MagnaSoles- Rhetorical Analysis Essay In the article released by The Onion, a mock advertisement describing the original aspects of the shoe insoles, called MagnaSoles. The purpose of this advertisement is to critique the exaggerated nature of modern-day advertising. The author uses a sarcastic tone to create a humoristic appeal to the reader, along with weasel words and bandwagon effects. Throughout the advertisement, the author continues to describe the benefits of the Magnasoles by referring to detailed scientific facts that make the inserts so spectacular. The author applies humorous terminology to advocate the “healing power of crystals” and Dr. Arthur Bluni added that “the way it harnesses the power of magnetism to properly align the …show more content…
Many American consumers are manipulated everyday by the technique of weasel words. American marketers continue to utilize the consumer mind by strategically using different languages to make their product more appealing. The MagnaSole Inserts are relevant to competent Americans who find even walking in normal shoes dreadful, and need inserts that supposedly soothe, “restoring the foot's natural bio-flow.” Using made-up, incorrect terms, like “kilofrankels,” from the usage of these words that sound smart, American consumers believe that they are buying something beneficial for them. The insole is priced so low to taunt the American consumer thought process, thinking “why should I pay thousands of dollars to have my spine realigned with physical therapy when I can pay $20 for insoles.” This suggests a positive meaning that isn't truly guaranteed. The bandwagon effect implies that many people are using MagnaSoles and experiencing benefits, encouraging the audience to not miss out. The use of this technique is over exaggerated, bringing attention to the