...International Business Business Customs Paper County: Brazil When conducting business in Brazil, there is a lot to know about how this country interprets gestures, how they perceive Americans and the best ways to conduct business that will impress them. There are some formalities and policies we may not be aware of in the US. They are important to know in order to conduct successful business in Brazil. Relationship building is key, along with formal attitude and attire and always showing professionalism. Brazil is quite different from the US, so remembering and practicing all of the following will help to insure your business will be successful in Brazil. One important aspect to understand when conducting business with Brazil is their negotiations. In Brazil, business is negotiated in a way that shows Brazilians expect things to go “their way.” This is because they do not have a lot of experience negotiating with other countries. However, younger generations may be more flexible in this aspect. (Global Negotiation Resources) Brazilians also do not like loud and boisterous behavior or anyone who acts rude or impatient towards them. No matter how enthusiastic or heated a discussion may get, theses emotions should never be shown. When initiating contact with a Brazilian, choosing to use a local intermediary, or despachante, is highly recommeneded. This will help create a connection between US and Brazilian culture and business will be more effective. (Global...
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...the needs of whichever country is being courted. Brazil is no different. While there are many similarities between the U.S. and Brazil, one major difference, on the business front, is the communication style. While most U.S. business offices are very formal in terms of ideas and debate, utilizing mostly written protocol, Brazilian business professionals tend to communicate matters more orally. According to “Brazilian Communication Styles” (2010) website, the manner in which meetings are discussed can be extremely emotional and often theatrical when compared to the traditional U.S. model. Exaggerated body language and intense eye contact can illuminate any board meeting. If one were to not understand this cultural contrast, certain negative implications could arise. The top echelon of the American business world is dominated by males, this is a known fact. Therefore, most companies are not used to catering to female leaders. However, Brazil is leading the way for a new breed of CEO, the educated and motivated woman. Hewlett (2011), “In Brazil, 14% of the CEOs of large companies are female” (para. 4). For an American business attempting to negotiate terms for mergers or hiring of a woman in Brazil, they must not forget to make any necessary adjustments needed to maintain compatibility between cultures. Business culture in the U.S. is usually dictated by formalities and not exactly known for personal relationships, as witnessed by the familiar phrase, “Strictly...
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...oing Business in Brazil * Market Overview * Market Challenges * Market Opportunities * Market Entry Strategy Market Overview The Federative Republic of Brazil is Latin America's biggest economy and is the fifth largest country in the world in terms of land mass and population with about 192 million people. Brazil’s economy, the 6th largest in the world, grew 2.7% in 2011. Growth slowed due to reduced demand for Brazilian exports in Europe and Asia, despite solid domestic demand and a growing middle class. During the past decade, the country has maintained macroeconomic policies that controlled inflation and promoted economic growth. Inflation was at 6.5% in 2011, and urban unemployment reached a historic low of 6.0%. Interest rates, though high compared to the rest of the world, remained historically low at the Central Bank benchmark rate of 8.0% as of July 2012. In 2011, the U.S. was Brazil’s largest source of imports followed by China, Argentina, Germany, and South Korea. U.S. merchandise exports to Brazil in 2011 were US$42.9 billion, and U.S. imports from Brazil were US$31.3 billion. Market Challenges Brazil has a large and diversified economy that offers U.S. companies many opportunities to export their goods and services, and U.S. exports are increasing rapidly. Doing business in Brazil requires intimate knowledge of the local environment, including both the explicit as well as implicit costs of doing business (referred to as the “Custo Brasil”)...
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...Amazing Brazil !! Brazil gets its name after a tree the pau-brasil. During the colonization period, the Portuguese extracted colored liquid to paint fabric/paintings. At first they called the country “Ilha de Vera Cruz". When they finally realized that it wasn’t a island they changed the name to "Terra de Santa Cruz" but again when they started to extract wood from a tree named "Pau-Brasil" to avoid losing the territory(from the French)they changed the name to "Brasil", known as Brazil. Brazilians have a very different way of communicating. They tend to get close to each other when a conversation is taking place, and no matter what the relationship is between them. Between 30 and 40 cm is a normal distance. This is really different to our culture here in America. The distance thing is also true in many other everyday situations, such as standing in line or walking in a crowded place. Strong Eye contact (but not staring) is very important, as a demonstration of sincerity and interest in the conversation and in the person being spoken to. It is acceptable to touch someone when speaking to them, no matter the gender or the relationship. (it shows respect when you give eye contact and touch the person) A touch on the arm or a pat on the back is also known in a normal conversation. Brazil is a very family-centered society. When you meet someone for the very first time you should shake hands. A nice thing to say is "muito prazer" my pleasure. Greet individuals in descending...
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...Brazil Studies: Brazil socio-cultural factors and Cross-cultural issues By: Lawanda Timmons Date: January 31, 2015 Instructor: Minsky TROY Managing in a Global Environment MGT-4478 Introduction I am pleased our company decided to expand the W Hotel to Brazil. Brazil is a great place to start a new service business at, especially a hotel. Brazil is a place where the culture believes in diversity. Also they consider themselves to be Americans as well. Therefore they do not mind using U.S products or services. They are a people that believe in family and that family is a key part to life. Brazil is a place that is filled with variety and is not afraid to allow new cultures to their part of the world. Cultural Analysis In Brazil, the primary language is Portuguese. It was the Brazilians’ first language, but over time immigrants such as Italians, Germans, Japanese, and Spanish-speaking introduced new words and expression to their language. It is much easier for some Brazilians to understand Spanish language than other Latin American countries. The Portuguese they speak in Brazil is different from what they speak in Portugal. The language is so different. It’s just like the English spoken in the United States. However, in Brazil there are many customs. In fact, their daily communication style of Brazilian locals is typically relaxed and relatively informal. It is not unusual during a conversation to be interrupted. Although it’s not rude in...
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...in order to market his coffee appropriately as Tim would not want to have to keep his supplier a secret if a consumer asks where he gets his coffee from. The country I have chosen to buy coffee from would be Brazil. According to an article in Business Week, Brazil is the largest coffee producing country in the world (Businessweek.com). Brazil produces many different types of coffee beans and will potentially sell over 48.6 million bags of coffee in the year 2013 (businessweek.com). I have chose Brazil because since 1988 they have came a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2011, Brazil was the U. S. largest source of imports and has many opportunities for growth for companies that want to do business in this country (export.gov). The Strauss Company located in Brazil would be the company I would use to get my coffee imported from. In 2000, the Strauss Company acquired Café Très Coracoes which is located in Brazil and in 2005 became the 2nd largest coffee company in Brazil (export.gov). This is the company I would chose do to the fact that they took a chance as well in the coffee market in Brazil and it paid off. This company knows what it takes to be successful and if you build a good relationship with them they could pass on...
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...strong research and development efforts and its use of ordinary women rather than supermodels in their advertisements (Natura). Since Natura conception in 1969, they have made it their focus to positively effect the environment, consumers, and the universe, and based off of this belief: “We have been fundamentally committed to conducting our business with consideration for environmental and social impacts. We see our products and operations as part of a long life cycle and we take responsibility for ecological impact from every touch point in the supply chain; from the initial extraction of raw materials to the final disposal of products and packaging (Natura).” Natura also places a strong emphasis on its relationships with the belief that relationships are the...
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...the South American continent and strongly influences the attraction of foreign investment. It is the fifth largest country on the planet, with a population of 180 million inhabitants, responsible for a very promising, predominantly urban, market. The country has the possibility to overcome the situation of exclusion from the digital world for a large portion of its population (approximately 28 million Brazilians have internet access, the highest rate in Latin America), due to an increase in telephone services, particularly in the case of prepaid mobile telephones. In addition, the development of a specific model of digital television makes the Brazilian market a gigantic laboratory for the use of applied technology. Furthermore, Brazil has the largest and most diversified system of science, technology and innovation in Latin America, a result of the accrual of accomplishments in the last 50 years, which include the capacity for oil prospection in deep waters and the ability to build aircrafts. Furthermore, the country invests in space and nuclear programs, as well as in new areas currently at the border of knowledge, such as nanoscience, nanotechnology and biotechnology. Infrastructure and partnerships Within the area of infrastructure, due to the urgency in the social agenda, the demand for modernization is shared between the State and capital from the private sector, in initiatives known as Public-Private Partnerships (PPP). In the Transport sector, the country...
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...Brazil’s major weaknesses. Brazil has a complex high tax and labor environment. Brazil is having a financial crisis, with a lot of unemployment. For most of the jobs, the salary is very low. They suffer from underinvestment in the electrical generation, and it makes them prone to blackouts. The Brazilian population is very weak in the English language skills, because about 99% speak Portuguese. Brazil has a shortage of international experience with technical and managerial ranks. It can become a problem for multinationals with operations coming to Brazil. Only about 7% of Brazil’s populations have a University degree. Brazil’s currency has fluctuated over several decades. In the bigger cities like Rio de Janeriro and Sao Paulo they have more crime and social problems. Brazil IT sourcing is small but has some potential in the future. I will now talk about all of Brazil’s strengths. They have a tradition of a very strong Engineering schools with high quality graduates. In their Banks they have a very sophisticated automated banking with dynamic domestic market for IT software and services. The Brazilian’s are more westernized and they practice culture and values. It can be shared understandings in having good working relationships that are effectiveness. It will bring good communications with companies in the US and Western Europe. Brazil has about 300,000 that are employed in the IT services. By having a minimal time zone it gives Brazil an advantage compared to...
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...TABLE OF CONTENTS EXCUTIVE SUMMARY 2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan 8 4.2 EXPERIENCE REALMS MODEL 9 4.2 THE BRAND IDENTITY PRISIM 11 5.1 PRICE AND PRODUCT 13 5.2 TIME FRAME AND LOCATIONS 14 5.3 IN-STORE EVENT 14 6.1 THE BUDGET 15 6.2 IMPLEMENTATION ISUUES 17 7.0 CONCLUSION 18 APPENDIX 1 19 APPENDIX 2 20 APPENDIX 3 ...
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...Brazil is amongst the leading developing nations and has sustained a decent economic growth for years (Alfaro & White, 2013). This commodity boom gave rise to the country’s export. However, the “Custo Brasil” was harming domestic manufacturing, while foreign opportunities threatened to overwhelm Brazilian marketplaces. The Custo Brasil has become the biggest factor in declining competitiveness of the country followed by poor infrastructure and undeveloped education system. According to Alfaro & White (2013), “poor infrastructure further hindered national growth.” In 2009, Brazil’s (2013) investment-to-GDP ratio dropped causing some analysts to suspect that weak infrastructure investment would be a future “bottleneck to growth.” Under the leadership of Dilma Rouseff, Brazil’s economic growth had gone stale and Rouseff’s administration battled to get the best balance between reducing inflation, maintaining exchange rate, and enhancing the competition of its exports. The government expenditures (2013) consume more than 40 percent of gross domestic product (GDP). Its overall pace of regulatory reform had slowed and the ax burden is much heavier than other emerging economies. It could be government corruption, insecurity of private property rights, or it’s dependent on commodity exports. Rouseff and her administration worked to improve competitiveness by addressing the issue of improving infrastructure. Its strategy was the public-private partnership aiming to provide jobs...
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...Brazil was colonized by the Portuguese and later by other countries around the globe in search of power. During the 16th century, it went through the process of colonization, on April 1500 by a Portuguese diplomat on their way to India for goods. Brazil first colonizers were the Native Indians in the country, at first the Indians and Portuguese worked together during harvest but later on the Portuguese decided to enslave them. Since the enslavement of Indians did not work out they turned to the African slave trade for their workforce. For the next two centuries after the discovery of Brazil, it had to deal periodically with foreign powers on the hunt for Brazil’s resources. Such countries as England, France, and Spain sought out to fight the...
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...Full Service Travel in Brazil Explore the World LLC Team C: MGMT 598 International Business Professor Wendy Finlay December 15, 2013 Table of Contents 1.0 Executive Summary3 2.0 Country Factors3 2.1 Political and Legal4 2.2 Economic4 2.3 Cultural5 3.0 Competition6 4.0 Market Opportunity9 5.0 SWOT Analysis: Implications12 5.1 Strengths12 5.2 Weaknesses14 5.3 Opportunities15 5.4 Threats16 6.0 Business Objectives16 7.0 Strategic Thrust17 8.0 Tactics19 8.1 Human Resources19 8.1.1 Recruiting and Staffing19 8.1.2 Training and Development20 8.1.3 Performance Management21 8.1.4 Compensation & Rewards21 8.2 Financial Risks22 8.3 Products and Services23 8.4 Pricing24 8.5 Promotion25 8.6 Distribution27 9.0 Measurement of Results28 Global Business Strategy: Full Service Travel in Brazil 1.0 Executive Summary Explore the World LLC desires to create a concierge, high-end travel agency/experience in Brazil. Our new office will be located in a place yet to be determined in Brazil and we are thinking of transportation, accommodations, private guided tours, cultural lessons, and language lessons. Essentially, the business plans to make the experience more than just seeing the sights, but experiencing the culture and lifestyle as a whole. This service can be used by both business and vacation travelers. In addition to direct personal service we will have a website to allow people to survey our offerings...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...The intention of this paper is to discuss about the advantages and disadvantages for Ecuador if it becomes a member of the Mercado Común del Sur (Mercosur). Currently, the world is going through a change in important ways in the economy, the importance of belonging to an economic bloc is that through this you can get "mutual benefits in international trade" The Mercosur as we know is a South American economic bloc that “is integrated by Argentina, the Federative Republic of Brazil, the Republic of Paraguay, the Oriental Republic of Uruguay and the Bolivarian Republic of Venezuela” (Exhibit 1). The countries that belong to the MERCOSUR are differentiated by the alliance of values held and reflected in its democratic and pluralistic societies, the protection of human rights, the environment and sustainable development. MERCOSUR is also committed to strengthening democracy, eradicate poverty and strengthen the economic and social development of the members with equity. In recent years the President of Ecuador Econ. Rafael Correa expressed his desire to become a member of this economic bloc, but what does it mean to Ecuador to join to this organization? This economic bloc offers attractive proposals for countries; among them is the establishment of a common external tariff, plus the free movement of goods and services between the member countries. For a developing country like Ecuador, it is difficult to make the decision of belonging to an economic bloc, as it must evaluate...
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