...Running head: CASE STUDY: The british airways swipe card debacle Case Study: The British Airways Swipe Card Debacle MAN4741 – Change and Innovation Management Fall 2013 November 24, 2013 Overview The case scenario details about a strike unleashed by British Airways (BA) staff because of a swipe card debacle. It started on Friday, July 18, 2003 when the staff of terminals 1 and 4 held a 24-hour wildcat strike at London’s busy Heathrow Airport. These staff of over 250 walked out at 4 p.m. The strike occurred during the holiday season which caused chaos. This strike also caused 60 departure flights to ground and over 10,000 passengers left stranded. This was the worst strike that they had ever faced since 1997 when a strike was called by the cabin crew. Everything was chaotic – they canceled services for terminals 1 and 2, apologized and had to tell those who were flying not to go to the airport. BA set up a tent for refreshments and police were called to control the crowd. BA was criticized by many Americans that they did not notify them of what was going on. The staff returned to work but the effects of the strike flowed throughout the weekend. Three days after the strike – the airline was still extremely busy and there were still at least 1,000 passengers to reschedule. BA lost 40 million pounds (British currency) and their reputation is severely dented. In connection to the change issue of the swipe cards, the staffs were protesting the introduction of a system...
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...The British Airways Debacle 1. From the perspective of organizational development; there should be a planned, top-down, organizational-wide effort to increase the organizational effectiveness and health. On the other hand the wild cat strike happened because there was forced imposition. There was a unilateral decision taken to introduce swipe cards (Palmer, Dunford, & Akin, 2009). It was not thought out well because it was introduced at the beginning of the summer quarter, which is also at the start of the peak holiday season. From the perspective of sense making; the management needs to form an awareness of the key elements relevant to the situation. In addition, the management must form an understanding of the means in some bounded context, based on past experiences, training, education and cognitive capabilities. Finally making decisions by generating alternative response action to control the situation, identifying the objectives, constraints, and factors that influence the feasibility and desirability of each alternative. In BA the management did not form an awareness of key elements; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering...
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...SHARIF UNIVERSITY OF TECHNOLOGY Graduate School of Management and Economics MBA Program Course Outline Course Name: Managing Organizational Change Course Number: 44252 Instructor: Dr. Mahdieh Mahdavinia E-mail: mmahdavinia@alumni.utoronto.ca Semester: Fall term, 1389-1390 Class Time: Wednesdays: 8:30 am – 12:30 pm Room: 4 Meeting Hours: Before the class by appointment COURSE OBJECTIVES This course makes an enquiry into the field of organization change. Identifying the need for change, framing the problems/issues, influencing the choice of what to do, and implementing the changes with minimal negative reaction are key managerial skills, especially in these increasingly turbulent times. The course will provide: - An overview of change management processes and types of changes - A knowledge of the drivers of change - Models of improving and rebuilding organizations - A variety of factors which affect successful change management - Some live stories of organizational change efforts - An opportunity for the students to frame their own orientation to change management COURSE REQUIREMENTS The course grade will be based on: Group Assignment (30%) Individual Assignments (20%) Final Exam: Case + Test (40%) Participation (10%) Group Assignment A. Analyze and present the case study of organizational change that is assigned to your group. This assignment is intended to provide an opportunity to...
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...BRITISH AIRWAYS CASE STUDY BACKGROUND British Airways was formed in the 1970s as the result of a merger between BOAC (British Overseas Airways Corporation) and BEA (British European Airways). Although the company’s strengths appeared to complement one another the merger was hardly an unqualified success as two companies with very different traditions and cultures were never fully integrated into a coherent whole. The end result was a company with a ‘bureaucratic and militaristic’ culture, in public ownership, and which by the late 1970s was experiencing some severe problems. Customer perception of BA was generally poor, and the epithet ‘Bloody Awful’ often used as a description of what the initials stood for. Furthermore, it faced pressure from low-cost operators on its prized transatlantic routes from Laker Airways and People Express (both of which have long since collapsed), and from a combination of recession and rising fuel prices. The combination of these factors led to mounting financial losses by the early 1980s, recording a single year loss in 1981 of 140 millions pounds. Predictably, the company responded by cutting costs, with staff cutbacks of 22,000 in the early 1980s, and with 14,000 in 1981 alone. These cutbacks were achieved with the help of generous redundancy packages but they did little to alleviate the deeper malaise afflicting the workforce. The cost-cutting exercise, though probably necessary, achieved little, with limited resulting improvements...
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...Managing Organizational Change A Multiple Perspectives Approach Managing Organizational Change A Multiple Perspectives Approach Ian Palmer Richard Dunford Gib Akin Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis Bangkok Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto MANAGING ORGANIZATIONAL CHANGE: A MULTIPLE PERSPECTIVES APPROACH Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 9 8 7 6 5 ISBN 0-07-249680-0 Editorial director: John E. Biernat Senior sponsoring editor: Kelly H. Lowery Editorial assistant: Kirsten L. Guidero Executive marketing manager: Ellen Cleary Senior project manager: Lori Koetters Production supervisor: Debra R. Sylvester Design coordinator: Cara David...
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