...that all employees that need a way to and from work will be provided. Target is dedicated to the safety of their employees by providing safe transportation to and from work. This will be at a minimal cost to the employees. This program is called Target-A-Ride, This program was implemented for those workers who has no means of transportation to and from work or who works the late shift where the public transportation has stop running for the evening. Target will provide door to door service for a monthly fee; this fee will be used to pay for the cost of the maintenance on the vehicle and the salary of the driver. This will enable Target to have workers become stress free about their transportation issues which in turn makes them a more productive employee this also helps Target with tax deductions, also employees with vehicles who choose to take advantage of the Target- A- Ride will save on the cost of gas and wear and tear on their vehicles. Target will implement an incentive programs that will help with the cost of Target-A-Ride to get more employees onboard with this program, Target will ensure a safe and on time arrival of the workers, and when Employees get to work on time productive is up and when productive is up sale or up and when sale or up that means that profits or up, some of the incentives will be Target-A-Ride coupons, vouchers for employees who work overtime. (William). Phase II/Wk 3 “Market segmentation breaks customers down into categories based on...
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...Midterm Case Analysis — Document Transcript 1. Paige Rudolph MKT 463 Midterm April 30, 2003 Augustine Medical, Inc. Case Analysis Company Background In July 1987, Dr. Scott Augustine, an anesthesiologist, founded Augustine Medical, Inc. (AM) in Minnesota. Their goal was to develop and market products for hospital operating rooms and postoperative recovery rooms. Through experience, he discovered that hospitals needed an innovative approach to warming post-surgery patients. Dr. Augustine developed the Bair Hugger® Patient Warming System. Company executives were occupied with finalizing the Bair Hugger® Patient Warming System in early 1988. Original two products: (1) produce and sell patented warming system used to treat hypothermia and postoperative patents, (2) tracheal intubation guide for crisis situations and in the surgical room. Core Competencies Providing the most innovative and safe way to warm postoperative patients and those with hypothermia. Augustine Medical, Inc.’s products are also more effective, less likely to leak water onto expensive equipment, and easier to operate than other competitors methods of hearing patients. The Hospital Market Approximately 21 million surgical operations are performed annually in the US. That’s 84,000 operations per average 8-hour workday. Approximately 5,500 hospitals have operating rooms and postoperative recovery rooms. Research commissioned by AM indicated that there are 31,365 postoperative recovery beds and...
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...The Apple product life cycles indicates just how big the iPhone and the iPad will be over the next few years. It took the iPod five years to break the thirty million units per annum mark. The iPhone got there in four and the iPad will make it in year two of launch. As for the Sony Walkman it never made it, it took over ten years to top out, the iPod topped out within eight years of launch. Apple product Life Cycles are moving faster and higher sooner than ever before. iPod sales may have peaked in 2008 at just under 55 million units and may fall to around 45 million units this year but the iPhone is set to sell just under 70 million units and the iPad is chasing fast behind. It all adds up to an exciting phase of growth for Apple over the next four years with revenues set to rise over $100 billion in 2011. Students of corporate strategy and business theory are familiar with the concept of the Product Life Cycle. Generally the life cycle is perceived to have four specific stages, introduction, growth, maturity and decline generally plotted with volumes a function of time. In the introduction phase, costs are high, sales volumes are slow, there may be little or no competition and customers have to be stimulated to action. Profits are limited and the product is cash extensive as marketing costs are substantial. Key customers tend to be innovators and early adopters. In the growth phase, unit costs are reduced as volumes increase, advertising is amortised over greater...
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...A-H: LEAD GENERATION. Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales. The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Lead generation is the process of making contacts which may lead to a sale or other favourable outcome. The leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, events, and purchase of lists of potential customers. I-P: CUSTOMER LIFECYCLE Customer Lifecycle Management, or CLM is the measurement of multiple customer related metrics, which, when analysed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments...
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... 150 Slides Product Promotion Price Customer Service Place People Processes Powered by www.drawpack.com. All rights reserved. Key Words... Break-even – Financing Life Cycle – Economies of Scale – Elasticity – Sales Cycles – Market Potential – Portfolio Matrix – Product Model – Four P’s – Push/Pull Strategy – Marketing Mix – PDCA Cycle – SWOT – Value Chain – Ansoff Matrix – BCG Matrix – 7-S Model – Core Competencies – GE Business Screen – Nine Cell Industry – Risk/Reward Diagram – Porter’s Five Forces – Industry Competition – Generic Strategies – Geobusiness Model – Porter’s Diamond – Matrix Design – PIMS – Leavitt’s Diamond – Belbin’s Team Roles – Theory X/Y – Maslow’s Hierarchy – Herzberg’s Theory – Cultural Web – Pareto Curve – CIM Concept – Value Drivers Markets and Structure of Flow Resources Resources Money Resource markets Money Taxes, goods Services, money Services, money Manufacturer markets Taxes, goods Government markets Taxes Services Consumer markets Services, money Taxes, goods Money Goods and services Middlemen markets Money Goods and services A Company‘s Macroenvironment MACROENVIRONMENT IMMEDIATE INDUSTRY & COMPETITVE ENVIRONMENT Suppliers Substitute COMPANY Rival Firms Buyers New Entrants The Economy at large Break-even Point Value $ Sales Profit Break-even Point Variable costs Total costs Current sales level Fixed costs 0 0 Units sold Break-even Chart 1200 ...
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...grams per liter; valence 2. Failures in the oxygen cycle within the hydrosphere (the combined mass of water found on, under, and over the surface of a planet) can result in the development of hypoxic zones. The main driving factor of the oxygen cycle is photosynthesis, which is responsible for the modern Earth's atmosphere and life as we know it. * Dead zones are hypoxic (low-oxygen) areas in the world's oceans and large lakes, caused by "excessive nutrient pollution from human activities coupled with other factors that deplete the oxygen required to support most marine life in bottom and near-bottom water. The oxygen cycle is the cycle that helps move oxygen through the three main regions of the Earth, the Atmosphere, the Biosphere, and the Lithosphere. The Atmosphere is of course the region of gases that lies above the Earth’s surface and it is one of the largest reservoirs of free oxygen on earth. The Biosphere is the sum of all the Earth’s ecosystems. This also has some free oxygen produced from photosynthesis and other life processes. The largest reservoir of oxygen is the lithosphere. Most of this oxygen is not on its own or free moving but part of chemical compounds such as silicates and oxides. In the atmosphere Oxygen is freed by the process called photolysis. This is when high energy sunlight breaks apart oxygen bearing molecules to produce free oxygen. One of the most well known photolysis it the ozone cycle. O2 oxygen molecule is broken down to atomic...
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...best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997, British sales of Kit Kat amounted to some £227 million, which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market is worth over £5 billion per annum and is highly competitive. It continues to be dominated by large, wellestablished names - highlighting the importance to firms of creating brand identities for their products. Once created, however, a brand name needs constant maintenance. Kit Kat’s ability to remain a brand leader over sixty years is no accident. The long term maintenance of a brand name requires continuous monitoring and investment. Brand image must be seen as a dynamic, not a static factor; the same consumer perceptions that create brand loyalty can also turn against a product that fails to adjust and adapt to changing attitudes. This case study focuses on Nestlé’s Kit Kat and the long term brand name maintenance strategies which have sustained Kit Kat’s position as a market leader for over sixty years. What is a brand name? Branding is the collection of attributes that the consumer has come to expect from a product, which will strongly influence their buying patterns. Branding can be achieved using a company name - it can be applied generically or, as in the case of Kit Kat, on an individual basis. The brand name promises the consumer particular...
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...STRATEGIC MANAGEMENT ACCOUNTING UNIT – I MANAGEMENT ACCOUNTING – SCOPE- STRATEGIC IMPORTANCE – NATURE AND CHARACTERISTICS OF MANAGEMENT CONTROL SYSTEM “The accounting people are expected to do things that are much more strategic and much more forward looking than they have been expected to do in the past”. INTRODUCTION1 Mission of Disney – “To offer quality entertainment that people seek out”. The Walt Disney Company has long been widely admired as visionary and well-managed company. But how does Disney continually make the right calls in terms of investment capital, providing new attractions that appeal to its audience while earning a superior return for its shareholders? The company evaluated its existing business and new initiatives based on their ability to contribute to Disney’s long term cash flow and earnings growth, and to provide returns that exceed Disney’s cost of capital. Through strategic planning, sound decision making, and creative and disciplined management, the Walt Disney Company promises to continue providing quality entertainment to its customers and attractive financial returns to its investors for decades to come. Many different kinds of organisations affect our daily lives. Manufacturers, retailers, service industry firms, agribusiness companies, non-profit organisations and government agencies provide us with a vast array (range/collection) of goods and services. All these organisations have two things in common. First...
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...consumed and/or changed by the reaction. Second, enzymes accelerate reaction rates without changing the chemical equilibrium among reactants and products. Each enzyme has a receptor site, and they are very specific to which molecule (substrate) it will interact with. When a substrate is captured, it will either be combined to create a product or it will be broke down. Fructose is primarily metabolized in the liver. Fructose alone cannot be used as energy. It has to be broke down for use. Enzymes in the liver aid fructose metabolism. Fructose binds to the receptor site on the enzyme fructokinase. This enzyme uses ATP and ADP cycle (energy) to speed up the chemical reaction to convert fructose into Fru-1-p. Next, Fru-1-p will undergo the next reaction and will produce either DHAP or glyceraldehyde by way of the enzyme Aldolase B. (Wikipedia, 2015) As stated above, Aldolase B is active specific to the substrate Fructose-1-Phosphate. Fructose-1-phos is derived from fructose. It’s produced by fructokinase which is available in the liver. It’s converted by aldolase B into dihydroxyacetone phosphate and glyceraldehyde. A deficiency in this enzyme (Aldolase B) caused a disorder called Hereditary Fructose Intolerance. This is a genetic mutation of chromosome 9 which is an autosomal recessive disorder, meaning that the trait must be passed from both parents. The mutation in Adolab gene results in hereditary fructose intolerance (HFI). Aldolab is accountable for creation of the Aldolase...
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...Introduction to Software Engineering Somnuk Keretho, Assistant Professor Department of Computer Engineering Faculty of Engineering, Kasetsart University Email: sk@nontri.ku.ac.th URL: http://www.cpe.ku.ac.th/~sk Somnuk Keretho/Kasetsart University Outline of this presentation • • • • • • Scope of Software Engineering Object-Oriented Software Development Software Process Software Life-Cycle Models Object Orientation Software Quality Assessment Reference to Chapter 1/2/3 of “Software Engineering with JAVA”, S.R. Schach, McGraw-Hill, 1997. Somnuk Keretho/Kasetsart University 2 Scope of Software Engineering • Software engineering is a discipline whose aim is the production of fault-free software, that is delivered on time, within budget, and satisfies the user’s needs. Somnuk Keretho/Kasetsart University 3 Scope of Software Engineering • Historical Aspects: – 1967, a NATO group coined the term “Software Engineering” – 1968 NATO Software Engineering Conference concurred that “Software production should be an engineering-like activity”. – Using philosophies and paradigms of established engineering disciplines to solve “Software Crisis: that the quality of software was generally unacceptably low and that deadlines and cost limits were not being met”. Somnuk Keretho/Kasetsart University 4 Scope of Software Engineering • Economic Aspects – Software Engineering v.s. Computer Science • The computer scientist investigates...
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...into a product (Investopedia, n.d.). This is done so as to force consumers to continually replace their products with newer versions, thereby increasing the manufacturer’s profits. This is clearly an ethical violation that most people would be outraged to know is a common practice in a variety of products, and at one point in time was actually encouraged in order to help our country break free from the great depression (White, 2008). Though this practice could serve to stimulate the economy, it is wrong to purposely cause products with the potential to last a decade, to only last a couple of years. This is not only wasteful, but it cheats consumers out of the option to hold onto products until they either become legitimately obsolete, or break due to normal wear and tear. While some companies are worse than others when it comes to a built-in obsolescence, there is one electronics manufacture that, in my opinion, is the worst of the bunch. It is a company that started out with a sincere and humble beginning, then rose to fame in the electronics world, but has since fallen far from the tree, so to speak. Fact based scenario Apple Incorporated has been at the heart of controversy when it comes to planned obsolescence. The main reason being, they intentionally keep users of their many iProducts from making simple upgrades and repairs to their pricy gadgets by making use of proprietary screws that require specialized tools in order to access and remove their products batteries...
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...valued at Rs 450 crores (MRP Rs9bn). The market growth during the late '80s and in the early '90s was very low at around 2-3% pa. Since the last two years, the market has been witnessing a much faster growth at around 10-12%pa. The growth rate could have been even higher but for poor infrastructure, (still) high excise duty/ sales tax etc. Excise on ice cream was increased from 13% to 16% in the 1999-2000 budget. Market growth historically was stunted by Government policies. Till 1997, ice cream manufacture was reserved for small-scale sector. The leading players were unable to invest adequately to develop an infrastructure of cold chain for storage and distribution. Erratic supply and shortage of power in most parts of the country have been the major factors limiting growth of a cold chain. As a result, there was a dearth of good quality products in the market and also lack of adequate infrastructure to distribute the same. Cadbury had entered the market in 1992 with its Dollops brand, but was unsuccessful in building up a significant franchise and withdrew two years later. In the absence of any competition from MNCs, local players were able to build up a strong franchise in respective local areas. Some of the players built up their market through exclusive parlors. But in most cases parlor network also could not extend beyond local limits. At the beginning...
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... verview: Marketing is the process of planning and executing a strategy to get goods and services to customers. The components of marketing can be described as the “four P’s” or the marketing mix. Product consists of the products and services that your social enterprise furnishes; it is characterized by quality, assortment, packaging, and guarantees. Price is the amount you will charge customers for the products or services. Promotion is how you will create awareness of your products or services in the marketplace; advertising, publicity, and sales are aspects of promotion. Place (distribution) is how you will bring your products or services to your customers; distriMarketing Synergies bution comprises wholesalers, retailers, multilevel marketers, and “The most effective and efficient marketing plans are sales representatives. The marthose that maximize the synergy between products, distriketing mix is a set of tools and bution channels, price, and promotion. A unified promotechniques social enterprises use tional strategy across an entire product line saves money to achieve their marketing objec- and presents a consistent image of the enterprise in the tives in their target market. Your consumer’s mind. From a selection of complementary marketing plan will emphasize cer- products, significant economies of scale in raw materials tain “P’s” in its mix more than oth- and...
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...Energy Metabolism of the Canis familiaris Kristy Stewart 17153535 1. Introduction Understanding where, and how the energy that enables life to exist comes from, known as energy metabolism (Cox and Nelson 2013), is integral to understanding health and nutrient needs for organisms. The study of energy metabolism is applicable in many areas; medicine and agricultural livestock health and production are two major applications for this discipline of study. There are different forms of energy metabolism throughout organisms on this planet, however many share the same basic cycles and functions at a metabolic rate. For example, a practically universal central pathway for the metabolism of glucose is glycolysis; the break down of glucose to attain metabolic energy to do biological work (Cox and Nelson 2013). Energy is obtained by harvesting the energy trapped in chemical bonds of food molecules (nutrients). Depending on the nutrient type an organism consumes, the energy metabolism pathways alter slightly. The major constituents of food are carbohydrates, lipids and proteins (Da Poian et al. 2010). This discussion paper will look at the energy metabolism of the Canis familiaris’ (dog) energy metabolism and regulation. 2. Diet, digestion and absorption The dog is a carnivore and consumes a diet consisting mainly of fat and protein with a small amount of carbohydrates (Edwards et al. 2011). The digestive tract of the dog is relatively simple compared to herbivores,...
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...Economic Environment This Unit covers the second of the PESTLE elements LEARNING OUTCOMES The application of trade theory to explain the benefits of engaging in International Trade Economic Implications of a country’s membership of a trading bloc for a business Compare the various types of Foreign Direct Investment (FDI) and analyze how they may affect the various countries involved as well as the businesses within these countries INTERNATIONAL TRADE THEORY Four Theories of International Trade are: Absolute Advantage Product Life-cycle Theory New Trade Theory Porter’s determinants of National Competitive Advantage MERCANTILIST THEORY States that nations should accumulate financial wealth, usually in the form of gold, by encouraging exports and discouraging imports. Aim is to maximize exports and minimize imports. Rest on the idea that if one country gained, then another must lose. MERCANTILIST THEORY Problems : This theory excludes the fact that in some cases it is good to import. By discouraging import the population will have to do without certain consumer items. ABSOLUTE ADVANTAGE This concept is generally attributed to Adam Smith . Refers to the ability of a country/firm to produce greater output of a good or service than other countries/firms using the same amount of resources. Smith argued that a country should specialize in producing those goods/services for which it has an absolute advantage. Countries would benefit/gain...
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