Chapter
Internal Factor Analysis Strengths and Weaknesses (SWOT)
D.1 Under Armour Corporate Structure Analysis
Internal Environment

Under Armour Corporate Culture Analysis
Below is some of the corporate culture that Under Armour Implemented to the company * Founder’s Beliefs
Kevin Plank as a founder of the under armor, since the beginning of his leadership, has always emphasized to each of its employees to always believe that the UA will evolve into big company. * Leadership Culture
UA as the one biggest Company in sportswear certainly has a view to the future. To reach its goal in the future, UA needs a good leader. To support this Culture, UA create a Training program. * Team Oriented Culture
Under Armour accentuate teamwork and collaboration than individual effort to create new product, teamwork and collaboration also give many input to create a great poduct. This also minimize risk in develop new product.

* Hard Work
Kevin Plank as a founder of UA, has a good work to increase the UA performance since the beginning. This causes the hard work of the Kevin Plank to reach their goals to make UA become biggest company in the sportswear. This culture also transferred to the employees, each employees of UA must have a passion to work hard to reach the company goals. * Innovation Culture
UA ralize that company will growth with an innovation to compete with another company such as adidas and nike. With an innovation as a core strategy throughout the company will creates a sense of urgency. With the sense of urgency, UA always keep make an innovation on their products and relationship among the customer. Under Armour create a Innovation for their employess to develop their idea an create a new different product. This Lab has 10,000 square feet. The UA innovation Lab consist of a workplace and R&D facility . * Under Armour