...COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity...
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...Brazil occupies a large area along the eastern coast of South America and includes much of the continent's interior,[141] sharing land borders with Uruguay to the south; Argentina and Paraguay to the southwest; Bolivia and Peru to the west; Colombia to the northwest; and Venezuela, Guyana, Suriname and the French overseas department of French Guiana to the north The Ministry of External Relations is responsible for managing the foreign relations of Brazil. Brazil is a significant political and economic power in Latin America and a key player on the world stage.[1] Brazil's foreign policy reflects its role as a regional power and a potential world power and is designed to help protect the country's national interests, national security, ideological goals, and economic prosperity. Between World War II and 1990, both democratic and military governments sought to expand Brazil's influence in the world by pursuing a state-led industrial policy and an independent foreign policy. Brazilian foreign policy has recently aimed to strengthen ties with other South American countries, engage in multilateral diplomacy through the United Nations and the Organization of American States, and act at times as a countervailing force to U.S. political and economic influence in Latin America. Contents * 1 Overview * 2 Foreign policy * 2.1 Lula da Silva administration * 2.2 Rousseff administration * 3 Regional policy * 4 Diplomatic relations * 5 United Nations politics ...
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...Macroeconomics assignment On ANALYSIS OF INDIA CHINA BRAZIL ECONOMIES INTRODUCTION The BIC Countries: Brazil, India, China. The BIC countries are made up of Brazil, India and China - although if we were to categorize them by importance, it would actually be CIB. Why the BIC are Important?? The BIC are both the fastest growing and largest emerging markets economies. They account for almost three billion people, or just under half of the total population of the world. In recent times, the BIC have also contributed to the majority of world GDP growth. According to various economists’ projections, it is only a matter of time before China becomes the biggest economy in the world - sometime between 2030 and 2050 seems the consensus. In fact, Goldman Sachs believes that by 2050 these will be the most important economies, relegating the US to fifth place. By 2020, all of the BIC should be in the top 10 largest economies of the world. The undisputed heavyweight, though, will be China, also the largest the creditor in the world. Apart from their growth characteristics, the BIC countries frankly have little in common. They are primarily an investment category now, although there may some political and economic alliances that develop from that grouping. If they do, it is likely to be temporary - once China has assumed its rightful place, it may have no need for these alliances. A G2 of China and the US may be more important for it unless the 2050 predictions do come true...
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...com\in ons for Indian Car Manufacturers Contents Executive Summary Introduction Overview Brazil Russia India China Conclusion Appendix Sources Contacts 4 6 7 10 15 19 24 29 31 33 34 Executive Summary The BRIC block has emerged as the economic power house of growth for the automotive industry through the last decade. What started as an exploration of new/extra markets for car sales in the early 90s has gone on to become the mainstream market of the new millennium. Supported by attractive macro-economic factors such as growing economic activity, urbanization, rising household incomes, developing credit markets and very low car density, the BRIC countries currently make up for the top 7 automotive markets globally. The BRIC block has been strongly growing for over 10 years; with 3 of 4 BRIC economies surging ahead even during the 2008 economic crisis. So that prompts us to ask how the dynamics have transformed over the years. What were the major drivers of growth in car sales in the last decade and into the future? Is the current slowdown a blip or is it here to stay? More importantly, what does the growth dynamics in China, Brazil and Russia mean to the Indian automotive market? We offer our perspective on the impact of macroeconomic factors on car sales in the BRIC block between 2001 and 2011. Below are the key findings of our analysis: 1. Car sales in Brazil, Russia, India and China grew at a CAGR of 8.8%, 5.7%, 14.5% and 34.3% respectively as against a globalcar sales...
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...Business Report on imports of cars to Brazil or India with recommendation The theory of National competitive advantage gives Brazil and India an edge in the automobile industry and importation into either of the two countries would require well analyzed market research and supporting strategy. Brazil’s current import policies, tariffs, restrictions and incentives Muller, J. 2012(pp. 46-48) forecasts sales of cars will increase 68% from 3.4million units to 5.7million in brazil by 2016.The importation of cars not manufactured and do not own plants in Brazil have been hit hard with an increase from 25% duty fee to 55% increase and other charges, policy that could see a rise year after year. Joan Muller 2012.(Forbes) Toyota Corolla, which sells for $16,230 in USA now has sticker price of $29,000 in Brazil. The Brazilian Government only gives incentive to carmakers with manufacturing plants in Brazil coupled with stability of central bank and its response to economic dynamics has been a driving force for foreign direct investment (FDI) in the automobile industry. Industry Forecast Scenario( 2012).Brazil’s duty tax and other tax levied on imports are high,domestic sales are taxed and it varies by state, these are few reasons why there have been a decline in imports of automobile .The table below shows the decline in importation, sales of new cars and market share of current importers of cars to Brazil ' Table from Brazilian Auto Importers Association (2012) High imports...
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...on information technology (IT) products and services, the global IT services outsourcing industry has increased exponentially. Efforts to reduce costs and focus more on their core competencies have corporations outsourcing and offshoring many of their IT services. Offshoring of IT services have been growing at 40 to 50 percent a year. Brazil, like India, has stepped up to the challenge and has begun a campaign to build a strong international competitive position in the IT offshoring business. This researcher was asked to analyze Brazil’s intentions and actions regarding the international information technology sector using theories presented in International Business: The Challenge of Global Competition and provide recommendations to the Brazilian government and its outsourcing industry in order to improve their prospects for success in building a strong international competitive position in the information technology outsourcing business. Although Brazil is currently lagging behind India in IT outsourcing it is the 5th largest country and 11th most powerful economy in the world and with the right government infrastructure investments, Brazil could easily move up in its standings. Case Analysis 1. Use the theories of international trade and investment that have been presented in this chapter to help explain Brazil’s intentions and actions regarding the international information technology sector. The theory of comparative advantage holds the key to Brazil’s...
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...Abstract Organizational culture is defined as a system of shared norms, beliefs, values, and assumptions which binds people together, creating shared meanings. Culture reflects the personality of the organization and similar to an individual’s personality it enables people to predict the attitudes and behaviors of organizational members. Culture is one of the defining aspects of an organization and it set it apart from other similar types of organizations. The values and behaviors of an organization contribute to the unique social and psychological environment of an organization. It includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It affects the organization's productivity and performance, and provides guidelines on customercare and service, product quality and safety, attendance and punctuality, and concern for the environment. There are ten dimensions that exist when assessing an organization that provide a composite picture of the culture. When an organization is clearly defined it gives its employees and customers shared perceptions that they can relate to and identify with and grow to be a part of it. Many companies today are looking to incorporate project management into them and with that come a strongly defined organizational culture and structure. There are many companies that...
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...in economics to refer to the combination of Brazil, Russia, India, and China which make up over 42% of the world's population. These nations are going to play a major role in the future of global economy. BRIC or BRICs are terms used in economics to refer to the combination of Brazil, Russia, India, and China. General consensus is that the term was first prominently used in a thesis of the Goldman Sachs investment bank. The main point of this 2003 paper was to argue that the economies of the BRICs are rapidly developing and by the year 2050 will eclipse most of the current richest countries of the world. Goldman Sachs argues that the economic potential of Brazil, Russia, India, and China is such that they may become among the four most dominant economies by the year 2050. The thesis was proposed by Jim O'Neill, global economist at Goldman Sachs. These countries are forecast to encompass over thirty-nine percent of the world's population. Goldman Sachs predicts China and India, respectively, to be the dominant global suppliers of manufactured goods and services while Brazil and Russia would become similarly dominant as suppliers of raw materials. Cooperation is thus hypothesized to be a logical next step among the BRICs because Brazil and Russia together form the logical commodity suppliers to India and China. Thus, the BRICs have the potential to form a powerful economic bloc to the exclusion of the modern-day G8 status. Brazil is dominant in soy and iron ore while Russia...
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...emphasises the role of BRICS (Brazil, Russia, India, China and South Africa) as a new global growth engine, an alternative export market, and a key sourcing hub. The economic might of BRICS can be gauged from the fact that it accounted for 42.3 per cent of global population, 18.2 per cent (25.7 per cent on PPP basis) of global GDP, 17.8 per cent of FDI and 16.3 per cent of global trade in 2010. However, despite the existence of the huge trade (and investment) potential on account of similar consumer preferences, comparable per capita income, and often complementarities of resource endowment, the intra-regional trade among BRICS nations isn't even 10 per cent of their total trade. INDIA'S TRADE When it comes to India's trade (export and import taken together) with the BRICS, it has grown from roughly US$ 9 billion in 2000-01 to US$ 106 billion in 2010-11. As a result, its share in India's merchandise trade has almost doubled (from 9.4 per cent to 17.1 per cent) in this period. This is quite in contrast to the share of India's traditional trading partners — EU-27 and North America — which has declined from 36.5 per cent in 2000-01 to 22.6 per cent in 2010-11. When it comes to India's export, this decline (in the share of EU-27 and North America) is sharper i.e. 29.3 per cent in 2010-11 from 46.3 per cent in 2000-01. This underlines the growing importance of the BRICS region as a key export market vis-à-vis the developed markets. However, growth in India-BRICS trade isn't homogeneous...
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...have any consequences for immigration systems in Canada? This topic and interview were based on a research project that the interviewer was working on. The emerging economies in question were Brazil, Russia, Indian, China, Turkey and Indonesia. The study endeavoured to look into current and past multilateral collaborations on migration between Canada and these countries. The specific areas of concern were labour, tourism, business, students, family, security, asylum, irregular migration and the specific policies in these areas. In Canada, immigration is a major societal nation-building exercise. Apart from Aboriginals the rest of the population arrived in Canada through immigration at one point or the other. Immigration policies are in tandem with social and economic goals of the country. The fundamental issue is to ensure immigration works to Canada’s advantage. Before and after 2006 the emphasis was on the economic side of immigration: education, language and skills that made immigrants ready for the job market. Canadian citizens support immigration policies. Before 1950, policies favoured European immigrants. Later, individuals who wanted to settle permanently in Canada were targeted. Currently, there is no discrimination on nationality. Asians, especially those from India and China contribute the largest number of immigrants. Temporary immigration involves visitors, international students and temporary foreign workers. Temporary residence can be transformed to permanent...
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...................................................................... 2 2 The Federative Republic of Brazil .................................................................... 3 2.1 General information on the Federative Republic of Brazil....................... 3 2.2 Brazil’s connection with the European Union.......................................... 4 2.3 Brazil’s financial situation........................................................................ 5 2.4 Brazil’s imports and exports.................................................................... 6 2.5 Brazil’s leading companies ..................................................................... 9 3 The Russian Federation................................................................................. 10 3.1 General information on the Russian Federation ................................... 10 3.2 Russia’s connection with the European Union...................................... 11 3.3 Russia’s financial situation.................................................................... 12 3.4 Russia’s imports and exports................................................................ 13 3.5 Russia’s leading companies ................................................................. 14 3.6 Conclusion ............................................................................................ 16 4 The Republic of India...
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...Sample 1 Brazil Foods Situational Analysis In 2011, Brazil Foods CEO starts one of the most important phases of his career and his company’s expansion. After approval by CADE for the merger of Perdigão and Sadia, newborn Brazil Foods must now define its domestic/international strategy to achieve the 2015 objectives. Where are we now? Brazilian Market The Brazilian economy is growing, and that is being felt in the food sector. As people move to the big cities to work, they have both more disposable income, and less time to cook. These conditions are boosting demand for frozen foods & quick meals. Agricultural reforms and investment have transformed brazils unfertile plains into good land for harvesting as well as growing cattle. These market conditions lay big opportunities and growth chances for BRF, which are further explained in the following SWOT analysis: Strengths...
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...Brazil, officially known as the Federative Republic of Brazil, is the fifth largest country in the world, in terms of both population and area, and the largest country in the Latin America and South America region. With a population of more than 200 million people, Brazil ranks seventh in the list of the largest economies in the world and is home to a variety of natural resources, natural environments and wildlife.. Brazil is one of the fastest growing markets in South America and the automaker wants to capitalize on the growth with its products. The Brazilian market is very similar to India and Bajaj motorcycles will surely see a demand in the commuter segment space. Brazil, which is hosting the World Cup this year, is slated to host the next Olympic Games in 2016. It has an estimated market of 2 million two-wheelers per annum. “Brazil is not only the largest market in Latin America but also technically different from other markets as it uses ethanol. Initially the company may bring in products from India or utilize the Columbian plant for Brazil. While eventually it plans to build a manufacturing facility in Brazil, Munjal did not give any specific timeline for doing so. “Besides we are also looking for a partner in Brazil,” he added. Cultural, Administrative, Geographic and Economic Analysis of Brazil Culture * Power Distance * Represents how employees with less power view power as being equal or not equal * Brazil ranks average with the majority of Latin American...
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...In the economic world, BRICS is a grouping acronym that refers to the countries of Brazil, Russia, India, China and South Africa. These countries are all known to be at the beginning of newly advanced economic development. The acronym was created by Jim O'Neill in a 2001 paper entitled "Building Better Global Economic - BRICS". The acronym has come into worldwide use as a symbol of the shift in global economic power away from the developed G7 economies towards the developing world. G7 countries are existing nations with well-developed economies. It is estimated that the BRICS economies will overtake G7 economies by 2050. Although there is argument of whether South Africa should be included in the BRIC countries due to its population of 50 million, it was still included. China and India, predictively, will become the dominant global suppliers of manufactured goods and services, while Brazil and Russia will become similarly dominant as suppliers of raw materials. India is the second largest country with a population of over 1.2 billion people. The country thrives off of small businesses headed by poor families trying to make a living and to support their families. In the past decade however, India has made it clear they want to expand their horizons. This idea is not favored with everyone due to the fear of forgetting India's roots and traditions to the modern way (or Western way). It is also causing a stir about the decline in profit to small businesses. The value of Indian economic...
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...Assembly relationship. Member States, regional groups and other Member State interest groupings developed different positions and proposals on how to move forward on this contested issue.[1] The reform of the Security Council requires the agreement of at least two-thirds of UN member states and that of all the permanent members of the UNSC, enjoying the veto right.[2] Contents * 1 History * 2 General Assembly Task Force * 3 Increasing membership * 3.1 "In Larger Freedom" * 3.2 Uniting for Consensus * 4 New permanent member proposals * 4.1 Brazil * 4.2 Germany * 4.3 India * 4.4 Japan * 4.5 Membership of a Muslim-majority nation * 4.6 Africa * 5 Veto reform * 6 Overall positions on reforming the Security Council * 6.1 United States * 6.2 United Kingdom and France * 6.3 Russia * 6.4 India * 6.5 Brazil * 6.6 South Africa * 6.7 Portugal * 7 References * 8 Further reading * 9 External links History[edit] Even though the geopolitical realities have changed drastically since 1945, when the set-up of the current Council was decided, the Security Council has changed very little during this long period. The winners of Second World War shaped the Charter of the United Nations in...
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