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economies, Brazil, India, China, Russia, Indonesia, economic growth Future of the BRICs
Different options exist for companies to expand their markets globally. For example, companies may choose an exporting strategy, product licensing, or joint ventures. Alternatively, a company’s strategy may involve foreign direct investment (FDI) in another country by building a subsidiary from the ground up in the host country – a greenfield venture – or by acquiring an existing foreign entity. All globalization efforts present some risk. There are risks of encountering trade barriers with an exporting strategy and risk exists for either loss of the investment or lack of control over the foreign enterprises with FDI. For an individual company, there are pros and cons for each of these strategies in a particular country and the strategies have long-term economic, social, and political implications for the nations involved. The resulting interrelationships impact commerce and financial markets worldwide.

Some companies and investors focus their global strategies on emerging markets where rapid growth might be anticipated. Convertibility of a selected market’s currency may be a potential problem especially for emerging markets. For example, the Russian ruble was not convertible into U.S. dollars until 2006. In addition, national governments may restrict currency exchanges in order to maintain monetary reserves for debt payments. In emerging markets without convertible currencies, companies arranged various countertrade agreements to facilitate trade. Among these methods are barter agreements, counterpurchases, and buybacks. Agreements can be relatively simple between two entities or may involve multiple organizations. Phillip
Morris in the U.S. arranged a countertrade agreement where it exchanged cigarettes in Russia for chemicals that were then sent to China

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