...WEEK 1 – CHAPTER 1 An Introduction to International Marketing BCC 2823 | Global Marketing Prepared by Mabel Lee FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing The New Global Environment ALL RIGHTS RESERVED RIGHTS RESERVED ALL No part of this document may be reproduced without written approval from Limkokwing University of Creative Technology Worldwide FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives ALL RIGHTS RESERVED No part of this document may be reproduced without written approval from Limkokwing University of Creative Technology Worldwide FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing WHAT IS INTERNATIONAL MARKETING? • Different Levels of International Marketing – Export marketing – International marketing – Global marketing ALL RIGHTS RESERVED No part of this document may be reproduced without written approval from Limkokwing University of Creative Technology Worldwide FACULTY OF COMMUNICATION, MEDIA, AND BROADCASTING BCC 2823| Global Marketing ENVIRONMENTAL INFLUENCES ON INTERNATIONAL MARKETING Socio/Cultural Language Religion Aesthetics Values and attributes Social...
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...Ji’nan Broadcasting Corporation What are the key issues facing Zhou Jianglin? The DVP is scheduled for launch in January 2002 which was 6 months from the initiation. Based on inputs from Chin(Postel) a project of DVP’s magnitude would require a lead time of 8-9 months. An alternative would be to source equipment from multiple suppliers. Sourcing the equipment from multiple suppliers would Type approval which would add uncertainty to the project and the approval itself would take 3 months. If multiple suppliers are involved clear demarcation points are required to avoid potential conflict of interest. There were internal objections from other division MDs. MD of Radio and Television Programming was of the opinion data & voice was the business of China Post & Telecom. Another MD, of the Radio & Television Broadcasting was of the opinion Alcatel equipment was more robust than Nortel’s. Budget was a key constraint as RMB 110 million was sanctioned but the initial estimates suggested it might cross the same. JBC needed in-house expertise to remotely monitor the network which was lacking. Zhou was not sure if reselling of long distance capacity was permitted by the Chinese government. - - Trace the history of decisions made in the data and voice project. 1) What were the decisions made? What were their implications? Decisions made and their implications are as follows - To launch the DVP by January 2002 – This decision was made without keeping in mind the time required to...
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...gathered in the form of survey questionnaire from the 20% of the 3rd year and 4th year Broadcasting Students of Lyceum of the Philippines University-Manila. The collection of data analysis is about on the effectiveness of media in building or ruining a politician’s image. The goal of this chapter is to determine the perception of the respondents on the effectiveness of media in ruining or building a politician’s image. This chapter outlines the results of data gathered that analyzed and interpreted by the researchers. Actual Fieldwork After the approval of Professor Renalyn Valdez for our research instrument, we asked from the CAS Department an official list of enrolled 3rd and 4th year Mass Communication Major in Broadcasting students as refererence for our respondents and schedule. On September 3 and 5, the researcher, were scheduled to conduct their survey. The distributed survey questionnaire for 35 respondents from the 4 sections of Broadcasting students in the Lyceum of the Philippines University-Manila. The researchers tabulatedbtheir answers after conducting the survey and some up with the percentage and weighted mean of the questions. After tallying their answers, the researchers analyzed and interpreted the data gathered. I. Profile of the Respondents The chosen respondents are 3rd year and 4th year level taking up Bachelor of Arts in Mass Communication Major in Broadcasting under the College of Arts and Sciences of Lyceum of the Philippines University-Manila...
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...impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The ministry has written to Telecom Regulatory Authority of India (TRAI) chairman J.S. Sharma on the issue of stricter criteria, and the TRAI response is awaited, the sources said. Introduction With the rapid development of digital technology, new media is gradually replacing traditional media to occupy...
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...Cost Structure The cost structure for WeSoccer is separated into 3 major areas: the application development cost, the maintenance cost and the promotional cost. The total estimated cost will be 117 million Yuan. For details of the breakdown, please refer to Appendix 2. The maintenance aspect would contribute 98% of the total estimation which includes the broadcasting license fee and the daily operation/maintenance cost. The digital broadcasting license which TenCent Sports acquired at 115 million Yuan for the 2015 -2016 season will be absorbed by WeSoccer. Furthermore, to deliver extensive data analytic of the football match, soccer expert and celebrities will be hired for blogging and editorial writing. To develop the MVP, WeSoccer will integrate the WeChat platform and the TenCent Sports application in order to deliver high quality live streaming of the Premier League with social interaction. The development cost refers to the one-off interface development of the WeSoccer application and the Research and Development cost (“R&D”) for future enhancement. Due to the fierce competition in soccer live streaming, it is curial for WeSoccer to avoid user attrition and enhance user experience. To allocate the R&D resources effectively, the 80/20 rules will be applied. 80% of the R&D cost allocated annually will be used on existing feature enhancement such as the live streaming technology enhancement and the remaining will be used for customer feature request and...
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...528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory ............................................................................................................................. 20 Fiji Summary of media resources ....................................................................................................... 26 Media directory ............................................................................................................................. 27 Lao People's Democratic Republic Summary of media resources...
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...cyber attacks that took place a few years back in South Korea. The cyber attack plagued over 32,000 computers and servers with a virus or “computer bug” (Bits and Bytes Powerpoint, Onesti & Richart). The virus crashed multiple computers and enabled them all to function extremely slow, or not function at all. This attack was targeted at banks and broadcasting computers (Pearson). Sources say that these attacks were traced to an IP address in China. However, this does not mean that China was at fault. The article states that North Korea is under suspicion for these cyber attacks. In lecture, we spoke a lot about the Internet and also something called a “computer bug” (Bits and Bytes Powerpoint, Onesti & Richart). Before lecture I did not know the origin behind the term computer bug, however, I learned that it was a literal bug found in the machine that was blocking one of the tubes in the computer, disabling it from doing its job. Later, the term eventually came to mean something that inhibited the computer from working properly. The hackers that caused disturbance in South Korea hacked the computers of many banks and broadcasting companies with a bug. In lecture we also discussed the importance and meaning of information. Information is data, and data is created by the users of the Internet (Onesti & Richart). During this hacking, there was a mass amount of information that was ruined or lost and possibly even stolen. The loss of this important data and information could...
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...Value Chain Analysis Contrary to the highly fragmented broadcasting markets around the world, in Hong Kong you only have a small number of major players that dominate the market landscape. This becomes evident when comparing the value-chains of the major players in China and the far more competitive market in the US. As we can see in competitive markets there are many firms that are present in different segments along the value-chain. Sony for example is a content provider; Fox a content aggregator and Astra a broadcast network operator. Even as there are some companies that are more vertically integrated, like BBC and Sky, it does not present the industry norm. Due to the little competition and the limited resources in the industry, TVB caters to the entire value chain. Whilst this may seem efficient in terms of synergies and processes it does pose many threats to the innovative and creative evolution of the broadcasting industry. Moreover, with the advent and rapid adoption of on-demand, HD and 3D services, boundaries separating `standard’ and `augmented’ services are fast disappearing. So while a vast majority of any broadcaster’s customers are still happy to turn on the television and wait for the 9 pm movie to begin, many others instead prefer to watch it at a time which suits them using specific technological devices such as cell phones, notebooks or tablets. This presents both, a challenge to stay connected with your existing customers beyond regular viewing hours...
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...MEDIA MANAGEMENT, FALL 2011, IBA From Radio Pakistan to Radio IBA: The Evolution of Radio Industry in Pakistan Assignment # 3 Submitted by: MUHAMMAD SAAD BHUTTA (BD/56-2009) 11/20/2011 Submitted to: Mr. JAMI MOIZ Table of Contents Definition 3 Birth of Radio 3 Radio as an advertising medium 3 Quick Facts 4 Modes of Radio Transmission 4 AM broadcasting 4 FM broadcasting 4 Comparison of AM & FM 5 Radio in Pakistan 5 Radio Pakistan 5 Events/ Major Dates (In chronological order) 6 Advent of FM Radio in Pakistan 9 History of FM Channels 9 Radio IBA 10 Radio on a surge 10 Radio in Disaster Management 11 Radio and Mobile Phones 11 Radio Advertisement 12 Current Scene 16 Conclusion 17 Reference 18 The most basic need of the human race is to communicate. The entire world will come to a halt or a complete standstill if we do not communicate. Most of the things we see in today's world are a means to satisfy this impulse or need of communication. (Ranjhan , n.d ) Definition Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, phase, or pulse width. When radio waves pass an electrical...
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...not wanted to use technology to its full potential. Paul Crouch, is by no means a member of those groups. From the beginning Crouch was interested in broadcasting his voice around the world. At the age of twelve, he was learning how to use a HAM radio from a family friend. He would get responses back from all around the world. That is when he realized that what broadcasting could be used for. Paul Crouch was a Pentecostal Christian who graduated from Central Bible Institute and Seminary in Springfield, Missouri. It was here where he and his friends made an amateur radio tower using the college’s water tower. He would start off his broadcasts with two simple words, “HELLO WORLD!” (p. 12) Crouch graduated with a degree in theology and set out to live his life...
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...College of Engineering Department of Electronics Engineering ECEN 3323 - Methods of Engineering Research Philippine Telecommunication Industry Submitted by: Group IV Delos Santos, Arjaye John R. Sim, Richard B. Taperla, Jedidiah Joshua Ureta, Kien Francis G. Velasquez, Karla Mae M. Submitted to: Engr. Geoffrey T. Salvador Research Adviser I. Introduction Technology aided the daily lives of every citizen in this world with different aspects and ways. It alleviates our daily works by its functions and effectiveness in this world. Without technology, there’s no automation. Automation leads us to be at ease in our works. Aside from automation, there’s also communication as a part of the technology. Communication helped in reaching everyone thru different mediums: Mobile phones, computers via internet, radios, televisions, telegraphs, amateur radios, and etc., these devices are used since then. Without these devices, telecommunication won’t be possible. Telecommunication means communication at a distance. By this technology, we can easily communicate with someone no matter where he/she is. Even if it’s national or international, it doesn’t matter. Blogs, Online news, Foreign Exchange, Celebrity news, Social Networking Sites, History, Technology features, Researches, and even E-mails can be accessed thru internet. Internet is one of the modern necessities in the...
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...Control on the internet. The tighter censorship gets in China the harder it will be to get through The Great Firewall of China. China has blocked most internet resources like google firefox and other websites. Ever since there has been internet china has controlled and monitor how the Chinese citizens use the internet. That is a very hard task for a country that is the most populated country in the world estimating 1.4 billion citizens. When the internet was discovered in china around 1994, this was the time of president Jiang Zemin. He got the theory of censoring the internet from a book called Alvin...
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...Football League (NFL) rights in 1993 to launch an attack on the entrenched Big Three broadcasters--CBS, ABC, and NBC. On the cable side of the business, FOX had identified a gap in the market where unbranded and ungrouped regional sports networks aired local team games. FOX believed in the increasing regional emphasis of America and set out to bring the regional networks together. Despite these successful moves, Murdoch was aware of the ever-changing nature of the sports industry and knew that many key decisions lay ahead. Strengths Internal Fox Entertainment is an integrated entertainment company engaged in the development, production and worldwide distribution of feature films and television programs. It is also involved in television broadcasting and cable network programming. Fox Entertainment acquired DirecTV (earlier Hughes), in 2003, which helped it to vertically integrate its business. Fox Entertainment enjoys a position of power in every level of the entertainment industry. Due to a high number of subsidiaries, the company has a strong foothold in every facet of the entertainment business. Vertical integration helps the company to generate better profit margins. Fox Entertainment, a subsidiary of News Corporation, is one of the largest entertainment conglomerates in the world. The company has four business segments and all these hold leading positions in their respective business. Entertainment is one of the world’s largest producers and distributors of motion pictures....
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...J’nan Broadcasting Student: Assignment: Case Study Professor: Spring Semester 2014 Ji’nan is a broadcasting corporation. The company supplies the region with broadcasting stations, and obtains three television channels. The content is created in-house, and purchased from government-run networks. In response to competition from foreign companies the government announces that JBC will be privatized. The company was anticipating new growth within the establishment. This growth would provide provincial and national advertising, telephone, and Internet services. They had been granted a lump sum of RMB150 million and their deadline of January 1,2002. The company was anticipating a growth; therefore, Guang laid out a recognition plan. Zhou was promoted to project manager after a year and because he was the only one with both Internet and electrical engineering experience. The project primarily was a data and voice project. It would provide voice and data services to a province without them. They would be providing service to ninety percent of Shandong’s businesses and inhabitants. There was a deadline of January 1, 2002. The strategic issue for the company is the lack of support and knowledge to complete the project. The company didn’t receive approval from the manager director. Foremost the company should have received approval in all of the sectors of the business. By obtaining the approval from all of the employees, the company would have demonstrated responsible behavior...
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...School of Social Sciences ASSIGNMENT COVER SHEET (Please complete in FULL using BLOCK CAPITALS) ANTHROPOLOGY (Please tick correct discipline) | ARCHAEOLOGY (Please tick correct discipline) | ASIAN STUDIES (Please tick correct discipline) | COMMUNICATION AND MEDIA STUDIES (Please tick correct discipline) | LINGUISTICS (Please tick correct discipline) | POLITICAL SCIENCE (Please tick correct discipline) | ALL SECTIONS BELOW MUST BE COMPLETED: | UNIT CODE:COMM1001 | UNIT NAME:COMMUNICATIONS AND MEDIA STUDIES | STUDENT NO: 21330476 | FAMILY NAME: BAUTISTA | GIVEN NAME: RAUL FRANCISCO | TUTOR’S NAME: KEVIN CHIAT | TUTORIAL TIME & DAY 2:00 PM – 2:45 PM ON WEDNESDAYS | DUE DATE: MAY 31st 2013 | OFFICE USE ONLY: | ALL STUDENTS MUST READ AND SIGN THE FOLLOWING STATEMENT BEFORE AN ESSAY WILL BE ACCEPTED FOR SUBMISSION: “I am aware of the Faculty policy relating to academic misconduct (http://www.arts.uwa.edu.au/students/policies/dishonesty) I certify that this work is my own, complies with the relevant guidelines, and uses an approved form of referencing throughout. I acknowledge that the work may be electronically scanned for detection of plagiarism. I have taken a backup copy / computer copy / photocopy of this assessment prior to submission.” Signed Date : June 1st 2013 ------------------------------------------------- Marker’s Comments: PROMT #7: Is media censorship by the government justifiable? ...
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