...– BREMEN ELECTRONICS (A) In October 2005, Herman Klein, President, and Marlene Baer, Controller, of Bremen Electronics USA were checking the budgeted figures for Bremen's 2006 operations. They wanted to see what level of sales would be required to provide Bremen's parent company in Germany with its pre-tax target profit of $180,000 for the year. In early 2005 Bremen Electronics, a large German manufacturer of radio equipment had set up a subsidiary in the United States to manufacture two products Bremen had successfully marketed in Europe. One was a miniature signaling device used primarily for remote operation of garage doors. These "RC1" units consisted of a signal sender, about half the size of a pack of cards, and a receiver which was a bit larger. A large manufacturer of motorized garage doors had agreed to take a minimum of 90,000 RC1 control units a year. Klein and Baer thought that 120,000 units was a reasonable target for 2006. Bremen had also designed a similar device which could be used by a householder to turn on inside lights when arriving after dark. This unit, called "RC2," was slightly more expensive to make since the receiving part was a complete plug-in device while the RC1 receiver was a component of the garage door unit. Initially Bremen expected to sell the RC2 unit primarily through mail order catalogues. Klein and Baer projected sales of 39,600 units for 2006. As a start, Baer developed the figures shown in Exhibits 1, 2, and 3, she...
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...Bremen Electronics Company Background Bremen Electronics is a German company that, in 1993, started a subsidiary in the United States called Bremen Electronics USA. Members of the subsidiary’s management team include Herman Klein, President and Marlene Baer, Controller. The initial purpose of this subsidiary is to market two products that were previously marketed in Europe successfully. Bremen Electronics USA began developing a strategy to expand their operations to US markets to meet a target profit of $210,000 for 1994. The first product was a garage door opener including a sender and receiver. This is referred to as RC1. The marketing strategy for this product included an agreement from a large motorized garage door manufacturer to take 100,000 units per year at a minimum. The president and controller agreed that 120,000 units was an appropriate annual target for RC1 units. The second product was similar to a remote control garage door opener. This product turned on inside lights remotely when a person arrives home after dark. This was referred to as RC2. The marketing strategy for this product was primarily mail order catalogs. Klein and Baer agreed that this marketing method should reach the goal of 60,000 RC2 units for 1994. In planning for 1994, Marlene Baer, Controller, began developing a financial plan to analyze costs and create more accurate projections. Much of the initial projections were based on assumptions that need further evaluation...
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...FUNDRAISING FOR EUROPEAN UNIVERSITIES: EXPLORING OPTIONS ISTANBUL, 17-18 FEBRUARY 2006 CASE STUDY: UNIVERSITY OF BREMEN INTRODUCING A FUNDRAISING CULTURE: A DEMANDING AND ON-GOING PROCESS Winnie Abraham Spokesperson for the President, Head of Fundraising University of Bremen, Germany The case of Bremen will illustrate how important it is to have a clear understanding of the consequences of introducing fundraising activities on behalf of a public university BEFORE embarking on this trail. The process has a large impact on your university and - at least in the short run - no definitive results. The case will demonstrate the challenges, pitfalls and successes experienced while developing a fundraising concept and implementing it, starting with a change of mindset, which is needed from the people involved: Philanthropy is a philosophical attitude towards the world and not just another way of acquiring funds. You have to master the principles and techniques involved as well as being able to answer the question: Why does your university exist, what is your mission, why should somebody become a donor of your university? On the one hand you will realize how difficult it is to give a convincing answer and on the other hand, how many other organizations compete with you for people's wallets. While taking good advice from a US partner, the University of Bremen adapted it to its specific needs, objectives and culture. The case will pay particular attention to the issues related...
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...since 2009. He gained international attention during the 2010 FIFA World Cup and was nominated for the Golden Ball Award, which is awarded to the tournament's best player. Özil started his senior career at hometown club Schalke in the Bundesliga in 2006, transferred to Werder Bremen in 2008 and was signed by Real Madrid in August 2010 following his break-out performance at the FIFA World Cup with Germany. On transfer deadline day of summer 2013, he moved to Arsenal for a club-record fee of £42.5 million.[3][4][5][6] The transfer makes him the most expensive German football player of all time. Özil is acclaimed for his finesse and improvisation as an attacking midfielder. His style and ability for providing assists for his team-mates has been compared by former manager José Mourinho to that of Real Madrid legend Zinedine Zidane.[7] In 2011, Özil ranked first in assists in major European and domestic competitions with 25. In 2012, he ranked first in assists in La Liga with 17.[8][9] He was also one of the top assist providers in the 2010 FIFA World Cup and UEFA Euro 2012 with three in both tournaments. Contents [hide] 1 Club career 1.1 Gelsenkirchen and Rot-Weiss Essen 1.2 Schalke 04 1.3 Werder Bremen 1.4 Real Madrid 1.4.1 2010–11 season 1.4.2 2011–12 season 1.4.3 2012–13 season 1.5 Arsenal 1.5.1 2013–14 season 1.5.2 2014–15 season 2 International career 2.1 2010 FIFA World Cup 2.2 UEFA Euro 2012 2.3 2014 FIFA World Cup 3 Style of play 4 Outside football 4...
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...The changing legal idea about computers is that its a trend forcing police to change the way that they investigate crimes and obtain search warrants. A computer or personal electronic device can no longer be seen as just a thing, it should be viewed as a place said Mr. Justice Thomas Heeney. Recent case laws holds that because a computer can contain such huge amounts of personal information, it should be regarded as a place. Mr. Rafferty's laptop was essentially warrant-less and so had violated his Charter of Rights against unreasonable search and seizure. This precedent stemmed from another high profile murder case in 2007 which was a Markham salesman killing his estranged wife and another woman. His cell phone was going to be examined for trace evidence of blood splatter, but the scrutiny of its contents inside needed a second warrant. The plain view principle could not be applied in this case. That simply involves common sense because none of the contents in the computers were in plain view. Two other legal skirmishes that the jury never heard about were 1- several inconsistencies in various statements made by witnesses and 2- The inconsistency in Ms. Mcclintics initial claim of Rafferty being the one to smash Tori's skull, and later she said that she wielded the murder weapon. They also missed the episode in the court room when two people tried to snap pictures of Rafferty which is extremely illegal in a court room. I do not believe in the fact that evidence should be...
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...In Electronics, Japan Still Matters Posted by: Bruce Einhorn on March 17, 2011 In the global technology industry's pecking order, Japanese consumer electronics companies long ago surrendered their top spot to more nimble competitors like Samsung Electronics andApple. Many of the country's chipmakers also struggled as competitors in Korea and Taiwan thrived. Meanwhile, marketing executives at major multinationals turned their attention to China and India, the world's new economic powers. For many, Japan was largely an afterthought, a declining power with an aging population. The turmoil following the March 11 earthquake has provided a rude reminder that, when it comes to the global electronics industry's supply chain, Japan still matters. The country's factories produce about one-fifth of the world's semiconductors and 40 percent of electronic components. Japan's Mitsubishi Gas Chemical and Hitachi Chemical combined make almost all of the world's BT Resin, a raw material used in chip packaging, and Hitachi Chemical has 70 percent market share for a type of chemical slurry used by semiconductor producers for polishing chips. Tech executives and investors therefore should be worrying about a prolonged shutdown of production in Japan, where many factories are closed and there's no clear sign of how much damage they suffered or when they might reopen. Typically, big chipmakers likeTaiwan Semiconductor Manufacturing Co. keep between four to six weeks of supply, so uncertainty about...
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...You are the news director of a local television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why? o Your news organization is owned by a massive corporation that also owns an electronics company. It has learned that the refrigerators the electronics company makes are fire hazards and have destroyed several homes. How do you cover the story and how do you acknowledge that you are owned by the same corporation? o You are the chief editor of a large metropolitan daily newspaper. One of your reporters is caught fabricating sources and making up facts. How do you handle the situation, from disciplining the reporter to explaining it to your readers? . Solve the problem using what you have learned. Solutions must be realistic. If you think cable news networks do not have enough foreign coverage, for example, it is not enough to say you will simply hire more reporters. You must say where that money will come from. Be creative, both in the identification of the problem and, especially, in the solution. . Include the following: o The role of media in delivering news to the public o The significance of immediate news media delivery on culture o The social responsibilities of news media. o Ethical and legal considerations...
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...4. Significance and Justifications for the Study The study of E-learning effectiveness is important. It is because we have to define that whether learning by using electronic media or through the Internet is effective or not. Nowadays, technology have helped human in all types of activity including education. This is what we can see in our daily life. Although technology is getting more advances, but there is not necessarily that it can help a lot in education field. Throughout this research, we have to find out the factors and how the factors affect the effectiveness of E-learning. Since technology nowadays is advances than older time, people would rely on electronic device. So, E-learning will be more practical and effective since people nowadays will have more interested on learning by using the combination of technology and education. Besides, with the Internet available, knowledge can spread widely. This can foster the process of learning and people can gain knowledge faster. E-learning may benefits to all of the users which means both of the learners and instructors. Let’s say if a company chooses to train their employee by using E-learning, this may result to material cost decrease. It is because the company doesn’t have to prepare an operating room just for the training purpose. E-learning can be flexible because the learners can study anywhere and anytime as long as there is device and also connection available. The advantages of E-learning are yet...
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...Moore's law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years. The law is named after Intel co-founder Gordon E. Moore, who described the trend in his 1965 paper.[1][2][3] His prediction has proven to be accurate, in part because the law is now used in the semiconductor industry to guide long-term planning and to set targets for research and development.[4] The capabilities of many digital electronic devices are strongly linked to Moore's law: processing speed, memory capacity, sensors and even the number and size of pixels in digital cameras.[5] All of these are improving at (roughly) exponential rates as well (see Other formulations and similar laws). This exponential improvement has dramatically enhanced the impact of digital electronics in nearly every segment of the world economy.[6] Moore's law describes a driving force of technological and social change in the late 20th and early 21st centuries.[7][8] The period often quoted as "18 months" is due to Intel executive David House, who predicted that period for a doubling in chip performance (being a combination of the effect of more transistors and their being faster).[9] Although this trend has continued for more than half a century, Moore's law should be considered an observation or conjecture and not a physical or natural law. Sources in 2005 expected it to continue until at least 2015 or 2020.[note 1][11] However, the...
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...Solomon Americans do not read as much as we should which will have negative consequences when it comes to the heath, politics and education. According with Solomon, The National Endowment for the Art made a survey that indicated people who read are active in the community. For example, people who like to read will go to museums and musical performances more often, and perform volunteer and charity. This is compared to non-readers, who have little to no active engagement with the community. The author declares that electronic media can be dangerous for nonreaders because most people use television or other electronics as a means of relaxing, consequently absorbing all of the good and bad information. However, readers were able to filter the information more effectively while watching television. Solomon claims that people who read do not feel alone because they see a book as a friend, while people who do not read and spend their days with electronics devices tend to feel depressed. Reading is a mentally active experience and helps us learn. It can also help us stay guarded from future mental illnesses like Alzheimer’s. If we are not active and do not exercise our minds, we have a higher chance of developing Alzheimers. The Nazis feared the power of reading many forms of literature, taking measures to burn books because the material within was viewed as being subversive, or representative of ideologies in opposition to Nazism. Today, reading allows Americans to be...
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...Additional Mental Health ISOLATION The use of messaging and social media messages have become a common occurrence in today’s society. Interaction on a human level has become less frequent in a person’s day-to-day living arrangements. Because of social media websites, interaction with others has become effortless, and people have isolated themselves behind online identities. Direct communication has been eliminated and much of society has been reduced to using abbreviations that express their emotions. Examples of important aspects of communication that are falling by the wayside today include: Basic verbal communication Tone of voice Facial expression Body language Social media is removing these very human qualities of communication by eliminating the need to get out and socialize with others in person. Sleep Disturbances Evidence also suggests that social media overuse can contribute to sleep disturbances. Studies of Chinese and American children, published in the "Journal of Sleep" and the "Journal of the American Academy of Pediatrics," found that computer use among adolescents was associated with later bed times, later waking times, less restful sleep and an overall decrease in sleep. The use of computers before bedtime has also raised concerns among sleep experts, including Phyllis Zee, a neuroscience professor at Northwestern University, that the light from screens is affecting circadian rhythms and possibly...
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...Train and educate Lewis recommends assessing nurses’ computer skills and bringing their competencies, such as keyboard skills, up to standard before starting them on job-required electronic devices. Once nurses feel comfortable with a computer, she said, it is easier to introduce new technology. Children’s Healthcare conducted scenario-based training, leading nurses through the workflow of how they would document an assessment or administer a medication. Banner Gateway Medical Center in Gilbert, Ariz., moved into a new, all-electronic facility a couple of years ago. Nurses trained on the software. Then leadership took about 20 percent of the nurses to the new hospital and let them practice on the new system during mock drills. Some local Boy Scouts played the roles of patients to create a more realistic simulation. “It allowed them to get comfortable with the electronic tool, and it helped us identify any issues we had to fix before we opened,” said Sheri Dahlstrom, RN, MSN, chief nursing officer at Banner Gateway. Employ super users Banner Gateway trained super users who did not have a patient load during and for about two weeks after the “go live” to help nurses navigate the system. Children’s Healthcare of Atlanta also prepared nurse super users. They attended additional educational sessions, listened to their peers’ questions and were ready to assist fellow nurses when the system went live. The super users wore special T-shirts, which helped identify...
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...Technology has without any doubt revolutionized in breath-taking paces virtually every aspect of life. However, there is a continued demand for innovation, to achieve greater efficiency spearheaded by the engineering industry. In my opinion no occupation offers as much as Engineering in any area of human development including ICT. The challenge of studying advanced mathematics and designing complex electrical and electronic components with myriad ways of application coupled with the logical and intellectual intangibles derivable over the course of my proposed study excites me I had the opportunity to shadow the head mechanic at Colliers Honda dealership during my ... and I was amazed at how much their work was entwined in electronics. Electronic systems were used to instantly diagnose faults within cars that could otherwise take hours. The hybrid cars particularly attracted my interest and I was enthused by how the introduction of an electric motor improved the performance of a car and simultaneously made it more environmentally friendly. Alhough I have flairs for Literature and Philosophy, Mathematics and the Sciences have always been my forte over my school career I have been received 2 silver awards for the UKMT mathematics challenge. I assumed the role of a mentor at my College helping AS maths students with difficulties encountered within their course. The course of studying A-Level Mathematics and Physics allowed me to amass valuable skills of critical thinking and problem...
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...Syllabus International Marketing Marketing 774 INSTRUCTOR: Dr. Chuck Hermans E-MAIL: ChuckHermans@MissouriState.edu PHONE: 836-8373 OFFICE: GL244 =============================================================== NOTE: This Syllabus is not a contract. This document is a guide to assist you in preparing for the course lectures and other requirements. The Professor may and will likely modify assignments, lectures, dates and times at his discretion. Any such changes will be announced in class in advance. REQUIRED: 1. Cateora and Graham (2013), International Marketing, 16e, McGraw-Hill Irwin, NY. 2. Journal Articles and Cases on Blackboard (Some May Require Password: MKT474) Sign into the course Blackboard site at http://blackboard.missouristate.edu/. Please review and make corrections to your contact information. This is especially important if you have an e-mail address that is not on the MSU network. You may miss class information from the instructor if this is not correct. STUDENT RESPONSIBILITIES: This is a graduate course. As such, you are expected to be prepared to DISCUSS the material in the on-line discussion forums. 1. Read, study, and analyze all assigned chapters & articles prior to class. 2. Always have a few questions prepared in advance of class related to the topic material. 3. Participate in class discussions. 4. Question the lecture material. 5. Turn in assignments on time. 6. Participate in the...
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...Nanotechnology in Electronics: The application of nanotechnology can be very well extended to the field of electronics. This nanotechnology gives a promising technology when this is combined with conventional approach in electronics. The main advantage of nano electronics is increasing the capabilities of electronic devices. The screen displays on electronic devices can be effectively improved by applying the nanotechnology. This approach considerably reduces the power consumption and also reducing the weight and the thickness of the screen. Another application of nanotechnology is reducing the size of transistors which are generally applied in integrated circuits. There are lot of researches are being done in this field of nanoelectronics....
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