...MKT 301 Marketing Plan: Segmentation Stephanie Fishburn Widows and Widowers: The widows group is comprised of middle aged to elderly men and women. This group can vary in age and physical abilities. The income level will also vary greatly. They may still be a part of the work force, or long since been retired. This group would likely be the group to allow more spending in the way of care for the gravesite, as it was a spouse. Demographics for Widows and Widowers: Age: 45-85 Relationship status: Single (widowed) Professional Status: Long Term Employment or Retired Income Level: Mid-level to Upper-Class Income Level Psychographics for Widows and Widowers: Family oriented Money Conscious (On a Budget) Lonely Out of Town Family: This group is comprised of the family and loved ones of the deceased. They are not within a decent distance to be able to tend to the grave themselves. If a service provider is not hired, it would be left in the hands of the cemetery to care for the gravesite. That is not always up to par of the family. It would be seen as money well spent for the peace of mind. Demographics for Out of Town Family: Age: 18-85 Relationship status: Single or Married Professional Status: Entry Level, Middle Management, Retired Income Level: Mid-level to Upper-Class Income Level Psychographics for Out of Town Family: Family oriented Strong sense of responsibility Traditional family values Extended Family: This group is the extended family...
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...Alexander have recorded this practice in 326BC. * Not as common anymore, considered a primitive ritual now * Although banned by the Indian government, still occurs behind closed doors * Upper-caste widows may not remarry, so many are abandoned by their families after the death of their husband in Vrindavan, "the City of the Widows", a pain ghetto on southern Delhi Who participates in the ritual/rite-of-passage? * Women or girls of all ages, who have become widows, belonging to an orthodox Hindu family or background * Marriage of young girls to older men is common in India and other traditional parts of the world * Widows=outcasts of Hindu society, no place for them What are some characteristics of the ceremony? * Becoming a widow is considered a “sin” in Hinduism, for her actions in her previous life for which she is making up for or compensating for, (as this supposedly caused the death of her husband) * Widow has three options: 1. Marry your husband’s younger brother 2. Burn with your dead husband (sati) 3. Lead a life of self-denial * When being forced to spend the rest of her life in an ashram or institute, she must: * Shave her head bald * Wear a white clothing/sari (symbol for widows), without any makeup, cover their heads with their scarves made to look unattractive, as they could not remarry ever * wear the tika sign of the god Krishna on the forehead * restrictions on food even...
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...marriage ceremonies, not allowed to wear colourful clothes, her very presence was considered an ill-omen, and she was not even served meals at public functions being a widow. It was then that Jyoti realized the humiliation and disrespect widows faced in society and decided to take a stand and fight for the rights of her mother and other women like her in their village. Since she was too young to know how to bring about change towards the mindset and social practices in the region, Jyoti approached the head teacher in her school and the Sarpanch of her village who were more-than-willing to help her organize meetings to rid the village of this age-old custom. In 2010, Jyoti started campaigning for this cause. She went from house to house, door to door in her effort to try convincing and negotiating with people to change their attitude towards widows. Being a young girl, Jyoti faced social challenges to break the taboo of the male chauvinist society. She was small and speaking to elders with set mindset was definitely proving to be great deal of work. Despite of the physical attack on her, she was undeterred. With every new day her spirit would become stronger to bring social justice to women like her mother. It wasn’t easy though as she received opposition, lashings and harassment. Her efforts finally paid off. Widows are now employed as anganwadi workers and are paid monthly salary of Rs 3,500. In recognition of her efforts, Jyoti became a National Honouree at the Pramerica...
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...BOY HOWDY. CAN I???? Bucky and the reader have been dating for a while and recently moved into an apartment together in the Avengers tower. Reader was in charge of the decorating and didn’t keep Bucky’s arm in mind when decorating their fridge and wakes up to a rather hilarious surprise. I purposely didn't specify the gender of the reader so, yeah, anyone can be the reader. “Y/N!” you heard your new housemate shouting from somewhere in the apartment. You scrambled out of bed and followed his voice. Bucky rarely shouted so when he did you knew it was important. Maybe something was wrong? Something always was around here. It’s like you guys never got a break. You practically sprinted into the kitchen and skidded to a stop. “Bucky what’s wrong?” you asked, out of breath. You looked at him and he had a very distressed look on his face. “You promise not to laugh?” he asked. You quirked up an eyebrow. If someone was wrong why would you laugh? “No….” you trailed. Let’s be honest. If whatever he was talking about was funny, you were gonna laugh. He rolled his eyes at you and slowly held out his metal arm. You examined it quickly then erupted into a fit of laughter. “Y/N!” Bucky pouted. “It isn’t funny!” You forced yourself to stop laughing so loudly and covered your mouth with your hand. You couldn’t help but snicker. Bucky had managed to get every refrigerator magnet you’d bought, stuck to his arm. “Okay, okay, I’m sorry,” you said, still snickering. “You're right it’s not funny...
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...*Poisonous snakes do not always inject venom when they bite or strike a person. However, all snakes may carry tetanus (lockjaw); anyone bitten by a snake, whether poisonous or non-poisonous, should immediately seek medical attention. If someone is bitten, do the following: *Remain calm and have the victim lie down. *Immobilize the bitten extremity. DO NOT ELEVATE. *Clean the area of the bite with soap and water, if possible. DO NOT use ointments of any kind. *Place a constricting band one to two fingers breadths above and below the bite. (It should not have a tourniquet-like affect). *Cool the bite area by placing an ice bag over the area of the bite. DO NOT WRAP IN ICE OR PLACE ICE DIRECTLY ON THE SKIN. Chemicals cold packs activated by squeezing the package to mix the chemicals that produce an intense cold may be bandaged onto the bitten area to slow the spread of venom. *DO NOT attempt to cut open the bite or suck out the venom. *DO NOT give the casualty food, alcohol, stimulants (coffee or tea), drugs or tobacco. *Transport the victim to a medical treatment facility immediately. In recent years, hospital admissions of personnel due to bites and stings of poisonous arthropods have exceeded the admissions for treatment of snakebites. Only about a third of the deaths due to poisonous bites were from snakes; the others were caused by poisonous arthropods. Some of the desert arthropods are harmless...
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...flip one-liners with a host of larger-than-life characters and the usual flurry of fight-and-flight scenes, the film is never less than amusing. Still, it's never more than amusing either. Marvel Studios has made it a point of pride to diverge from the grim severity popularized in the DC / Warner Bros Batman films. The lightness is fun but it doesn't offer much of a foundation on which to build an epic. And let's face it, there's more than a whiff of opportunism about a project that pits a defrosted World War II hero, Captain America (Chris Evans), an inventor-industrialist, Iron Man (Robert Downey Jr.), the pagan lightning god, Thor (Chris Hemsworth), a scientist with anger-management issues, Hulk (Mark Ruffalo), and SHIELD agents Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) against the Norse god of mischief, Loki (Tom Hiddleston) and a legion of marauding aliens. In 3-D. Meet the boss of 'The Avengers' Chris Hemsworth is 'Thor' Chatting with the 'Iron Man 2' cast Still, Whedon (who shares a screenplay credit with Zak Penn) is a very sharp operator. He knows which buttons to press and where there's room for a little diversion. The improbability of this misfit coalition becomes the movie's most rewarding asset. Imagine the bristling egos of so many power players cooped up...
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...(La caverne Maudite, 1898), the first split screen with performers acting opposite themselves (Un Homme de tete, 1898), and the first dissolve (Cendrillon, 1899). Méliès tackled a wide range of subjects as well as the fantasy films usually associated with him, including advertising films and serious dramas. He was also one of the first filmmakers to present nudity on screen with “Apres le Bal”. (EarlyCinema.com) D. W. Griffith D.W. Griffith, in full David Wark Griffith (born January 22, 1875, Floydsfork, Kentucky, U.S.—died July 23, 1948, Hollywood, California), pioneer American motion-picture director, credited with developing many of the basic techniques of filmmaking, in such films as The Birth of a Nation (1915), Intolerance (1916), Broken Blossoms (1919), Way Down East (1920), Orphans of the Storm (1921), and The Struggle (1931). (Global.britannica.com) The thing that really separated Griffith from other short filmmakers during his time at Biograph was his ability to recognize short film was not the same as a feature, therefore they should not be made in the same way. A short film has a slightly different narrative structure than a feature. Everything has to be set up rather quickly, but Griffith always made sure not to rush the narrative of the stories he was trying to portray. Instead, Griffith would telescope the action to fit within one reel so that he would shorten the story with a title card or narrative device. It was even reported that Griffith would often insist...
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...been written by Dowland himself. Lachrimae exists in over 100 manuscripts and printings in different arrangements for ensemble and solo. The Lachrimaes tend to be much more abstract than other music based on dance forms of the time, and do not completely follow the structure of the standard pavan in terms of length of phrases; they are also more contrapuntal. Instrumental versions by Dowland include Lachrimae for lute, Galliard to Lachrimae for lute and Lachrimae antiquae (1604) for consort. Dowland also published Lachrimae, or Seaven Teares (London, 1604), a collection of consort music which included a cycle of seven Lachrimae pavans based on the falling tear motif. Thomas Morley set the "Lachrimae Pauin" for the six instruments of a "broken consort" in his First Booke of Consort Lessons (London, 1599). Other composers have written pieces based on the work, including Jan Pieterszoon Sweelinck and Thomas Tomkins, while John Danyel's Eyes, look no more pays clear homage to the piece, as does John Bennet's Weep, O Mine Eyes. In the 20th century, American composer and conductor Victoria Bond wrote "Old New Borrowed Blues (Variations on Flow my Tears)". Benjamin Britten quotes the incipit of Flow My Tears in his Lachrymae for Viola, a set of variations on Dowland's ayre If My Complaints Could Passions Move. In 2006, the British electronic music group Banco de Gaia produced a vocoded version called "Flow my Dreams, the Android Wept". Lachrimae became one of the favorite improvisational...
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...The Rental Heart – Kirsten Logan Without a heart your body is useless. When your heart stops beating, you live until your brain dies from lack of oxygen, but in this short story the narrator lives perfectly fine while changing hearts. This short story is basically about restarting peoples’ ability to love, but also of how real love can overcome technology in place to fake it. This subject is exactly what the main character is dealing with in the short story “The Rental Heart”. That leads me to the setting of the story. The shorty, “The Rental Heart” is written by Kirsten Logan in 2010. We do not know where and when the short story takes place. Neither do we know if the main character is a he or she. In my interpretation of the short story, I have interpreted the main character as being a she. The main character is portrayed by a third person limited narrator, because we hear the story from the main characters point of view. Seen from the main characters point of view we get a description of the surroundings and feelings the main person is dealing with. The short story has two big flashbacks. Grace is first presented as the girl the main character falls in love with, with no risk of being hurt. On the way to the rental place the narrator looks back and remembers all the times it has been done before and in the end we see the narrator in Grace’s arms again. In the beginning of the short story, we get introduced to the “heart rental place”. This is a place where u can rent a heart...
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...a person who is dating a lot of people and gets heartbroken every time they part ways so the main character goes to the heart rental place and rents a new heart to mend their broken heart. Throughout the story we hear about seven different partners, both men and women. The main character is currently dating Grace but looks back to past relationships. We are not told if the main character is male or female, so my interpretation is they could be gender neutral or a woman just like the author, it might be written from personal experience. She dates a lot of people, so she’s desperate for other people’s affection, but she can’t deal with the pain that comes with it, so every time she breaks up with someone she rents a new heart. She’s bisexual because she has partners that are both male and female. We don’t get any information about the setting, but it’s in the future because you can open your chest and switch out your heart for a new one. It’s a first-person narrative so we only see it from the main character's point of view. The rental hearts are a symbol of broken machinery that needs to be replaced, so the broken heart is equivalent to being heartbroken in real life. And opening your chest can be a symbol of opening your heart to other people. The whole story is a symbol of having your heart broken, wishing to replace your heart and to forget bad memories. Her first love was Jacob, and she was very in love with him. ‘Jacob was as solid and golden as a tilled field, and...
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...feelings. To ask, “What is love?” would be the same as asking, “What is running?” or “What is swimming?” If you ever seen someone run or swim, you know exactly what running and swimming entail. The story “The Rental Heart” deal with love and the feeling you get when love fails you. When you are in love everything seems much better but when you break up everything turns dark and empty. It is for most people a fact, that you during your lifetime are going to get your heart broken. The heartbroken feeling of an endless pain that never goes away. Have you ever thought about, ripping out your broken heart, and change it with a new functional heart that will spare you from the heartbroken pain. No? Maybe it is because it is not a possibility in our world, but in “The Rental Heart” the reality is a bit different. The short story is a science fiction story written by the author Kirsty Logan in 2010. The story is told by a first person narrator who also is the protagonist of the story. Try to imagine a life where broken hearts is not an option. That is how the society works in “The Rental Heart”. It is a world where instead of feeling the awful pain of heartbreaks, you can just change your heart at the local heart rental place. Kirsty Logan uses the saying heartbroken literally in this short story. When we use the saying, we use it as a symbol of being sad and depressed over someone we love, which sometimes might feel like our heart has been shattered, even though that is not case. The...
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...and having fun. Her image is falsely innocent, bubbly, and a little bit conformist. It does have a positive aspect on youth culture because she’s not over-sexualized like nine out of ten female artists, however is more tasteful when it comes to showing skin, and more subliminal when it comes to singing about sex. This is positive because a lot of teenage girls who look up to her notice that you don’t have to be promiscuous to be “hot”. I can relate to Katy Perry’s image sometimes because she tries to be different without going overboard, and I can relate to her lyrics because everyone has days that aren’t too great, even if it doesn’t have to do with a broken heart. I think that her message reaches out to youth culture in general, because teenage years can be hard sometimes. A lot of times girls, even boys with broken hearts can strongly relate to Katy Perry’s lyrics. Aside from her heartbroken songs, she sings about having fun such as “Last Friday Night”. This is a good reflection of youth because teenagers don’t have many concerns so they find it easy to party and have fun. Although the lyrics are a bit over-exaggerated, no one is to say that it never happens. Katy Perry also sings the song “Firework” which tends to spark a lot of confidence in teenagers, because now a days everyone is judgmental, and you always find flaws within you. With “Firework” it’s a little pick me upper, when you’re feeling down. Katy can easily be compared to Cindy Lauper. Firework-Katy...
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...I have had a few heartaches throughout my life: my parent’s divorce, moms breast cancer, grandpas death, and having a bad break up. Everyone in their life goes through at least one heartache, or what some people may call a “heart break” or “heartbroken.” Life always throws things at you that you need to learn to deal with, through my experiences I have learned a few tricks to get through the bad times and come out as a stronger person. The first step you have to do is give yourself time to be sad. Give yourself at least two days where you can cry all you want, eat chocolate, lay in bed, let all those emotions pour out. After those two days, the number one thing to make your self feel better is to look your best. Its proven that if you make yourself look good, you start to feel good, it also brings back some of your confidence. The second step, make sure you surround yourself with people that make you happy and are able to talk to. Talking about how you feel to people you trust keeps yourself from keeping your emotions inside, because if that happens then your thoughts and emotions boil up inside until your going to have an emotional break down. No matter what happens and how low you feel, never push your friends or family away because those are the people that are always there for you and truly want the best for you. Try and keep your mind of things; hang out with friends, take up a hobby, focus on school. Opening yourself up to new experiences opens you up to new people...
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...psychological description of the heart? What does it mean when you get your heart broken for the first time? Will it never heal? Can you ever fix a broken heart? In the short story the rental heart written by Kirsty Logan, we are introduced to the problem of a broken heart, and hos the protagonist in the story deals with having his/her heart broken repeatedly throughout the story. The short story is about a guy/girl telling us about his life with heartbreak, every relationship were he/she got his/her heart broke by the person he/she was in love with. It is about how he/she deals with the pain and sadness that comes with a broken heart. Every time a relationship ends the protagonist takes the broken heart out of his/her chest, and rents a new heart he/she can replace it with. The story is not written chronologically, it is set up like a time line, we start out in present time, and afterwards we go back in time as the protagonist talks about his/her former love stories. The first person the protagonist tells us about is Grace, and she is the last person we hear about. In this story, the view on the heart is different from how we look at the heart in real life, instead of the heart being a body part, it is viewed as a machine part, that you can easily take out and replace whenever it breaks. In the story both life and the body is compared to a machine, the machine cannot work if one of the parts is broken, as the body cannot work properly...
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...Analysis of ”The Rental Heart” The Rental Heart is a story about heartbreak and having to cope with it afterwards. In this story however, it is possible to return the shattered heart and replace it with a new one. In a sense, you avoid the heartbreak and move on without the emotional scarring you endure from getting your heart broken. The story is set in a utopian world where it is possible to rent a mechanical heart thus not having to deal with any real emotions, particularly heartbreak. Starting with a four-year-old relationship ending and a corporeal heart shattered, we follow the love life of the narrator over many years until he/she finally, several rental hearts later, finds someone to love wholeheartedly again. The heart in this story is described as a mechanical one: a box where all emotions and memories of a relationship are stored until you replace it with a new one. Words such as, “sleeker”, “smaller” and “smooth” are used to describe the hearts. In the world we live in today, words such as those are usually used to describe a smartphone or a fancy car. The heart is therefore materialistic, something that can be bought and, when you are done using it, thrown away like garbage. The interesting part is that in real life, the heart does not possess any emotions or control how we feel about another human being. It is all in our heads: memories, feelings, pictures etc. are all stored in our brain. The heart is just a muscle that pumps blood around in our body to keep...
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