...Final Project: Broadway Café Part 1 & 2 Vashti A. Delaney Brouwers Strayer University CIS500 - Information Systems for Decision-Making October 29, 2011 Dr. Jim Dollens Table of Content Abstract……………………………………………………………………………………... | 3 | Introduction………………………………………………………………………………… | 4 | Competitive Advantage…………………………………………………………………….. | 4 | Five Force Analysis………………………………………………………………….. | 5 | Threats of Substitutes Products and Service…………………………………………. | 5 | Buyer Power…………………………………………………………………………. | 6 | Supplier Power………………………………………………………………………. | 7 | Rivalry Among Existing Competitors………………………………………………. | 7 | The Threat of New Entrants………………………………………………………… | 8 | Cost Leadership Generic Strategy…………………………………………………… | 8 | Differential Generic Strategy………………………………………………………… | 9 | Focus Generic Theory……………………………………………………………….. | 9 | Ebusiness……………………………………………………………………………………. | 10 | Conclusion…………………………………………………………………………………... | 11 | References…………………………………………………………………………………… | 12 | Abstract The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model are buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use...
Words: 2638 - Pages: 11
...I have recently inherited my grandfather’s coffee shop, The Broadway Cafe, which is located in downtown Columbia, South Carolina. The cafe offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. The café was first opened in 1952, and was a local hotspot in the area for many years. Downtown Columbia, SC is definitely a great area to have such a business. It is a vibrant commercial and residential city center. There are numerous businesses, law firms, banks and real estate corporations; also located in the downtown area of Columbia, are the University of South Carolina, the Columbia Museum of Art, Columbia City Ballet, and the Nickelodeon Theatre. Although my grandfather was an expert at running the coffee shop then, it is now outdated. The café has no computers, no records of the café’s regular customers, or records of the family recipes for the baked goods and soups. These very important objects are nonexistent today, because my grandfather kept them locked away in his terrific memory. Other issues are all ordering takes place manually, as well as the inventory, employee payroll, and marketing coupons are all tracked in a notepad. The Broadway Café does not have a Website either, which truly hurts business in this current day of technology. Because of these weaknesses that Broadway Café possesses, business has been steadily declining, over the last five years. By using key winning resources, we will...
Words: 2328 - Pages: 10
...2011 Cohesion Case Study for Broadway Cafe 2 Table of Contents Abstract............................................................................................................................................3 Part I: Porter’s Five - Force Analysis..............................................................................................4 Part II: Creating an e-business strategy...........................................................................................7 Part III: Consideration for M-Coupons...........................................................................................9 Part IV: Online Virtual Customer Relations...................................................................................11 Part V: Outsourcing.......................................................................................................................13 Conclusions......................................................................................................................................? References......................................................................................................................................?? 3 Abstract As Mom and Pop restaurants and cafes continue to be on the rise, many times they find themselves trying to stay competitive with other franchises in the business. As with the Broadway Cafe, established in 1952, trying to maintain its competitive...
Words: 3319 - Pages: 14
...Cohesion Case: The Broadway Café Alicia N. Gadson CIS 500: Information Systems for Decision-Making Strayer University Dr. Frank R. Lazzara June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business...................................................................... 9 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13 Part 4: CRM: Second Life for Broadway Café......................................... 16 Part 5: Systems Development Life Cycle (SDLC) ................................................... 19 Conclusions ................................................................................................................... 22 Bibliography................................................................................................................. 24 Abstract The Broadway Café was first established in 1952 by my grandfather. The Broadway Café immediately became the hotspot, but over time lost business due to its lack of ability to compete with competitors in the 21st century. I have recently inherited the Broadway Café and have transformed it into the business it should be in the 21st century. I started the café off with a competitive...
Words: 6462 - Pages: 26
...“Bringing the Broadway Café into the 21st Century” Date: December 09, 2011 K B Loumon TABLE OF CONTENTS Contents Abstract 3 Part 1: Porter’s Five-Force Analysis 4 Part 2: Developing an E-Business Strategy 5 Part 3: M-Coupon Systems in Mobile Marketing and Wireless 7 Telecommunication Network 7 Part 4: Second Life for Customer Relationship Management 10 Part 5: Outsourcing Systems Development 12 Conclusion 15 References 16 Abstract The Broadway Café opened in 1952 and is conveniently located downtown Silver Spring, Maryland. A hotspot for many years, it never ceased to attract the same clientele. Its menu is diverse and includes specialized coffees, teas, full service bakery, sandwiches, homemade soups and salads. But the business is declining because the Café never upgrade its business practices. Without a website and any computers in the store, ordering, inventory and payroll are done manually. The Cafe is currently very lackluster in its processes and could not stand out in today’s fast growing environment. In order to enhance our business operations, increase revenue and most importantly, keep the Café’s competitive advantage, we will look over the state of the business, define a new business strategy and implement a new IT system. Through Michael Porter’s Five Forces Model, we will analyze the environment of the industry in which the Café operates. We will develop an e-Business strategy that will determine the ideal blueprint for generating...
Words: 4259 - Pages: 18
...The B Café: J H S University Table of Contents Abstract ………………………………………………………….... 3 Part 1: Competitive Advantage ……………………………………. 4 Part 2: E-Business …………………………………………………. 10 Part 3: Supply Chain Management ………………………………. 14 Part 4: Customer Relationship Management …..………………….. 17 Part 5: System Development Life Cycle ..………………………….. 19 Web site Wish list ………………………………………………… 21 Remodel …………………………………………………………… 25 Menu ……………………………………………………………… 26 References …………………………………………………………. 27 Abstract The Broadway Café has been undergoing a particular decline in sales over the last five years. The Broadway Café was established in 1952 and has not achieved any changes since the doors opened. If the company was to make an about face and show some growth some immense changes need to take place. The Broadway Café will need to consider adapting Michael Porters’ Five Forces, as well as, establish which of the three strategies it will use to restore the company for the 21st century. There are more areas that will need to be looked into such, customer loyalty programs, employee concerns and maintaining a viable advantage over its competitors. The Broadway Café has to take to introduce information technology into daily operations and application programming interface in order to stay current in today’s market. An e-business strategy...
Words: 4696 - Pages: 19
...Final Project The Broadway Café Part I and II CIS 500 Strayer University Your Name ABSTRACT Here you will summarize the outcome of you paper in one or two paragraphs. PART I. COMPETITIVE ADVANTAGE PROJECT FOCUS: (DO NOT INCLUDE THIS SECTION IN YOUR PROJECT – THESE ARE JUST THE DETAILS OF THE PROJECT) • Perform a detailed Porter's Five Forces analysis for The Broadway Cafe. • Be sure to highlight entry barriers, switching costs, and substitute products. • Determine which of Porter's Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century. A paragraph describing what is and why you are using Porter’s Five Forces and the value you hope to gain in your analysis would be helpful for the reader and a great way to start your paper. Each section below should fully detail the force and what you will do in the café to help increase or decrease its power. You need to provide details to ensure you understand the material and can justify your analysis. A simple sentence or paragraph will not be enough to gain credit. You need to demonstrate your understanding of the material so be sure to explain in detail your analysis. Buyer power Since The Broadway Café has been in business since 1952 and has never had a single competitor in the neighborhood, buyer power is low. However this may change as Starbucks is going to open a store few blocks away. These programs may vary in form but all of them will require...
Words: 785 - Pages: 4
...Business: 4 Business dilemma: 4 Making Business decision 1: 5 E business strategy: 5 Ethics: 6 Business Dilemma: 6 Security: 7 Making business decision II 7 Making business decisions I 8 Sources: 9 Competitive advantage: Business dilemma: As a Coffee shop with almost 60 years of company history, I would like to make that fact our unique selling proposition (USP) and use the tools and techniques of modern information system to make my coffee shop updated to the norms of modern business. One of the employees have raised a concern about how a Starbucks is about to open nearby. This will pose a threat to my business, but if I stick to the above strategy proposed, and retain our old customer base, improving our management and supply chain system in the process, we will be able to retain our old customers. Environmental scanning: is the acquisition and analysis of events and trends in the environment external to an organisation. Using information technology, we can access valuable information and data about star bucks, as well our target market. As a public company, Starbucks has detailed information published publicly about its financial situation as well as how good or bad it is doing in the coffee shop industry. Competitive advantage: the competitive advantage of Broadway coffee shop over Starbucks would be its traditional and home-made style baked goods. Also using modern technology, Broadway will offer its customer unique access to eBooks and wireless...
Words: 3066 - Pages: 13
...The Broadway Cafe’ By: Alibian Eaddy Information System for Decision-Making –CIS 500 Dr. Edwin Otto January 29, 2012 Part 1 The Broadway Cafe’ was founded 1952. Recently the café’ has been passed along to keep the business going. Gaining and taking on this coffee shop has been a tremendous challenge. The café way of handling business is totally different from new 21st century. The way of handling the business was based on the tools and customers in 1952. Now this is the 21st century. Technology has grown. There are bigger threats, different products and customers. Challenge is to incorporate my grandfather legacy with a modern twist. Part 1: Porter’s Five-Force Analysis The coffee shop has a different variety of menus. It ranges from specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. In 1952 handling the bargaining power of suppliers is very different verses now. The café used local suppliers and he set pricing based on the needs of the business. The cafe knew the suppliers back then and focused on supporting each other to help keep the business going. Now Bargaining Power of Suppliers is based on concentrating and controlling the supply; and the more power it wields against the market. The café has a low Bargaining Power. A good strategy is to setup a web based search service. This will help purchasers locate the restaurant information on the web. The strategy is to focus on local business and farmers to help purchase;...
Words: 1424 - Pages: 6
...| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. We will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources. Final Project: Broadway Café - Part 1 & 2 | The Broadway Cafe This paper will discuss creating Competitive Advantage in business through business decisions using the Porter’s Five Forces Analysis and Porter’s Three Generic Strategies. In addition, this paper will discuss how ebusiness can be used in making business decisions to gain competitive advantage. A fictitious business, called the Broadway Café will be the model business in which these business practices will be applied. The Broadway Café is a business in the...
Words: 2129 - Pages: 9
...An Analysis of the Café Case Study CIS 500 May 1, 2011 Dr. Evangeline Jefferson, Ed.D. Strayer University Analysis of the Broadway Café Case Study The intensified use of Information and telecommunication in business operations has increasingly been adopted as the best tool to confront the rising competition in the hospitality industry. Just like any other business entity, though unique in nature, many hotel and restaurant operators will have to adopt and intensify the use of system and e-commerce techniques in boosting the overall competitiveness of business entities. The unique nature of these businesses has indeed formed the backbone incentive for choice of Broadway case study as the subject of this paper. This case study is aiming at improving the business knowledge of information technology adoption hand in hand with intangible concepts such as enterprise resource system, wireless network and SCM within the hotel industry. The subsequent literature in this text therefore examines in detail how the use of use of technology; E-Business strategy; Networks, Telecommunications, and Wireless Computing; Customer Relationship Management as well as Problem-solving Analysis are capable of delivering a competitive advantage to Broadway Café. Implication of technology to Broadway Café’s Competitive Advantage Competitive advantage is a hallmark of cumulative effective of successive profitability and strong market share that an organization achieves in the long term relative...
Words: 963 - Pages: 4
...Final Project 1 Final Project The Broadway Cafe' Part I and II CIS 500 Strayer University Elizabeth Bethel Final Project 2 The Broadway cafe is a family inherited coffee shop located in downtown Atlanta, Georgia. The cafe' has been in business for 58 years. The business offers specialized coffees, teas, a full service bakery, homemade sandwiches, soups, and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business, Starbucks will be coming to the area. Grandfather had a terrific memory and stored everything such as customers names, family recipes, and soups in his brain. His record keeping system was tracked...
Words: 2450 - Pages: 10
...The Broadway Café Final Project Abstract I inherited my grandfather’s coffee shop “The Broadway Café “ which is a family business coffee shop located in Atlanta, Georgia. Our business specializes in coffees, teas, full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining, due to using the old fashion method, and not using the most up to date technology to stay in today’s era with it’s other competitors. Although my grandfather had conducted a good business back in the 21st century, it now appears as though that new and improved methods need to be in place to his business booming. My grandfather had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with the family. My grandfather had an exceptional memory where he kept a note pad that tracked all inventory, payroll, and store information. My grandfather’s only advertising method was by word-of-mouth, he never recorded any family recipes or made a client list. The café didn’t have a marketing scheme in place to attract new customers. In order to bring the business into the 21st century, the café needs to gain a competitive advantage though the use of technology, deploy a wireless network for it’s customers through Customer Relationship Management, in which involves managing all aspects of a customer’s relationship with an organization...
Words: 4084 - Pages: 17
...ISO CASE STUDY Broadway Cafe AUTHORS Julio Romero Zapata – Student ID 3031203 Amanthi Wijeyekoon – Student ID 3037866 Clara Chong – Student ID 3047408 Tina Swaker – Student ID 121271 Table of Contents Table of Contents 1 1 Introduction 2 1.1 Assumptions 2 1.2 Where to from here 3 1.3 Use of Groupware tool 3 2 Competitive Advantage 4 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy 4 2.2 Making business decisions II – Customer Order Process 5 3 Customer Relationship Management 7 3.1 Making business decisions II - CRM 7 3.1.1 Extended Strategy 8 3.1.2 New Technologies 8 4 Business Intelligence 9 4.1 Making business decisions II 9 5 Systems Development 14 5.1 Making business decisions II – PYT Business Requirement 14 6 Bibliography 15 Appendix B – PYT Business Requirement for New Payroll System 16 Appendix C - Groupware Tools 20 Figures Figure 1: As-is Broadway Cafe Rich Picture 2 Figure 2: Broadway Cafe Alters Diagram 3 Figure 3: The Broadway Café Five Forces model 4 Figure 4: Customer Ordering Process 6 Figure 5. As-Is payroll system 14 Figure 6. Flow chart payroll system 17 Figure 7: Team ISO Groupware Home Page 20 Tables Table 1: YouTube Pros and Cons 7 Table 2. Comparison of Spreadsheet and Databases 11 Table 3. Wikispaces advantages & disadvantages 20 Introduction This case study addresses the following information systems (IS)...
Words: 5097 - Pages: 21
...THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 1 THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 2 Abstract I just recently inherited my grandfather's coffee shop called the Broadway Café. In this paper we are going to examine how to bring it up to the 21st century. To get a better understanding of how to bring the coffee shop into the 21st-century; we are going to talk about the history of coffee and how it got started, and what life must have been like in the 1950’s. We are also going to talk about running today's coffee shops with today's technology. Wi-Fi allows us to access the Internet, check our bank accounts, and read electronic books & magazines. Another piece of technology we're going to talk about is a Point of Sale or POS unit, which is an electronic cash register. THE BROADWAY CAFE BRINGING IT TO THE 21ST CENTURY 3 History Coffee supposedly started in Constantinople, Turkey. According to the International Coffee Organization: “The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed...
Words: 2566 - Pages: 11
