...Bringing It Altogether Karla Alvarez Professor Becky Gilliland HSA 505 – Health Services Strategic Marketing March 17, 2013 Bringing It Altogether Marketing healthcare services and products presents unique challenges compared to other consumer goods and services, because it deals with health behaviors as opposed to just purchasing behaviors (Johnson, n.d.). Products are physical and tangible. They can be divided into non-durable goods and durable goods. A nondurable good is an item that can be consumed in some defined period of time. A durable good is a product that lasts over an extended period of time (Berkowitz, 2011). Products can also be classified by whom and for what the consumers of these products are purchased. Those products that are purchased by the final consumer are known as consumer goods, while those purchased for use in the manufacture of other products are referred as industrial products (Berkowitz, 2011). Furthermore, consumer goods can be classified by the amount of effort and manner of search the consumer uses in purchasing the product. Those that require little deliberation or search are known as convenience goods. Shopping goods are products in which the consumer takes the time to compare attributes, price, style and/or features. And specialty items are those that the consumer specifically seeks out (Berkowitz, 2011). Services, on the other hand, are intangible. Services are inconsistent, they cannot be owned or stored and...
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...Today’s economy has surely put pressure on this dilemma. In the working world, people frequently go out for lunch or run down to a food truck. In an attempt to save money, many people have realized that the costs of eating out may outweigh the ease and allure of buying lunch each day. Reeling in out-of-pocket expenses has become a necessary trend and people are more often than not making and bringing their lunches each day, investing in lunch containers, shopping for groceries and in general doing more cooking at home. Planning this meal helps to keep costs under control and also helps to plan and prepare other meals as well. For students, the challenge may be that they do not have lockers to store lunch containers, so they are forced to carry their lunches with them all day. Another hurdle proves to be that many times the food items that children want to eat require refrigeration: yogurt, fresh vegetables, cheese or mayonnaise. Often times, refrigeration is not available. Given the nutrition and appeal of food service school lunches, along with the cost of these lunches, more kids are bringing lunch from home and...
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...“So That Nobody Has to Go to School If They Don’t Want To” Sipher Roger states throughout his rather drawn out article trying to get his point across. 3 Solid Points: Immature minds can’t make wholesome decisions, more citizens will be on governmental assistance, and it would stunt someone who was destined for greatness. On the monstrous streets of New York is a single child named Antoine. Antoine’s superb mind towers his counterparts and even though he is only in eighth grade, his intellectual abilities troupe those of a higher grade. One day he decides not to attend school because it wasn’t required. Growing up in such a harsh side of town forces him to take on another occupation as a drug dealer and quit school altogether; little did Antoine know, he had the mind to change the world. If this single decision can affect one so drastically, who else could fall below this crude fate? I definitely disagree with Roger Sipher’s,”So That Nobody Has to Go to School If They don’t want To”, because: immature minds can’t make wholesome decisions, it would affect the economy as a whole, and it would stunt countless beings from achieving their full potential. Sipher Roger, insists that “One reason for the crisis is that present mandatory-attendance laws force many to attend school who have no wish to be there. Such children have little desire to learn and are so antagonistic to school that neither they nor more highly motivated students receive the quality education that is the birthright...
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...SPORTS INDUSTRIAL COMPLEX Institution Student name Introduction Sports complexes have emerged to be a major economic booster in North American cities. They are a sign of economic progress in the country. They bring out centers for both cultural and commercial activities altogether. Sports facilities bring about both economic and non-economic effects in cities such as creation of jobs, increasing tax revenues for the city governments and even creating a good image for the community around it. Sports complexes bring about some negative and undesirable effects. They may bring about political strife, loss of land, socio-cultural diversities in a community and even misuse of public funds (Messina, 2009). The Milwaukee’s Miller Park is one of the largest ballparks constructed in the history of Wisconsin. It suffers a similar fate just as other parks of misused funds and bringing development to its environs. In the following essay, we shall look upon political factors that surrounded the park. Social factors will also be looked at. Discussion The Wisconsin Miller Park hosted its first game on 30TH March, 2001, and it is home to the Milwaukee Brewers baseball team, owned by Bud Selig. This park cost the public $290 million which was obtained from 0.1% of sales tax implemented from January, 1996. This was viewed as an over budget and also a misuse of public funds on a private entity. This funding was authorized by a local government committee, comprising of thirteen members who...
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...New Technologies, New Dependencies Computers have changed the world altogether. There have been massive changes in the world that were brought about by the invention of the computer. There have been concerns and disagreements in contemporary societies regarding the use of technology which mainly focuses on computers. People hold various opinions about the benefits of computers along with the harmful effects that come with it. Research has shown that the use of computers in the twentyfirst century has had a great impact on socio-economic development; therefore, many people have this device in their offices, homes and schools. According to Griffiths, computers have enhanced communication on a global spectrum; this has happened not only because of the improved functionality of different computers, but also due to social media tools that have transformed the world into a global village (Griffiths). The development of computers has led to an increasing human dependency on the microchip. People hold various opinions regarding the development of this device. Many of them feel that it is a great way and it has proven to benefit many people and has revolutionized the entire world. However, others hold opinions against this device and feel that human beings have shown too much dependency on the computer. Technology endeavors have led to increase in businessYourLastName2 returns, enhanced consumer relationships, and have raised the standards of competition to the benefit...
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...Topic: The advent of the digital age makes public libraries obsolete. (Affirmative) Current trends in technological and cultural development make it unlikely that public libraries will survive in their traditional format. Firstly, the book itself is becoming a thing of the past. Although ebook usage has not become widespread as quickly as many anticipated with the advent of the computer, this slow adoption is beginning to accelerate with the recent development of specialized ebook readers which use electronic-paper technology, such as the high-profile Amazon Kindle, which has sold tens of thousands of units. Just as consumers are moving away from hard-copy formats in music and videos, towards electronic files, the same will happen with books once ereader technology reaches the “killer app” level achieved by the iPod for music. With the decline of the physical book will come the necessary decline of the physical library. Secondly, the internet is creating a culture where information and files are shared freely, negating the need for public institutions to hoard and distribute books. This has already been observed in music and videos – despite their best efforts, recording companies cannot stop the inevitable free sharing of data. The same process is under way with books – Project Gutenberg makes it possible to find almost any popular public domain classic free on-line, while Google Books is doing the same with more obscure selections. Already there is a large collection...
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...realized I was in the minority. The culture of literary lovers’ number in the millions, which may seem like a lot, but is that enough to keep the love of reading a good book alive. A growing concern within the culture as we move toward a bookless future making the majority value them even less. With the advance in downloadable technology rising, our beloved paperbacks are becoming easier, and easier to forget. It has been clear for some time now that the advance in technology would pose a challenge on the novel as we know it today. “Near magical powers of technology are bringing us to the threshold of a new age.” (Bellows 13). Technology moving at such a rapid pace today leaves those lovers grasping onto the joy of libraries, or the bookshelves at home. This begs the question, what will happen to the beloved paperback? The majority as it stands seemingly are becoming a very visual people, bringing a rise in movies and sadly a drop in the sale of books. Movies are more aesthetically pleasing to the masses, making the movie win over the book almost every time. This leaves the literary culture wondering, “What next?” “Independent movie will replace the noel as the principal vehicle for serious storytelling in the 21st century.” (Bellows 13) `A few years ago I decided to break down and buy a Kindle, it was getting way too difficult to find the good old paperbacks I loved in the stores near me. I...
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...A depressing and altogether controversial topic: the stimulus package and its effect on our national dept. To any intelligent thinker, it’s clear that the stimulus package has done nothing but hurt the America Economy, sinking us into an abyss of dept that now surpasses our GDP becoming a mammoth problem with no foreseeable solution besides national collapse. There are countless suggestion of how to reverse the effects of this package but as of yet, none have been successful, practical, or cost effective. However, I have the perfect solution. Auction off all who contributed to the current debt level, certainly and specifically including all of those who voted for the stimulus package as domestic or blue collar workers. There can be no reasonable objection to my proposal thanks to all its clear benefits, which I shall list: First, this would build foreign relations between the U.S. and other countries, bringing country closer to a utopia. With American officials being sold and moved to every corner of the world, benefiting those countries they come to work for, other nations will come to enjoy and beg for access to such auctions. (An as yet to be verified hidden benefit may possibly arise from creating an environment where higher-minded, honest, hard-working individuals with a true love for this country will be the only ones stepping forward to run for office. Time will tell.) Additionally, as Congressmen and other US politicians come to happily work for their new owners...
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...out a show of sting operations bolstered by the journalistic credibility of Chris Hansen who had reported for NBC Dateline previously. I argue that the predatory nature with which the program was carried out not only may have violated the civil rights of both the victims and the target sex predator but even more so sets up a dilemma as it pertains to the journalism profession. Additionally, privacy was likely invaded for both parties involved before any crime was committed, bringing entrapment into the conversation. Let me first address the subject of civil rights as a matter of privacy insomuch as it relates to getting a fair trial. In our justice system an individual must be presumed innocent until proven guilty beyond a reasonable doubt when he or she is charged with a crime. By placing someone’s face on television prior to the trial where that must be proven, it has great potential to and some would argue that it is likely to taint a jury. Obviously, situations of publicity cannot be avoided altogether. However, the intentional use of such footage to anchor a television show may not fall into that category of those which cannot be avoided. Ultimately on this point there is great question as to whether a person could get a fair trial given such circumstances. Specifically on the privacy issue, there are children and spouses who are also involved. It is not only the suspects who are harmed but those around him. Those people are not looking for the negative attention and hurt...
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...State of Confusion What court will have jurisdiction over Tanya’s suit? Why? * Initially I thought that one of the State of Confusion’s general-jurisdiction civil trial courts would hear a matter like this. However, when I looked at the scope and magnitude of the effect of the State of Confusion’s statue, Tanya would be wise to file it in a federal court, in particular a U.S. District Court. This case would be classified as a possible diversity in citizenship since it involves a citizen from a different state, Denial. Is the Confusion statute constitutional? Discuss your legal reasoning * No. The statue inherently provides for unfair competition and possible antitrust issues. By requiring a particular hitch produced only by a certain manufacturer only in its state, the State of Confusion has created an environment whereby there is no fair competition. On the surface it is in direct conflict with the spirit of the Commerce Clause of the U.S. Constitution which seeks to foster free trade between states. What provisions of the U.S. Constitution will be applied by a court to determine the statute’s validity? * The federal Motor Carrier Act enacted by Congress in 1980 is one provision that the statue could be measured against. Its initial purpose was to deregulate the trucking industry on a whole to make it more competitive. There is also the clause in the Commerce Clause that allows the regulation of interstate commerce by the federal government. Is Tanya...
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...Classic Airlines Marketing Solution Kandice Bell MKT 571 April 24, 2012 Professor Barnet Classic Airlines Marketing Solution Introduction Classic Airlines is one of the top airline industries at this moment in time but the company has faced head on with challenges trying times and a decline in revenue and passenger activity. The company has attempted to attract and retain customers through different programs and strategies such as the rewards program, which can be found with many companies that offer a product or service. Although the company offers a rewards program with a decrease in passengers the rewards program is not bringing in the type of profit was expected or anticipated. If the company macro-environmental change, a marketing research program, and develops a marketing plan the airline should be able to re-introduce the current rewards program to fit the current economic conditions and market the program to the public in a manner that the plan increase passenger activity and revenue for the airline and the company as a whole. Problem Statement Classic Airlines is losing customers to the competition due to rising fuel and labor costs, unsatisfied customers, and the company may also be facing bankruptcy. The number of Classic Rewards members has decreased by 19% and the loyal customers that Classic Airlines does have are leaving the company because they feel as if their voice is not being heard. The frequent flyers have also stopped flying as often...
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...The article is about the declining market of Coffee Beans. The article, written by Oxfam International, describes the different problems that coffee bean producers and countries now face as the price of coffee beans is declining drastically. The general consensus shows that besides large coffee companies, private growers and farmers of coffee beans, due to lack of technology, power and information, have sold their beans for such low prices, that even sometimes they sell their beans for less than the cost needed to produce them. This destroys the livelihood of many farmers. The study also shows that currently, there is a far greater amount of beans produced than consumed, and in the end, the coffee market will collapse altogether. I personally feel that the current market status and stability of coffee is legitimate and correct. According to the study, prices have begun to fall because there is no longer any government regulation and that it is a free market. The authors feel that should be governmental regulation and control to improve the quality of coffee and limit the amount that suppliers and produce. I feel that this is completely incorrect. The world economy prides itself on free markets. It is only when the markets are completely free and unregulated can innovation and buyer choice take precedence over supplier power; and, in the end, there are definitely more buyers than producers. Thus, buyer’s priority should take president over the supplier’s problems...
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...Key Terms: Brown v. Board of Education Topeka, Kansas: 1954 Supreme Court case in which racial segregation in public schools was outlawed. Montgomery bus boycott: Protest in 1955-1956 by African American against racial segregation in the bus system on Montgomery, Alabama. Integration: Process of bringing people of different races together. Setting the Scene: * In August 1945, Branch Rickey, the general manager of the Brooklyn Dodgers, called a young man named Jackie Robinson into his office. * In 1947, Robinson joined the Brooklyn Dodgers, becoming the first African American to play in the Major Leagues * He was named Rookie of the Year in 1947. * In 1949, he was voted the league's most valuable player. The Rise of African American Influence: * Before and during World War II, African Americans were not treated as equals by a large portion of American society. * After the war, the campaign for civil rights began to accelerate * African American Migration: * After the Civil War, many African Americans migrated to large northern cities * Between 1910 and 1940, the black population of New York City leaped from 60,000 to 450,000. * The New Deal: * Under Roosevelt, the number of African Americans working for the federal government increased significantly. * World War II: * During the war, increased demands for labor in northern cities led to a rise in the black population in the North. * This increase in numbers gave...
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...Is bringing back an extinct species a moral or immoral idea for our environment? Many species that were once populous and thriving in our world are now gone and extinct because of poachers and hunters. Now, because of poachers, an increased number of different species remain on the brink of becoming extinct. The question is how can society help stop the extermination of various species? De-extinction could give us a chance to revive animals that have been gone for a long time and could benefit our ecosystem. Therefore, while numerous people recognize that when a species is almost extinct, they should assist in every way possible to save that specific species, few people understand that de-extinction could help better the environment and the species itself as occasionally extinction is inevitable....
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...Leary. As a result of this state, Sarah decided to take action and separate herself from the thing that was bringing her down the most: Macon. On the other hand, Macon copes with Ethan’s death in a far more bizarre way. He won’t accept the sympathy given by others. He won’t go into Ethan’s room or even look at the bedroom door. He peddles away all of Ethan’s belongings; he won’t even say Ethan’s name. Macon tries to avoid the truth by cutting Ethan out of his life all together. He never really mourned, but instead avoid the process altogether by ignoring it. The one thing the couple does have in common with coping is that they want to be alone. Neither Macon nor Sarah wanted to be crowded by others in this time of despair. Instead, they both prefered to deal with the loss on their own. I believe this hurt their marriage even more. Their lack of communication through the grieving obviously strained their relationship even more. Instead of being alone, they should have helped one another through this tragedy. Macon even recognizes that family deaths usually bring people together. However, Sarah and he grew farther apart: “Why, some people, a thing like this brings them closer together. How come we’re letting it part us.” Sarah’s response to Macon’s coping is the answer to his question. She’s offended and taken aback that he wants to get rid of Ethan’s memory altogether. She’s left with the impression that Macon didn’t love Ethan as much as she did: “‘I hate to see stuff their...
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