...brands employ multiple brand elements. Marketers choose brand elements to build as much brand equity as possible. (Kotler & Keller, 2012) The real challenge is to understand whether or not the consumers think and feel if they only know about these brand elements. For example, a brand name might reflect the whole company and its business, from the eyes of the consumers. Brand elements play an important role in brand-building, where it might influence the minds of consumers who doesn’t need or use product information in making purchase decisions. A brand should be easy to recall but at the same time descriptive and persuasive in order for consumers to repeat purchases and be confident that they are familiar with the brand. In Bagman’s case, we have identified a few brand elements that are used, which are the Brand Name, Logo, Tagline and Designs. 3.1.1 Brand Name A Brand name is the part of the brand that can be spoken, including letters and words. Usually, what is understood is that brand names simplifies shopping, guarantees a certain level of quality and allow the brand’s self-expression. The importance of a brand name are usually that it deliver the message of the brand clearly, confirming the brand’s credibility and connects to the brand’s targeted prospects emotionally, motivates the consumers, strengthening consumer loyalty and most importantly, the brand name defines the attributes of the product. “Bagman” is the brand name, where it represents the entire...
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...with the functionality that iPads provide. This is the same challenges faced by the iPhone when it was first announced. As it turned out, the iPhone was a smashing success that decimated the sales of traditional cell phones through the world. If iPads become a hit, it will force many existing businesses to change their business models significantly. These companies may need to stop investing in their traditional delivery platforms (like newsprint) and increase their investments in the new digital platform. (More examples are mentioned in the case study questions) Nowadays, Apple understands that it needs high quality content from all the type of media it offers on its devices to be truly successful. The old attitude of Apple (“Rip, burn, distribute”), which were designed to sell devices are a thing of the past. In this case of disruptive technology, even the disruptors have been forced to change their behavior. 2 Case Study Questions: Q1. Evaluate the impact of the iPad using Porter’s competitive forces model. Due to the strong position of Apple, it can govern the tablet market but still there are many factors which are shown in the porter model that might affect iPad of being a true market leader. (+ indicates that the factor will highly affect the iPad/Apple position in the market) Q2. What make the iPad a disruptive technology? It is entirely new product category which can satisfy customers need with the availability of more than 250,000 apps feature...
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...barrels in 1881, and by 1914 St. James's Gate was the world's largest brewery. At the milling stage the malt is crushed.The crushed malt is mixed with flaked barley Mashing and roast barley to give a substance called grist. The Copper Boiling grist is weighed and fed into a mash vessel along with hot Fermentation water and mixed thoroughly at approximately 65 degrees Maturation celsius.This process results in a porridge-like consistency, Bright Beer Tanks which is then passed through a sieve. The sugary liquid which results (called wort) is transferred to the copper kettle, while the grains which are left behind in the sieve are sold as cattle feed. Milling QUALITY IN PRODUCTION Introduction Producing a consistently high quality product is one of the key challenges facing many organisations. However that challenge becomes greater when the product is a food or drink, requiring it not only to taste and look good but also to be safe. Guinness UDV Ireland produces more than 4 million pints of its famous stout every single day. This case study looks at how Guinness UDV Ireland uses world-class manufacturing techniques and Total Quality Management...
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...Innovations: * Ergonomics for Interaction Designers ( Rob Tannen) * The convergence of digital user interfaces with physical products (e.g., touch screens, gestural interfaces) puts interaction designers in a position where knowledge of ergonomics is valuable, if not essential, for creating effective solutions. This lecture is an introduction to anthropometric design and research methods, including: explanations of fundamental ergonomic design principles and myths, case studies at the intersection of product and user interface design, and actionable takeaways to apply immediately. The content is geared specifically to interaction designers, relating understood digital design principles and terminology to parallels in physical design. What is Ergonomics? Ergonomics is defined as "The applied science of equipment design, as for the workplace, intended to maximize productivity by reducing operator fatigue and discomfort." So what does that mean to the average office worker? Basically, it means the use products and techniques to make our office environments more comfortable and protect us from repetitive movement injuries associated with modern desk work. Scientists called "Ergonomists" make it their life to develop comfortable, safe objects for us to use at work and at home. Ergonomics, as a formal discipline and recognized science is relatively new but its roots are deeply rooted in ancient times. The official fact about backaches "Backaches caused by rides on...
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...July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 July 2002 • NREL/TP-550-30769 A Literature Review of the Effects of Natural Light on Building Occupants L. Edwards and P. Torcellini Prepared under Task No. BEC2.4002 National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401-3393 NREL is a U.S. Department of Energy Laboratory Operated by Midwest Research Institute • Battelle • Bechtel Contract No. DE-AC36-99-GO10337 NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement, recommendation, or favoring by the United States...
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...Case study: Cocoa Delights Written statement describing organization (Step 1) As a marketing manager for Cocoa Delights, this is the organization develop written statement; “Cocoa Delights’ responsibility to continually improve all aspects in which we operate our business no matter in term of our products and services provide, but also environment, social and economic sustainability. Our vision is put into action through programs and a focus on environmental stewardship, activities that benefit society and a commitment to build shareholder value by making Cocoa Delights a truly sustainable company and offering meaningful value to our customers. In addition, we will shift from local suppliers of services to national ones. We are creating better tomorrow.” Brief written summary of the meeting with your CEO In 2016, Cocoa Delights become a significant retail presence in stores Australia wide. Now, governments push the business to focus on the issue of sustainability, particularly on environmental issues of waste management and energy conservation. Therefore, we need to innovate some ideas and plan to handle with this. We need to keep providing customers with what they want and in sustainable aspect. Cocoa Delights is proud to be Australian made so we are practicing as the government prefer. However, we need to change our focus from local suppliers of services to national ones, and to think about opportunities to save money by gaining a wider geographic benefit and choosing...
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...SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF INTERIOR DESIGN UNIVERSITY OF FLORIDA 2005 Copyright 2005 by Alexandra M. Miller ACKNOWLEDGMENTS First, I would like to thank my committee chair, Dr. Margaret Portillo, for her direction and guidance throughout the entire research process. I would also like to thank Dr. M. Joyce Hasell for her support and valuable expertise. Additional thanks go to Dr. Larry Winner for his indispensable assistance as a statistical consultant. I would also like to thank PUSH for providing an excellent example of a fun workplace. In particular, I would like to thank partners John Ludwig, Chris Robb, and Rich Wahl for allowing me to conduct a case study of their business. Additional thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she accompanied me throughout the research process. Finally, I would like to thank all of my friends and family for their support. In particular, I would like to thank to my parents for their constant support and for helping me to achieve my dreams. iii TABLE OF CONTENTS page ACKNOWLEDGMENTS ................................................................................................. iii LIST OF TABLES........................................................................................
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...conduct. Subsequently, the breakdown of moral outrages has risen discharged in the United States of America and Europe. Business, which obviously shows the need and significance of business morals have significant lessons from the breakdown. PharmaCARE which is a pharmaceutical company that has introduce the product AD23 which is a top selling diabetic drug. AD23 also aimed at slowing the progression of Alzheimer’s disease. John who was a former pharmacist that helped in the research of AD23 has made some concern after the death of his wife from taking AD23 with some other reported case of 200 cardiac death. This paper seeks to analysis some ethical issues related to PharmaCARE introduction of AD23, intellectual property, John protection as a whistleblower and the operation of CompCARE. Ethical issues These days, marketing morals, a moral issue thinks of offers-related studies and affectability in the group. This part of the business from a societal viewpoint ought to demand the significance of moral practices. As an aftereffect of advertising exercises by the group because of the high impression, regularly concoct moral issues in the publicizing, individual offering, statistical surveying and universal showcasing issues are seen to be accessible to dishonest conduct. Particularly in the 1970s and 1980s, different outrages in the universal coliseum, huge scale debasement in the motivation for the global promoting have prompted the examination of good...
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...Internship Report Submitted By: Poulami Dey MBA/June-July/2010 Semester 4th Roll no.: 50 Enrolment No: EIILMU/09/ F0741 Project A PROJECT REPORT ON CURRENT MARKET SENARIO AND FUTUREPROSPECT FOR SOLAR LAMPS AND LED PRODUCTS AT BAJAJ ELECTRICALS LTD Company ACKNOWLADGEMENT My summer internship or training with Bajaj Electricals Ltd is a life time experience that I will cherish throughout my carrier .This project has provided a great opportunity to experience the excellent and modern work culture and work process of Bajaj Electrical Ltd. I wish to thank my respective project guide at the organisation Mr. Kalyan Bhattacharya. His guidance was extremely useful throughout my project work in giving me the detailed understanding of the entire product portfolio and the overall industry overview. I would also wish to thank all the distributers and group of dealers who shared their extremely important time to equip me with the important and valuable organizational insights and helping me to prepare the project. Along with the corresponding people at the organisation, I am sincerely thankful to our internal guide Prof, Anirban Dutta, who has helped me with the adequate academic insight whenever it was required. I wish to give my warm regards to all the persons involved in the timely completion of my project, directly or indirectly. I would like...
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...CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed _________________________________________________ Date ___________________________________________________ Table of content 1. INTRODUCTION 3 2. CSR 4 2.1. Definition 4 3. History of the selected businesses 5 3.1. Accor Hotel Group 5 3.2. Colgate – Palmolive Company 5 4. CSR Practices 6 4.1. Accor Hotel Group 6 4.2. Colgate – Palmolive Company 7 5. Discussion 9 5.1. Accor Hotel Group 9 5.2. Colgate – Palmolive Company 12 6. Conclusion 15 7. REFERENCE LIST 16 INTRODUCTION Corporate social responsibility (CSR) is a management initiative in which companies incorporate environmental and social issues into the relationships with stakeholders and also in their business processes. By implementing CSR practices, a...
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...A STUDY ON THE IMPACT OF STORE ATMOSPHERIC ATTRIBUTES ON CUSTOMERS’ EXPERIENCES AND THEIR BEHAVIORAL INTENTION AT SIME DARBY AUTO BAVARIA SDN BHD, GLENMARIE, SHAH ALAM AKMAL SYALWANI BINTI IDRIS 2010132513 BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (RETAIL MANAGEMENT) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA SHAH ALAM DECEMBER 2013 A STUDY ON THE IMPACT OF STORE ATMOSPHERIC ATTRIBUTES ON CUSTOMERS’ EXPERIENCES AND THEIR BEHAVIORAL INTENTION AT SIME DARBY AUTO BAVARIA SDN BHD, GLENMARIE, SHAH ALAM AKMAL SYALWANI BINTI IDRIS 2010132513 Submitted in Partial Fulfillment of the Requirement for the Bachelor of Business Administration with Honours (Retail Management) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA SHAH ALAM DECEMBER 2013 DECLARATION OF ORIGINAL WORK BACHELOR OF BUSINESS ADMINISTRATION WITH HONOURS (RETAIL MANAGEMENT) FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA "DECLARATION OF ORIGINAL WORK" I, AKMAL SYALWANI BINTI IDRIS, (I/C Number: 911026105140) Hereby, declare that: This work has not previously been accepted in substance for any degree, locally or overseas, and is not being concurrently submitted for this degree or any other degrees. This project-paper is the result of my independent work and investigation, except where otherwise stated. All verbatim extracts have been distinguished by quotation marks and sources of my information have been...
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...Brand guide Version 1.0 This book presents a new brand strategy for Samsung: — who we serve, — what we stand for, and — how we communicate our value. It begins by painting a clearer picture of our core consumer, then defines a new brand platform that will help us build a more powerful emotional connection with this target. Finally, it provides the visual and verbal elements we need to bring our brand story to life. Think of this book as a user’s manual for our brand. It will help all of us make Samsung a more powerful global icon. This document is intended for Samsung internal purposes only. The information contained herein is proprietary and confidential. Any use, copying, retention or disclosure by any person other than the intended recipient or the intended recipient’s designees is strictly prohibited. © 2008, Samsung Electronics Co. Table of contents 1 New brand platform 19 Bringing the brand to life 93 Applications 121 Appendix New brand platform 2 Global brand objective 3 Brand target 4 Target profiles 10 Brand equity pyramid 12 Brand equity 14 Interpretation of brand personalities Global brand objective The Samsung brand has come a long way in a short time. Our first focus was to build brand awareness worldwide. We succeeded by making Samsung one of the best known brands in any category. In the following years, our task was to build our premium quality, to help drive preference against competing...
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...America and Asia grew strongly. Of the major markets, Russia, Brazil and China saw the most rapid growth. In 2008, with rapidly rising oil prices, industries such as the automotive industry, are experiencing a combination of pricing pressures from raw material costs and changes in consumer buying habits. The industry is also facing increasing external competition from the public transport sector, as consumers re-evaluate their private vehicle usage. The United States is the world’s largest consumer market for light vehicles, passenger cars and light trucks. The United States auto industry is dominated by the Big Three or General Motors, Ford Motors and Daimler/Chrysler. These three account for roughly a little over half of the production of cars and light trucks in the industry. What has currently started to happen in the recent years is that the Big Three are starting to lose market share to other rivals within the industry. In 2006 the Big Three accounted for 41.5% of light vehicle sales when compared to the top three foreign companies which accounted for 36.6% (Toyota, Honda, & Nissan). Overall the Big Three account for 54.9% of the U.S. market in 2006. This was down from 58.2% in...
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...44 A bright future for India’s defense industry? The stars might be aligning for India’s defense sector. Here’s what the government and industry can do to seize the moment. Brajesh Chhibber and Rajat Dhawan India’s defense industry, which has grown will have to learn to manage some uniquely substantially in recent years, seems headed for Indian requirements. even better days. Growth in domestic demand should continue to be robust, the government has To build tomorrow’s industry, India’s Ministry a clear vision for an indigenous defense indus- of Defence and its contractors might look to try, the country’s attractiveness to global defense mature markets such as France and the United companies is rising due to shrinking global Kingdom, as well as to developing markets defense budgets, and there is tremendous export such as South Korea, and apply some of the ideas potential in engineering services and compo- pioneered there. One essential move is to decide nent sourcing. on core capabilities and focus efforts on building these in India. Other steps include improving The way forward is not without some signifi- the talent market, building skills in the govern- cant obstacles, however. In particular, the ment and private companies, and ensuring government’s new purchasing procedures must open and inclusive access to defense markets. prove their mettle, and broadening and shifting the nation’s...
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...INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. In the early 1960s, groups at RCA, IBM, GE and MIT were working actively on LEDs. Among the first commercially available LEDs was an 870 nm IR device sold by Texas Instruments for $130 US. Around the same time, GE distributed red LEDs through the Allied radio catalog for $260 US. Obviously, LEDs were quite expensive and sold only in low volumes. In 1964, IBM used GaAsP LEDs on circuit boards in an early mainframe computer. This is significant for the first time LEDs provided a compelling value proposition to both manufacturer and end-user over conventional lighting technology. As an on-off indicator light, the LED could be mounted directly onto the circuit board, used less power, and had a seemingly infinite lifetime, thus eliminating maintenance. Many of these virtues have been the cornerstone for displacements of other light sources...
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