...most of the 20th century was a large integrated company that can own, manage, and directly control its assets" (Robert Handfield, Ph.D., "A Brief History of Outsourcing", NC State University). The first and obvious reason for outsourcing remains to reduce cost or save on efficiency, however, more and more companies are employing outsourcing for other strategic driven initiatives. Some of these reason can be: 1. To focus on core activities 2. Reduced overhead 3. Operational control 4. Staffing flexibility 5. Continuity and risk management 6. Development of internal staff 7. Risk sharing One such company that uses outsourcing is Nike, Inc., a "corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services" (www.reuters.com). In its earlier years of expansion, Nike acquired other businesses such as Cole Haan, Converse, Umbro and Bauer Hockey, among others. It has since then sold some of these acquisitions in an effort to refocus on its core activities. Although not an example of oursourcing, it does illustrate how important core activities are to a company. As great as diversification and acquisitions can be, they can take away focus from a company's star product, in turn affecting revenue. As part of their strategic planning, Nike probably weighed the cost benefits of outsourcing these acquisitions to others while retaining ownership, with the sale of these business lines...
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...source of knowledge and expertise, as a sounding board and constructive critic, as a driver of accountability, as a stimulus for innovation, and as resource for the full board. No more than 10% of U.S. public company boards have a committee such as Nike has. The committee has proven to be a successful addition for Nike. In this article it will be explained why the committee has been successful by looking at how the corporate responsibility committee has served each of these functions. The five ways are stated in the one-sentence summary. Conwell had set up the committee board at Nike using her knowledge and expertise. The committee board has been founded with a reason. Committee board has to address the risks and opportunities arising from problems such as climate change, water pollution, corruption and uneven access to wealth, health, and education. The board has various ways of achieving these goals. They try to create a source at which workers can speak freely, they give feedback, the answer questions, handle difficult situations, hold meetings, evaluate the company, giving advice and so forth. The committee board has proven itself to be an useful addition to the company. BODY Strengths The article gave a well brief...
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...taking jobs away from our country. Controversy will arise either way it is looked at so it makes it almost unfair” Nike, Inc. is highly recognized name and logo not only in the U.S, but also around the entire world. This is because Nike is an American multinational corporation that is highly engaged in the design, development, and manufacturing. They are also responsible for being the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment because of the proper worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike the Greek goddess of victory. Now that we have a brief history lesson of Nike let’s get into some of the culture issues they have faced and face since they have globalized. When a contract factory wishes to do business with Nike or one its many subsidiaries, it is critical that the owners and/or managers in the supply chain understand the cultural differences across the globe. Failure to understand the cultural norms can result in communication failure, lack of respect, negotiation breakdowns, and a loss of current and future business opportunities. On the contrary, it is critical for Nike managers to understand the culture differences of their international supply chain as well. Failure to grasp the...
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...Nike Creative Brief By Gabriela Dimitrova ID:9920 Problem that can be solved by comunnication The goal of Nike is to stay the worlds leading supplier and bring in a “normal” crowd as opposite to famous athletes. Also, to show purchasers that they can achieve anything they set their minds to and Nike will help them do it. Objectives -Bring out the Athlete in the younger generation -Nike is for everyone Target audience -Primary: Teens and young adults -Secondary: Parents, Grandparents What are they like? They are motivated individuals who love a challenge. They never settle for anything less than their best and always want more. They are hardworking and put all that they have in everything they do. They have heart and they know how to work well in a team. What’s the main idea Nike is trying to convey? Nike Attire & Equipment will leave you feeling like a famous athlete. The way it fits and the way it looks will make people turn heads and wonder “who is that?!” Nike will make you feel like you can do the impossible and it will be easy doing it. What supports this idea? -Elite Athletes wear Nike -Nike also sponsors Athletes -Nike has a huge variety of products for all your sporting needs Competition Any other sporting brand will be the competition. Emotional/Psychological Barriers- Negative Perceptions? -“Nike is too expensive” -“I’m not good enough to wear Nike” Brand History Nike is a publicly traded sportswear...
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...following is a description about phase I of Team A’s marketing planfor a new athletic shoe they recently developed.Team A is planning to try and sale the shoe to a well-established and profitable buyer known as Nike Inc. Offered below is a brief summation about Nike Inc. detailing the history and success of the company. Adescription of the product Team Ahas invented is discussed. This paper will give a brief synopsis on the importance of marketing to Nike, as the organization’s awe-inspiring reputation thus far proves it to be a highly-regarded and profitable company to do business with. Included also is the approach to marketing research, which is used to improve the tactics and strategy within marketing for products in development. Team A performed a (SWOTT) analysis which identifiesstrengths, weaknesses, opportunities, threats, and trends that will affect the launch of our product. Organizational Overview Nike is known as one of the world’smost influential producers of athletic apparel, footwear, accessories, and equipment.The Nike symbol can be seen on the uniforms and shoes of some of the most popular athletes world-wide. The Nike Inc. mission statement claims “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (About Nike Inc., 2013, para. 1).In1950 two men Bill Bowerman and Phil Knight had a vision to ignite a revolution in athletic footwear (2013). Bill Bowerman was a well-known national coach in field and track at the University...
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...Nike+ FuelBand The Nike + is a band worn on the wrist that tracks activity and movement.The band can be used in connection with iPhones, iPads and Android devices.The FuelBand tracks movement and physical activity. Specifically, steps taken daily, amount of energy burned and calories burned.All information taken from the FuelBand can be retrieved on the Nike+ Fuel Application as well as the Nike Running Application.These applications allow you to track your progress, set goals for yourself and compete against you’re friends and other people with FuelBands in the Nike Community.The Nike Community is the large group of people all over the country who have Nike+ FuelBands and track their progress through Nike Apps or the Facebook . The Nike Community main goal is for people with FuelBands or any other Nike products to challenge each other and provide a fun healthy exercising environment.Lastly and most importantly of course they would like to promote the FuelBand and all other Nike Products in the in the process. The Nike+ FuelBand is innovative because there are plenty of bands on the market that track your movements and steps but the FuelBand enables you to sync it with a mobile application for your iPhone or Android device and you can see your results in a visual manner.Not only does the band track your movements it also tracks the time spent doing an activity and it doesn't limit the potential of your movements.Meaning you don't have to just be working out or running to...
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...Ethics and Corporate Governance: Corporate Social Responsibility Contents Introduction 2 Definition of Ethics 2 Definition of Corporate Social Responsibility (CSR) 2 History of Ethics 2 Socrates 2 Plato 2 Aristotle 2 Cynics 2 Cyrenaics 2 Business Ethics 2 Nike 2 McDonalds 2 Enron 2 Wal-Mart 2 Why Business Ethics is Necessary 2 Conclusion 2 Bibliography 2 Introduction This assignment is a brief over view of ethics in the modern day era. It begins with a definition of ethics, followed by a concise explanation of corporate social responsibility. Ethics has evolved over a number of decades and still is to this day, with that a short history of ethics will be demonstrated in this assignment. Ethics determines whether or not a company has good or bad morale. Unfortunately a company that holds excellent ethics are not highlighted in the media as a company that has bad ethics. In this essay will illustrate examples of how large national and international companies came to have bad ethics. To conclude this assignment will be a brief outlay of why ethics is necessary to the business environment in this day and age. Definition of Ethics Ethics can be defined at vital concepts and essential principles of moral human conduct. It consists of the study of universal ethics such as the essential parity of all men and women, natural or human rights, compliance to the law of land, concern for health and safety and, progressively more, for the natural environment...
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...Name: Low Chi Yeow Marks: Lecturer’s Name: Dr. GP Doraisamy Contents 1.0 Company history……………………………………………………………………………………. 2.0 Swot analysis.................................................................................................. 3.0 Ethical issue……………………………………………………………………………………………….. 4.0 Conclusion......................................................................................................... Preliminary Information: Iconography Explained Nike's Heritage NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The NIKE 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (from Nike Consumer Affairs packet, 1996) The Swoosh The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson was a student at Portland State University in advertising. She met Phil...
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...NIKE Alex Jimenez March 31, 2015 MG-201-08C Principles of Management Term project Organization case study Organizational Mission, Values, Customers and Competitors Mission Statement * Our company Nike aims towards sport fans. * Individuals such as Athletes * Values from the company are sponsorships to promote Nike. * Nike is strictly based on sports industries such as Football, Basketball, Baseball, etc. History of Nike * Nike was founded in 1964 as Blue Ribbon sports for the Japanese. * It officially became Nike became in 1971 Inc. * The company started of with $ 1,500.00 dollars from the bank. * Founded by Bill Bowerman * The Nike swoosh logo was created by Carolyn Davidson. ( was given over $640,000 dollars in stocks). * Nike’s first campaign was launched in 1988. * Michael Jordan help Nike elevate in fame and Financially. Nike Customers * Athletes who play professional Basketball, Baseball, Football, Soccer, Boxing, and etc. * Media and society * Young Teenagers (14-19) * Urban society’s Competitors * Reebok * Jordan’s * Pumas * Adidas * Converse Organizational Environments and Culture * Our Environmental change does not affect us financially, Nike manufactures product for any weather. Our company is general to our consumers, which means that our environmental change is stable to Nike. Because the fact is that Nike commits to its consumers needs and wants. * General...
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...INTRODUCTION Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear and apparel. In the United States, Nike products are sold through about 20,000 retail accounts; worldwide, the company's products are sold in about 110 countries. Both domestically and overseas Nike operates retail stores, including NikeTowns and factory outlets. Nearly all of the items are manufactured by independent contractors, primarily located overseas, with Nike involved in the design, development, and marketing. In addition to its wide range of core athletic shoes and apparel, the company also sells Nike and Bauer brand athletic equipment, Cole Haan brand dress and casual footwear, and the Sports Specialties line of headwear featuring licensing team logos. The company has relied on consistent innovation in the design of its products and heavy promotion to fuel its growth in both U.S. and foreign markets. The ubiquitous presence of the Nike brand and its Swoosh trademark led to a backlash against the company by the late 20th century, particularly in relation to allegations of low wages and poor working conditions at the company's Asian contract manufacturers. Key Dates: 1962: Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes. 1963: BRS takes its first delivery of 200 shoes from Onitsuka Tiger Co. 1964: BRS becomes partnership between Knight and William Bowerman. 1966: The company's first retail...
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...Student ID : XXXXX Semester : XXXXX CONTENTS PAGE Introduction 02 A Brief Overview of Nike, Inc. 02 A Brief History 02 Section LO1 - Process of marketing 03 Elements of marketing process 03 Costs and benefits of marketing 04 Section LO2 - Segmenting, Targeting and Positioning 05 Macro and Micro environments factors that influence marketing 05 Segmenting strategies 05 Targeting strategy 06 Buyers’ behaviour activities that affect marketing 07 Positioning strategy 07 Section LO3 - Marketing Mix 08 Extended marketing mix 08 Product development and sustainable competitive advantage 09 Distribution strategy 09 Pricing strategy 09 Promotional strategy 10 Section LO4 - Marketing Mix in different context (activity) 11 Planning marketing mix for two different segments in consumer markets 11 Marketing products and services for B2B markets 11 International marketing strategy 11 Credits and references 12 A BRIEF OVERVIEW OF NIKE, INC. Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered...
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...conditions as they rapidly change and do so with great rigor, consistency and discipline; applying the traditional four functions of management does this and they are planning, organizing, leading, and controlling. This paper will evaluate the organizing function of management at the Nike Company and show how it relates to human resources and Technology; this paper will also discuss whether or not it has optimized these resources for effectiveness and efficiency with justification. Organizing Function of Management In the leadership of business one of the most important aspect business is the organizing function of management. By correctly implementing the organizing function of management could easily break or make a business. The organizing function of management plays a big part on all levels of a business’s operations. To began with it addresses the manner in which people with the organization will interact, who will report to who in each department, which is a reason why an organizational chart is used and it shows the lines of authority. All of these are aspects of organization and personnel management that comes under the organizing function of management. Brief History of Nike Inc Nike was started in 1964 with a handshake and agreement between Bill Bowerman the track coach at the University of Oregon and Phil Knight. They started importing Tiger running shoes made by the Japanese brand Onitsuka, today they are called...
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...Under Armour Andrea George Alvernia University Abstract Under Armour is a North American sports apparel company started in 1995. Started by Kevin Plank, his business has become one of the leading companies in the sports apparel industry. Under Armour is best known for its moisture wicking t-shirts. Under Armour is popular among middle and upper class athletic and health conscience consumers. It competes with other popular sports footwear and apparel companies. Nike and Adidas are Under Armour largest competitors. Under Armour offers a variety of clothing, sports equipment and footwear. They will continue to be a very competitive company in the sportswear market. History of the company Under Armour was started by Kevin Plank in 1995. He was a special teams captain on the University of Maryland football team. During games his teammates’ cotton shirts would be soaked with sweat and heavy to wear. Realizing there could be a better option, Kevin began looking and researching ways to produce a better type of t-shirt. After Kevin graduated from college he began working on a superior t-shirt. He used fabric samples to build his first prototype. He gave this prototype to his Maryland teammates to get feedback on how the shirts performed. From their feedback he found that using microfibers in the t-shirts wicked away moisture that helped keep athletes dry and cool while participating in sports. Kevin ran his business out of his grandmother’s basement working...
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...Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13 1. Assignment Topic In your case report, identify three to four marketing challenges covered in this subject, and address how those challenges can be met using the principles developed in this subject. Be sure to cite and reference the name and source of your case in your assignment report (as well as other references you use). The case study “Nike – The art of selling air.” has been included for reference in Appendix A of this paper. 2. Word Count This paper contains a total of 2581 words from the start of the introduction to the end of the conclusion section. 3. Executive Summary Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air.” case study and concepts from strategic marketing theory to identify marketing challenges and how those challenges...
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...growth and history, exploration of impacts, and brief look at the future of the modern business corporation. The documentary defines a corporation as a legal person, explaining that is has most of the legal rights a person has such as borrowing money and managing property. The film was released around the time of major corporate scandals, such as Xerox, Enron, and WorldCom, and uses the metaphor “bad apples” to state that there are more than a few corporations that are bad. The film argues that if corporations were people, they would have psychopathic personalities. It then states that corporations have become a vessel which good and bad people can cause harm to society because of the way corporations have evolved and how they are protected. The Corporation film is concerned with the role corporations have in modern society its impact, or the corporate social responsibility. The film explores how corporations have been poisoning the earth as well as consumer minds and how the government is intended to look over and control these corporations. It looks into some of the unethical business practices and strategies executed by corporations and the externalities that are created to satisfy the main goal of the corporation: to maximize profit and market share. 2. Body A major social issue that was brought up in this film is the way that corporations treat foreign factory workers. The film is concerned with the rampant use of sweatshops by large businesses. The use Nike as an example...
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