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1.0 Introduction to analysis of British Airways on ICT task

Information Communication Technologies (ICTs) have revolutionized the entire business world. The airline industry in particular has fostered a dependency on technology for their operational and strategic management. Airlines were early adopters of ICTs and have a long history of technological innovation, in comparison to many other travel and tourism businesses.

British Airways (BA) is one of the world’s leading global premium airlines. It operates a worldwide air cargo business, largely in conjunction with our scheduled passenger services. The use of Information Technology and the Internet are key factors in BA’s strategy, success and efficiency of the organization. BA recognized this opportunity and turned it into one of its strengths. Today, 76% of all its bookings are carried out via its e-ticket system giving customers the possibility of on-line/Kiosk check-in and seat bookings options. (Buhalis, D. 2004) BA is always implementing effective IT solutions and is considered today a market leader as is the case for the fare-explorer booking engine and the in-flight entertainment system which was awarded the ‘Best in Europe’. (2009/10 Annual Report and Accounts)

BA is always keeping step forwards on the way of ICT enhancement and development: (2009/10 Annual Report and Accounts) * 2002 BA introduced first "calendar selling" of flights * 2004 Ability to change bookings added to web site * 2006 On-line check-in * 2009 More advanced functions added * 2010 Online disruption handling added

2.0 Intranet system: Employee Self Service program

Figure 1- BA Intranet system (employee only)
In 2003, British Airways made a strategic switch from the general notion of “eWorking” to a more definitive methodology through its Employee Self Service program. The airline pinpointed a number of

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