughout the Memoir Crazy Brave to demonstrate to the readers that she is uniquely different from everyone else when the character is drawn and thinking outside the box to ask herself why she is the only one to have an opened mind and see the possibilities. Joy Haro makes you use your imaginary picture that in your head what the character sees and thinks.The story is told from the perspective of imagery language and first person,a girl who loves to...
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...* 1. The Matrix 1999 Directors: Andy Wachowski, Lana Wachowski Writers: Andy Wachowski, Lana WachowskiStars: Keanu Reeves, Laurence Fishburne and Carrie-Anne Moss * Thomas A. Anderson is a man living two lives. By day he is an average computer programmer and by night a hacker known as Neo. Neo has always questioned his reality, but the truth is far beyond his imagination. Neo finds himself targeted by the police when he is contacted by Morpheus, a legendary computer hacker branded a terrorist by the government. Morpheus awakens Neo to the real world, a ravaged wasteland where most of humanity have been captured by a race of machines that live off of the humans' body heat and electrochemical energy and who imprison their minds within an artificial reality known as the Matrix. As a rebel against the machines, Neo must return to the Matrix and confront the agents: super-powerful computer programs devoted to snuffing out Neo and the entire human rebellion. The telephone call initiated by Morpheus prompts the police to visit Mr. Anderson’s home with the offer of deliverance and the awakening. Morpheus is known to the government as a legendary computer hacker and a terrorist. Morpheus meets up with Mr. Anderson and offers him a choice of a blue pill or a red pill. The choice that is offered will afford Mr. Anderson to either wake up in a world beyond his imagination or to continue to exist in his current state existence. The “real world” * 2. Analysis of The conversation...
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...Brand Analysis- Ferrari EXECUTIVE SUMMARY Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina. THE BRAND Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success. Ferrari Values: Ethics, Initiative, Excellence, Pride of Affiliation. Ferrari Achievement. Enzo Ferrari founded Ferrari back in 1943, during WW II. The first Ferrari premises were bombed and heavily damaged. Enzo Ferrari was not an Engineer, nor he was an enterpreneur. Enzo Ferrari never went to college, not even high school, no PhD, never made and MBA. Enzo Ferrari was "just" a mechanic at Alfa Romeo, with a strong passion for engines, speed and racing. He was a tough guy, and he had his own ideas on engines and cars. Ferrari Passion. The first Ferrari car was the 125 S. It was built in1947. Only 3 of them were produced. None survived to our days, yet a 125 S engine is on display in Galleria Ferrari in Maranello, Ferrari dynamic museum. Galleria Ferrari is the Louvre, the Guggenheim, the Moma...
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...voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc. Role of Strategy: Every company on a small level with very low risk or a multinational company with much more to lose than just money on the line have to have a strategy to make its name in the world with other companies in mind. Strategy is as important in an organisation like walking for a human. Behind every successful organisation there is a strategy. “It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary, decent egg. We must be hatched or go bad.” The idea from above statement says in strategy you cannot just attempt something that you have to or will do just like that you need to take small and control in sometimes brave steps to...
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...has to be something else. There has to be some purpose for which I have taken birth in this physical form. I now have realized that I would like to establish a co-operative mechanism, which would help people gain life skills that, would help them successful as leaders, husbands/wives, fathers/mothers, brothers/sisters etc. How do I achieve this? This leads to the next step. WE – Fortunately or unfortunately, we are dependent beings. Not just with other human beings but with everything around us. We need air to breather, the sun to give us life, water to drink, cows to give milk, animals to give us food. Every purpose in this world requires support from some other being. Take Picasso for example…yes he was the greatest painter in the world…but he still needs someone who made the brushes, the paint & the paper. Everyone’s journey in this world is a shared one whether you chose to accept it or not. If others were involved in this journey, then what would be the next logical step? WIN – What is winning? Actually there are only states…winning...
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... Kotler and Keller (2011) highlight “the importance of understanding consumer buying behaviour and the ways how the customers choose their products and services can be extremely important for product makers as well as service providers as this gives them a competitive advantage over its competitors in several aspects. For example, they may use data obtained by studying the consumer buying behaviour to set their strategies towards offering the proper products and services to its core market of customers reflecting their needs and wants effectively.” To sum up all the arguments stated above, it is clear that consumer behaviour is a vitally important area for businesses (especially for retailers), as same for already leading companies and new brands, because studying and identifying customers’ needs leads to huge long term benefits to the businesses. Those companies where the buying behaviour of consumers is well understood can serve their customers the best they possibly can and...
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...situation 18 3.5.1. Strengths 19 3.5.2. Weaknesses 20 3.5.3. Opportunities 20 3.5.4. Threats 20 Brand-matrixes 20 Diesel 21 Garnier 23 Schwatzkopf 24 Tigi 25 1. Introduction Looks are important to everybody. Our looks and affect the first impression other people get and the evaluating of looks goes far to our biology. Looks affect our emotions and perceptions of other people. A good looking individual represent healthy genes whereas poor looks can be sign of illness. In the modern world things have though gone much further than that. Good looks do not only mean good possibilities to produce healthy offspring. In our modern society a good looking male for example represents success, power and status. Good looks are something to strive after and can be highly beneficial. The days when only women’s looks were evaluated are over. An independent, successful and intelligent man takes good care of his looks. So no wonder that in the 2000 century, when the world has become...
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...Constructing Vision with Scenario Planning Terry R. Schumacher Rose-Hulman Institute of Technology, Engineering Management Dept., Terre Haute, IN 47803 USA Abstract Strategic vision is often included as an important component of leadership. Yet there is relatively little guidance offered in the management literature on how to acquire vision. This paper describes practices that facilitate scenario planning so that it becomes a process for creating shared vision. Most of the work on scenarios addresses the mechanics of scenario construction. Those authors adopt a planning perspective and suggest scenario planning can benefit organizations by stimulating creative thinking about the future or improving forecasts. The Scenarios-to-Strategies (S2S) approach is presented, and scenario planning is considered from a communication perspective. Facilitation practices that enhance traditional scenario-building processes are presented which support the social processes of constructing shared vision. These operate on the layer of participants' cognitive processes, to integrate the different participants' views into a unified, shared framework that heightens understanding and commitment. Example scenario planning projects from two industries, electric utilities and software research, are summarized to demonstrate lessons learned that enhance the facilitation of scenarios as a group process. Introduction Scenarios are a commonly used management technique. There is wide variation in the details...
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...such as General Electric, built large staffs that reflected transformation programs and internal reorganizations (GE growing confidence in the value of strategic planning. Stratand ABB). By the late 1980s, large multibusiegy consulting boutiques expanded rapidly ness corporations were struggling to justify and achieved widespread recognition. How EDITOR’S NOTE: This influential their existence. different the landscape looks today. The 1995 article (originally published Not surprisingly, waves of new approaches armies of planners have all but disappeared, as “Competing on Resources: to strategy were proposed to address these swept away by the turbulence of the past deStrategy in the 1990s”) intromultiple assaults on the premises of strategic cade. On multiple fronts, strategy has come duced the resource-based view planning. Many focused inward. The lessons under fire. of the firm to practitioners hungry from Tom Peters and Bob Waterman’s “excelAt the business unit level, the pace of for a new approach to strategy. lent” companies led the way, closely followed global competition and technological It brings together the strengths by...
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...to local market conditions, obtaining government approval for each product in each country and establishing local sales and distribution systems. Consequently, headquarters and subsidiaries jointly implement the company’s strategy. Building an organization that can meet this mission is tough. One standout that does is Johnson & Johnson (J&J). Since the start of its U.S. operations in 1886, J&J has evolved into the most broadly based health-care company in the world. International activity began in 1919 with J&J Canada. Headquartered in New Brunswick, New Jersey, J&J lists 250 operating companies across the world, holds more than 54,000 U.S. and foreign patents, sells products in more than 175 countries, and employs about 115,000 people worldwide, with nearly 70,000 working in 57 countries outside the United States. Its steady success is renowned. Sales in 2010 were $61.6 billion and it increased its dividend for the 49th consecutive year. J&J is generally regarded as the most admired pharmaceutical company in the world. The quality of J&J's portfolio of anti-infective, cardiovascular, dermatology, immunology, and oncology products is...
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...Alan Mulally, CEO, Ford Motor Company Dr. Lu Leadership and Organizational behavior- BUS520 November 7, 2011 Alan Mulally, CEO, Ford Motor Company Discuss the role of leadership and how it can impact organizational performance In order for any company to succeed, there needs to be an effective leader to lead the organization in the right direction. The leader must be someone who not only knows about the company and where it needs to go but also how to take its resources (its employees, its equipment) and put it together to come up with a winning formula. The role of leadership is very important and the goals that a company wants to meet will not be attainable without an effective leader. A leader needs to be able to motivate and influence its employees. This is especially true in today’s down economy and highly competitive environment. The organization must look upon its employees to assess the playing field, formulate strategies, and unite organizational managers to work towards the common goals of staying in business, making a profit, and continuously improve market share. In essence, the primary role of a leader in an organization is to draw the road map for the organization to execute – often, this may involve some changes to the way it ran its business in the past. Therefore, the leader is the critical actor in drama of organization change to achieve the goals (Schneider, 1994). To initiate change, an effective leader, manager, director will need...
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...Strategy --A Case Study of Toyota by Peter LIU, peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315, Fax: 0086-574-28875303, Web: www.acculine-mfg.com, email: info@acculine-mfg.com A Brief Understanding of IBS --A Case Study of Toyota Page 1 / 12 Content Introduction ........................................................................................................................... 2 Basic Concept of International Business Strategy ................................................................. 2 Brief Background of The World Auto Industry .................................................................... 4 Brief Background of Toyota .................................................................................................. 4 IBS of Toyota ........................................................................................................................ 6 Entry to US Market ........................................................................................................... 7 Americanization as A Way of Localization ...................................................................... 8 Recommendations ................................................................................................................. 9 Conclusion ........
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...DEPARTMENT OF ECONOMICS AND FINANCE COLLEGE OF BUSINESS AND ECONOMICS UNIVERSITY OF CANTERBURY CHRISTCHURCH, NEW ZEALAND Conditional Correlations and Volatility Spillovers Between Crude Oil and Stock Index Returns Roengchai Tansuchat, Chia-Lin Chang, Michael McAleer WORKING PAPER No. 4/2010 Department of Economics and Finance College of Business and Economics University of Canterbury Private Bag 4800, Christchurch New Zealand WORKING PAPER No. 4/2010 Conditional Correlations and Volatility Spillovers Between Crude Oil and Stock Index Returns Roengchai Tansuchat1, Chia-Lin Chang2, Michael McAleer3 January, 2010 Abstract: This paper investigates the conditional correlations and volatility spillovers between crude oil returns and stock index returns. Daily returns from 2 January 1998 to 4 November 2009 of the crude oil spot, forward and futures prices from the WTI and Brent markets, and the FTSE100, NYSE, Dow Jones and S&P500 index returns, are analysed using the CCC model of Bollerslev (1990), VARMA-GARCH model of Ling and McAleer (2003), VARMA-AGARCH model of McAleer, Hoti and Chan (2008), and DCC model of Engle (2002). Based on the CCC model, the estimates of conditional correlations for returns across markets are very low, and some are not statistically significant, which means the conditional shocks are correlated only in the same market and not across markets. However, the DCC estimates of the conditional correlations are always significant. This result makes it clear...
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...become a success worldwide. Later, in 2004, the same creators produced Steamboy, which took over as the most expensive anime film. The Super Dimension Fortress Macross also became a worldwide success after being adapted as part of Robotech, and Megazone 23 also gained recognition in the West after it was adapted as Robotech: The Movie.[citation needed] The internet also led to the rise of fansub anime. Spirited Away shared the first prize at the 2002 Berlin Film Festival and won the 2003 Academy Award for Best Animated Feature, while Innocence: Ghost in the Shell was featured at the 2004 Cannes Film Festival. Contents [hide] * 1 First generation of Japanese animators * 2 Second generation of Japanese animators * 3 During the Second World War * 4 Toei Animation and Mushi Productions * 5 1970s * 6 1980s * 7 1990s * 8 2000s * 9 See also * 10 Notes * 11 References * 12 External links | [edit]First generation of Japanese animators Few complete animations made during the beginnings of Japanese animation have survived. The reasons vary, but many are of commercial nature....
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...Technological Segment 8 3.2 Detailed Market Analysis and Projected Demand 8 1. Market Size 8 2. Market Growth Rate 9 3.3 Industry Analysis Including Porter’s Five Forces 9 1. Threat of New Entrants 9 2. Bargaining Power of Supplies 10 3. Bargaining Power of Customers 10 4. Power of Substitutes 11 5. Intensity of Rivalry 11 3.4 Competitors Analysis 11 4.0 Current Internal Analysis 12 4.1 SWOT of the Business and the Product/Service 12 1. Strengths 12 2. Weaknesses 13 3. Opportunities 13 4. Threats 14 4.2 Issues and Risk Analysis 14 1. Strategic Risk 15 2. Operational Risk 15 3. Political Risk 15 4. Country Risk 15 5. Technological Risk 16 6 Environmental Risk 16 4.3 Ethical and Corporate Socially Responsible Behavior 16 5.0 Identify a Commercially Viable Market Opportunity 17 5.1 Market Opportunity Including Potential Segments of the Market and Justification 17 5.2 Define the Value Provided 17 5.3 Positioning statement 18 6.0 Marketing Plan Objectives 19 7.0 Conclusion 20 8.0 References 20 Executive Summary Starbucks was a small coffee shop opened by Gerald Baldwin, Gordon Bowker and Ziev Siegl in 1971, Starbucks Coffee Company has grown into the number one specialty coffee retailer in the world. With over 10,000 coffee shops in more than 30 countries, of which 4,200 are licensed and franchised and 6,000 are owned, the company’s main objective is to...
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