...(Logo Compañía) FORMATO DE BRIEF Fecha de solicitud: __________________________________________________________ Fecha requerida de entrega: __________________________________________________ Empresa: __________________________________________________________________ Solicitante: ________________________________________________________________ Cargo: ____________________________________________________________________ Producto/ Proyecto: _________________________________________________________ 1. Antecedentes: Factores por los cuales hay que hacer un esfuerzo de mercadotecnia, situación actual del mercado, amenazas, oportunidades, etc.) 2. Descripción del proyecto a comunicar: ¡Qué es lo que vamos a vender? 3. Objetivos del negocio: ¿Qué se busca generar a nivel empresa con este esfuerzo? 4. Objetivos del proyecto: ¿Qué pretendemos lograr con el esfuerzo de mercadotecnia? 5. Objetivos de comunicación: ¿Qué percepción queremos generar / qué queremos que el cliente haga cuando reciba la pieza? 6. Propuesta de valor: Beneficios Principales/ ventajas competitivos del producto/proyecto, Incentivos para la elección del producto/ proyecto. * Soporte de elección Hechos que respaldan la propuesta de valor. Características y atributos del producto/ Proyecto * “ Take Away” requerido ¿Qué es lo que quiero que se quede en la mente del cliente? 7. Piezas a desarrollar: ¿Qué elemento promocional quiero desarrollar? Ayuda ventas, literatura,...
Words: 293 - Pages: 2
...Rock Candy Kids Brief De Comunicación Descripción breve de la Empresa: Somos una empresa que se dedica a crear ropa basada en la música, usando una formula de colores y diseños personalizados que hacen que vestirse sea un juego Descripción breve del producto: Rock Candy Kids es un sitio donde podes diseñar tu prenda de diferentes formas, colores y texturas, aplicando tu ingenio y tus ganas de verte diferente. Creas, compras y lo recibís en tu casa Necesidades principales Vestimenta para niños y niñas de 5 a 15 años Objetivo Principal: Ser la empresa nro 1 en venta de ropa personalizada por e commerce Objetivo Especifico: Descripción de Clientes Potenciales NSE: Abc1 y C2 Rango de Edad: 5 a 13 años Genero: Masculino y Femenino Personalidad y Estilo de Vida: Niños que les guste crear y divertirse, haciendo de la vestimenta un juego Detonadores para el consumo de nuestro producto: Los niños pueden diseñar/Crear en nuestra web, y reciben una prenda de calidad y divertida en su casa Cuáles son las barreras para que se compre el producto? Falta de contacto real con el producto, las personas deben tener acceso a internet, posibles demoras en las entregas Nuestros competidores: Cheeky, mimo, gimo´s, KSK kids Ventajas percibidas de nuestros competidores: Tiendas en los mejores puntos del país, publicidad en diferentes medios Desventajas percibidas de nuestros competidores: Calidad en las prendas No tienen diseños personalizados Precio...
Words: 447 - Pages: 2
...Unit Handbook Applied Management Project (BSS000-6) Induction Week 5th - 11th February 2014 ------------------------------------------------- Submission Date: 28th April 2014 Unit Leader Simon Reilly Course Co-ordinators MSc Finance and Business Management – Piotr Konwicki (Pathway Leader: Sanawar Choudhury) MSc International Business and Management – Simon Reilly and Brinder Saigal MSc Marketing and Business Management – Carmine de Vita MSc Business and Management – Rosemary Burnley MSc Information Systems & Business Management – Markus Haag Contents 1. Introduction 2 2. How the AMP works 2 3. AMP tutorial support 4 4. Handing in the AMP interim, main and reflective reports 5 5. Main Report structure 6 6. Reflective Report format 7 7. Academic offences 8 8. Referencing 10 9. Assessment marking 10 10. Assessment criteria 11 Appendix 1 - Submitting your Work through BREO 17 Appendix 2 - Guide to Referencing 18 Appendix 3 - Unit Information Form 22 Appendix 4 - AMP Session Timetable 30 Appendix 5 - AMP Suggested Time Line 31 1. Introduction This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed...
Words: 9253 - Pages: 38
...Unit Handbook Applied Management Project (BSS000-6) Induction Week 17th- 21st September 2012 Submission Date: Monday 10th December 2012 MSc Finance & Business Management MSc International Business & Management MSc Marketing & Business Management Contents 1.Background to the unit 2 2.How the AMP works 2 3.AMP induction timetable 4 4.AMP tutorial support 4 5.Handing in the AMP report and reflective report 5 6.Main report format 6 7.Reflective report format 7 8.Academic offences 8 9.Referencing 10 10.Assessment marking 10 11.Assessment criteria 11 Appendix 1 - Applied Management Project Marking Scheme 13 Appendix 2 - Submitting your Work Through BREO 18 Appendix 3 - Guide to Referencing 19 Appendix 4 - Unit Information Form 23 Appendix 5 - AMP Session Timetable......................................................................29 1. Background to the unit This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed piece of work of the Masters Programme. It is designed to simulate a real management situation, giving you the opportunity to demonstrate your ability to...
Words: 9363 - Pages: 38
...UNCLASSIFIED SECURITY CLASSIFICATION OF THIS PAGE REPORT DOCUMENTATION PAGE lb RESTRICTIVE MARKINGS Ia.REPORT SECURITY CLASSIFICATION Unclassif led 2a. SECURITY CLASSIFICATION AUTHORITY 3. DISTRIBUTION /AVAILABILITY OF REPORT 2b. DECLASSIFICATIONiDOWNGRADING Approved for public release; distribution is SCHEDULE unlimited. 5. MONITORING ORGANIZATION REPORT NUMBER(S) 4. PERFORMING ORGANIZATION REPORT NUMBER(S) 6a. NAME OF PERFORMING ORGANIZATION 6b. OFFICE SYMBOL 7a. NAME OF MONITORING ORGANIZATION (If applicable) I Code 37 Naval Postgraduate School Naval Postgraduate School 7b. ADDRESS (City, State, and ZIP Code) 6c. ADDRESS (City, State, and ZIPCode) Monterey, Ca. Monterey, Ca. 94943-5000 9. PROCUREMENT INSTRUMENT IDENTIFICATION NUMBER A 8b. OFFICE SYMBOL (If applicable) 8a. NAME OF FUNDING/SPONSORING ORGANIZATION 93943-5000 10. SOURCE OF FUNDING NUMBERS 8c. ADDRESS (City, State, and ZIP Code) PROGRAM ELEMENT NO. WORK UNIT ACCESSION NO. TASK NO. PROJECT NO. II. TITLE (Include Security Classification) * Automated Financial Management Information System for Navy Field Activity Comptrollers 12. PERSONAL AUTHOR(S) Tar Taylor, Shaun Kevin ShaunE OFKevineoDa)IS 13b. TIME COVERED TO FROM 16. SUPPLEMENTARY NOTATION The views expressed in Master s Thesis ([fonthDay) ,4 DATE OF 13a. TYPE OF REPORT AE ON ,s PAGE COUNT i 110 this thesis...
Words: 17752 - Pages: 72
...Microsoft Dynamics™ GP Human Resources Sample Reports Copyright Copyright © 2007 Microsoft Corporation. All rights reserved. Complying with all applicable copyright laws is the responsibility of the user. Without limiting the rights under copyright, no part of this document may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft Corporation. Notwithstanding the foregoing, the licensee of the software with which this document was provided may make a reasonable number of copies of this document solely for internal use. Trademarks Microsoft and Microsoft Dynamics are either registered trademarks or trademarks of Microsoft Corporation or its affiliates in the United States and/or other countries. FairCom and c-tree Plus are trademarks of FairCom Corporation and are registered in the United States and other countries. The names of actual companies and products mentioned herein may be trademarks or registered marks - in the United States and/or other countries - of their respective owners. The example companies, organizations, products, domain names, e-mail addresses, logos, people, places, and events depicted herein are fictitious. No association with any real company, organization, product, domain name, e-mail address, logo, person, place, or event is intended or should be inferred...
Words: 5235 - Pages: 21
...Web Intelligence • Performing on report analysis with Web Intelligence • Filtering Queries using conditions, prompts etc., • Using Combined Queries and merging dimensions • Displaying data in various formats (Ex: Tables, Charts etc.,) Advanced Reporting: • Calculations, Formulas and variables • Ranking Data, using Alerters to highlight data, Formatting numbers and Dates • Understanding Calculation Contexts • Web Intelligence Functions, Operators and Keywords • Calculating values with Smart Measures Universe Designer: • Designer and Universe Fundamentals • Creating a schema with Tables and Joins • Resolving Join problems in a schema • Defining Classes, Objects, hierarchies, using cascading list of values for hierarchies • Testing the universe • Working with OLAP universes Xcelsius 2008: • Application Overview • Creating and Updating Xcelsius visualizations • Using Xcelsius components ( Chart, Containers, Selectors etc.,) • Exporting Xcelsius visualizations to various applications (Power point, PDF, Flash • Creating templates, Alerts and Dynamic visibility • Using Data Manager ( Creating and configuring connections) • Live Office Connections, Query As A Web Service (QWAAS), XML data Connections Crystal Reports: • Report Design Concepts • Designing Optimized Web Reports • Building queries, Filters and prompts • Sorting, Grouping and Totaling of data • Accessing data sources,Creating and updating OLAP reports Business Objects Enterprise Repository: ...
Words: 462 - Pages: 2
...Chapter 9 Writing Short Reports Critical Thinking Questions 1. Discuss the effects of formality and problem length on report makeup as described in the chapter. (LO1) 2. Which of the prefatory pages of reports appear to be related primarily to the length of the report? Which to the need for formality? (LO1) 3. Describe the role and content of a transmittal message. (LO1) 4. Why is a personal style typically used in the transmittal message? (LO1) 5. Explain how to write the executive summary of a report. (LO1) 6. Why does the executive summary include key facts and figures in addition to the analyses and conclusions drawn from them? (LO1) 7. Explain why some routine report problems require little or no introduction. (LO2) 8. Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports? (LO2) 9. Describe the organization of the conventional short report. (LO3) 10. What types of problems are written up as letter reports? As email reports? Explain the differences. (LO3) 11. What kinds of information might go into routine operational reports for different kinds of organizations? Why would these organizations need this information regularly? (LO4) 12. Given what you’ve learned about progress reports, suggest an appropriate structure for these reports. What might go into the beginning? What might the middle parts be? What would the conclusion do? (LO4) 13. How might an internal...
Words: 1030 - Pages: 5
...Organizational Structure Paper The Results Companies The results companies was founded by Alan Schein and Robert Rapp as a provider for a dialer-based technology and a telemarketing service. In 1990 these two men founded The Results companies as a small private company. The company continued a strong entrepreneurial business to proactively identify great opportunity, implemented them successfully and responsibly through the years. They experienced significant growth, which increased revenues from around $28 million since 2005 to about $75 million in 2009. Revenue continued to grow in 2010 it reached 81.1 million. They continued to grow so they expanded to 13 locations throughout the United States and around the world in 2011. They have locations in the Philippines (Cebu, Eastwood city, Manila; Pasig city-Alaskaland, Pasig city-Q Plaza, Silver city, Manila. In the United States they have sites in Texas, Florida, two in Virginia, Kansas, Utah, and Illinois. Heredia Costa Rica, and two sites in Mexico. “The Results Companies exceeds its clients’ expectations by providing a better operational foundation while integrating leading processes and systems to drive top-tier performance and quality.” (The Results Companies, 2011) The Results management team is constantly focused on ensuring their clients are receiving high-quality service, along with concentrating on strategies that will lower costs and improve their performance. “Our relationship management methodology is a systematized...
Words: 796 - Pages: 4
...Curriculum Vitae Of Xavier Cooper NAME : Xavier Cooper Personal Details Surname : Cooper Full Names : Xavier Wilray Emmerald Known As : Xavier Address : 18 Catherine Road : Salsoneville : Port Elizabeth : 6059 Telephone Number - Work : 041 402 8800 Home : 041 481 7519 * Cell : 0820815140 * E-mail : Xavier.Cooper@autocast.co.za Identity Number : 701018 5211 085 Home Language : English Other Languages : Afrikaans Notice Period : 1 Month Educational Profile Education and Training Schooling High School : Bethelsdorp High School Year Completed :1990 Standard Attained :Matric Subjects Passed :English, Afrikaans, Biology, Geograhy, Business Economics, Accounting. Higher Education Institution :Bethelsdorp Technical College Year Completed :1992 Qualification Attained :N2 Certificate Subjects Passed :Mathematics, Engineering Science Engineering Drawings, Toolmakers Theory. N3 Drawings. Other Studies/Courses :PC Upgrade and repair Employment Profile Most Recent Employer ...
Words: 307 - Pages: 2
................................... P. 6 Reliability .................................................................................................... P. 7 Clarity ......................................................................................................... P. 8 Conclusion .................................................................................................... P. 9 Bibliography .............................................................................................. P. 10 Introduction Global Reporting Initiative (GRI) is provides the globally applicable guidelines to business organization that voluntary use to design and ensure the quality of their sustainability reports. GRI framework is helping the organization to measure and report the sustainability report’s three aspects that includes economics, environmental and social performance. This framework can be used in any size, industry or location. (G3 guideline, p2) Bel Group is a global brand which supplies different type of cheese and provide food service. Headquarters of Bel Group is in France. It provides their product to...
Words: 2186 - Pages: 9
...jumping from account to account. At first Mr. Malone did not see a reason to purse an investigation, but Mrs. Cooper decided that there was further investigation needed. Mrs. Cooper looked into the report and realized that something was wrong with the reports and confronted Mr. Bobbitt about the findings. Mr. Bobbitt in the audit committee would take a look and see if the findings that Mrs. Cooper were valid. After finding that the findings were valid she then contact Mr. Farrell and he did an external investigation. After further investigation that the mid-level accounting directors Mr. Normand had confessed to just going along with what Mr. Sullivan had explained to him about the reports because he was afraid to tell anyone and wanted to resign. He was afraid that if he told anyone that he would lose his job and had a family to support. When looking at WorldCom situation it was good that the internal auditor committee took charge of the situation when it was brought to them. That was very ethical and then to have the external auditors take over to review the matter was the right step. Now the fact that you had an accountant that your CFO making false reports and switching money around is not very ethical. Not only did your CFO bring another person into the fraudulent reports, but now an external investigation has to be done and reported. There will be hefty fines and jail time for people in the company that went along with unethical behavior. The accounting activity was...
Words: 349 - Pages: 2
...posted a manifesto on his social network page and on February 3, 2013 it all began! His first 2 victims had been shot and killed and there were more deaths to follow. Dorner was after any and all law enforcement and anyone involved with them and LAPD had no idea what else was in store. The manhunt lasted for a little over a week and authorities had no idea where he was or what his next move could have been. Somehow, they caught up with him finally and it all ended with a cabin on fire and Dorner allegedly dead. ABC 7 was not subjective, they reported the information they had, and the reporters did not seem to make subjective comments in the first report. Some information I found odd to be reported was the preschool Dorner attended. Has the reports continued, it started to seem like all the stations were being subjective in their reports. Fox 11 news was the most subjective; the reporters shared how terrible they thought the events were and hoped for Dorner’s capture. In both stations the information that was omitted or never spoken of in detail was how good of a person everyone knew Christopher Dorner as. There were people who wanted to share their experiences with him and who have known him for years and never thought of him as a killer, but apparently none of that mattered at this point. NBC 4 was the most objective, there were no opinions, and they reported the information they had. All news stations seemed to omit any good information on the suspect, but at that point they were...
Words: 1257 - Pages: 6
...Grading system and reporting Name: Institution: Course: Lecturer: Date: Question 1 Advantages of letter grading system • Concise and convenient • Grades are easily averaged • Easy to predict future achievements of students Disadvantages • Proportion of students achieved each grade varies from teacher to teacher • Does not indicate student’s specific strength and weaknesses in learning • Are a combination of achievement, effort, work habits and good behavior Advantages of pass-fail system I. Encourages students to explore new areas even those that they are not fully prepared for II. Permits students to focus on aspects of the course that relate directly to their major field of study. III. Enables students to select their learning experience by removing fear of lower grades Disadvantages I. Offers less information about the performance II. Gives no indication of level of learning hence difficult to predict future performance III. Efforts are directed towards passing rather than achieving higher grades Advantages of standard based system a) Are concise and convenient as they cover broad perspectives b) Provide good compromise of the other grading methods hence the fairest Disadvantages a) It is not goal specific b) Does not indicate strength and weaknesses of students c) Difficult to estimate improvement over short time Advantages of checklist i. Detailed analysis of strength and weaknesses ii. Reminds students, teachers and parents of the objectives...
Words: 353 - Pages: 2
...Laboratory Report Format 1. Title Page: The following is an example of the proper lab report title page format. Of course, you must substitute information pertinent to the specific lab and course. The title page will be a single, whole page. Laboratory Exercise #1 Verification of Ohm's Law by Fred Derf Lab Partner: Jonathan Dough EETH 1811 Electronic Circuit Technology Lecture Section 001 Lab Section 101 Performed on: February 31, 1994 Submitted on: March 1, 1994 To: Dr. Pepper 2. Objective(s) Describe in formal language (third person impersonal) the objective(s) of the lab. State the rules or theories to be investigated in the lab. Rule of thumb: someone else, using the same knowledge you have, should be able to complete the task given this information alone. In some cases, lab objectives may be given to you. You should expand these supplied objectives whenever appropriate. List all components (including values) and major equipment required to perform the exercise. Be sure to include make, model, and serial numbers of all equipment used. This listing should not include items such as meter leads or jumper wires, which are required for the use of the laboratory equipment. By listing the equipment itself it is implied that the necessary meter leads or other connecting apparatus is included. Provide all detailed schematics which, when implemented, will produce the results desired. Do not include developmental schematics here. Computer drawn schematics are preferable...
Words: 772 - Pages: 4