...QRT2 Task 1 Western Governor's University E-Business June 24, 2012 QRT2 Task 1 A1. Viability of Product or Service: The service I wish to develop is an online resource that promotes and offers support to breastfeeding mothers; before, during and after her breastfeeding experience. This service will be directed to the targeted market of breastfeeding mothers, their supporters, and will raise awareness of the benefits of breastfeeding with an end goal of increasing the need for breastfeeding support services while creating return customers. Resources available on-line would be the capability to ask International Board Certified Lactation Consultants ( IBCLC) questions through an on-line blog format, as well as breast care best practices. Products will be available such as breast pumps and supplies with the capability of pre-ordering supplies to be delivered to the new mother during her hospital stay. The need to expand comes from a lack of web presence currently within Self Regional Healthcare, there is a “store-front” within the Women’s Center with very little traffic and customer feedback suggests that an on-line site would be beneficial. A2. Current Online Competitors: My online review of competitors revealed companies that were either segmented to target only products such as big Chains like Wal-Mart and Amazon.com who promise the convenience of a fast home delivery and for the most part easy returns. These would be direct competition if the sole focus of my...
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...Breastfeeding has been proven to be especially healthy, nutritious and beneficial to infants and mothers alike. The decision for mothers to breastfeed their infants has been acknowledged to have a profound lifelong impact on both the mother and the infant. These lifelong effects of breastfeeding an infant in their early stages of life, can give the infant a better well-being that can very well continue into the infant’s adulthood stage of life. The natural process of breastfeeding, provides a nutritious benefit for the development and growth of the infant, as well as many health and economic benefits to the mother. Breast milk promotes nutritional health and it aids in the healthy development and care of both mom and infant’s psychological...
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...even born. The most important decision is whether a mother will breastfeed or formula feed her baby. Breastfeeding should be the only option in feeding a baby unless there is a medical reason for why a mother cannot. When deciding on how she will feed her baby, a mother should know why formula is used rather than breast milk. She should know why breast milk is so much healthier, and she should be aware that there are several solutions that can solve any issues that may come up with breastfeeding. Women should know why formula is used rather than Formula Comfort and Lifestyle A woman should know why so many women never even consider breast milk as being an option for feeding their child. Many mothers choose formula over breast milk for reasons that have nothing to do with their baby. According to Kids Health from Nemours (1995-2014), their article Breast or Bottle, states “for many women their decision to breastfeed or formula feed is based on their comfort level, lifestyle and specific medical considerations that they might have. Many women do not breastfeed due to their comfort level and what people may think of them.”(para. Three sentence 2). Most women decide that they do not want to breastfeed because out in public people may find it inappropriate and say rude things to them, or their family and friends may make an enormous ordeal about it. The general says that breastfeeding should be discreet and hidden, but supporters say that it is natural, and it should be allowed anywhere...
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...Is Breastfeeding The Right Choice? There have been many trends that moms have followed throughout the decades. One-minute breastfeeding is the best choice for the baby and there is no doubt about it, the next breastfeeding is no longer the trend and formula is in. My purpose for this paper is to figure out if breastfeeding is truly the best choice for a baby. Being young and hopeful, I one day want to have a child of my own, so hopefully this research will allow me to decide if I will breastfeed my baby. There are a lot of advantages to breastfeeding an infant. The advantages appeal not only to the infant but also to the mother. To start out breast milk is always warm and ready compared to having to prepare a bottle of formula. Not only is breast milk always ready but it also is zero dollars. Formula can be extremely expensive to continuously buy. Breastfeeding is much more accessible and is the least expensive option. Along with being convenient breast milk also enhances brain development and the infants I.Q. in ways that formula cannot. A longitudinal study over a period of eighteen years involving one thousand children was preformed to show breastfed infants grew up to have both higher intelligence and academic achievement than those who were formula fed (Burby). Research has determined that a child’s first three years are the most critical in brain development. The infant’s nutrition during these essential periods in early growth and development permanently...
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...make to that question is one of the first and probably the most significant decisions you will make as a new parent. Breastfeeding takes some time to learn for both you and your infant but is definitely worth the effort and time. Your choice to breast feed your newborn infant will affect his or her whole life, from birth throughout his or her adult life. There is no question that a mother truly wants the best for her children from the time they learn they are expecting their new bundle of joy. Breast milk has the perfect combination of proteins, fats, vitamins, and carbohydrates your infant needs. Breast milk is far more than good food. It is a living fluid that protects your infant from disease and actively contributes to the development of your infant. As mentioned by Arsenault (2011) breast milk not only provides the nutrition your infant needs but it also provides protection by supplying your infant his or her first antibodies and immunities. Breast milk aids in protecting infants against infection and disease. According to the La Leche League International (LLL) (2004) Infant mortality rates are higher among artificially fed infants, even in places where everyone has access to safe water and good medical care. Morbidity rates- how often babies get sick- are also higher among artificially fed infants in both the developed and the developing world. Breastfeeding is critical to infant survival and developing countries, and it plays a significant role in keeping babies health...
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...choice until the nineteenth century. However, breastfeeding was still the chosen choice for feeding and then it was frowned upon if one didn’t breast feed. In “The Highest Pleasure of Which Woman’s Nature Is Capable”: Breast-Feeding and the Sentimental Maternal Ideal in America, 1750-1860” written by Doyle stated that authors in the mid-eighteenth century indicated that breast feeding was a sign of “good mothering” and if a mother refused to nurse then she...
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...How Does Breast- Feeding impact cognitive, physical and socio-emotional development from Birth to Preschool Years? Psychology 230 Ms. Linda Pinney For many years there have been a lot of debates about rather breast-feeding or bottle feeding is better for a baby’s health. For the first few months when a baby is born the main source of an infant’s nutrients and energy either comes from breast milk or alternative formula. The growing census is that breast feeding is better for the baby’s health (Walker, 2010: Wilson, 2010), but how does it differ in the outcome of an infant’s social cognitive, physical and socio-emotional development during the first months and throughout the preschool years? Can breast-feeding really impact the success in a child’s life more than bottle-feeding? A recent Brazilian study showed that SGA babies scored significantly lower on the Bayley mental and motor subscales at 6 months and that the difference increased by 12 months [1]. Some studies followed the children for several years, and the findings sometimes changed with the age of follow-up. In American children who were assessed at 4, 5, and 7 years of age, language development, and reading readiness were worse in children who were not breast fed. Similarly, SGA Guatemalan children who had not been different from NEW children before 12 months had significantly poorer developmental levels in their second year and had lower scores on their cognitive...
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...about 1.5-2oz; about the size of a ping-pong ball. -Frequent feedings- 8-12+ times/24 hrs -Assures baby takes in all the milk needed -Assures mother’s milk production meets baby’s demands | Colustrum | -Measurable in teaspoons- low volume but high in nutrients -Produced from the beginning of pregnancy through first several days of breastfeeding -Orange/yellowish, thick, sticky -Easily digestible by baby | Colustrum | * Provides large amounts of living cells -Defend against disease(safe vaccine) * Anitbody called IgA (immunoglobulin A) * Protects baby from infections that attack mucous membrans * throat, lungs,intestines | Colustrum | * Seals holes in baby’s gastrointestinal tract -Very permeable intestines * Contains high concentrations of leukocytes, protective white cells which can destroy disease-causing bacteria and viruses. | Colusrum | “Breastfeeding vs. Formula Feeding” Advantages of Breastfeeding * Costs nothing to breasted -Formula & medications & childcare * Different tastes * Convenience * Obesity prevention * Smarter babies * Skin to skin contact Advantages of Breastfeeding * Benefits to mom -Confidence that mom can care for baby -Calories burned -Lowers risk of breast cancer,...
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...Viresh Gulati - Diary Entry BEHS 343 Section 6381 You are expecting your first child and are interested in breastfeeding your baby. You would also like to return to work relatively soon. You have to decide how valuable breastfeeding is and whether you can work and breastfeed. The scenario is not true for me in real life since I have three kids, but was a concern when we were having our first child 14 years ago. June 7, 2015 We are expecting our first child! This is a very exciting and happy time of our lives and we can hardly wait to hold our little bundle of joy. But there is a lot to prepare and plan before the arrival of our baby. We have to paint and decorate the baby’s room, register for the baby shower and outline a plan of who will be taking care of the baby when we are back at work. And thinking of going back to work brings a very significant question to mind - are we going to breastfeed the baby or use formula? In my class “Parenting Today” I have read that breastfeeding an infant has a lot of health advantages. It helps protect babies against infectious diseases by strengthening their immune system. The advantages of breastfeeding are numerous, both for the baby as well as for the mother. Studies have shown that breastfeeding promotes the development of mother-child relationship. Research has proved that breastfed babies have healthier immune systems to fight infections; they are less likely to develop childhood obesity and the problems associated with it; they...
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...Breastfeeding in public tends to be controversial. I don’t know about anyone else but I would rather have a calm, breastfeeding baby than a screaming, hungry baby while I’m eating dinner. Many public companies have tried to please their employees by trying to move nursing mothers into restrooms or dressing rooms. I have never seen a public restroom that I would feed a baby in. And I would hate to think a new mother is cooped up inside because she would be afraid that her baby would get hungry while she is gone. Breastfeeding mothers and their babies shouldn’t feel like they are trapped in their house, but every mother should remember that she is feeding her baby and that she is not doing anything wrong. Even though it may seem taboo in some...
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...Breastfeeding – no introduction necessary The focus of this review paper is on presenting and substantiating common knowledge and beliefs with scientific research and facts to demonstrate the advantages of breast milk feeding in early stages of human life and in years that follow. Discussion of non-scientific, i.e. social, economic, etc., aspects of breastfeeding will be limited, with primary focus given to human health outcomes for infants and mothers. The structure of this paper is decisively unconventional: where the author has chosen to discuss the body of common knowledge about breastfeeding before delving into the scientific research review. The intention is to draw the readers’ attention to the vast body of proven and observed advantages of breastfeeding for infant and mothers. Breastfeeding advantages – more than just food Breastfeeding is a natural process. Throughout human history breastfeeding was, and in many places around the world still is, a means to a healthy start to a human life. With the development of baby formula, and its availability, and relatively low cost, breastfeeding is now commonly thought to be a choice in the developed world. No longer a means to survival, no longer a requirement. To some, the advent of the baby formula is a direct form of feminine liberation. To others, baby formula is a necessity for medical or circumstantial reasons that are not driven by the freedom of choice. Those that choose the formula under pretenses other than necessity...
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...(Tidswell & Evan, 2011)("HMBANA," 2003) breastfeeding dq 2 Wendy Robertson Grand Canyon Universithy Health Assessment NRS434 Cynthia Yascavage August 13, 2013 breastfeeding dq 2 You are the registered nurse performing a health assessment on a newborn infant. From the functional health pattern portion of the assessment, you learn the mother is reluctant to breastfeed her baby. One of the most important aspects of health promotion in the infant is nutritional status. At this time, you take the opportunity to inform the mother about the benefits of breastfeeding. The American Academy of Pediatrics and the American Dietetic Association have released recommendations and position statements in support of breastfeeding. In addition, research has shown that the positive effects of breastfeeding last into adulthood. Find a research article in the GCU eLibrary that discusses the positive impacts of breastfeeding not only in infancy but also later in life. Summarize the article, and write one or two paragraphs stating how you would share this information with the mother to encourage the mother to breastfeed her baby? child. In fact, according to the longer one breastfeeds the better. According to “The Health Benefits of Breastfeeding on Risk of Children Developing Allergic Asthma”, breastfeeding is important to raise a healthy child. In fact, the longer one breastfeeds the better. This article stated that “Children who had been breastfed for any period were...
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...Western Governors University Breastfeeding: A Declining Choice. A Realistic Solution Breastfeeding is endorsed by many different agencies worldwide. Some of those agencies include: The American Academy of Pediatrics, American Family of Pediatrics, and the American Association of Obstetricians and Gynecologists. All of these agencies agree that breastfeeding should be done for the first twelve months of life. Mothers and babies build unspeakable bonds during breastfeeding. Breastfeeding is one of the most natural things a mother can do, yet it is becoming a declining choice among mothers when it comes to feeding their newborn. When a mother chooses to use formula over breast milk, both she and the baby loose out in many ways, two of the most important being critical nutrition and bonding time. Parents spend what could be considered small fortunes on formula when they could be feeding the babies for free by choosing the breast. A way to address the problem of the decline in mother’s breastfeeding is to provide more education, and to provide more support while beginning to change the public’s opinion on mom’s breastfeeding in public. Typical education on breastfeeding usually comes from two sources. One of those sources is prenatal classes that parents take while they are still pregnant. Breastfeeding is talked about but not in an in-depth or continual way. An example of a typical prenatal class is a four week course. The breastfeeding portion is about fifty-five minutes...
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...Among the many decisions every expecting mother must make, how we choose to feed our new little newborn is one of the most important. If you choose to breastfeed your baby, it is proven that breast milk contains important nutrients and antibodies that help baby’s immune system, gain weight, mental development and fight early infections ( Grosvenor,2015). Breastfeeding also enhances mother child bonding. Each mother should carefully consider both options, and make an informed decision on what is best for her and her baby, and not feel guilty if you don’t. Breastfeeding has health advantages to infants. Mothers’ breast milk contains nutrition that can only be passed to babies through breastfeeding. Evidently, breastfed babies are healthier babies...
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...Infant Feeding in the Context of HIV FACILITATOR’S MANUAL TOSOUTH SOUTH THE SOUTH TO SOUTH PARTNERSHIP FOR COMPREHENSIVE FAMILY HIV CARE AND TREATMENT PROGRAM (S2S) South Africa has the largest HIV burden of any country in the world, with an estimated 5.7 million people living with the virus. Women and children remain at the centre of the pandemic in terms of transmission, vulnerability and potential for impact. To continue to build on the existing successes of South Africa’s antiretroviral (ARV) program, the capacity for HIV disease management must be enhanced. It is essential that HIV disease management transition from an individual case management to a family-centred and chronic-care approach targeting and prioritising pregnant women and children. Enrolling pregnant women and children into HIV care and treatment early and regularly can prevent new HIV infections and reduce morbidity and mortality, effectively sustaining the quality of life of mothers, their children, and their families. The scale up of effective prevention of mother-to-child transmission (PMTCT) and paediatric ARV care and treatment programs are crucial in the fight against HIV but are challenged by many factors including perceived complexity of treating pregnant women and children, inadequate paediatric and PMTCT knowledge and clinical skills, lack of psychosocial and adherence support, delays in integrating PMTCT services with antenatal and child health management systems, and gaps in referral...
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