...Thesis: Self-examinations, clinical breast exams and mammograms are three of the best ways to detect breast cancer early and thus save lives. Introduction: The reality of breast cancer hit home with me in June 2008, when a co-worker of mine was diagnosed with stage one breast caner. Through a routine self- examination she felt an abnormal spot on her breast. The next day she had a clinical breast exam and mammogram to help determine what she had found. Being knowledgeable about early detection of breast cancer can save your life, as it did hers. There are several different types of screening techniques. The chances of dying from breast cancer have decreased over the recent years which are probably the result of finding the cancer early (American Cancer Society, 2010a). In 2010, there were still over 39,000 deaths caused by breast cancer (American Cancer Society, 2010b). Self-examinations, clinical breast exams and mammograms are three of the best ways to detect breast cancer early and thus save lives. I am going to briefly talk about self-examinations, clinical breast exams and mammograms and what can do to become more aware of your body. Visual Aid: (Centers for Disease Control and Prevention, 2010). Main Points: 1. Self- examinations a. Research show that performing a self- examination plays a small role in finding breast cancer but being aware of what is normal in your breast can help determine any differences (American Cancer Society, 2010c). b. Performing this exam...
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...Whether it is from professional athlete teams wearing pink uniforms, women dying sections of their hair pink, or companies creating and selling pink products, the color pink becomes unescapable throughout the month of October due to National Breast Cancer Awareness Month. A prime example of this is the NFL’s notable Pink October campaign which consists of all their players dressed in pink, the football field painted pink, and a plethora of pink ribbons plastered all over NFL gear; however, what many are unaware of is that not a single penny from the proceeds of the pink gear goes towards raising breast cancer awareness. With the rise of the breast cancer movement, companies have begun to use the promotion of breast cancer awareness to their...
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...Breast Cancer Stephanie Shuman COM 156 August 10, 2014 University of Phoenix Breast Cancer The website for the Breast Cancer.org (n.d) stated, “About 1 in 8 U.S. women (just over 12%) will develop invasive breast cancer over the course of her lifetime. In 2013, an estimated 232,340 new cases of invasive breast cancer were expected to be diagnosed in women in the U.S., along with 64,640 new cases of non-invasive (in situ) breast cancer.” (para.1) American Cancer Society (2007) stated, “Male breast cancer makes up only 1% of all breast cancers reported in the United States. Still, in the last decade it was responsible for approximately 2000 new cases as well as about 450 deaths per year.” (para.1) Breast cancer death rates have begun decreasing in the U.S in women under 50. It’s thought that the decreases are the result of advanced treatments, early detections through screening and increased awareness. It’s important for not only women to understand the symptoms but men, too. Every man and woman are at risk for breast cancer, and risk rises with age. Survival increases with early detection and treatment. Several of the risk factors for breast cancer are beyond their control. Genetics is the strongest known risk factor for breast cancer that women and men cannot be control. Breast cancer occurs in about 15 to 20 % of women who had a history of breast cancer on either the mothers or the father’s side of the family. On the off chance that he or she has a first-degree relative...
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...16, 2014 Current event: Breast Cancer Awareness The type of sales promotion taking place is consumer sales promotion. DBB Singapore is also using a type of crowdsourcing. The Breast Cancer Foundation has hired DBB Singapore as their advertising agency to deliver their new design for awareness against breast cancer. Since October is the month for breast cancer awareness, DBB Singapore thought it would be a good idea to try something new. Most websites usually have the Twitter, Facebook, and Instagram logo/link somewhere on their main page in a corner. DBB Singapore came up with creative idea to use these links and redesign them to spread awareness. The design would include Facebook and Twitter’s logo as cupped hands and Instagram’s logo as a breast. The cupped hands indicate one performing a breast exam on themselves. The way DBB Singapore is using crowdsourcing is by having people vote on the redesign of these three logos. If enough votes were casted, then the major media giants would redesign their logos temporarily. Crowdsourcing I believe is a good way to gain appeal and attention through having consumers involved in a new product idea. When consumers feel involved, the campaign becomes more personal to them. This triggers their leverage point because it taps into their value system. I think DBB Singapore came up with a brilliant idea. The new redesigned logos would be presented alongside with a tagline that says “if only you checked your breasts as often.” This tagline holds...
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...Every women needs to know the facts the facts when it comes to breast cancer, every women is at risk. “Breast cancer is a multi-dynamic disease which affects the patient, the patient’s family, and society in various ways.” People should care about breast cancer because it kills men and women. It takes your friends and family members away. Now that breast cancer is being detected at an earlier stage, women are able to be treated before the cancer gets worse. Learning how many women get breast cancer and how many women die each year from the terrible disease shows me that getting and mammogram early they can detect the cancer and ultimate save women and men lives. I will be discussing about how breast cancer affects the patient, the patient’s family and society. Breast cancer can affect people in many different ways. Finding out that you have breast cancer can cause you stress like uncertainly of your future, the unpredictability of the cancer, disability, and financial difficulties. You can also be stress out about your physical appearance after a mastectomy. Losing your hair after chemotherapy, and your skin changing from the radiation therapy. You feel that everybody is going to look at you differently because you have cancer. Common signs of stress are disturbed sleep, fatigue, body aches, pain, anxiety, irritability, tension, and headaches. You can reduce stress by keep a positive attitude, accept that there are events you cannot control, be assertive instead of aggressive...
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...Breast Cancer: The Fight in Men and Women Abstract Cancer is made up of many diseases. There are over 100 different types of cancers. Cancer is a disease in which abnormal cells split without control and intrude the likes of other tissues. Cancer cells normally spread to other areas of the body through the blood and lymph system. Breast cancer is the most common cancer in the United States when it is referred to women. Breast cancer also can be found in men. It is said to be a rare occurrence, but it is a growing problem among the male species. Breast cancer has many risk factors that can play a huge part in the wake of this disease. There are several different tests that can determine your status. Cancer is a disease that is a major problem within our country. There are many naive people who may be unaware of the seriousness of this unfortunate disease. Cancer is the leading cause of death in the United States today. Breast cancer is the most common of all cancers that consumes the lives of many women each year. However, breast cancer is also a problem that attacks men as well. Breast cancer is considered a rare occurrence in men, but it is a growing problem that should be recognized. Because breast cancer is a disease that is more common in women, it is silently overlooked and rarely talked about in men. [Thesis might be revised further so that it summarizes the main idea of your essay more clearly.] In the United States there are 234,580 new cases of breast...
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...BREAST CANCER PREVENTION 1 Breast Cancer Prevention Venita Conley University of Phoenix 2 Breast Cancer Prevention Breast cancer is the second leading cause of cancer deaths in women at the age of 45-50. The number of women diagnosed with breast cancer increases every year, but if detected early, the survival rate is better. Breast cancer can also occur in men, but is less common. Breast cancer in men can happen at any age, but is most common in men between the ages of 60 and 70 years old. Statistics reveals that white women are at a higher risk of developing malignant breast cancer than Asians or Hispanics. (Rising Tide, Kft 2009) Breast cancer is the number two cancer killer and the number one female cancer in women age 15 to 54. Early preventive steps and annual breast exams can help in monitoring early signs of breast cancer in women as early as 20 years of age. Breast cancer is a malignant tumor that starts in the cells of the breast. It is also the uncontrollable growth and spread of cells in the breast, and if not controlled can lead to death. There are many types of breast cancers. The three main types of breast cancers are: the first type is Ductal Carcinoma In-Situ which is a type of early breast cancer confined to the inside of the ductal system, and is the most common...
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...demographic that is being targeted which is breast cancer and who are the patients that are most at risks and what the changes that need to be done in healthcare that will help patients that are diagnosed with breast cancer. The paper will also discuss the general impact that changing demographics may have on the health care market as well as why and how changes in the demographics of the breast cancer population affect healthcare. The paper will discuss two key health care related challenges to the breast cancer population such as increases in healthcare costs, increases in prescription drug cost, or the need for in home medical care. The paper will also discuss how a chronic disease wellness program may affect the costs for breast cancer patients. The paper will also discuss what the breast cancer demographics tell us about marketing needs or services needed. Breast cancer is one of the leading causes of death in women and continues to grow but with the new treatments and discoveries in treatment it is getting easier and easier to be diagnosed but one of the key things with breast cancer is awareness. What makes breast cancer so difficult is because the causes are not fully known but there are some facts of the disease and that is anyone can get breast cancer, the older the women is the more likely they are to get breast cancer, young women can get breast cancer to even in their 20’s, white women are more likely to get breast cancer more than any other women in other racial...
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...There have been many unlikely partnerships in the past like the Coyote and the Badger, Newt Gingrich and Nancy Pelosi on Global Warming, and now Kentucky Fried Chicken (KFC) and the Susan G. Komen (SGK) for the Cure organization. This partnership between KFC and SGK has not been without controversy even though it has raised more than $4.2 Million for the cause, the single largest donation in the organization’s history. Throughout this experimental assignment, I will analyze the qualitative data posted on the various blog sites and will give the reader a better consumer perception of the alliance through the eyes of the survivors and patients of breast cancer as well as the Non-breast cancer patients and survivors. I will compare and contrast these perceptions and how they relate to cause-related marketing, cause-brand failure, and decision-making. The previously stated objectives will be covered by exploring the topics of “Pinkwashing”, Brand Implications, and Conflicting views on Association as they relate to this alliance and its qualitative analysis. “Pink-Washing” What is “pinkwashing”? Before exploring this topic, it is relevant to discuss the origin of this word when attempting to better understand it. “Pinkwashing” is a pejorative term derived from “greenwashing” and shares similarities. “Greenwashing” was coined by environmental activists to describe efforts by corporations to portray themselves as environmentally responsible in order to mask environmental...
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...Before talking about public awareness campaign on ovarian cancer and how badly it is needed, let’s clarify what ovarian cancer is. As American Cancer Society explains “ovarian cancer begins in the ovaries that are reproductive glands found only in females (women). The ovaries produce eggs for reproduction. They are also the main source of the female hormones estrogen and progesterone. One ovary is on each side of the uterus in the pelvis” ("What Is Ovarian Cancer?"). One should understand that there are several types of cancer that develop from cells of the ovary and are considered to be one disease process. According to the information, provided at medicinenet.com, usually, “tumors arise from the epithelium or lining cells of the ovary. These include epithelial ovarian (from the cells on the surface of the ovary), fallopian tube, and primary peritoneal (the lining inside the abdomen that coats many abdominal structures) cancer” ("Ovarian Cancer: Facts on Symptoms and Treatment"). Obviously, there are some risk factors to pay attention to and the list of symptoms that women can identify themselves. Speaking about the risk factors that influence on the development of ovarian cancer, women should take into consideration the following key factors: age and family history. The older a women get the higher the risk. Thus, women who are over the age of 50 are more susceptible to ovarian cancer and ovarian cancer more often occurs in women who have already gone through the menopause...
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...Breast cancer is a malignant tumor that starts in the cells of the breast. A malignant tumor is a group of cancer cells that can grow into and invade surrounding tissues or spread to distant areas of the body (American Cancer Society, 2015). The disease occurs almost entirely in women, but men can also get it. Although breast cancer can affect both men and women, it is much more dominant in women. The risk for developing breast cancer is the highest in women over the age of 50, and it is higher for women who also have a family history of breast cancer (Breastcancer.com, 2015). Breast cancer is the most common cancer in women worldwide. It’s a devastating disease, and thousands of cases of breast cancer are reported to occur among women around the world each year. Breasts contain the mammary glands which are the organs of milk production. Breasts mostly consist of adipose tissue. The breast is made up of sections, which are called lobes and each of these lobes are made up of smaller lobules, which produce milk in women (Breast Anatomy, 2015). Both the lobes and lobules are connected by milk ducts and the milk ducts carry the milk to the nipple. The lobules and ducts are located throughout the fibrous tissue and adipose tissue that make up the main mass of the breast (Breast Anatomy, 2015). Most cancers of the breast arise from the epithelium, which form the lobules and terminal ducts (Seeley, 2011 p 1042). There are a few different types of breast cancers that...
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...Breast Cancer Veronica Owens Baker College of Allen Park Speech (Wed) Heather Capote-Powell August 03, 2011 General Purpose: To inform Title of Speech: Breast Cancer Awareness Specific Purpose: To inform my audience on various types and stages of breast cancer, and who is susceptible, and available detection and treatment. I. Introduction: She is your mother, your sister, your aunt, and your best friend. She is the special someone in your life she also has breast cancer. This is very personal for me because I lost my dear friend a year ago to breast cancer. I will provide you with more in depth knowledge and understanding of this disease. I will define cancer of the breast and the various types as well as who is susceptible. I will discuss self-detection methods and available treatments. Transition: So I am going to begin with the most important thing, which is what is breast cancer? II. Body: A. What is breast cancer: 1. Non-Cancerous vs. Cancerous i. Rapid growth of abnormal cells which form a lump in the breast tissue. (NationalBreastgCancer.org 2009). ii. Benign tumor do not invade or spread and it’s not life threatening. iii. Malignant tumor cells may break away to form new tumors and its life threatening. 2. Breast Cancer Statistics i. Every three minutes, a woman in the United States is diagnosed with breast cancer. (Division of Cancer Prevention and Control, 2009) ii. Every twelve minutes a woman dies from breast cancer. 3. Breast...
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...is indeed an issue that needs attention as early in life as possible. Breast cancer is the most common cancer among women worldwide. (Breast Cancer Research Foundation Women are not the only ones affected by breast cancer; males are also affected as well. Male breast cancer is very rare. Less than one percent of all breast cancer cases develop in men, and only 1 in 1,000 men will be diagnosed with breast cancer. Men chances are less risky than woman when compared against each other. (National Breast Cancer Foundation INC.) Self-examinations are the most frequently used tests used for detecting breast cancer among women today. The self-exam is a simple exam that women can perform on their own with a few simple steps. Another way of detecting breast cancer is with a mammography. Mammography is an X-ray that scans and shows whether there are tumors. This type of X-ray is the most effective type of detection to date. The most common breast cancers are invasive, or infiltrating. These cancers have broken through the ductal or glandular walls where they originated and grown into surrounding breast tissue. In2013, an estimated 232,340 new cases of invasive breast cancer will have an effect among women, as well as an estimated 64,640 additional cases of in situ breast cancer (Table 1). (American Cancer Society) In2013, approximately 39,620women are expected to die from breast cancer (Table 1,...
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...Significance of Cancer Screening Cancer is the second leading cause of death in the United States next to heart disease. There were about more than 575, 000 people died of cancer in 2011. More than 1.5 million diagnosed with cancer as per United States Cancer Statistics 1999-2011, Incidence and Mortality Web-based Report (CDC, 2015, p.1). With the increasing rate of cancer, the government created several programs to save the lives of the people. Cancer screening like Papanicolaou smear and breast exam to all Americans can reduce the incidence of cancer and deaths (CDC, 2015, p.2). Every Woman Matters Program Every Woman Matters (EWM) is a federally funded program designed to remove barriers to preventive breast and cervical cancer screening by providing public awareness of the risk women population. EWM also make screening more financially accessible to women who have low-income or no health insurance. EWM program also pays the following check-ups with associated tests like clinical breast examination, Papanicolaou smear, and mammography. They pay at reduced price or no cost to eligible women who are 40 to 74 years of age (Backer et al., 2005, p. 401). These tests will detect early stages of cancer, prevent progression, save lives, reduce health care cost and suffering. A case study was made to see the effectiveness of screening for breast and cervical cancer in Nebraska. However, even with these EWM program, it remained suboptimal despite their awareness and implementation...
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...encountered breast cancer. While in the hospital she became aware of the lack of information made available to patients, so she founded the National Breast Cancer Foundation. The National Breast Cancer Foundation's mission is to fundraise, provide help, and inspire hope to those affected by breast cancer. The National Breast Cancer Foundation is an organization that provides help, information, and inspires hope to those affected by breast cancer, as a result, many people have been educationally informed about breast cancer. After realizing the lack of information available to patients with breast cancer, Janelle Hail wanted to change that. As the article states, “After her treatment, Janelle made a commitment to help women around the world by educating them about breast cancer and the importance of early detection” (NBCF). The National Breast Cancer Foundation was founded in 1944 to help fund research and support towards the prevention and cure of breast cancer. After Janelle Hail encountered breast cancer, she wanted to make sure women all around the world were educated on breast...
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