EXECUTIVE SUMMARY
This report was commissioned to discuss a number of information management topics and subsequently draw up strategic advice to Broadway café on how to transform its old fashioned business ways.
Firstly, the café faces high buyer power, high rivalry and high threat of new entrants and substitute services because of the many coffee shops available and limited market entry hurdles. Furthermore, the supply power is low as they are many suppliers servicing the industry.
The eight topics covered will positively manage Porter’s Five Forces and give Broadway café back its competitive edge.
Firstly, Customer Relations Management (CRM) involves managing all aspects of a customer’s relationship with an organisation to increase customer loyalty and retention and overall profitability. The café can use cheap software such as Sugar-CRM designed for small business to do this.
Secondly, Excel is a Business Intelligence tool. It can be used to analyse and transform operational data into high quality and strategic business information. It is readily available.
Thirdly, deploying a Wi-Fi connection improves existing customer loyalty, attracts new customers and generates additional revenue. However, the start-up and maintenance capital are high.
Broadway café should embrace the use of technology in order to increase competitiveness. Its business structures should be supported by IT initiatives for it to compete in the 21st century. This is imperative.
Fifthly, Broadway café should adopt project management techniques to oversee a successful and inevitable technological transformation.

Broadway café should consider E-Business in transforming into a digitally networked enterprise in order to have the capability of exchanging value (goods, services, money, and knowledge) digitally. However, this involves huge resource commitment.

In addition to e-business,