... “Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success” Katherine Banks Strayer University Author’s Note This paper was prepared for Marketing 100, taught by Dean Carol Williams. ETHEL’S CHOCOLATE LOUNGE 2 Abstract This paper is being prepared to research the choice consumers make to numerous visits at Ethel’s Chocolate Factory. It is also an effort to illustrate the type of consumer buying choice that best describes the selection to indulge at Ethel’s. It will focus on what factors that influence a consumer to spend money and time at Ethel’s. An explanation on which factor I think will motivate a consumer the most will be discussed. Finally, I will determine which needs the Ethel’s experience appeals to most and explain why I feel so. ETHEL’S CHOCOLATE LOUNGE ...
Words: 1042 - Pages: 5
...Ship Design and Construction Written by an International Group of Authorities Thomas Lamb, Editor Volume II Y OF NA IET VA C O L CHITECT AR S & RINE E NG MA I The Society of Naval Architects and Marine Engineers 601 Pavonia Avenue • Jersey City, NJ • 07306 THE ERS S NE • Published in 2004 by Copyright © 2004 The Society of Naval Architects and Marine Engineers. ISBN 0-939773-41-4 The opinions or assertions of the authors herein are not to be construed as official or reflecting the views of SNAME. It is understood and agreed that nothing expressed herein is intended or shall be construed to give any person, firm, or corporation any right, remedy, or claim against SNAME or any of its officers or members. Design by Andrew MacBride. Printed in the United States of America by Sheridan Books. Contents Acknowledgments ix xv Author Biographies for Volume II Chapter 27 Multipurpose Cargo Ships 27.1 Description 27-1 27.4 References 27-35 Horst Linde, Berlin University of Technology, Faculty of Transport Technology, Institute of Land and Sea Transport, Germany 27.2 Design Issues 27-28 27.3 Ship Characteristics 27-35 Chapter 28 Reefer Ships Allan M. Friis, The Technical University of Denmark, Denmark 28.3 Design Issues 28-26 28.1 Description 28-1 28.2 System Design 28-8 28.4 Ship Characteristics 28-27 Chapter 29 Oil Tankers Michael Osborne, Shell International Trading and Shipping, UK, and R. Keith Michel, Herbert Engineering...
Words: 11349 - Pages: 46
...THE MILLENIUM ____________________ A Research Paper Submitted to Dr. Brian K. Moulton Liberty University ____________________ In Partial Fulfillment for Bible Course 450 – Book of Revelation ___________________ By Bennie L. Martin May 11, 2014 TABLE OF CONTENTS Introduction……………………………………………………………………………….…1 The Rapture…………………………………………………………………………….……1-2 What is meant by the term “Rapture?” The Tribulation………………………………………………………………………….…..2-4 The Outpouring of the Saints………………………………………………………………..4-5 Seven seals and seven trumpets The Millennium, Revelation 20:1-6…………………………………………………….…..5-11 The Millennial Kingdom Satan Bound Christ reigns on Earth Conclusion…………………………………………………………………………………..11 Bibliography………………………………………………………………………………...12 The 1000 Years of Revelation; The Millennium Introduction The millennium refers to 1000 years of Christ’s future reign on earth which will immediately precede eternity. The focus of the millennium is not on Satan as some would think. The central focus, however, is on the savior, the Lord Jesus Christ. Christ will bind Satan for 1000 years so that He can deal with sin perpetrated on the earth among the inhabitants of the earth. Then Satan will be “turned loose for a little while” and he will deceive the hearts of many believers who will turn to him rather than God. The war of all wars will be fought and the rapture will come. Then, “after these things” Christ will leave heaven and come to earth...
Words: 4154 - Pages: 17
...2008 FRM® Examination Study Guide Topic Outline, Readings, Test Weightings The Study Guide sets forth primary topics and subtopics under the five risk‐related disciplines covered in the FRM exam. The topics were selected by the FRM Committee as topics that risk managers who work in practice today have to master. The topics are reviewed yearly to ensure the FRM exam is kept timely and relevant. FRM Examination Approach The FRM exam is a practice‐oriented examination. Its questions are derived from a combination of theory, as set forth in the readings, and “real‐world” work experience. Candidates are expected to understand risk management concepts and approaches and how they would apply to a risk manager’s day‐to‐day activities. The FRM examination is also a comprehensive examination, testing a risk professional on a number of risk management concepts and approaches. It is very rare that a risk manager will be faced with an issue that can immediately be slotted into one category. In the real world, a risk manager must be able to identify any number of risk‐related issues and be able to deal with them effectively. Readings Questions for the FRM examination are derived from the readings listed under each topic outline. These readings were selected by the FRM Committee to assist candidates in their review of the subjects covered by the exam. It is strongly suggested that candidates review these readings in depth prior to sitting for the exam...
Words: 2523 - Pages: 11
...COMPANY PROFILE Southwest Airlines Co. REFERENCE CODE: DEFBDE99-9B78-4A63-BE9C-7EA7568D476E PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Southwest Airlines Co. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................7 Key Employee Biographies................................................................................10 Major Products and Services............................................................................16 Revenue Analysis...............................................................................................17 SWOT Analysis...................................................................................................18 Top Competitors.................................................................................................23 Company View.............................
Words: 7684 - Pages: 31
...Week 1: Why should companies change? - Lecture Change Management Change Management for the U.S.A. | Using the Course Lectures | Change is a Process and a Decision | Hewlett-Packard | Kodak | Why Companies Change | General Environmental Tutorial | Pressures for Change Matching Interactive | References The theory and practice of change management for organizations encompass a wide breadth of behaviors, perceptions, activities, planning stages, and even political scenarios. As we lead you through this course, please plan to research and review the many current events and discussions about leadership and business which are available in business publications, online research, and the Keller Graduate School of Management library. | | Change Management for the U.S.A. | | Think for a moment about the U.S. government. A large portion of the Constitution, and in fact, our national perception, creates a method of changing our leadership every four to eight years. When this change happens, people are divided or joined, exhilarated with hope, or paralyzed with fear. The U.S. government is like an organization – the best ones have a plan for change, keep it somewhat flexible, but create a foundation for comfortable yet fluid movement through a business continuum. Successful companies keep a concept of continuous improvement (in products, service, and efficiencies) always in the forefront. Whereas the U.S. plan for change is not so flexible, it does take into account the considerations...
Words: 13833 - Pages: 56
...John.Fahy@ul.ie. Alan Smithee is Senior Lecturer in Marketing, Alloa Metropolitian University, Alloa, Scotland. Please address all correspondence to the first author. EXECUTIVE SUMMARY The resource-based view of the firm (RBV) is one of the latest strategic management concepts to be enthusiastically embraced by marketing scholars. This paper argues that the RBV holds much promise as a framework for understanding strategic marketing issues but cautions that, before it is adopted, it needs to be fully understood. Consequently, the paper charts the development of the RBV from its origins in early economic models of imperfect competition, through the work of evolutionary economists to the contributions of strategy and marketing scholars over the past two decades. This broad literature base has given rise to a great deal of ambiguity, inconsistent use of nomenclature and several overlapping classification schema. The paper seeks to draw together common themes of firm heterogeneity, barriers to duplication, sustainable competitive advantage and Ricardian rents within an overall model of resource-based competitive advantage. The second part of the paper describes three aspects of strategic marketing likely to benefit from adoption of the resourcebased perspective, namely, strategic analysis, positioning and international marketing strategy. In terms of the former, it is argued that the RBV helps to overcome some of the frequently cited problems of the SWOT framework. Similarly, it contends...
Words: 12395 - Pages: 50
...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same conferences...
Words: 58370 - Pages: 234
...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same conferences...
Words: 58047 - Pages: 233
...1. Introduction The Tenant Farmers Association (TFA) and The National Beef Association (NBA) commissioned a review of the marketplace to provide strategic direction for the farming industry. Aims of this report The purpose of this report is to provide a marketing strategy to help the British farming industry to become market focused. However, this must be delivered for the long-term benefit of the consumer. Therefore, the following principles were agreed as a framework: 1. The consumer should have the freedom to choose where to shop and what to buy . A thriving mix of food purchasing outlets (eg. local shops, farm shops, farmers markets and supermarkets) should be able to coexist. One route should never dominate the market to the detriment of all others. The consumer should have access to a wide variety of suppliers (smaller to larger producers) and types of food production (free range, organic to conventional). The diversity and quality of food should be maintained and increased. 2. The consumer should be able to make informed decisions on his/her food purchases. The consumer should be able to identify where the food has come from and who has produced it. The consumer should be able to recognise the value of the produce they are buying in terms of health, animal welfare standards and impact on the environment. 3. Britain should become a leading nation in terms of food culture and farmed produce. British farmers should be encouraged to add distinctiveness...
Words: 5342 - Pages: 22
...PAPER 28 THE HISTORY OF THE INDIAN SUBCONTINENT FROM THE LATE EIGHTEENTH CENTURY TO THE PRESENT DAY READING LIST: 2012-13 C. A. Bayly cab1002@cam.ac.uk 1 The History of The Indian Subcontinent From The Late Eighteenth Century To The Present Day A fifth of the world's population lives in the Indian subcontinent. While today the region’s place in the global world order is widely recognised, this is in fact only the most recent chapter in a longer history. This paper offers an understanding of the part played by the Indian subcontinent role and its people in the making of the modern world. From the decline of the great empire of the Mughals and the rise of British hegemony, to the rise of nationalism, the coming of independence and partition, the consolidation of new nation states despite regional wars and conflicts, and the emergence of India as the largest democracy in the world, this paper is a comprehensive and analytical survey of the subcontinent's modern history. The dynamic and complex relationships between changing forms of political power and religious identities, economic transformations, and social and cultural change are studied in the period from 1757 to 2007. In normal circumstances students will be given 6 supervisions in groups of 1 or 2. Key themes and brief overview: The paper begins by examining the rise of British power in the context of economic developments indigenous to southern Asia; it analyses the role played by Indian polities and social groups...
Words: 11803 - Pages: 48
...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
Words: 16278 - Pages: 66
...BS & 2 years MS (Revised 2009) | | HIGHER EDUCATION COMMISSION ISLAMABAD CURRICULUM DIVISION, HEC Dr. Syed Sohail H. Naqvi Executive Director Prof. Dr. Altaf Ali G. Shahikh Member (Acad) Miss Ghayyur Fatima Director (Curri) Mr. M. Tahir Ali Shah Deputy Director (Curri) Mr. Shafiullah Deputy Director Composed by Mr. Zulfiqar Ali, HEC Islamabad CONTENTS 1. Introduction………………………………… 6 2. Aims and Objectives……………………… 10 3. Standardized Format for 4-years BS degree programme ………………………. 12 4. Scheme of Studies for BS …………………. 14 5. Details of Courses for BS …………………. 16 6. Elective Group Papers ……………………. 45 7. Scheme of Studies for MS Programme …. 48 8. Details of Courses for MS …………………. 50 9. Optional Courses Model……………………. 56 10. Recommendations …………………………. 61 11. Annexures A,B,C,D & E …………………… 63 PREFACE Curriculum of a subject is said to be the throbbing pulse of a nation. By looking at the curriculum one can judge the state of intellectual development and the state of progress of the nation. The world has turned into a global village; new ideas and information are pouring in like a stream. It is, therefore, imperative to update our curricula regularly by introducing the recent developments in the relevant fields of knowledge. In exercise of the powers conferred by sub-section (1) of...
Words: 17448 - Pages: 70
...BS (4 Years) for Affiliated Colleges Course Contents for Subjects with Code: ENG This document only contains details of courses having code ENG. Center for Undergraduate Studies, University of the Punjab 1 BS (4 Years) for Affiliated Colleges Code ENG‐101 Year 1 Subject Title Introduction to Literature‐I (History of English Literature‐I) Discipline English Cr. Hrs 3 Semester I Aims: One of the objectives of this course is to inform the readers about the influence of historical and socio-cultural events upon the production of literature. Although the scope of the course is quite expansive, the readers shall focus on early 14th to 19th century Romantic Movement. Histories of literature written by some British literary historians will be consulted to form some socio-cultural and political cross connections. In its broader spectrum, the course covers a reference to the multiple factors from economic theories to religious, philosophical and metaphysical debates that overlap in these literary works of diverse nature and time periods under multiple contexts. The reading of literature in this way i.e. within the sociocultural context will help the readers become aware of the fact that literary works are basically a referential product of the practice that goes back to continuous interdisciplinary interaction. Contents: • Medieval Period • Renaissance and Reformation • Elizabethan Period • Milton, the Metaphysical...
Words: 14375 - Pages: 58
...Educational Psychology: Developing Learners This is a protected document. Please enter your ANGEL username and password. Username: Password: Login Need assistance logging in? Click here! If you experience any technical difficulty or have any technical questions, please contact technical support during the following hours: M-F, 6am-12am MST or Sat-Sun, 7am-12am MST by phone at (800) 800-9776 ext. 7200 or submit a ticket online by visiting http://help.gcu.edu. Doc ID: 1009-0001-158C-0000158D Jeanne Ellis Ormrod Professor Emerita, University of Northern Colorado University of New Hampshire ISBN 0-558-65860-1 Boston ● Columbus ● Indianapolis ● New York ● San Francisco ● Upper Saddle River Amsterdam ● Cape Town ● Dubai ● London ● Madrid ● Milan ● Munich ● Paris ● Montreal ● Toronto Delhi ● Mexico City ● Sao Paula ● Sydney ● Hong Kong ● Seoul ● Singapore ● Taipei ● Tokyo Educational Psychology: Developing Learners, Seventh Edition, by Jeanne Ellis Ormrod. Published by Allyn & Bacon. Copyright © 2011 by Pearson Education, Inc. Editor-in-Chief: Paul A. Smith Development Editor: Christina Robb Editorial Assistant: Matthew Buchholz Vice President, Director of Marketing: Quinn Perkson Marketing Manager: Jared Brueckner Production Editor: Annette Joseph Editorial Production Service: Marty Tenney, Modern Graphics, Inc. Manufacturing Buyer: Megan Cochran Electronic Composition: Modern Graphics, Inc. Interior Design: Denise Hoffman, Glenview Studios Photo...
Words: 101358 - Pages: 406
