Kudler Fine Foods SR-kf-013

Frequent Shopper Program

Kudler Fine Foods implementation of a frequent shopper program is believed to boost sales and customer loyalty (UoP Virtual Organization, 2004). This customer service enhancement has benefits for both the company and the customer as long as the requirements are reviewed and met sufficiently. The aspects that will be highlighted are as follows; System requirements, Legal and Ethical requirements, and Security. A financial review will also be required to determine if the program should be implemented.

System Requirements

The frequent shopper program falls under two departments; Sales and Marketing and Human Resources. Sales and marketing will determine promotions regarding the rewards and track customers usage. Sales and marketing will handle research for the programs as well; initial research, evaluation and refining the program will all be under the sales and marketing department. Human resources become involved ensuring all employees are scheduled for proper training. Each employee will undergo training for promoting the program, answering customer questions and ensuring the customer is receiving credits for each eligible purchase.

Legal and Ethical Requirements

The legal department will research the laws governing these types of programs in the area. The areas that require research are as follows; privacy, regulations regarding rewards, restrictions and fraud risks. Customer privacy is not only an ethical issue it is also a legal issue. Tracking individual customer activity and contacting can be viewed as unethical and illegal, therefore, careful research into the laws governing privacy is a priority and disclosure regulations need to be reviewed. When rewarding customers and determining what types of rewards the program should be offered an in-depth search of regulations