... AND 3M: BREATHE RIGHT® NASAL STRIP "When we first began marketing this product, what was so gratifying, particularly as a physician were the literally thousands of letters and phone calls we would receive talking about how much better people slept at night. Almost all the letters began with "thank you, thank you, thank you!" Just three thank you's. It was, I haven't gotten a good night's sleep like this in 10 years." What is Dr. Dan Cohen, CEO of CNS, Inc., talking about? Its Breathe Right® nasal strips, the innovative adhesive pad with a small spring inside that, when attached to the nose, pulls the nasal passages open and makes it easier to breathe. Since its introduction in the United States, Breathe Right strips have been coveted by athletes hoping to improve their performance through increased oxygen flow, snorers (and more often, snorers' spouses) hoping for a sound night's sleep, and allergy and cold sufferers looking for relief for their stuffed noses. HOW THIS WEIRD-LOOKING STRIP CAME ABOUT The Breathe Right® strip was invented by Bruce Johnson, who suffered from chronic nasal congestion. At times he would put straws or paper clips up his nose at night to keep his nasal passages open. After tinkering in his workshop for years, he came up with a prototype design for the Breath Right® strip. He brought the prototype to CNS, which was in the sleep disorders diagnostic equipment business at the time. Dr. Cohen knew instantly the market for the strips would be huge. After...
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...Colgate-Palmolive's US market value share upto 34.8% ahead from Proctor and Gamble's share of 31.6% value share. Nigel Burton, the president of global oral care at Colgate-Palmolive Company (CP), is reviewing market launch plans for a new toothpaste , Colgate Max Fresh (CMF) by CP'sChinese and Mexican subsidiaries. . Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. US LAUNCH (Breath Strip in Toothpaste) Assessing the US market conditions are necessary at this point. US retail toothpaste market - $438 million with a growth rate of 8% since 2000 From Table B in the case, CP and P&G are on a head to head competition for the 2004 value share of toothpaste market with 34.8% and 31.6% value share respectively. Facts in the case prove that the US Market Toothpaste Benefit Importance cosmetics benefits such as breath freshening and whitening are at the 3rd and 5th place respectively while therapeutic benefits : 'protection against cavities / contains flouride' , ' reduce plaque buildup' and controls tartar' are at the 1st, 2nd and 4th places respectively. This shows that in the US market there is more therapeutic benefits sought from toothpastes. Exhibit 2B on the other hand qualifies that consumer benefit data. It shows that between 2000 and 2004 data. There is a dwindling importance of the therapeutic benefits : 'anti- cavity/ tartar'...
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...Dilbert comics strips http://www.dilbert.com/strips/comic/2009-09-24/ http://www.dilbert.com/strips/comic/2009-09-24/ http://www.dilbert.com/strips/comic/2008-07-16/ http://www.dilbert.com/strips/comic/2008-07-16/ http://www.dilbert.com/strips/comic/2014-01-14/ http://www.dilbert.com/strips/comic/2014-01-14/ Nikola Tesla Nikola Tesla (Serbian Cyrillic: Никола Тесла; 10 July 1856 – 7 January 1943) was a Serbian American inventor, electrical engineer, mechanical engineer, physicist, and futurist best known for his contributions to the design of the modern alternating current (AC) electricity supply system. Tesla gained experience in telephony and electrical engineering before emigrating to the United States in 1884 to work for Thomas Edison. He soon struck out on his own with financial backers, setting up laboratories and companies to develop a range of electrical devices. His patented AC induction motor and transformer were licensed by George Westinghouse, who also hired Tesla as a consultant to help develop a power system using alternating current. Tesla is also known for his high-voltage, high-frequency power experiments in New York and Colorado Springs which included patented devices and theoretical work used in the invention of radio communication, for his X-ray experiments, and for his ill-fated attempt at intercontinental wireless transmission in his unfinished Wardenclyffe Tower project. Tesla's achievements and his abilities as a showman demonstrating...
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...internationally and quickly got a success in the most global markets. After 1990s all producers could use fluoride in their products. In 1997 CP launched Colgate Total as a premium product with a 12 hours teeth protection. This product was very popular on the market. But CP wasn`t going to stop improving their product. In late 2002 a new toothpaste formula was invented. This product was launched as Colgate Max Fresh. This product was really unique; it utilized its patented technology of dissolvable mini breath strips as a point of differentiation. CMF provided protection against a full range of oral health problems and it was a convenient alternative to traditional mouth fresheners. Cavity/fluoride protection was a key benefit for the customers, but Colgate presented their product firstly for freshening a breath and secondly for whitening. The importance of whitening segment was growing, CP considered it can be the “the price of entry” with any premium – priced product launch. The technology of strips was very strong on the market, but because of high manufacturing costs on the emerging markets, CP should have created cost-optimized formula. The next trick of retail promotion was a “cannibalization”. Colgate Max Fresh is a high margin product and premium tier brand. In order not to lose on the emerging market, CP used cannibalization. The parent brand is created to support the new one and to find a room for a new brand. But never the less CP provided less cannibalization that it was expected...
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...time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance, using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel tube in two flavours Blue cool mint and Green clean mint. The packaging of the product was also quite attractive owing to the clear plastic cover that showcased the mini breath strips. It used Emily Proctor in its visual ads and this campaign was a huge success in the US market and it increased the sales considerably and about 40% of the target group provided positive intent to buy the product. Moreover, the sales increased as US market is highly concerned with having afresh Breath all the time and Colgate Max Fresh provided the US market with the same with a brand new packaging style. This also increased Colgate - Palmolive’s market share in US in the Premium Toothpaste segment. 2. The toothpaste market was heavily skewed towards therapeutic toothpastes. The major challenge in launching the CMF was getting the consumer communication right. They had to change the name to make it meaningful in china. Freshness was relatively a new idea in China in the toothpaste category and it was challenging to advertise that concept. People in China would not have connected with Emily Procter’s character...
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...EMPLOYERS AND EMPLOYEE RIGHTS ON DRUG TESTING IN THE WORK PLACE: Employer and employee have different rights and responsibilities in the organization. The right are provided for the productivity of the organization. Drug and Alcohol Testing: The use of drugs such as cocaine and alcohol has received widespread attention in recent years and many private employers now routinely test for drugs and alcohol use. However, the laws regulating drug testing are relatively new. The courts are still shaping them. At present, the Americans with Disabilities Act, some state laws, and court decisions affect an employer’s ability to use drug testing during the pre-employment period. Generally, the law allows employers to require prospective employees to take drug tests if * The candidate knows that such testing is part of the screening process for prospective employees, * The employer has already offered the candidate the job, * All applicants for the same or similar positions are tested similarly, and * A state-certified laboratory administers the test. Employers can avoid some potential problems by including an agreement to submit to such tests on their application form. Several federal laws and regulations require certain employers to conduct pre-employment drug and alcohol tests. Other issues that employers should consider when deciding whether to use drug and alcohol tests as screening devices are: The duty to provide a safe workplace: State...
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... [pic] Introduction The organs of the respiratory system include the nose, nasal cavity, sinuses, pharynx, larynx, trachea, respiratory tree, and lungs. They function to transport air to the air sacs of the lungs (the alveoli) where gas exchange occurs. The process of transporting and exchanging gases between the atmosphere and the body cells is respiration. The process of taking in air is known as inspiration, while the process of blowing out air is called expiration. A respiratory cycle consists of one inspiration and one expiration. The point of respiration is to allow you to obtain oxygen, eliminate carbon dioxide, and regulate the blood’s pH level. Respiration rate (breaths per minute) and depth (volume of air inhaled and exhaled with each breath) varies due to changes in blood chemistry that are monitored by the brain. For example, when you exercise, demand for oxygen increases because the cells require more ATP. In turn, more carbon dioxide is produced by cells and diffuses to the blood. The rise in carbon dioxide leads to a decrease in pH, causing the blood to be more acidic. The brain is especially sensitive to pH levels; as pH levels in the blood fall, the brain stimulates more rapid breathing and deeper breathing. The effect is to draw more air into the lungs, to transport more oxygen to the cells, and lower pH and CO2 levels. Check Your Understanding: Answer the following questions based on your reading of the introduction. 1. Where...
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...Family Health Risk Assessment: Friedman Family Grand Canyon University: NRS-429V October 19, 2014 Introduction As nurses, we are concerned with not only and individual’s health, we are concerned with a family’s health. How a family interacts with health matters greatly influences how an individual will address their own health care issues. This paper uses Gordon’s Functional Health Pattern as the context for a family health assessment and interview that was conducted with an adult son of a Long Island, Jewish family. A series of thirty-three questions were asked, three to each corresponding area. Gordon’s Functional Health Pattern is comprised of eleven “functional health patterns that help organize a family health risk assessment.” (Edelman & Mandle, 2014). The eleven areas are noted to be as follows: 1. Health Perception/Health Management 2. Nutrition/Metabolic 3. Elimination 4. Activity/Exercise 5. Sleep/Rest 6. Cognitive/Perception 7. Self Perception 8. Roles/Relationships 9. Sex/Reproduction 10. Coping/Stressors 11. Values Beliefs (Edelman & Mandle, 2014). Brian F. Family/Values Brian F. is the youngest adult son of a Long Island, New York, Jewish family that includes his father, mother, and two older siblings. Brian’s sister, Robin is the first-born and 6 years older than Brian, followed by his brother, Jason who is 4 years older than Brian is. Brian’s mother, Patty, was a stay-at-home...
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...describe two or more physical, mental and/or emotional insights, openings, or improvements you have cultivated from your IN CLASS practice of poses and breathing techniques thus far. Min 75 words, max 150 words Connect my mind with body, begin by focusing on my breathing: Although breathing is already a mechanical part of our life, I feel more calm and relax for my entire body by practicing the breathing technique. It also brings positive energy and thoughts. I believe all the breathing techniques I learned in the class will provide a good preparation for the breath and mind for my deliveryandbeyond. Stand tall with a solid foundation-stack of the joints: I never focused on this alignment when I practiced yoga before; however, when I discovered the technique, I found myself root on the floor andmygestureismorestable.Ialsofeelmorecomfortwiththepose. Accept myself as I am now and set my own pace: Since I am 5 months pregnant, some poses are not too easy for me, I would modify the pose to make myself more comfortable. What two HOMEWORK tasks or experiments from your Journaling Packet were most successful for you thus far? For each, include : a) Pebble name and experiment or task; b) How did you go about the task, and how did it go, what results or benefits did it provide ? ; c) How might the task or exercise relate back to your physical yoga practice? Min 75 words, max 150 words a) • Awareness of Breathing- Breathing techniques • The Habits of the body b) • Awareness of...
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...third ventricles. DS started suffering from rapid deterioration of mental state and emergency room physician elected to intubate. She was immediately evaluated by a neurosurgeon and he successfully placed a right frontal twist drill for external ventricular drain placement due to the subarachnoid hemorrhage. Pulmonologist was also consulted and aided on the ventilated patient after procedure. Her temperature had been as low as 94.8°F, and she was put on a bear hugger. She was given Propofol titrated to sedation and started on antibiotics. DS was transferred to Neuro ICU on mechanical ventilation and, so far, is currently stable. History and Physical DS has past medical history of emphysema, migraine headaches, and osteoporosis. Her past surgical history includes breast augmentation. DS drinks alcohol on occasion, but denies smoking and recreational drug use. Home medications include ProAir HFA Inhalation and Symbicort Inhalation. The patient is allergic to Flagyl and Sulfa antibiotics. The admitting physical exams for DS are as follow: Vital signs: blood pressure173/108, heart rate 48, respiratory rate16, temperature at 96°F axillary and oxygen saturation 100% on mechanical vent. Appearance: she appeared ill and pale and on moderate distress. EENT: Right pupil 3mm and dilated. Left pupil...
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...If it is breathed through the nose the hairs that line the inside cleanse some of the air in. Next all the air from both the mouth and nose goes through the throat. From the throat it goes through the trachea or as its better known as the windpipe. “The trachea is a passage going from the throat leading air into the lungs” lungsusa.org. The trachea then separates into the two main tubes, the bronchial tubes, and a tube for each lung which will then divide into each lobe of the lung. The right lung has more lobes then the left. The right has three and the left has two. A lobe is the spongy balloon like sections in the lungs. Air moves in and out of these sections of the bronchial tubes. Then there are the pleura, it’s a membrane continuously folded over, it looks like two membranes when it’s actually one. They surround each lung and keep the lungs from touching the chest wall. The bronchial tubes are lined with cilia. They are very small hairs that line the bronchial tubes and sway back and forth continuously in a wave-like motion. The motion from the cilia carries the mucus, which is phlegm, upward and out to where it is either coughed up or swallowed. The mucus takes hold of the dust/germs and other unwanted stuff that comes into the lungs. We get...
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...forgetfulness of all things Veronica to his sexaulity, she was a woman after all, and women were not what he was interested in. Just as Leon was resigned to sit on the floor, back slumped up against the door of the apartment, much like he imagined a bum would, Veronica opened the door. Veronica’s face fell upon seeing him, Leon could tell she was disappointed. He wondered if she had been expecting someone else. “There you are,” was all she said as she stood aside and let Leon into the apartment. Leon shrugged his way past her without so much as a grunt or a glance and immediately walked to the bathroom. The bathroom was all white, white tile floors, white ceiling, white appliances, white fixtures, white cabinets, white walls, except a strip for a strip of black tile that lined the lower third of the walls. The shower was one of those European style things, which is to say, it was just a shower head coming out of a wall with some knobby fixtures for flow and temperature, and no separation from the rest of the room. The bathroom mirror was situated so that one in the shower could perfectly observe themselves. Leon thought that was an odd touch, but he knew that Veronica used it often with the countless partners she brought home. The thought disgusted him slightly. Leon turned the knob of the shower on and all the way over to the hottest setting. He looked at his face in the mirror, it was still stained with dirt. He looked like a homeless person with his hair matted that way. It was...
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...founder. Instead, the founder is said to be a semi-mythical sage Kapila. They believe in a Supreme Being and follow certain concepts such as Trust, dharma, and karma. They also believe in the authority of Vedas, which are a revered collection of ancient sacred hymns. The Vedas transcend human time and are as relevant today as they were thousands of years ago. Hindus worship a variety of gods and goddesses. According to the Vedas, Truth is One, but the wise express it in a variety of ways. Brahman is the one true God who is formless, limitless, all-inclusive, and eternal. He is a true entity that encompasses everything in the universe. Vedas is the ultimate authority. Dharma is the right conduct, righteousness, moral law, and duty. To have dharma as your center means to strive for the right thing all the time. The Hindus believe in reincarnation, which is the thought of the soul leaving the dead body and entering into a new one. The soul takes birth again and again with limitless amounts of bodies. Birth as a human is a rare and special opportunity for the soul to advance toward its ultimate goal of liberation from rebirth and merging with the Absolute Reality. Karma is important in the Hindu religion as the thought is every act we make, and every thought and every desire we have, shapes out future experiences. A Hindu will...
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...“Beauty in Nature” It was cold, dark, and quiet, and I was having the time of my life. As I was lying on my cot on that little beach at the bottom of the Grand Canyon, I started to relive the whole experience from start to finish and I suddenly relized how fortunate I was to have this experience. It all started in the beginning of January 2010. For my sixteenth birthday, my grandparents said that I could pick anything I wanted to do, anywhere in the country, and they would pay for my Dad, my Grandpa, and I to go. After a few weeks of indecision (I had so many ideas that I couldn’t decide) my Grandpa called me and told me that he had asked a travel agent for ideas. She informed him of a trip that consisted of visiting the city of Las Vegas, spending a day on a cattle ranch, and, best of all, a three day, two night rafting trip through the Grand Canyon. A decision that I had been struggling with for weeks was solved with a short phone call. This was the trip I wanted to take, the trip of a life time. The date was set, we would fly to Las Vegas at the end of May. This posed a slight problem in that school didn’t let out untill the fifth of June, and final exams were taking place in the last two weeks. After much effort on my part, I was able to exempt a couple of exams and convince the rest of my teachers to allow my to take their test early. Everything was in order, we were to leave a full week before the end of school. The plan was for my Dad and I to drive up to my Grandparents’...
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...o Cyber bullying is the use of information and communication technologies to support deliberate, repeated, and hostile behavior by an individual or group, that is intended to harass or harm and targeted groupf or individual. This includes displaying or circulating threats, personal information or images about another group or individual via internet sites, email messages, electronic devices such as cell phones, and social media sites. Cyber bullying has become a very widespread problem that has greatly affected our society in many ways and has caused unnecessary emotional stress for numerous innocent victims. It is now debated whether cyber bullying should become a criminal offense, an act punishable by law. While there are various arguments against the criminalization of cyber bullying, many believe that legislations backed by a court of law will be the single best form of defense against this activity and the best method of protecting former and current victims of this torment. While bullying has been a long-time issue, technological advances have made mass bullying simpler and more accessible. An angry teenage girl can sit in her own bedroom and post humiliating information about her former friend on a social media site with an extremely large audience. Others can join in and team up on the former friend. Untrue stories can be openly shared about others. A large majority of teenagers have cell phones and unlimited text messaging services. They have computers, internet access...
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